1. Retail MUJI
MUJI pays attention on value and simple design of the product and devoted in promoting the life style of simple, nature and quality. MUJI provides the product of functional, practical, reasonable price and good quality to meet the requirements of consumers. It insists on simple pack and material control and keeps providing good merchandises to consumers.
MUJI sells many kinds of goods, including various kinds of living groceries, such as daily supplies, stationery, clothing, cosmetics and care products. There are 50 branch stores in Taiwan. The range of the target customer is extensive, from students to office workers. Consequently, the market share is relatively high. But the industry is saturated (DAISO, MINISO), so the industry growth rate is relatively low.
Figure 27. MUJI’s retail store
2. MUJI Campsite
MUJI camp was born in 1995, a total of three are located in Niigata Prefecture, Gifu County, Gunma County. MUJI, designed by the advantages of natural terrain, is the most important feature of MUJI camp. There are places where you can enjoy the
comfort and safety of outdoor activities. As long as you can register as a member in the network, you can make an appointment. There are MUJI stores, laundry grounds and toilets in camps for campers. The camp is divided into 2 zones: pets can accompany and pets cannot be accompanied. In recent years, camping activities prevail, so the market growth rate has space to growth. But in terms of market share, because other operators also offer camping services that is similar to MUJI, and MUJI only in the three locations that have the camping area, so is not competitive, the market share is not high.
Figure 28. MUJI campsite 3. MUJI House
MUJI has been implementing MUJI HOUSE since 2000, aiming at different functions, and has launched three styles of MUJI products. Now there are "Wooden house" and "Window house", and the "Vertical house" designed for the small city with a lot of people. The wooden house is built with a fully woody structure and is designed by Japan, which is often earthquake - prone, and is the most basic house of MUJI HOUSE. The window house, as its name implies, is the good use of windows, with different sizes of windows as the main axis, so that the four seasons outside the
window have changed into the most vivid landscape. The focus of “Vertical house " is to save space. The “Vertical house" is designed to make the three stories house in the limited space and use the maximum land in the limited space. MUJI HOUSE, the biggest feature is the high performance heat, even the summer can feel cool and comfortable, so I think the growth rate in the market there is a lot of room to grow, but in terms of market share, because MUJI was began operating in 2000, compared with the same industry, Market share of MUJI HOUSE is not high.
Figure 29. MUJI HOUSE
Figure 30. MUJI HOUSE
Figure 31. MUJI HOUSE
4. Flower MUJI
Flower MUJI hasn’t developed stores in Taiwan so far. In Japan, Flower MUJI is the store selling flowers, potted plants and gardening supplies. The shop also combines with mobile communications so that customers could order the product online, and could receive the product within 13 hours. If you don’t know what kinds of flowers the receiving party may like, you could enter the birthday number and MUJI would provide the “proposal of flowers” and some relative product sets (the gift combining with flowers and living groceries).
Most of the house in Japan has a garden, many people like to plant flowers.
Besides beautifying the residence, planting flowers could also greening environment.
Modern people gradually pursue quality of life, and many people like to buy some plants to decorate their residence. Flower MUJI provides order services on the website, so the convenience of buying products is high. Therefore, the industry still has
growing space, and the industry growth rate is high. However, the price of Flower
MUJI is relatively high in the industry, and there is no brick-and-mortar except Japan.
Customers have more opportunities to buy flowers in other places which sell in lower price. Therefore, the market share is relatively low.
Figure 32. The online website of Flower MUJI
5. Meal & Café MUJI
The first Meal & Café MUJI was opened in 2000. They select wide range of seasonal ingredients. Bring out the original taste in nature by hearty recipes to enrich the flavor. They offer a variety of delis are available daily for a balanced menu. And hope consumers can enjoy the natural and healthy in-season flavor at Meal & Café MUJI.
Nowadays, there are a lots of featured restaurant or café in the world wide.
That’s why Meal & Café MUJI located at the part of dog, which has low industry growth rate and low market share. Although Meal & Café MUJI is a dogs-enterprise, it still can help other MUJI’s SBUs. For instance, they can use tableware that sell in MUJI to let customer to experience their products.
Figure 33. Meal & Café MUJI
Figure 34. Meal & Café MUJI
6. IDÉ E
The local pioneer brand, which is famous for its home-based lifestyle and design in Japan, has 40 years’ experience in Japan. Focusing on furniture’s design, manufacture and sale. Also, IDÉ E sells original furniture, accessories, antiques, curtains, and rung.
The main target audience of this brand focuses on high-income office workers and DINK family, which purse high-quality lifestyle. If MUJI is the brand that purses basic and general taste and tries to eliminate the creators’ style to offer the general
style, then IDÉE is a brand that emphasizes the user’s personality and taste and to provide a rich and colorful life program.
Base on the target audience and brand position, IDÉ E's main competitor is IKEA.
The number of store IKEA owns are more than IDÉ Es, and the branches of IKEA are all over the world; however, IDÉ E mainly based on Japan. And in terms of prices, IKEA offers products ranging from low prices to high prices, while IDÉ E focuses on high-priced markets and therefore has a low market share. And the market growth in this industry is also relatively low because this industry is almost saturation and due to the downturn in real estate, this further influence the sale of the furniture industry.