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Fabian Hamacher (2017, August 1). Diving into Taipei's summer university games from a train. Reuters.

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Maggie Hiufu Wong (2017, July 27). Train swimming? Taipei metro car turned into pool. CNN. Retrieved January 26, 2018, from https://edition.cnn.com/travel/article/taipei-metro-universiade-3d-swimming-pool/index.html.

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