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8. Business Model 8.1. Customer Segment
8.1.1. New customers identified with ethnical African support.
8.1.1.1. The Social Enterprise promotes the African industry by supporting new up and coming trends, bringing to the customers a product through its strategic industry initiatives.
8.1.2. New stylist related with African Culture.
8.1.2.1. Offering production and distribution support to well establish our employees trying to get into new markets.
8.1.3. African trend supporter
8.1.3.1. The organizational objectives are to use the social enterprise to create employment therefore contributing to the elimination of poverty and HIV prevention.
8.1.4. HIV supporters
8.1.4.1. Being Swaziland the country with the highest rate of HIV the Social Enterprise will reach the support of organizations to create gateways to more customers.
8.1.5. African Fashion’s local, regional and international designers
8.1.5.1. Designers will be offered a premium opportunity to check the latest African fashion trend forward designs to local boutique buyers, Fashion retailers, celebrity stylists, the media, and the general public.
8.1.6. Global fashion Markets
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8.1.6.1. Create advertising and marketing opportunities for new and existing businesses, introducing products developed by the community .
8.2. Value Proposition
8.2.1. All products are going to be inspired and based on the Swaziland culture 8.2.1.1. There is a wide range of traditional attire related to different cultural
ceremonies. Swaziland has been inspirational for the development of ethnic traditional attires as the base of traditional ceremonies.
8.2.2. African Style and innovations
8.2.2.1. Demonstrate to our customers that dress styles associated with indigenous cultures may have all the hallmarks of high fashion.
8.2.3. Activities to develop the economic growth
8.2.3.1. With a high productivity in textile and low productivity and investment, the opportunity to settle a Social Enterprise let the community has better opportunities.
8.2.4. Provide a better educations
8.2.4.1. All around leaders, youth development, health and human services, the nonprofit world, business, and other sectors acknowledge that educating the children is a collective responsibility in our shoulders.
8.2.5. Offer opportunities to a community
8.2.5.1. Bring expertise about child development, early learning, and parenting to support the community improvement.
8.2.6. Capacitation for the development of new projects
8.2.6.1. The Social Enterprise will give support to new ideas coming the society
8.2.7. Support a community in terms of self-improvement and health care.
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8.2.7.1. Guide the community to take more responsibilities about their future, in terms sexual awareness and family development.
8.2.8. Create sustainable branches focus in specifics manufacturing product 8.2.8.1. The diversification in products will get the community more involved .
8.3. Channels
8.3.1. E-commerce platform,
8.3.1.1. Sophisticated web design editing opportunities, real localization and internalization, automatic inventory control, membership levels and access permission rules, complete product return system, the ability to import and export products.
8.3.2. Magazines
8.3.2.1. Most magazines target a specific demographic, such as people who belong to a certain trade or of a certain age group segmentation.
8.3.3. Websites
8.3.3.1. Efficient marketing and promotional tools.
8.3.4. Blogs
8.3.4.1. Using this channel you can create a connection with your audience, build trust, and gain valuable insight into what your customers are looking for. It allows you to connect with the visitors, to identify market preferences.
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8.3.5. Department and retailer stores
8.3.5.1. Working directly with department and retailer stores give you a huge publicity and enables a customer to purchase all his requirements under one roof.
8.3.6. Designer shops
8.3.6.1. The markup for retail clothing is particularly high for well-known designer brands, it connects with suppliers and customers at the same time.
8.4. Customer Relationship
8.4.1. Social Media
8.4.1.1. Those enduring relationships are the ones that personalize a brand, establish a reputation, and build a tribe around your vision. When you give valuable information and expertise away, those with a need approach for help.
8.4.2. Multimedia awareness
8.4.2.1. The rise of new media channels such as Facebook, Youtube, Google and Twitter, enable customers to take a more active role as market players and reach almost everyone, anywhere and anytime. Identifying opportunities for growth through new adaptive strategies.
8.5. Revenue Streams
8.5.1. Profits originating from sale of products
8.5.1.1. The Profit is not the focus of operations management; what counts is management of the relationship between the cost of goods sold and the revenue derived from their sale.
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8.5.2. Retail Revenues
8.5.2.1. Money income from activities that generates ordinary an specific store or person in charge by commercialize goods.
8.5.3. Sponsors
8.5.3.1. The maximum advantages of sponsorship are the opportunities for capitalization; generate revenues and the tax exempt.
8.5.4. Crowd Founding
8.5.4.1. It can bring you free exposure as well as some donations from organizations that want to support a campaign
8.6. Key Resources
8.6.1. Website and social exposure
8.6.1.1. One of the most powerful ways to use social media is as a brand-building tool, you can build a reputation for your brand around your company’s values, benefits, and advantages.
8.6.2. Designs from the exhibition
8.6.2.1. This specific resource combined the swazi culture let the project become more attractive for its unique characteristics.
8.6.3. Network supporting the organization
8.6.3.1. When your followers support your community, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings.
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8.7. Key Activities
8.7.1. Manufacturing
8.7.1.1. As one objective for the social enterprise, the generation of new jobs is an important source of growth and productive employment in economies, abundantly endowed with less-skilled labor and a comparative advantage in labor-intensive sectors.
8.7.2. Promoting Products
8.7.2.1. When you are creating an advertising plan and strategy, it is necessary to identify and examine the specific market you are targeting, by the segmentation the benefit obtained increase.
8.7.3. Capacity builder
8.7.3.1. It’s an unique capacity building program designed to provide customized training and development for nonprofit professionals.
8.7.4. Collecting Funds
8.7.4.1. The social enterprise will be in contact with several organizations and institution that want to support the campaign we are instituting .
8.7.5. Community Support
8.7.5.1. It is a business strategy where a production facility is co-funded by a large number of individuals interested in a certain cause.
8.7.6. Culture Globalization and Internalization
8.7.6.1. Globalization lets countries do what they can do best, giving us the opportunity to seek new markets.
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8.8. Key Partners
8.8.1. Kingdom of Swaziland
8.8.1.1. Support the global community in terms of education activities taking place in the country. At the same time give support to challenges, expectations and future perspectives about the community issues.
8.8.2. International Cooperation
8.8.2.1. A international Cooperation provides a global voice and forum for knowledge, expertise and coordinated action for and about co-operatives programs .
8.8.3. Multilateral Cooperation
8.8.3.1. It’s the practice of coordinating national support policies in groups of three or more organizations.
8.8.4. Swaziland community
8.8.4.1. The social enterprise look forward to integrate the community to reach together common goals, in benefit of the society.
8.8.5. South Africa Government
8.8.5.1. Swaziland community has a high depends on South Africa Economic activities. The social enterprise will contact the government in order to get the required support.
8.8.6. Designers
8.8.6.1. Thinking in offering a new opportunity to this community, the social enterprise has realized the importance of taking advantages from the ethnic designs to build up a way to interact with designer abroad.
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8.8.7. Retail Stores
8.8.7.1. The social enterprise is using this key partner as a gateway to reach new and developed markets.
8.8.8. Other social enterprises
8.8.8.1. The social enterprise will be opened for any kind of support from organization, institutions or personal contributions.
8.9. Cost Structure
8.9.1. Website platform development and maintenance
8.9.1.1. Seeking for new an interactive way to get in contact with people that will support the organization, a website platform is a low cost tool against the magnitude of audience you can reach..
8.9.2. Advertising and marketing
8.9.2.1. The social enterprise will be promoting itself through active campaigns in social media and different multimedia platform. .
8.9.3. Operation costs
8.9.3.1. In the operation costs are included all the requirement assistance and employees, supplies, installation and structure to develop in a proper way the project.
8.9.4. Logistics and transportation
8.9.4.1. In business terms in cover the sector to describe the efficient flow and storage of goods from point of origin to the point of consumption.
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