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7. Business Model Proposition
Based on the extensive research in the Production, Export and Local honey market based in El Salvador. In the local market for the facilities to the Honey Producers and the marketing of the honey in the informal as the formal market for the local honey sales, as the Export Market where El Salvador has been a producer for many years and which had been growing during the years. At the same time take advantage of the tropical weather and the flora near the beach areas which is unique of this type of weather where our production based will be locate and taking the example of others gourmet honey sales. This paper proposes the creation of an exportation and Organic Gourmet Tropical Flavor Honey sale. Taking advantage of the different fields of Mango production in the area.
The Organic Gourmet Tropical Flavor Honey, main idea is behind the concept is to take advantage of the export of the honey business and combined it with the creation of a type of honey that will be extracted from the Mango´s Trees. Located near the honey production area.
The concept is to have as start the export of high quality honey to international markets and later on create the Gourmet Mango Honey as own brand to sale it in local market as international market.
7.1. SONESA CO. Business Model Canvas
Customer Segments:
Our target market to export the honey will be Germany.
Local and Foreign Industry that use honey to process their own based honey products
Local Supermarkets and Gourmet Store, where we will Introduce the (Organici Gourmet Honey)
A unique flavor Organic Gourmet Honey to foreign markets.
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Value Propositions.
A Tropical Organic Gourmet Honey new in the market.
High Quality Organic Honey to export into the different markets.
Offer an industry with years of experience that had facilitated the transaction between countries.
Competitive worldwide prices with a high quality product.
Consstant Production During the year.
Channels
Social Media Advertisement.
Local Supermarkets and Stores.
Local Industry that use honey as base for their products.
Local Enterprise that process and export the honey to outside markets.
El Salvador Beekepers Asociation (SCAES).
Customer Relation
Ensure the quality of our products through our standards and practices for product purchasing, testing and safety.
If the customer needs is the import of normal tropical honey to their local market, due or practice we assure a high standards storage, handle and packaging in order to assure the safe arrival to the final destination, with in the dates stipulate on contract.
If the customer needs the Organic Gourmet Honey. We assure a constant product lines, with all the benefits of using high quality natural and organic ingredients.
Revenue Stream
Export pair Barril. $390.00
Bottle of Organic Gourmet Honey. $2.50
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Key Resources
El Salvador Beekeeper’s Association (SCAES).
Local Mango and Coffee Beans Producers.
A Dedicate and experience work force to deliver the superior service and high quality product.
A Tropical weather, ideal for the Organic Gourmet Flavor Honey we want to produce.
Key Activities.
Honey Production
Honey Exportation
Organic Gourmet Mango and Coffee Flavor Honey Production.
Key Partners.
Local Mango Producers
Local Coffee Beans Producers
CONAPIS /MAG
Local Beekeepers Associations.
Cost Structure.
Cost Associated to the maintained of the hives and the extract of the honey.
Cost Associated in the Logistic for the transportation of the Hive to the Mango´s and Coffee’s Farms.
Cost Associated to the Honey Exportation.
7.2. Mission
To offer global consumers market an organic natural process honey products of the highest quality and purity. At the same time provide a product within all standards required for their commerce in different markets.
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7.3. Key of Success
Produce High Quality Products under the Standards in order to compete in the market.
Produce an Organic High Quality Gourmet Honey, from the blossom of the Mango and Coffee Beans Tress.
7.4. Objectives
With the “Know How” from our technician, set up a permanent High Quality Honey production in order to maintain supply our customers.
Create a customer Base, requiring a constant supply from either our High Quality Gourmet Honey or our Organic Tropical Honey.
Point out among our customers the High Quality Organic Honey benefits from our products.
7.5. Company Summary
SONESA. It’s a start-up company that wishes by taking the advantage of the model already use by many of the Honey Producers in El Salvador, produce a High Quality Honey to export to the market where El Salvador has been one of their constant honey suppliers. At the same time introduce a new High Quality Gourmet Honey, extracted from the Mango and Coffee Bean trees.
Take in consideration the new trends on healthy food, to promote honey on the daily diet. As well the new trends on the fair trade, providing an opportunity to export to foreign markets in which treated provide a 0% trade taxes.
7.6. Company Ownership
SONESA MIEL is to be registered in San Salvador, El Salvador, as a Tropical Honey Producer;
Mr. Oswaldo Ramirez is the sole owner and operator of the business for at least the first year of operations.
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The production will have the following Organizational Structure.
For each work area, will have a responsible for marketing, production and administration.
Each area will feature staff to undertake each of the activities planned. This three main work area will cover the main activities on the honey production as:
production and postharvest, marketing and finance administration.
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7.8. Strategy and Implementation Summary
SONESA, main strategy is to introduce into the European Market a High Quality Honey, as well introduce a completely new Gourmet Product in the Organic Honey Market by using the blossom from the Mango´s and Coffee Bean´s Trees. The company leverages on its advantage of be located in an area where the weather has the perfect condition in order to maintain a constant production during the year. SONESA will be working hand by hand with the Exporter and the Packaging Company the first years in order to get into the Germany Market.
After Reaching the Breakeven, will move to the production of the Organic Mango and Coffee Bean Blossom Flavor Honey, by having more hives into our production we would be able to move some of the hives, into the Mango´s and Coffee Bean´s Plantation, in order to recollect a specific blossom honey. This is able due the condition around the production location. The location of the production is in Sonsonate, El Salvador. This location has Mango´s plantation and nearby as well Coffee Beans Plantation. Which allow us to have a quite effective logistic, in moving the hives due the relative small distance and El Salvador´s good road infrastructure.
HONEY
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Provide and Organic Health Product according to the market demands.
Location with a perfect weather for the honey production and Special Organic Gourmet Product.
Growing Honey Market, thanks to the trends into healthy food and honey´s health and beauty properties.
Take advantage on the fair trade trends in order to push the export from Developing Countries.
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