5. Discussion and Conclusion
5.7. Conclusion
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general population in the U.S. In addition, while this research employed self-reported assessments for studying the constructs of interest for both the pretest and the main study, future studies are suggested to use in-depth interviews to gain deeper insights into Instagram Stories usage. Future studies may also look into actual expression to explore unstructured text or patterns by using different research approaches (e.g., text analysis, content analysis, or pattern analysis) (Choi & Sung, 2018).
While this study elucidates that engagement with Instagram Stories has positive impacts on social media dependency through both positive and negative emotions, further investigations may explore other antecedents of peoples’
dependency on social media, and examine how to reduce the plausible negative outcomes of social media dependency (e.g., Turel & Serenko, 2010), which could enrich this line of research. Even though Instagram is reported to be the most detrimental SNS for youngsters’ mental health, such as negatively affecting body images and sleep patterns, and adding a sense of the fear of missing out (FOMO) (Macmillan, 2017), the findings illuminate that compared with positive emotions, negative emotions are less prevalent on Instagram Stories, which affirms that Instagram Stories can also be a positive outlet for many young people’s
self-expression and self-identity (Fox, 2017), and this can be put into further discussion in the future.
Recently, as Instagram has had “likes” hidden in the feed, it was reported that the majority felt positively about this change in terms of improving well-being (Yurieff, 2019). Although it remains unknown how this move can impact Instagram users, future research may be conducted to examine whether hiding “likes” on Instagram is effective in improving users’ emotional and psychological well-being.
5.7. Conclusion
Given that more and more young adults use Instagram Stories and spend more time on it, it is important for researchers and practitioners to delineate users’
psychology and behaviors on Instagram Stories. With the exploratory attempt of analyzing Instagram Stories usage and resulting psychological consequences, this research explicates that Millennials use Instagram Stories mainly for exploration, recognition-seeking, perceived functionality, entertainment, social sharing, interaction, novelty, and surveillance, and they engage in Instagram Stories through consuming,
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contributing, and creating content. Generally, they consume Instagram Stories for entertainment and its unique functions, contribute to it to express themselves and interact with others, and create content for social sharing, interaction, recognition seeking, and novelty. While Instagram Stories can elicit both positive and negative emotions, it was found that positive emotions pervade more than negative emotions.
Besides, the current study demonstrates that there is a statistically significant relationship between engagement with Instagram Stories and social media dependency, and between engagement and emotional outcomes. Findings also highlight that there is a positive relationship between both positive and negative emotions and social media dependency. To the researcher’s knowledge, this is the first study to develop the typology of motivations for Instagram Stories use and examine the relationships between Instagram Stories use with emotions and social media dependency. Although future research is invited to demonstrate other possible variables affecting Instagram Stories usage and social media dependency using different research approaches, the findings of this research lay the groundwork for future investigation and contribute to the understanding of the antecedents and consequences of Instagram Stories usage.
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