Customers Relations

Washington, D.C, USA, Museum of Modern Art of the Russian Academy of Arts, Moscow, Russia, Art Museum of Singapore, Samsung-Raemian Cultural Center, Seoul, Korea, National Center for the Arts in Mexico City.

Museum of Modern Art, Mexico City.

Collected by national and International museums:

 Museum of Photographic Arts, MOPA (San Diego, US), MAM, National Museum of Modern Art (Mexico City), MARCO, Monterrey Museum of Contemporary Art (Monterrey, Mexico), Televisa Foundation (Mexico City, Mexico), Purificación García Art Collection (Spain), Art Museum of the Americas (Washington D.C., US)

Granted with Mexico’s National Fund for Culture and the Arts' (FONCA's) Young Artist Fellowship and the National System of Creators Fellowship, given by the Ministry of Education to the most

 Museet Astrup Fearnley, Oslo, Norway, Boston Museum of Fine Arts, Boston, USA, Museum of Latin American Art, Long Beach, California, USA, Nassau County Museum of Art, New York, USA, Art Museum of the Americas, Washington DC, USA, Museum Universitario del Chopo, México DF, México.

Received several recognitions and grants within Mexico as well as outside the country. Her work was included in Photoquai, Second Biennale of Images of the World in Paris, France, in “Qui Vive?” and Second Moscow International Biennale for Young Art. In 2010, in Venice, Italy, she won the “Arte Laguna Prize” for best foreign artist in the area of photography.

8.3. Customers Relations

The customer relations of the company will be supported by an intimacy approach as well as by trust, excitement and professionalism. Sello de Agua Art （洋璽藝術） will work as a local company promoting foreign art. An important part of the business model will be to be able to be part of the business community and extended family of the customer and client base, supported strongly in the traditional way of doing business in Taiwan, were relations are build strongly and for a long term. Sello de Agua art will need to be perceived as a local company with a foreign taste.

This will be possible through the partnerships and ownerships of the venture, as Sello de Agua Art（洋璽藝術） will be jointly owned by a Taiwanese and Latin American group of investors. The Taiwanese side will come from the industry willing to diversity his offer into the market offering valuable Latin American art. In this sense sello de agua art will be a international enterprise since its startup, a company connecting the two cultures thanks that the Latin American participants have experience living and understanding Taiwanese and Chinese culture.

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A main area to develop in the customer relations is to be able to introduce not only art, but also knowledge and joint collaboration between art communities, offering value through the development of joint art projects between the communities and artists from Latin America and Asia Pacific. In this regard, Sello de Agua Art （洋璽藝術) will develop projects as the “Mexico-Taiwan artist encounter” which its main emphasis will be to bring together artists from both sides in a collaborative approach to develop co-joint work or co-co-joint exhibitions for the delight of public and collectors.

Sello de Agua Art（洋璽藝術) will also build relations with scholars, professors in fields as design, visual art and art history to be able to present lectures and information of the artists presented into Taiwan to be able to strengthen the knowledge about Latin American artists and spread information and creativity. According to our targeted customers, they value education and intellectual driven activities, and being perceived as knowledgeable.

Figure 28 Customer relationship characteristic

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In case of the artists promoted, will be a key elementand marketing tool to bring them to Taipei and be in direct contact with the collectors, so they can know and be in contact with the artist, as is an important factor for building trust, reciprocity and enjoyment.

Another important aspect is that Sello de Agua Art （洋璽藝術) will relate with different areas of the community to bring art not only for collectors but also for people to enjoy and learn. Will be important that the company can relate with art schools and art colleagues. In this sense, Sello de Agua Art（洋璽藝術) will develop a strong image in how to present their artists to the Taiwanese and Chinese collectors base, art lovers and public, in our space as in the fairs that the company will be part of. The social networks will be a key element in the way the artists will be presented in Taiwan and in China, helping to spread their influence to more people thanks to the social networks and the tools developed by Sello de Agua Art（洋璽藝術).

In this sense the company will bring a unique and creative marketing approach to reach its public and to reach collectors, art lovers, and people interested in the arts. The company goal will be to be not only a way to collect Latin America art but also a way to know more about artists and new ideas that come with them. The company will work

Figure 29 Customer relationship

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mixed with other activities as wine and food tasting, music gatherings and entertaiment where the central theme will be presenting Mexican and Latin America culture in Taiwan with a professional and engaging approach, not yet seen in the market. This area of building intimacy with the customer base can be developed into a revenue driver for the company through partnerships.

The intimacy approach and customer relations will be strengthen with the production of marketing materials and tools as will be interviews, books and media. The company in this sense will develop a clear approach in its marketing strategy to be able to being known in Taiwan. The marketing strategy will be focused to build a perception of our company as a professional channel to bring not only art but culture in general from Mexico and Latin America.