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1. Executive Summary
Presentation
“En-chanté” will be the most revolutionary bar in Nantes (France): it will allow targeted customers, people aged from 18 to 35 years old, to live the astonishing experience of a Taiwanese style Karaoke in Nantes. Indeed, Karaokes with private rooms to sing do not exist yet in this city whereas the desire for Karaokes is currently gaining momentum in France. For instance, Karaoke TV shows are more watched than President Emmanuel Macron’s speech, with more than 4 millions of viewers each day.
“En-chanté” will be there to address the lack of solution to this trend, through bringing the Taiwanese style Karaoke.
The Karaoke bar will be named “En-chanté” as it means “happy and delightful” as well as “nice to meet you” in French. In addition, “chanté” means sung in French, thus, the entire name clearly expresses the particular bar’s DNA, which is centred on Karaoke.
In other words, both happiness and songs are reunited in the name of this uncommon bar in Nantes.
“En-chanté” will be located in the city centre of Nantes where numerous local and international students and young executives are living and going out. It will provide to them six private rooms with state-of-the-art devices to sing as well as a buffet, so that they can enjoy and live a true social experience inside the Karaoke.
As Nantes gathers more than 56,500 students and is the most attractive city to work in France according to the Cabinet Arthur Loyd (October 2017), “En-chanté” could be profitable within one year, according to our forecasts, thanks to wide opening hours during the weekends (from 2pm until 2 am) and with privileged relationships with student associations and companies.
I will be associated with a friend who has a engineering background so that we will complete each other in the daily tasks. One bartender will also be employed to help us.
DOI:10.6814/THE.NCCU.IMBA.007.2018.F08
Three main objectives have been identified through the “En-Chanté” project.
The first one, of course is to become financially independent within 12 months, to ensure the continuity of the business and to favour the development of the brand with other bars.
The second main objective is to become a reference in the bar life in Nantes and to be renamed for the Karaoke concept that “En-Chanté” is bringing to France. “En-Chanté” wants to promote this strong culture through the unique experience of a Taiwanese Karaoke. This personal trait of the bar will evidently help “En-Chanté” to become a reference in the bar life in Nantes.
Lastly, the third mission is to serve customers with a premium-quality service while being socially responsible through the promotion of environment causes or social issues inside the Karaoke bar. In order to accomplish this objective, “En-chanté” will be a CSR-oriented business, with fair treatment of employees and respectful of the environment.
Those three objectives are tiny linked together and, consequently, they will be reached together.
1.2. Missions
“En-Chanté” is committed to offer an unforgettable and astonishing social experience in a Karaoke bar to customers thanks to Karaoke private rooms. This mission will be possible through the strong staff’s commitment to provide excellent service to customers.
In order to accomplish this mission, high-quality devices will be placed into rooms, customers will be able to access a buffet and order drinks, the song repertoire will be updated every 6 month and songs will be available in French, English and Chinese.
In addition, France does not have Karaoke with private rooms, as French people usually sing in the main room of the bar in front of other customers. This type of Karaoke can be a real hurdle for many people. “En-chanté” wants therefore to be the solution to those customers who want to sing in private with their friends and to offer a truly social experience of Taiwanese style Karaoke.
DOI:10.6814/THE.NCCU.IMBA.007.2018.F08
Innovative concept with strong potential of success
Strong potential market (attraction for Karaokes, young and dynamic people in Nantes)
Quality of the sound and display system
Pleasant bar with friendly atmosphere
Skilled workers to best serve customers
Potential to develop (longer opening hours, partnership with local suppliers and student associations, enlargement of the customers, virtual reality rooms…)
1.4. Justification of the location
The location of the bar is really important to understand the business plan, as “En-chanté” will rely on the evolving and dynamic city of Nantes.
Nantes has been chosen to welcome this new Karaoke concept bar because of the tiny links between Nantes and the founder, Alexis de Cagny. Indeed, as it is stated above, the founder went to Audencia Business School located in Nantes and has particular links with this city.
Alexis de Cagny also knows how much Corporate
Social responsibility is a hot topic in Nantes, and therefore, he will try to include this social preoccupation in the DNA of the Karaoke bar through events for instance.
Moreover, Nantes has also been rewarded as the most attractive city in France for its good quality of life and economic performances according to the Cabinet Arthur Loyd (October 2017). Consequently, more and more students and young executives will go to Nantes to start a business or work: they are truly potential customers of the bar.
Nantes also benefits from its promiscuity with culture. Indeed, Nantes is one of the major dynamic city in France for cultural events such as “Les Rendez-Vous de l’Erdre”, a famous music festival or such as ephemeral exhibitions of paintings or photographs in the city-centre.
DOI:10.6814/THE.NCCU.IMBA.007.2018.F08
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立 政 治 大 學
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N a tio na
l C h engchi U ni ve rs it y
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