Since Japan is seen as a country with strong manufacturing skills, it would be interesting to do a similar experiment with a different country of manufacturing. For example, Apple designs their products in the US but produces them in China. There is a possibility for contrast a similar test was to be done in different markets, in which the design included a survey they had the US as both the COD and the COM, and another with the US as the COD and China as the COM. Results from such an experiment could be weighed to see if manufacturing in a country such as China is worth the image that comes along with China as a country of manufacturing.
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Appendix Experiment 1 Surveys
China (Japanese Manufacturing Experience)
透過與日本廠商-MAZDA 的共同合作管理經驗, 加上豐富的生產知識, 福特以顧客 為中心, 打造出價格合理且高品質,值得信賴的汽車.
At Ford, we use our manufacturing experience, combined with knowledge and expertise gained through joint ventures and shared management with the Japanese company, Mazda, to build high quality vehicles that are affordable and reliable, with the consumer at the center of all that we do.
1) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how do you feel about this mission statement from Ford?
5 代表最認同, 1 代表最不認同. 請問您對上述福特汽車聲明的看法是?
1 2 3 4 5 [Manipulation Check] 多選題
2)After reading the first passage, I feel that Ford is trying to 在讀完上述文章後, 我認為福特的策略是:
d. Use their American Heritage as leverage to the consumer 利用公司對 美國的歷史重要性吸引消費者
e. Use their experience with joint ventures and shared management with the Japanese company Mazda as leverage to the consumer 將與 日本合資企業 MAZDA 的合作管理經驗當成一種吸引消費者的手段 f. Neither 都不是
3)The country of origin of Ford is 福特起源自哪個國家?
d. USA 美國 e. Japan 日本 f. Neither 都不是
5) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how affordable are Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽車的價格 實惠性?
1 2 3 4 5
6) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how is the overall quality of Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽 車的整體品質?
1 2 3 4 5
China (American Heritage)
在福特, 我們為公司對美國歷史的重要性感到驕傲. 福特汽車象徵著美國汽車工業的 里程碑, 同時也扮演傳承的角色. 我們擁有世界級的製造能力, 以顧客為中心, 打造 出可靠的產品, 並賦予合理的價格.
At Ford, we celebrate our American heritage and rich history as a company serving as the cornerstone for the American Automobile industry. Our world-class
manufacturing capabilities allow us to build a high quality product that is affordable and reliable, with the customer at the center of all that we do.
1) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how do you feel about this mission statement from Ford?
5 代表最認同, 1 代表最不認同. 請問您對上述福特汽車聲明的看法是?
1 2 3 4 5 [Manipulation Check] 多選題
2)After reading the first passage, I feel that Ford is trying to 在讀完上述文章後, 我認為福特的策略是:
g. Use their American Heritage as leverage to the consumer 利用公司對 美國的歷史重要性吸引消費者
h. Use their experience with joint ventures and shared management with the Japanese company Mazda as leverage to the consumer 將與 日本合資企業 MAZDA 的合作管理經驗當成一種吸引消費者的手段 i. Neither 都不是
3)The country of origin of Ford is 福特起源自哪個國家?
1 2 3 4 5
5) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how affordable are Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽車的價格 實惠性?
1 2 3 4 5
6) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how is the overall quality of Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽 車的整體品質?
1 2 3 4 5
Taiwan (Japanese Manufacturing Experience)
透過與日本廠商-MAZDA 的共同合作管理經驗, 加上豐富的生產知識, 福特以顧客 為中心, 打造出價格合理且高品質,值得信賴的汽車.
At Ford, we use our manufacturing experience, combined with knowledge and expertise gained through joint ventures and shared management with the Japanese company, Mazda, to build high quality vehicles that are affordable and reliable, with the consumer at the center of all that we do.
1) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how do you feel about this mission statement from Ford?
5 代表最認同, 1 代表最不認同. 請問您對上述福特汽車聲明的看法是?
1 2 3 4 5 [Manipulation Check] 多選題
2)After reading the first passage, I feel that Ford is trying to 在讀完上述文章後, 我認為福特的策略是:
j. Use their American Heritage as leverage to the consumer 利用公司對 美國的歷史重要性吸引消費者
k. Use their experience with joint ventures and shared management with the Japanese company Mazda as leverage to the consumer 將與 日本合資企業 MAZDA 的合作管理經驗當成一種吸引消費者的手段 l. Neither 都不是
3)The country of origin of Ford is 福特起源自哪個國家?
l. USA 美國 m. Japan 日本 n. Neither 都不是 o. I’m not sure 不確定
4) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how reliable are Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽車的可靠性?
1 2 3 4 5
6) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how is the overall quality of Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽 車的整體品質?
1 2 3 4 5
China (American Heritage)
在福特, 我們為公司對美國歷史的重要性感到驕傲. 福特汽車象徵著美國汽車工業的 里程碑, 同時也扮演傳承的角色. 我們擁有世界級的製造能力, 以顧客為中心, 打造 出可靠的產品, 並賦予合理的價格.
At Ford, we celebrate our American heritage and rich history as a company serving as the cornerstone for the American Automobile industry. Our world-class
manufacturing capabilities allow us to build a high quality product that is affordable and reliable, with the customer at the center of all that we do.
1) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how do you feel about this mission statement from Ford?
5 代表最認同, 1 代表最不認同. 請問您對上述福特汽車聲明的看法是?
1 2 3 4 5 [Manipulation Check] 多選題
2)After reading the first passage, I feel that Ford is trying to 在讀完上述文章後, 我認為福特的策略是:
m. Use their American Heritage as leverage to the consumer 利用公司對 美國的歷史重要性吸引消費者
n. Use their experience with joint ventures and shared management with the Japanese company Mazda as leverage to the consumer 將與 日本合資企業 MAZDA 的合作管理經驗當成一種吸引消費者的手段 o. Neither 都不是
4) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how reliable are Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽車的可靠性?
1 2 3 4 5
5) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how affordable are Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽車的價格 實惠性?
1 2 3 4 5
6) On a scale of 1-5, 1 being the least favorable and 5 being the most favorable, how is the overall quality of Ford’s automobiles? 5 代表最認同, 1 代表最不認同. 福特汽 車的整體品質?
1 2 3 4 5
Experiment 2 Surveys China
Thesis Survey Sex 性別 ： Male 男 Female 女
Age group 年齡： 18-25 26-35 36-50 51+
Of the following brands, which do you recognize? (can choose multiple options) 您下面的哪些汽車的牌子認識？（可以選多重）
In your opinion, companies from which countries build high quality cars? (can
1) On a scale of 1-5 what would you consider your level of likability towards American cars, 1 being the least favorable, 5 being the most favorable?
從1 到 5，1 代表超不喜歡，5 代表最喜歡，您對在美國創造的汽車的影響是多少？
1 2 3 4 5
2) On a scale of 1-5, how technologically advanced are American made cars?
在一個一到五的規模上，在美國腸燥的車子的科技力量是多少？
1 2 3 4 5
3) On a scale of 1-5, how affordable are American cars (in context of the automotive industry)?
在一個一到五的規模上，美國牌子做的汽車的價格實惠性是多少？
1 2 3 4 5
4) On a scale of 1-5, the quality of American cars, in your opinion, in context of the auto industry is. . .
在一個一到五的規模上，美國牌子做的汽車的品質性是多少？
1 2 3 4 5
5) On a scale of 1-5, how luxurious are the American built cars? (in context of the auto industry)
在一個一到五的規模上，美國牌子做的汽車的豪華性是多少？
1 2 3 4 5
6) On a scale of 1-5, how reliable American made cars?
在一個一到五的規模上，在美國做的汽車的可靠性是多少？
1 2 3 4 5
7）On a scale of 1-5, how safe are American cars?
在一個一到五的規模上, 在美國創造的汽車的安全性是多少？
1 2 3 4 5
8）On a scale of 1-5, how valuable are American to the customer?
在一個一到五的規模上, 在美國創造的汽車的價值是多少？
1 2 3 4 5
9）On a scale of 1-5 How do American cars perform in your opinion?
在一個一到五的規模上, 在美國創造的汽車的性能力是多少？
1 2 3 4 5
10）What is the probability of you purchasing an American made car in the future, on a scale of 1-5?
在一個一到五的規模上，您未來買一台在美國創造的汽車的機會是多少？
1 2 3 4 5
11) On a scale of 1-5 what would you consider your level of likability towards Ford Motor Company, 1 being the least favorable, 5 being the most favorable?
從1 到 5，1 代表超不喜歡，5 代表最喜歡，您對福特的影響是多少？
1 2 3 4 5
12) On a scale of 1-5, how technologically advanced is Ford?
在一個一到五的規模上，福特的科技力量是多少？
1 2 3 4 5
14) On a scale of 1-5, the quality of Ford cars, in your opinion, in context of the auto industry is. . .
在一個一到五的規模上，福特做的汽車的品質是多少？
1 2 3 4 5
15) On a scale of 1-5, how luxurious are the cars that Ford builds? (in context of the auto industry)
在一個一到五的規模上，福特做的汽車的豪華性是多少？
1 2 3 4 5
16) On a scale of 1-5, how reliable are the cars that Ford builds?
在一個一到五的規模上，福特做的汽車的可靠性是多少？
1 2 3 4 5
17）On a scale of 1-5, how safe are Ford’s cars?
在一個一到五的規模上, 福特創造的汽車的安全性是多少？
在一個一到五的規模上, 福特創造的汽車的安全性是多少？