Chapter 5 Finding and conclusion
5.3 Future research
國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
56
animations effect will get better impressive.
5.2 Research limitations
This study has the following limitations. Firstly, the scope of this experiment in this study limit in the promotion website. Therefore, the other kinds of websites are not considered in this study. Secondly, the respondents of the questionnaire came from famous social network, such as Facebook, Dcard or PPT . Therefore the result may be focus on the young respondents. Besides, three visual interfaces of iPalace Channel are showed by videos before respondents answered the questionnaire.
Respondents do not use the three iPalace Channel websites in person. Thus, that may affect their experiences and satisfactions.
5.3 Future research
This study focuses on the aesthetic and storytelling visual interface effect on user experiences and satisfaction in promotion website. In aesthetic part, this study cited Moshagen and Thielsch (2010) VisAWI to evaluate in four detail items: simplicity, diversity, colorfulness, and craftsmanship. But in storytelling part, there is only one item to evaluate. In the previous research, there is seldom take storytelling into interface to research. When storytelling merges into the visual interface, it should be explored more detail such as on users’ emotion, like happy or touching, or on different kinds of purpose and so on. Moreover, future research can explore some rules to suggest what can influence the storytelling level is high, middle or low, and these
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
57
rules can merge into the visual interface.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
58
Reference
Alexandre, N. T., Javier, A. B-A, Klaus, O. & Frank, H.W. (2009). Visual complexity of websites: Effects on users’ experience, physiology, performance, and memory.
Journal of Int. J. Human-Computer Studies, 67(9), 703-715.
Alsudani, F. & Casey, M. (2009). The Effect of Aesthetics on Web Credibility.
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology, 512–519
Altaboli, A. & Lin, Y. (2011). Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics. Advances in Human-Computer
Interaction, 2011, 5:1-5:10.
Ayad, K. & Rigas, D. (2009) Learning with Edutainment: A Multi-Platform Approach.
In 11th International Conference on Mathematical Methods and Computational Techniques in Electrical Engineering/Applied Computing Conference, 220–225.
Bauerly, M., & Liu, Y. (2006). Computational modeling and experimental investigation of effects of compositional elements on interface and design aesthetics. International Journal of Human-Computer Studies, 64(8), 670-682.
Bauerly, M., & Liu, Y. (2008). Effects of symmetry and number of compositional elements on interface and design aesthetics. Intl. Journal of Human–Computer Interaction, 24(3), 275-287.
Belch, G.E. & Belch, A.E. (2009). Advertising & Promotion: An integrated marketing
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
59
communication perspective, McGraw- hill irwin.
Brady, L., & Phillips, C. (2003). Aesthetics and usability: a look at color and balance.
Usability News, 5(1).
Bonnardel, N. Piolat, A., Bigot, L.L. (2011). The impact of colour on Website appeal and users' cognitive processes. Displays, 32(2), 69-80.
Cato, J. (2001). User-Centered Web Design. London: Pearson Education.
Chang, H.J., Eckmanb, M. and Yan, R.N. (2011). The International Review of Retail, Distribution and Consumer Research. The International Review of Retail,
Distribution and Consumer Research, 21(3), 233-249.
Constantinides, E. (2004). Influencing the online consumer’s behavior: the Web experience. Internet Research, 14(2), 111-126.
Cortina, J. M. (1993). What is coefficient alpha: an examination of theory and applications. Journal of Applied Psychology, 78(1), 98-104.
Coursaris, C. K., Sweirenga, S. J., & Watrall, E. (2008). An empirical investigation of color temperature and gender effects on web aesthetics. Journal of Usability
Studies, 3(3), 103-117.
Cunliffe, D., Kritou, E. & Tudhope, D.I. (2001). Usability evaluation for museum websites, journal of museum management and curatorship, 19(3), 229-252.
Cyr, D., Head, M. & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi- method evaluation. International Journal of
Human-Computer Studies, 68(1), 1-21.
Daniel, J. (2000). Developing usable Web sites: A review and model, Internet
‧
interfaces: Towards an involvement framework. Pleasure with products: Beyondusability, In W. S. Green & P. W. Jordan (Eds.), London: Taylor & Francis,
97-111.De Angeli, A. Sutcliffe, A. Hartmann, J. (2006). Interaction, usability and aesthetics:
what influences users' preferences? DIS 2006 Conference Proceedings, ACM, 271-280.
Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing. 58(1), 34-57.
Eroglu, S. A., Machleit, K. A. & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177-184.
Flavia ́, C., Guinal ́ıu, M. & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(2), 1-14.
Garrett, J.J. (2000). The Elements of User Experience, Retrieved from:
http://www.jjg.net/elements/pdf/elements.pdf
Garrett, J.J. (2002). Elements of User Experience: User-centered Design for the Web, New Riders: USA.
Gilmore, A. & Rentschler, R. (2002). Changes in museum management: A custodial or marketing emphasis? Journal of management development, 21(10), 745-760.
Hair, J. F., Black, W. C. Babin. BJ & Anderson, R.E. (2010). Multivariate Data
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
61
Analysis: A global perspective. Upper Saddle River, NJ: Pearson Prentice Hall.
Haig, A., & Whitfield, T. W. A. (2001). Predicting the Aesthetic Performance of Web Sites: What Attracts People? ACM.
Hall, R. H., & Hanna, P. (2004). The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention.
Behaviour & information technology, 23(3), 183-195.
Hassenzahl, M. (2004). The interplay of beauty, goodness, and usability in interactive products. Human- Computer Interaction, 19(4), 319-349.
Huang, S.Y., Chao, Y.T. & Tsaih, R.H. (2013). ICT-enabled Service Design Suitable for Museums – The Case of the iPalace Channel of the National Palace Museum in Taipei. Journal of Library and Information Science, 39(1), 90-105 (Chinese version)
Hoffman, D.L. & Novak, T.P. (1996). Marketing in Hypermedia Computer-Mediated
Environment Conceptual Foundations. Journal of Marketing, 60, 50-68.
Hosany S. and Witham M. (2010). Dimensions of cruisers’ experiences, satisfaction, and intention to recommend. Journal of Travel Research, 49(3), 351–364.
Hsu, S.H., Chang, J.W. & Lee, C.C.. (2013) Designing Attractive Gamification Features for Collaborative Storytelling Websites. Cyberpsychology, Behavior
and Social Networking, 16(6), 428-434.
Jennings, M. (2000). Theory And Models For Creating Engaging And Immersive.
Colorado: Metropolitan State College.
Jeong, S.W., Fiore, A.M., Niehm, L.S. & Lorenz, F.O. (2009). The role of experiential
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
62
value in online shopping. Internet Research, 19(1), 105–124.
Kernsom, T. & Sahachaisaeree, N. (2010) Determinant of design elements and compositional settings of window display on the corporate strategic merchandising of large scale department store: a case of central world department store. Social and Behavioral Sciences, 2010(5), 1351-1356
Kernsom, T. & Sahachaisaeree, N. (2011). Compostional Design as Sale Strategy:
Shopping mall window display. Journal of ASIAN Behavioural Studies, 1(1), 7-15.
Kim, J., Lee, J., & Choi, D. (2003). Designing emotionally evocative homepages: an empirical study of the quantitative relations between design factors and emotional dimensions. International Journal of Human-Computer Studies, 59(6), 899-940.
Lai, C.Y., Chen, P.H., Shih, S.W., Liu, Y. & Hong, J.S. (2010). Computational models and experimental investigations of effects of balance and symmetry on the aesthetics of text-overlaid images. International Journal of Human-Computer
Studies. 68(1-2), 41-56.
Larkey, L. K., & Gonzalez, J. (2007). Storytelling for promoting colorectal cancer prevention and early detection among Latinos. Patient education and counseling, 67(3), 272-278.
Lavie, T & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International Journal of Human-Computer Studies, 60(3), 269-298.
Law, E.L-C., Roto, V. & Hassenzahl, M. (2009). Understanding, Scoping and
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
63
Defining User eXperience: A Survey Approach. Proceeding CHI '09 Proceedings
of the SIGCHI Conference on Human Factors in Computing Systems, 719- 728.
Li, Y.M. & Yeh, Y.S. (2010). Increasing trust in mobile commerce through design aesthetics. Journal of Computers in Human Behavior, 26(4), 673-684.
Lin, C. H. & Gregor, S. (2006). Designing Websites for Learning and Enjoyment: A study of Museum Experiences. International Review of Research in Open and
Distance Learning, 7(3), 1-21.
Lindgaard, G., Fernandes, G.J., Dudek, C. & Brownet, J. (2006). Attention web designers: you have 50 ms to make a good first impression! Behaviour and
Information Technology, 25(2), 115–126.
Lindgaard, G. (2007). Aesthetics, visual appeal, usability and user satisfaction: what do the user's eyes tell the user's brain? Australian Journal of Emerging
Technologies and Society. 5(1), 1-25.
Ling, J., & Van Schaik, P. (2002). The effect of text and background colour on visual search of Web pages. Displays. 23(5), 223-230.
Lundqvist, A., Liljander, V., Gummerus, J., & Van Riel, A. (2013). The impact of storytelling on the consumer brand experience: The case of a firm-originated story. Journal of Brand Management, 20(4), 283-297.
Magerko, B. (2008). Adaptation in Digital Games. IEEE Computer. 41(6), 87-89.
Markovic, S. (2012). Components of aesthetic experience: aesthetic fascination, aesthetic appraisal, and aesthetic emotion. Journal of i-Perception, 3, 1-17.
Marty, P.F. (2008). Museum Websites and Museum Visitors: Digital Museum
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
64
Resources and their Use. Museum Management and Curatorship, 23 (1), 81-99.
Mathwick, C., Malhotra, N. & Rigdonc, E. (2001). Experiential value:
conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39-56.
Mehrabian, A. and Russell, J.A. (1974). An Approach to Environmental Psychology.
MIT Press, Cambridge, MA.
Morgan, T. (2008). Visual merchandising: Window and in-store displays for retail.
Laurence king publishing ltd.
Moshagen, M. & Thielsch, M. T. (2010). Facets of visual aesthetics. International
Journal of Human-Computer Studies, 68(10), 689-709.
Newman, M., and Landay, J. (2000). Sitemaps, Storyboards, and Specifications: A Sketch of Web Site Design Practice. Proceedings of the 3rd conference on
Designing interactive systems: processes, practices, methods, and techniques,
263-274.National Palace Museum (2015). About the NPM- Tradition & Continuity. Retrieved from: http://www.npm.gov.tw/en/Article.aspx?sNo=03001502
Nielsen, J. (2008). How Little Do Users Read? Nielsen Norman Group, Retrieved from: http://www.nngroup.com/articles/how-little-do-users-read/
Nielsen, J. & Norman, D. (2014). The Definition of User Experience. Retrieved from:
http://www.nngroup.com/articles/definition-user-experience/.
Ngo, D.C.L., Teo, L.S., & Byne, J. (2000). A mathematical theory of interface aesthetics. Retrieved from: http://www.mi.sanu.ac.rs/vismath/ngo/
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
65
Ngo, D.C.L., Teo, L.S., & Byrne, J.G. (2003). Modelling interface aesthetics.
Information Sciences. 152(1), 25-46.
Norman, D.A., Miller, J., and Henderson, A. (1995). What you see, some of what's in the future, and how we go about doing it: HI at Apple Computer. Proceedings of
CHI 1995, Denver, Colorado, USA.
Norman, D.A. (2002). The designing of every thing. Basic Books: New York.
Norman, D.A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things.
Basic Books: New York.
Overbeeke, C.J., Djajadiningrat, J.P., Hummels, C.C.M. & Wensveen, S.A.G. (2002).
Beauty in usability: forget about ease of use! In W. S. Green & P. W. Jordan (Eds.), Pleasure with products: Beyond usability, Taylor & Francis: London.
9-18.
Pajusalu, M. (2012). The Evaluation of User Interface Aesthetics. Estonia: Tallinn University.
Palen, L. & Salzman, M. (2002). Voice-mail Diary Studies for Naturalist ic Data Capture under Mobile Conditions, CSCW. 87-95.
Papachristos, E., Tselios, N., & Avouris, N. (2006). Modeling perceived value of color in web sites. Advances in Artificial Intelligence, 567-570.
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems
Research. 20(1), 60-78.
Pine II, B. J. & Gilmore, J. H. (1998). Welcome to the Experience Economy, Harvard
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
66
Business Review, 97-105.
Pine II, B. J. & Gilmore J. H. (1999). The Experience Economy: Work Is Theatre &
Every Business a Stage: Goods &services are no longer enough. Harvard
Business School Press: USA.Pine II, B.J. and Gilmore J.H. (2011). The Experience Economy: Work is Theatre &
Every Business a Stage. Harvard Business School Press, Boston. MA:.
Pandir, M. & Knight, J. (2006). Homepage aesthetics: The search for preference factors and the challenges of subjectivity. Interacting with Computers, 18(6), 1351-1370.
Pourabedin, Z. & Nourizadeh, A. (2013). Designing Persuasive Destination Website:
The Role of Visual Aesthetic. Journal of Basic and Applied Scientific Research, 3(2), 675-680.
Powell, A.T. (2002). The Complete Reference-Web Design, Osborne/McGraw-Hill:
California.
Quadri-Felitti, L.D., Fiore, A.M. (2013). Destination loyalty: Effects of wine tourists' experiences, memories, and satisfaction on intentions. Tourism and Hospitality
Research, 13(1), 47-62.
Rau, P.L.P., Gao, Q., & Liu, J. (2007). The effect of rich web portal design and floating animations on visual search. International Journal of Human-Computer
Interaction, 22(3), 195-216.
Riedl, M.O., Stern, A., Dini, M.D & Alderman, M.J. (2008). Dynamic Experience Management in Virtual Worlds for Entertainment, Education, and Training.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
67
International Transactions on Systems Science and Applications, 4(2), 23-24.
Robins, D., Holmes, J. (2008). Aesthetics and credibility in web site design,
Information Processing and Management, 44(1), 386–399.
Rowley, J. (1998). Promotion and marketing communications in the information marketplace. Library Review, 47(8), 383-387.
Roto, V., Law, E., Vermeeren, A. & Hoonhout, J. (2011). User Experience White Paper. Dagstuhl Seminar on Demarcating User Experience.
RLoomis, R.J., Elias, S.M. & Wells, M. (2003). Website availability and visitor motivation: An evaluation study for the Colorado Digitization Project.
Unpublished Report. Colorado State University, Fort Collins, CO. Retrieved from: http://www.cdpheritage.org/resource/reports/loomis report.pdf.
Schrepp, M., Held, T., & Laugwitz, B. (2006). The influence of hedonic quality on the attractiveness of user interfaces of business management software. Interacting
with Computers, 18(5), 1055-1069.
Schmidt, K. E., Liu, Y., & Sridharan, S. (2009). Webpage aesthetics, performance and usability: Design variables and their effects. Ergonomics, 52(6), 631-643.
Styliani, S., Fotis, L., Kostas, K. & Petros, P. (2009) Virtual museums, a survey and some issues for consideration. Journal of Cultural Heritage, 10(4), 520–528 Somoon , K. & Sahachaisaree, N. (2012). Design Elements and Users’ Perceptual
Response: A Case of Window Display Design for Adolescent. Social and
Behavioral Sciences. 50, 685-690.
Spitz, J.A. & Thom, M. (2003). Urban Network: Museums Embracing Communities.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
68
Field Museum of Natural History, Chicago.
Schenkman, B.N. & Jönsson, F.U. (2000). Aesthetics and preferences of web pages,
journal of Behavior and Information Technology, 19(5), 367–377.
Seckler, M. & Tuch, A.N.. (2012). Linking objective web-design factors to facets of subjective aesthetic perception. Proceeding NordiCHI '12 Proceedings of the 7th
Nordic Conference on Human-Computer Interaction: Making Sense Through Design, 809-810.
Shneiderman, B. (2000). Designing trust into online experiences. ACM
Communications, 43(12), 57-59.
Simon, S. J. (2000). The impact of culture and gender on web sites: an empirical study.
ACM SIGMIS Database. 32(1), 18-37.
Sutcliffe, A. and De Angeli, A. (2005). Assessing Interaction Styles in Web User Interfaces. Human-Computer Interaction (Interact 2005). 406-417.
Tarasewich, P., Daniel, H., & Griffin, H. (2001). Aesthetics and Website design.
Quarterly Journal of Electronic Commerce, 2(1), 67–81.
Thorlacius, L. (2007). The Role of Aesthetics in Web Design. Nordicom Review, 28(1), 63-76.
Tractinsky, N., Cokhavi, A. & Kirschenbaum, M. (2004) Using ratings and response latencies to evaluate the consistency of immediate aesthetic perceptions of web pages, in: Proceedings of the Third Annual Workshop on HCI Research in MIS, 1–5.
Tractinsky, N., Cokhavi, A., Kirschenbaum, M. & Sharfi, T. (2006). Evaluating the
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
69
consistency of immediate aesthetic perceptions of web pages. International
Journal of Human-Computer Studies, 64, 1071-1083.
Tractinsky, N., Shoval-Katz, A. & AndIkar, D. (2000). What is beautiful is usable.
Interacting with Computers, 13(2), 127-145.
Tractinsky, N. & Lowengart, O. (2007). Web-store aesthetics in e-retailing: A conceptual framework and some theoretical implications. Academy of Marketing
Science Review, 11(1), 1-18.
Thüring, M. & Mahlke, S. (2007). Usability, aesthetics and emotions in human–
technology interaction. International journal of psychology, 42(4), 253-264.
Tsaih, R.H., Lin, Q.P. James & Chang Y.C. (2014). National Palace Museum and service innovations. Journal of Emrald Emerging Markets Case Studies, 4(7), 1-24.
Tsou, W., Wang, W. & Tzeng, Y. (2006). Applying a multimedia storytelling website in foreign language learning. Computers & Education, 47(1), 17-28.
Tuch, A. N., Bargas-Avila, J. A., Opwis, K., & Wilhelm, F. H. (2009). Visual complexity of websites: Effects on users’ experience, physiology, performance, and memory. International Journal of Human-Computer Studies, 67(9), 703-715.
Yeh C.J. (2010). The Principles of Interaction Design in the Post-digital Age. Taipei:
Artist-Magazine / Artist Publishing. (Chinese version)
Zheng, X.S., Chakraborty, I., Lin, J.J.W., & Rauschenberger, R. (2009). Correlating low-level image statistics with users-rapid aesthetic and affective judgments of web pages.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
70
‧ 國 立
71