Like all studies, this study also had limitations that should be addressed. Measuring organizations’ behavior by individual perception that here are managers is a common method in business studies that Quazi and O’Brien (2002) approached. However, due to the content of the topic, CSR and some bias affected the outcome of this study. It is possible that the responses were affected by social desirability although, unless actual behaviors are measured by visual techniques, this may be a limitation to the study’s subject in general. A combination of qualitative and quantitative in this study may be will minimize the CSR desirability factor.
This study was a staring point to examine Vietnam Travel Agencies’ attitudes toward CSR through managers. The study revealed that the environment, social, workforce, etc., stating and rewarding corporate ethical values, will affects in their strategy business in the future. While this study focused on only the agencies, the agents’
characteristic as the business scope, location, size will affect CSR and the attitudes of managers since the travel agencies is a bright group of many type business. Therefore, the study need investigate additional factors that may determine more their attitudes in CSR.
The future research might measure the relationship and examine such personal characteristics that in the survey question part 3 give out.
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APPENDIX
I - SPSS OUTPUT1. Attitudes towards Corporate Social Responsibility
One-Sample Statistics
One-Sample Statistics
ANOVA
*. The mean difference is significant at the 0.05 level.
Statistics
Products Workforce
Social &
Economic Community Environmental
N Valid 108 68 52 39 29
engage in corporate social responsibility?
2. Attitudes towards Sustainable Tourism Development
One-Sample Statistics
ANOVA
Sum STD's statements
Sum of Squares df Mean Square F Sig.
Between Groups 1.549 3 .516 1.175 .323
Within Groups 45.718 104 .440
Total 47.267 107
3. The Correlations between Social Responsibility Corporate and Sustainable Tourism Development with Sample
Descriptive Statistics
Mean Std. Deviation N
Sum CSR's statements 3.7438 .45196 108
Sum STD's statements 3.6556 .66464 108
Correlations
Sum CSR's statements Sum STD's statements
Sum CSR's statements Pearson Correlation 1 .296**
Sig. (2-tailed) .002
N 108 108
Sum STD's statements Pearson Correlation .296** 1
Sig. (2-tailed) .002
N 108 108
**. Correlation is significant at the 0.01 level (2-tailed).
* Regression (1)
Descriptive Statistics
Mean Std. Deviation N
Sum CSR's statements 3.7438 .45196 108
Agent Size 2.0926 .48408 108
Variables Entered/Removedb
Model Variables Entered Variables Removed Method
1 Agent Sizea . Enter
a. All requested variables entered.
b. Dependent Variable: Sum CSR's statements Model Summary
Model R R Square
Adjusted R
Square Std. Error of the Estimate
1 .248a .062 .053 .43987
b. Dependent Variable: Sum CSR's statements
Coefficientsa
a. Dependent Variable: Sum CSR's statements
* Regression (2)
Descriptive Statistics
Mean Std. Deviation N
Sum CSR's statements 3.7438 .45196 108
Sum STD's statements 3.6556 .66464 108
Variables Entered/Removedb
b. Dependent Variable: Sum CSR's statements
Model Summary
Model R R Square
Adjusted R
Square Std. Error of the Estimate
1 .296a .088 .079 .43371
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 1.918 1 1.918 10.194 .002a
Residual 19.939 106 .188
Total 21.857 107
a. Predictors: (Constant), Sum STD's statements b. Dependent Variable: Sum CSR's statements Coefficientsa
a. Dependent Variable: Sum CSR's statements
* Regression (3)
Descriptive Statistics
Mean Std. Deviation N
Sum CSR's statements 3.7438 .45196 108
Annual Income 2.0463 .57003 108
b. Dependent Variable: Sum CSR's statemen
Model Summary
Descriptive Statistics
Mean Std. Deviation N
Sum CSR's statements 3.7438 .45196 108
a. Predictors: (Constant), Annual Income b. Dependent Variable: Sum CSR's statements
Coefficientsa
a. Dependent Variable: Sum CSR's statements
* Regression (4)
b. Dependent Variable: Sum CSR's statements
Model Summary
Sum CSR's statements 3.7438 .45196 108
Experience 2.2685 .63550 108
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 1.084 1 1.084 5.534 .020a
Residual 20.773 106 .196
Total 21.857 107
a. Predictors: (Constant), Experience
b. Dependent Variable: Sum CSR's statements
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 3.384 .159 21.340 .000
Experience .158 .067 .223 2.352 .020
a. Dependent Variable: Sum CSR's statements
II - SURVEY QUESTIONNAIRE