Chapter V. Discussion
5.4 Future Research and Suggestions
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5.4 Future Research and Suggestions
Future research can try to discuss the value created directly from APP developers, and try to analyze APPs in different categories. As mentioned in research limitation, owing to time limited, we narrowed down the scope of the study.
The scope of the study only covered users’ view toward the product within Apps includes in the category of communication, but neglected the part regarding the interactions between users and App developers. The value created during the interactions which is the part that can be discussed using value creation cycle (Yu, 2012) is also noteworthy.
Furthermore, users might have different thinking when it co mes to different category of Apps. Apps from different category might have different characteristics. This study focus on communication Apps, and took LIN E as an example. The characteristics pointed out in this study focused are mainly of the category.
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