國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
44
12. Future Road Map
After Driving Lens launches the first product with s stable income cash flow, Driving Lens sets the below milestones for the greater achievements. Each milestone is focused on enlarging the market share, improving the products with new innovations and increasing the core-competence ability. Once reaching more and more milestones, the scale of the company not only becomes bigger, but also the business model will become more stable.
12.1 Enter Domestic Market
When entering domestic market of auto accessories, Driving Lens set the below three milestones to accomplish.
12.1.1 Sell products for top 10 best-selling vehicles
Currently, there is not any auto accessory with Augmented Reality function. If Driving Lens launches this kind of product to the auto accessories market, it will become the pioneer. In order to attract more consumers to adopt the products of Driving Lens, it will offer the customized products for the top 10 best-selling car models. This milestone will attract the public’s awareness, and convert the visitors to consumers. Besides, the quantity of these best-selling cars is large enough to generate the profits for Driving Lens, and meet the breakeven point as soon as possible.
12.1.2 Occupy the biggest market share
Since Driving Lens manufactures the compatible accessories for the best-selling vehicles, it will increase the occupied market share by continuous innovations and driving experience improvements. Until the similar product is launching or the other potential competitors enter this market, Driving Lens possibly earns the
‧
biggest market share in short time.
12.1.3 Raise the entry barrier of technology
In order to keep the leading position in this market, Driving Lens must set the barrier to block the entry of other competitors. As we know, Augmented Reality Driving Assistance system is technology-intensive products, so Driving Lens unavoidably has to keep on brainstorming for innovations and apply them for patents at the different countries. By the protection of patents, it can delay the time to market for the similar products, or the entering moment of other potential competitors.
12.2 Develop Foreign Market
After entering the domestic market, Driving Lens must develop foreign markets and accomplish the following three milestones.
12.2.1 Expand to the nearby countries
When the products become mature gradually, the next bottleneck is about how to manage international business efficiently, especially expanding to the global market. Driving Lens can leverage the experience of entering domestic market to expand the business to the nearby countries such as China, and Korea. The company will face the difficulties such as local law restriction, high distribution fee, and high tariff, etc. After overcoming these difficulties, it will help Driving Lens to re-organize the company structure, and to face the challenges in future.
12.2.2 Integrate the supply chain
When the scale of companies becomes bigger and bigger, Driving Lens will have more and more bargain power to suppliers. Based on the demands from different markets, Driving Lens faces the cost and quality issues at most. With integrating the supply chain, Driving Lens has the chance to raise the product quality and lower the manufacturing cost.
‧
Therefore, managing supply chain efficiently helps Driving Lens to satisfy the consumer's demand with lower cost.
12.2.3 Build the brand and channels
As more and more consumers are aware of the products of Driving Lens, it will be beneficial to establish the consumer’s confidence and royalty, if the consumers are satisfied with the products and services. Meanwhile, brand management becomes an important milestone, because the consumers will convert their satisfactions to the impression about the brand of Driving Lens. Along with the new products are launched or new markets are expanded, the brand of Driving Lens are helpful to attract the public's attentions and the consumers accept more easily.
12.3 Expand Business Globally
Along with the new markets are expanded, Driving Lens has expanded its business to global market, and the B2C business model has become more mature. Based on the customized model of vehicle, Driving Lens expects to widen its business model from B2C to B2B, and increase the influences.
12.3.1 Cut into the supply chain of famous auto manufacturers
With the number of customized vehicle models are increasing, Driving Lens hopes to lower the cost of customized service and collaborate with the auto manufacturers. After cutting into the supply chain of auto manufacturers, the fresh car will be equipped with the products of Driving Lens. This action will make Driving Lens increase the scale and decrease the unit cost. In addition, the product of Driving Lens is changed from the optional equipment to the standard equipment. From the consumer’s viewpoint, they will realize how important this kind of product is, and the other auto manufacturers will gradually adopt the solutions of Driving Lens.
‧
國立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
47
12.3.2 Establish local branches and Support multiple countries
According to the difference of each countries regulation, Driving Lens must customize the products such as right-hand and left-hand drive. Besides locale languages and location-based information, this kind of local customization will shrink the time to entering market. Therefore, establishing local branches assists to complete the above assignments. The branch offices not only marketing the brand and products, but also respond the consumer’s questions and demands.
12.3.3 Establish the alliance and define the secure specification
As the specification of products becomes more definite, Driving Lens will invites the related business partners to establish alliance, and define a safety standard for Augmented Reality driving assistance system. This standard can block the entry of poor quality product, and make the driving safety better. When the consumers decide to acquire, they will consider whether this product gets the certificate of this safety standard. In addition, after joining in this alliance, Driving Lens has the right to issue the topics and discuss the future directions, but also know the new safety requirements in advance. When understanding the new safety requirements in advance, Driving Lens can complete research and development process at the early stage, and shrink the time to market.
‧
In summary, Augmented Reality Driving assistance system mainly helps the drivers to eliminate the blind spot, and identify the potential risks. Driving l Lens offers three different customized solutions for the consumers. These solutions are able to decrease the happening rate of road crash and improve the driving experience. In addition, some limitations, switching focus frequently and fixed lens angle, will be resolved via these solutions. As more innovations for the consumer’s demands, Driving Lens will add more services such as GPS navigation and location-based services.
Key Partner
Developing and managing the products Maintaining the DevOps pipeline
By referring to Figure 8, it shows the overview of Business Model Canvas about Driving Lens. Driving Lens is based on B2C business at the beginning, and it provides these products to most of vehicle drivers directly. The consumers can equip with these products