2. Company Summary
2.4. Hotel Service
Table 3: Estimation of Hotel General Area According to the ANSI/ASHRAE 62-2001 Standard
Standard area Equivalent to hotel area
Estimate
Restaurant dining rooms = Restaurant 90% 70 89.61
Bars, cocktail lounges = Café 70% 100 48.79
Gym, stadium play area = Fitness Center 50% 30 116.17
Conference/ Meeting = Office, Comp Rooms 20% 50 27.88
Lobby/ Pre-function = Main Lobby, Reception Area 70% 30 162.63
2.4. Hotel Service
Guest RoomsThere are three types of guest room provided in the hotel. Guests can enjoy comfort and refresh the fatigue from long day of work here. Free high-speed Wi-Fi is accessible in every room.
Adjustable lighting scene is installed in every guest room, a sufficient lighting when working and comfortable and cozy when relaxing are adaptable. Assorted first class mini-bar; coffee, tea and high nutrient snack are provided in room. Hotel guests can enjoy favorite channel on TV and complimentary premium movies on demand.
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Table 4: Hotel’s Guest Room Types
First Class Business
Suite
First Class Business Guest Room
Superior Business Guest Room In room free Wi-Fi
Assorted high quality mini-bar Free booking private meeting room
Online and mobile check-in and check-out
Room service privilege ●
Movie on demand ●
Spacious Private Terrace ● ●
Free booking Separate lounge and dining room ● ●
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1. First Class Business Suite
Figure 4, 5, 6, 7, 8, 9: First Class Business Suite and Room Layout
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2. First Class Business Guest Room
Figure 10, 11, 12, 13: First Class Business Guest Room and Room Layout
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3. Superior Business Guest Room
Figure 14, 15, 16, 17: Superior Business Guest Room and Room Layout
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Figure 18: Floor Plan the 3rd – 5th Floor
There was the survey3 showed that there were only 10 percent of business travelers actually liked to use the business centers for working, while a mere 4 percent used at the lobby; yet, 84 percent of guests prefer staying in their room for their work during a trip. From, this explicit result, we have tried our best to create the finest guestrooms, and have been trying to create and increase more personal feel safe atmosphere in other hotel areas such as the hotel business center or the private meeting room.
Hotel In-House Facilities
We realized that business travelers needed most productive outcome during their business trip.
1. Leisure activities; a professional fitness center is provided on the second floor. Hotel guests can enjoy their exercise from appropriate and sufficient workout machines. In addition, there is Massage & Spa zone on the second floor. Our business travelers can experience the authentic Thai Massage & Spa therapy. With the IT guest management system, guests can see the spa menu and check the availability of therapist and book for their favorable treatment menu in advance online. After arrive at the spa center, guests can
3Business Travelers and Their Needs.
http//www.worldhotelmarketing.com/blog/business-travellers-and-their-needs
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easily use the individual QR code to confirm the presence and get access to the spa room.
Once again, customer can obtain the special preferential and can choose the option to automatically pay with the room and other services expenses when checkout.
2. Restaurant and Café; Understanding what business travelers’ need during their trip aboard, hotel’s expert chefs is ready to deliver the authentic dish to hotel customers. The restaurant atmosphere is designed for business guests both those who would like have a smooth business talk during their meal and for those who just would like to seek for a good relaxed place with the delicious meal after long day. The homely style fusion Café located on the first floor is another recommended for sociable gathering place. Guest can enjoy their time with perfect beverages and bakeries here. Restaurant and café will service from 6am-12am.
3. Shutter service; hotel provide the service private vans to transfer guests to major destination such as the airport, sky train stations and the exhibition center during the events period. Definitely guest can check and make a booking request from their room through hotel tablet or their personal device. This service will make sure that guests will not have to spend time waiting for the car. The additional charge for these special services will be automatically recorded in their expense history via the identification QR code.
4. Car rental; hotel can help guests book the car with or without the driver in the specified period of times and with the reasonable price. There will be a special benefit for long length using service. The regular customers can request their driver and car.
5. Translators; guests can check the availability and book the translator service online in the same time as booking the room before departing. The length of the service will be adjustable. It is noted that translators for the special language of translator would have booked in advance.
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management system to check the availability and book the meeting room online anytime by themselves. They can have a conference with their office or clients, they can use projector for the meeting and Wi-Fi will be provided in each room.7. Hotel Business Center; every guest can get access to the business centre where there will be support staff all day. It is located on the second floor. Personal computers, facsimile, printer and copy machine are all available in here.
8. Information center; this service is offered for the time limited guests and need the trip planning service. Guests can just tell their requirement; destination and their time period to hotel schedule planner staff, in both for the working and leisure trip, the staff will come up with the proper solution. This hotel staff will keep updating the exhibition information in order to provide the rightupdate information to our guests or even to help our guest register in the event. In parallel to the leisure part, guests can ask for the recommendation for the activities they will be able to do after they complete their work, such as nearby sightseeing spots in their limited time along with the transportation method. From this service, guests can ensure that they will have the best time during their business trip in Thailand.
9. Free access internet throughout hotel area; the most second important need of the business travelers is the Wi-Fi. From the research of 529 business travelers4, showed that 55 percent of those people ranked the presence of free Wi-Fi in a hotel is their number one concern when looking at the place for their stay during the business trip. This is slightly behind the importance of the quality of suite, which is at 61 percent.
4Business Travelers and Their Needs, the research was conducted by Newlio, a market research company, http://www.worldhotelmarketing.com/blog/business-travellers-and-their-needs/
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We create and apply the IT system to manage, control, and record the data of hotel guests. The process of hotel booking can be done through this IT system. To start with, guests register to be the hotel’s website member, they need to give their information and identification document;
for example, foreigners are required to upload the passport in the system. This process will be done in the highest security in our system. As for, choosing and booking the room procedure, guests can see the visualization of each type of the room before making a decision. Then, guest can check the room availability in their preference location in real time, and select the payment methods. Right after the payment method has been confirmed, the system will create individually the identification QR code for guests. The code might different from the previous time of visit hotel for hotel regular guests, in the case that they change their company; however, the personal preferences will still be recorded in the hotel system, such as demography information and their interested services; all information is kept confidentially. After arriving at the hotel, guests can do the express check-in and do not need to register at the hotel reception counter, the keycard is not necessary for all process during stay. After guest experience through the hotel services, the quick checkout can be done by only identifying personal code from personal online device or the provided tablet in each guestroom. Businessmen can ensure that everything will be ready and confirmed before departing. Every customer can use this code to identified themselves throughout all hotel services, since arrive at the hotel until check out process complete.
Hotel guests make use of this IT management system in saving their time with the express check in and checkout system via the QR code scheme. This system will bring about the big step of innovation, since it will optimize guests’ convenience and hotel operation expenditure.
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With this system, there will be advantages in many perspectives, for example:
- Hotel can reduce the number of staff in duty. Even though this staff reduction, the staff interaction with guests will not reduce.
- Hotel can create more trustworthy and professional image for business guests and client companies. Our system will be proved by professional to be perfection.
- Hotel can have all the record of customer, both the personal information, and the service preference records.
- Hotel can increase the guest satisfaction since it reduces time consumption and more convenience. Guests do not necessary to carry another keycard or do not have to go to wait the available service on site; guests can easily check the available time online, book their preference services and then go to use the service at that time.
- Hotel will be easier to keep in touch with customers and their companies, and entirely introduce the privilege to clients in customer loyalty membership program.
The diagrams below show some examples of hotel’s processes which are applied the IT management system, by utilizing QR code:
- Guestroom Booking Process
Figure 19: Diagram of Guestroom Booking Process
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- Meeting Room Booking Process
Figure 20: Diagram of Meeting Room Booking Process
Note: The regular guests mean the customers who have been using hotel service, and hotel had already had their record. It includes the companies which are our partner.
The irregular guests mean the customers who use our hotel service at the first time.
- Car Rental Service Booking Process
Figure 21: Diagram of Car Rental Service Booking Process
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- Massage and Spa Service Booking Process
Using the service
Figure 22: Diagram of Massage and Spa Service Booking Process
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The survey5 of 700 business travelers found that the economic downturn over the last five years has changed their business trip behavior. More restrictive travel policies of the company have made business travelers incisive at bargain hunting. It is found that a great value of the trip is the most important factor when booking a hotel. Nowadays, business travelers have more control power over their plan thanks to the sharply increase number of online travel reviews and social media, nearly 70 percent say they will choose the saver travel options to avoid raising outstanding expense to their company. 61 percent say they would follow a travel agency brand on social media in order to learn about travel deals. Fortunately, 85 percent of travelers feel their business travel more enjoyable than five years ago. In conclusion, business travelers become more focus in the concept of value and making smarter travel choices for their company.
3.2. Market Size
From the fact that the South East Asia is one of the regions those has a continual great response from investors around the world. Growing in the same trend, Thailand is one of the top destinations to do the business in this region. We use the total available market (TAM), served available market, and target market to calculate the size of the hotel market size as below:
TAM (total addressable market): Number of travelers in arrive Bangkok which is equal to 15,438,415 persons per year.
5 Economy has changed business travel behavior.
www.successfulmeetings.com//news/research-and-white-papers/economy-has-changed-business-travel-behavior, -survey-shows/