CHAPTER 7 CONCLUSION
7.3 L IMITATIONS AND F UTURE W ORKS
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7.3 Limitations and Future Works (1) The quality of engagement site
The service quality in the experiment 1 of interview still needs to be improved. Also the setting of the experiment might be restricted by our thoughts. In the future, we can co-work with the real SMEs and examine the quality of the system by field studies in order to improve the system and make it more practical.
(2) The extension of conceptual models built by engagement site
Although we found that the search targetabiliy and web visibility are the two concept that the SMEs should get focus, but the models only represent for the its own effect on the search engine side, but have not enough integration with other media’s model and consider the cross-media effect.
(3) User experience of using engagement site
The process of the engagement site is designed under the objective from the academic point of view. From the service providers’ opinions, the user experience including the user interface, the structure of the website should be improved in order to fit the commercial standard.
(4) An application interface for apps
From the suggestion of SME, it will be more attractive to them if we can package the mechanism into a standardized application interface for apps.
Due to the fact that many SMEs cannot approach computer and mainly use the mobile device. Thus, the providers can stimulate the CEB directly through theirs mobile device.
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Appendix A. Campaign ID 2-4 for web visibility increase on keywords changing Campaign ID 2
Revised long tail keyword:
道地英倫風味餐/法式專屬設 計雨傘
Before keywords revised:
(Inside the parenthesis is the rank of google search result page for the specific keyword) Ranking for SME-choose
keywords
Ranking for engagement site recommended keywords
Ranking for SME-revised long tail keywords
Ranking for engagement site recommended keywords
Ranking for SME-revised long tail keywords
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Revised long tail keyword:
英式枸杞奶茶/中藥養生茶
Before keywords revised:
(Inside the parenthesis is the rank of google search result page for the specific keyword) Ranking for SME-choose
keywords
Ranking for engagement site recommended keywords
Ranking for SME-revised long tail keywords
Ranking for engagement site recommended keywords
Ranking for SME-revised long tail keywords
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Revised long tail keyword:
有機養生藥膳/原住民飾品/少 油
Before keywords revised:
(Inside the parenthesis is the rank of google search result page for the specific keyword) Ranking for SME-choose
keywords
Ranking for engagement site recommended keywords
Ranking for SME-revised long tail keywords
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Ranking for engagement site recommended keywords
Ranking for SME-revised long tail keywords
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Appendix B. 14 images words list
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Appendix C. Search queries clicks from engagement site (http://taipeing.net)
ID QUERIES NUMBERS OF CLICKS
1 環河南路 58
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36 環河南路 五金行 1
37 和平西路鳥街 1
38 和平西路 鳥街 1
39 北投商圈 1
40 鳥街 1
41 九宏五金 1
42 永春美食 1
43 天然系養生餐 1
44 台北 鳥街 1
45 重慶北路 燈具 1
46 林豐益商行 1
47 吳興商圈 1
48 中山國中捷運站美食 1
49 歐莉寶珠寶 1
50 大直商圈 1
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Appendix D. Experiment 2 on subject’s background
Subject Gender Major Education
1 male Management information system Master 2 male Library, Information and Archival studies Master
3 male Religious studies Master
4 female Economic Master
5 male International business University
6 female Technology, Innovation & Intellectual Property Management,
Master 7 male Management information system Master 8 female Digital Contents and Technologies Master 9 female Management information system Master
10 female Public Finance Master
11 male Management information system Master 12 female Digital Contents and Technologies Master 13 male Management information system Master 14 female Management information system Master 15 male Management information system Master
16 male Department Finance Master
17 male Photonics Technologies Master
18 female Accounting Master
19 male Department Finance Master
20 female Management information system Master 21 female Slavic Languages and Literatures University 22 female Management information system Master 23 male Management information system Master 24 female Management information system University 25 male Management information system Master 26 male Management information system Master
27 female International business Master
28 female Department of Law University
29 male Management information system Master
30 female College of Management University
31 male Technology, Innovation & Intellectual Property Management,
Master 32 male Management information system Master 33 female Management information system Master