CHAPTER 7: CONCLUSION
7.2 Limitations and Future Research
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already focus on applying this new technology in their exhibition, trying to offer better experience to people. Accordingly, it is important for museum exhibition designer to employ proper communication medium in order to grab visitors’
attention and impact their behavior. Second, we also suggest that attention and engagement are both important factors to create a positive user visitation behavior.
According to the results, people with higher attention and engagement have better experience and are more willing to visit the museum or recommend the museum to their friends. Therefore, it’s also important for the designer to consider means to enrich visitors’ experience in terms of attention and engagement. In addition, even the moderating role of personality didn’t present significant impact on the effect of telepresence on engagement, but we found that it can stronger the effect on attention.
At last, our finding provide an important insight into the use of VR, because VR brings out higher telepresence in grabbing users’ attention, boosting people’s behavior for visiting museum more effectively.
7.2 Limitations and Future Research
This research has several limitations. First, the content of our experiment is limited to Jade Cabbage. The limited scope of choice may influence the results. The extensions to other contents can be further explored in the future. Second, even there are many communication medium in the world, but in our research, we only chose two communication medium to compare with VR. Whether the results can be further applied in other communication medium can be examined in the future.
Third, the participators were all from NCCU. Due to the equipment of VR was built in university, distribution of age and profession are not so wide.
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Appendix A
Instruction for Video:
Please watch all the introduction video of Jade Cabbage until the end
Instructions for Website:
1. Please view the pictures of Jade Cabbage and zoom-in, zoom-out the picture to see more detail.
2. Please read the introduction of Jade Cabbage.
3. Please use the 3D display of Jade Cabbage and rotate it for observing.
Instructions for VR:
1. Please observe the Jade Cabbage.
2. Please use the flashlight to trigger the introduction audio of Jade Cabbage and listen to it.
3. Please use the virtual hand to pick up the Jade Cabbage and observe it, can use the flashlight to see it more clearly.
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Original questionnaire for VR user:
各位同學好，
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Original questionnaire for Website user:
各位同學好，
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Original questionnaire for Video user:
各位同學好，