Chapter 6 Conclusions
6.2 Limitations of the Current Study
First of all, the findings in this case study are from on a single office in a single company. It did not distinguish between written translation and oral interpretation.
The results can be illuminating for the office investigated, and may help inform future
81
operational strategies and decision making, but further research comparing translation practices in professional service firms is necessary. It would be interesting to see if other professional service firms have conducted similar audits of their translation needs and linguistic assets, and a sharing of best practices can be beneficial to multinational organizations and language service providers alike.
The survey data and interviews also didn’t provide any insight into language pairs other than English and Mandarin Chinese, even though the Gensler Shanghai office supports 8 other offices in the Asia-Pacific region. But with some adjustments, the survey can be replicated in other Gensler offices with to help identify demands and next steps in language service investments.
82
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Appendix
Appendix i: Survey Questions
Translation at Gensler Shanghai
Hello Shanghai Genslerite!
This is a quick 8-minute survey about translation at Gensler. Your answers will help us understand how we can make translation more efficient. It is completely
anonymous. Doesn't matter what language(s) you speak, anybody who works for Gensler Shanghai can take the survey.
Gensler 8
Gensler
Basics
1) What is your role at Gensler?
Gensler *
91
Architecture / Design / /
Project Management
Administration / Reception /
IT
Finance / Accounting /
Management (Design Director, Studio Director, Managing Principal) /
Human Resources
Marketing/Communications
Risk Management
2) How many years have you worked at Gensler Shanghai?
Gensler *
Under 1 year 1
1-2 years 1-2
3-5 years 3-5
5 years or more 5
Languages
92
3) What is your first language / your mother tongue?
*This can be the language you've been speaking since birth, or the language that you speak the most fluently.
Mandarin Chinese
English
Cantonese
Spanish
Italian
French
German
Korean
Japanese
Other, please specify (required) : *
4) How would you rate your Mandarin Chinese fluency?
*
No proficiency - limited to a few words
93
Elementary proficiency – basic greetings and taxi Chinese
Limited working proficiency – basic social conversations, carry on non-technical
conversations
Professional working proficiency – can conduct business and discuss technical,
professional topics with ease, making only minor mistakes occasionally
Native or bilingual proficiency
5) How would you rate your English fluency?
*
No proficiency - limited to a few words
Elementary proficiency – basic greetings and taxi Chinese
Limited working proficiency – basic social conversations, carry on non-technical
94
conversations
Professional working proficiency – can conduct business and discuss technical,
professional topics with ease, making only minor mistakes occasionally
Native or bilingual proficiency
Translation Needs
Page exit logic: Question "Have you ever encountered translation needs at Gensler
Shanghai? Gensler " #6 is one of the
following answers: ("No ") THEN: Jump to page 18 - You're done! Thank You!
Flag response as complete
6) Have you ever encountered translation needs at Gensler Shanghai?
Gensler *
Yes
No
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Hours
Page exit logic: Page LogicIF: Question "Have you ever encountered translation
needs at Gensler Shanghai? Gensler "
#6 is one of the following answers ("No ") THEN: Jump to page 18 - You're done!
Thank You! Flag response as complete
7) How much time do you spend on translation related tasks per week?
This can include actually time spent translating, coordinating the tasks with colleagues and/or vendors.
0-1 hours 0-1
1-5 hours 1-5
5-10 hours 5-10
More than 10 hours 10
8) Do you record the hours you spent on translation-related tasks?
Yes - I bill my time to the related project number
96
Yes - I bill to a general number
Yes - I bill my time to a specific translation number
No, please specify why (required)
: *
Translation Work Type
9) How often do you encounter translation needs at Gensler Shanghai?
Gensler
Everyday
Frequently - a couple of times a week or more
Occasionally - a couple of times a month
Rarely - a couple of times a year
97
Logic: Show/hide trigger exists.
10) What kind of translation work have you encountered? Please choose all that apply.
Proposals / Qualifications / Presentations
/ / /
Contracts and other legal documents
Marketing collateral
Project deliverables ( project book, multimedia, etc.)
Client / consultant communication (e-mail, phone, conversations, etc.)
/
Internal communication (e-mail, phone, conversations, etc.)
Drawings and sketches
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Meeting minutes
Other (required)
: *
Outsourcing Translation
Page exit logic: Page LogicIF: Question "Have you ever outsourced translation to an
agency or outside translator before? "
#11 is one of the following answers ("No ") THEN: Jump to page 9 - Self Translation Flag response as complete
11) Have you ever outsourced translation to an agency or outside translator before?
Yes
No
Outsourcing Translation - What and Who
99
12) What kind of translation work do you usually outsource? Please choose all that apply.
Proposals / Qualifications / Presentations
/ / /
Contracts and other legal documents
Marketing collateral
Project deliverables ( project book, multimedia, etc.)
Client / consultant communication (e-mail, phone, conversations, etc.)
/
Internal communication (e-mail, phone, conversations, etc.)
Drawings and sketches
Meeting minutes
100
Other (required)
: *
13) Why/when do you choose to outsource translation? Please choose all that apply.
Not enough time / too much content to translate
/
The content is too technical or complicated
It's an uncommon language and no one in the office can do it
Billing rate for in-house translation is too high
Other, please specify (required)
: *
14) Which translation agency have you outsourced to?
Tongji
101
Capita
Yeeyan
Linguitronics
Other, please specify (required) : *
Not sure
Logic: Show/hide trigger exists.
15) Who reviews the translation completed by the translation agency? Please check all the apply.
Colleague
Myself
Another translation agency
The translation is not reviewed /
Other, please specify (required) : *
Logic: Hidden unless: Question "Who reviews the translation completed by the translation agency? Please check all the apply.
" #15 is one of the following answers ("Myself ")
102
16) Which translation tools or references have you used to review the translation?
Choose all that apply.
I don't use translation tools / references
Google Translate
Baidu Online Translation
Dictionary, printed or electronic
Online dictionary
Wikipedia
Baidu Baike
Glossary / terminology list /
Other, please specify :
17) Where is the outsource translation cost billed to?
To the related project number
To a general number
Dealt with on case-by-case basis
Other, please specify (required) :*
103
Self Translation
Page exit logic: Page LogicIF: Question "Have you ever translated anything yourself?
" #18 is one of the following answers ("No ") THEN:
18) Have you ever translated anything yourself?
Yes
No
Self-Translation Work
19) Is translation part of your job description?
Yes
No
20) What kind of translation work do you usually do yourself? Please choose all that apply.
Proposals / Qualifications / Presentations
/ / /
104
Contracts and other legal documents
Marketing collateral
Project deliverables ( project book, multimedia, etc.)
Client / consultant communication (e-mail, phone, conversations, etc.)
/
Internal communication (e-mail, phone, conversations, etc.)
Drawings and sketches
Meeting minutes
Other (required)
:*
105
21) Which translation tools or references have you used for translation tasks? Choose all that apply.
I don't use translation tools / references
Google Translate
Baidu Online Translation
Dictionary, printed or electronic
Online dictionary
Wikipedia
Baidu Baike
106
Glossary / terminology list
/
Other, please specify
:
22) Who reviews teh translation you completed? Please check all the apply.
Colleague
Supervisor
Another translation agency
The translation is not reviewed /
Other, please specify (required) :*
23) When you translate something, where do you bill your time?
To the related project number
To a general number
I don't bill the time I spend on translation
Other, please specify (required) : *
107
Peer Translation
Page exit logic: Page LogicIF: Question "Have you ever asked a colleague to help you translate something? " #24 is one of the following
answers ("No ") THEN: Jump to page 14 - Importance of Flag response as complete
24) Have you ever asked a colleague to help you translate something?
Yes
No
Peer Translation - Who and What
25) Who reviews the translation completed by a colleague? ,
?
Myself
108
Supervisor
Another colleague who speaks the language
Translation agency
Other, please specify (required)
: *
26) When you ask a colleague to translate something, do you give him/her a project
number? ?
Yes - A related project number
Yes - A general number
No - I don't provide him/her with a project number because
: *
Dealt with on case-by-case basis
109
Outsource / Insource / Self Translation
27) How often do you outsource, self translate, or ask a colleague/peer to help with translation?
Outsource Self Translate Peer Translate
Frequency
Importance of
28) What's more important to you when it comes to translation?
Turnaround time
Cost
110
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
Content Type
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Proposals / Qualifications /
Presentations / / / ")
29) For translation of qualifications, proposals and presentations, please rate the importance of:
/ / /
Importance
111
Turnaround time
Cost
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Contracts and other legal
documents ")
112
30) For translation of contracts and other legal documents, please rate the importance of:
Importance
Turnaround time
Cost
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
113
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Marketing collateral
")
31) For translation of marketing collateral, please rate the importance of:
Importance
Turnaround time
Cost
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
114
Confidentiality / Data security
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Project deliverables ( project
book, multimedia, etc.) ")
32) For translation of project deliverables ( project book, multimedia, etc.), please rate the importance of:
Importance
Turnaround time
Cost
Quality / Accuracy
/
115
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Client / consultant communication (e-mail, phone, conversations, etc.) /
")
33) For translation of client / consultant communication (e-mail, phone, conversations, etc.), please rate the importance of:
/
Importance
Turnaround time
116
Cost
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Internal communication
(e-mail, phone, conversations, etc.) ")
34) For translation of internal communication (e-mail, phone, conversations, etc.), please rate the importance of:
Importance
117
Turnaround time
Cost
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
" #10 is one of the following answers ("Drawings and sketches
")
35) For translation of drawings and sketches, please rate the importance of:
118
Importance
Turnaround time
Cost
Quality / Accuracy
/
Industry-specific knowledge
Understanding Gensler
Gensler
Confidentiality / Data security
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.
Logic: Hidden unless: Question "What kind of translation work have you encountered? Please choose all that apply.