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立 政 治 大 學
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N a tio na
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4 Business Model 4.1 Value Proposition
A space for tearing down cultural barriers between locals and foreigners in Taiwan where they can express, exchange, teach, and learn about each other’s culture and take community engagement to the next level.
4.2 Products and Services
Our products will be available from Tuesdays to Sundays from 10:00 am to 12:00 am, with late closing time of 02:00 am on Saturdays. Our services will have their own schedule and most will be held during the evenings.
4.2.1 Products
Products provided in our establishment will be food, drinks, and educational materials for language learning.
Food will include the following:
Sandwiches: Fried chicken and vegetable tortilla wrap, club sandwich, ham and cheese sandwich.
Salads/Fruits: Seasonal fruit cup, chicken salad.
Cake/Desserts: Lemon cake, cheese cake, chocolate cake.
Drinks will include the following:
Coffee: Caramel macchiato, cappuccino, café latte, café Americano.
Juice: Orange juice, mixed fruits juice.
Tea: Green tea, black tea, oolong tea.
Beer: Local beer, imported beer.
Wine: Red wine, white wine.
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國立 政 治 大 學
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It must be noted that in normal days food is not the specialty of our business and thus most of the dishes offered are simple and not related to international food. When multicultural nights are held, on the other hand, international food will be available.
Educational materials will be free to use within our establishment, and they will mainly include language books in English, Chinese, French, German, Spanish, and Japanese, as well as international magazines.
4.2.2 Services
Except for the buddy program, for which there will be an initial fee accounting for 3 meetings with the buddy, the rest of our services will be charged per session.
Language courses
Language courses will be provided on Tuesdays and Thursdays from 6-8pm and 8-10 pm charging a fee per session. Materials required for language teaching will be periodically updated, and teaching methods will be based on modern research and will follow a practical approach with the goal of making people able to communicate as fast as possible in the foreign language.
This approach will include use of group discussions, presentations, plays, debates, and others.
This will distinguish us from most competitors who sometimes train students mostly in order to obtain good grades or pass a language exam
English and Chinese are the two most important languages in the country, so we plan to provide 2 sessions of each language per week, one on Tuesdays and one on Thursdays. The rest of the languages (French, Japanese, Spanish, and German) will be taught only once a week. Language students will be invited to stay after class for other events that follow so that they can interact.
The following is the schedule for language sessions.
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Table 1 - CultureLink Language Courses Schedule
Time Tuesday Classroom Thursday Classroom
6:00 pm - 8:00 pm Chinese A Chinese A
English B English B
8:00 pm - 10:00 pm Spanish A French A
Japanese B German B
Other languages will be offered in the future if the community considers it necessary.
Multilingual Karaoke
Multilingual karaoke will be offered also on Tuesdays and Thursdays from 10:00 pm to 12:00 pm, and Saturdays from 10:00 pm to 02:00 am, which could be a great opportunity for language students to go and practice some songs in the language they are learning or to interact with native speakers. A fee will be charged per event.
Since we are encouraging interaction between people of all nations, we will not make of this service a KTV (with private rooms) like the ones found in Taiwan, which encourage people to only come with their friends to private singing rooms. The service offered will be a karaoke screen and 3 microphones on the main café room. There will be a list of songs for those already downloaded in the system, but people would be able to ask for whichever song is not in the booklet so that we browse it directly on YouTube. This will ensure flexibility in our services and enhance the customer experience.
Movie Nights
Movie nights will be offered once a week from 8-10 pm on Fridays, giving also an opportunity for language students to interact with native speakers.
Our staff will be in charge of movie selection. However, as a community focused business, we plan on using our social media to have customers vote for the movies they want the most to be played. After the voting session, which will be performed once a month, the monthly movie calendar will be posted on our website. Movies will be legally downloaded in our system, and they will have subtitles in English and, if available, in Chinese.
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國立 政 治 大 學
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N a tio na
l C h engchi U ni ve rs it y
- 14 - Dance Lessons
Dance lessons will be provided once a week on Wednesday from 8 pm to 10 pm. At the beginning, only Latin dances such as salsa, merengue, and bachata will be offered. However, if we can get more people interested in other dances (belly dance, flamenco, tango, etc…) we can provide those lessons in the future.
These lessons will also offer a very practical approach and teachers will encourage (and if possible join) their students to go practice their new moves on real dance floors.
Multicultural Nights
Multicultural nights refers to an event in which people from different countries have a booth in which information about their country as well as music and exotic food are provided to people.
This type of unique events will be performed once a month during Sunday evenings, always trying to attract more nationalities and to make each event better than the previous one.
Buddy Program
Our buddy program will consist on utilizing the service of a local to assist an incoming foreigner on whatever task he needs.
Arrangements will be done previously through our internet platform, where internationals will have the option to look for a local buddy by specifying city, date, time, and duration of stay.
Payment will only be the subscription fee to the program. Some of the services foreigners will receive from the buddy are the following:
Respond to emails and/or messages with any doubts that the foreigner might have prior to coming to Taiwan.
Meet up to three times at the beginning of the foreigner’s stay to see how he is adapting to life in Taiwan.
Show the foreigner around town, especially for useful places like supermarkets, pharmacies, medical clinics, etc…
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國立 政 治 大 學
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N a tio na
l C h engchi U ni ve rs it y
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Help with administrative procedures, if necessary, such as opening a bank account.
Have fun and be friends.
As might be observed, our buddy program is a lot more flexible than common university buddy programs, which mostly target exchange students and don’t provide as many attentions.
Other Services
CultureLink will be a very flexible community focused business, thus many services that might not be available at the beginning might become so later when the opportunity or need arises.
These services might include:
Stand-up Comedy presentations or sketch presentations.
TED talks.
Art exhibitions.
Cultural dance presentations.
Short theatrical play presentations.
Live concerts.
Drinking games night.
Activities Schedule
Summarizing the aforementioned services, our weekly calendar might look like this:
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Table 2 - CultureLink Activities Schedule
Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
10:00 am -
Our services and products will be delivered through two main channels: our establishment and our internet platform.
Our establishment will provide products such as food and beverages, and all of our cultural services. Our setting will mainly include a café/lounge with several tables and sofas, language and cultural materials, 2 class/movie rooms, a bathroom, a small kitchen and a service area. Our establishment will be located at Section 5, Roosevelt Rd, Taipei City. Its location is strategic because it has been selected relatively close to National Taiwan University and to Wanlong MRT Station, as well as to several bus stops.