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ON INFORMATION IDENTIFICATION/RECOGNITION. Communication
Research Reports, 3(1), 153-157.
Whittaker, R. (2013). TV Graphics and Virtual Reality Sets. Retrieved April 25, 2013, from http://www.cybercollege.com/tvp026-2.htm
Wonneberger, A., Schoenbach, K., & van Meurs, L. (2009). Dynamics of Individual Television Viewing Behavior: Models, Empirical Evidence, and a Research Program. Communication Studies, 60(3), 235-252. doi:
10.1080/10510970902955992
Lu, Ai-Li (2007)。電視新聞字幕對閱聽人處理新聞資訊的影響 (Master’s thesis, National Chengchi University). Retrieved from National Chengchi University Electronic Theses & Dissertations.
Shih Jiun-Ji (2012)。有線電視市場結構與經營區調整政策。人文及社會科學集刊，
第24 卷第 2 期，165-191。上網日期: 2012 年 9 月 23 日，檢自 http://www.rchss.sinica.edu.tw/app/ebook/journal/24-02-2012/2.pdf
Sun Ming-Fan (2006)。台灣有線電視產業現況與未來發展。產經資訊，No.44，
21-24。上網日期: 2012 年 9 月 27 日，檢自
http://campaign.hncb.com.tw/intranet/monthly/mon044/04404.pdf
Wei, Ming-Yu. (2005)。台灣電視新聞鏡面設計改變之研究 (Master’s thesis, National Chengchi University). Retrieved from National Chengchi University
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Electronic Theses & Dissertations.
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Appendix A Questionnaire 一、以下問題是希望了解您平常使用媒體的習慣。
1.平均而言，您每天花在看電視新聞的時間有多長?
(1)0 小時 (5)超過 3 小時但未滿 4 小時 (2)少於 1 小時 (6)超過 4 小時但未滿 5 小時 (3)超過 1 小時但未滿 2 小時 (7)超過 5 小時但未滿 6 小時 (4)超過 2 小時但未滿 3 小時 (8)6 小時以上
二、請根據您剛才看的新聞影片，回答以下問題。
2.您剛才看的新聞影片裡，有幾個跑馬燈?
(1)0 (2)1 (3)2 (4)3 (5)4
3. 這段新聞影片中的跑馬燈顏色，有沒有不同?
(1)沒有不同 (2)有不同 (3)這段新聞影片只有一個跑馬燈 4.若 1 代表完全沒注意，5 代表非常注意，您對這段新聞影片中的跑馬燈內容，
注意程度有多少?
(1)1 (2)2 (3)3 (4)4 (5)5
5.若 1 代表完全沒注意，5 代表非常注意，您對剛才觀看的新聞內容，注意程度 有多少?
(1)1 (2)2 (3)3 (4)4 (5)5
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6.在觀看新聞影片時，您有沒有因為注意影片中的跑馬燈，而錯失接收新聞資訊?
(1)有 (2)沒有
7. 在觀看新聞影片時，您有沒有因為注意新聞內容，而錯失接收跑馬燈資訊?
(1)有 (2)沒有
8. 若 1 代表完全沒幫助，5 代表非常有幫助，請問影片中的跑馬燈，幫助您了 解新聞內容的程度有多少?
(1)1 (2)2 (3)3 (4)4 (5)5
9.在您觀看的新聞影片中，跑馬燈訊息和新聞內容相關還是不相關?
(1)相關 (2)不相關 (3)沒注意 10.這段新聞影片描述颱風影響台灣哪個地區?
(1)北部
(2)南部 (3)沒注意
三、以下對新聞影片內容(包括跑馬燈)的敘述，請問您認為有、沒有，還是沒注 意?
11.這段新聞影片內容(包括跑馬燈)，有沒有提供關於菜價的資訊?
(1)有 (2)沒有 (3)沒注意
12.這段新聞影片內容(包括跑馬燈)，有沒有提供關於放颱風假的資訊?
(1)有 (2)沒有 (3)沒注意
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13.這段新聞影片內容(包括跑馬燈)，有沒有提到國軍英勇救回溺水小狗的訊息?
(1)有 (2)沒有 (3)沒注意
14.這段新聞影片內容(包括跑馬燈)，有沒有提到衝浪客颱風天衝浪溺水的消息?
(1)有 (2)沒有 (3)沒注意
15.這段新聞影片內容(包括跑馬燈)，有沒有提到因颱風造成停電的災情?
(1)有 (2)沒有 (3)沒注意
16.這段新聞影片內容(包括跑馬燈)，有沒有提供旅程遭颱風打亂的旅客，如何 尋求賠償的資訊?
(1)有 (2)沒有 (3)沒注意
17.這段新聞影片內容(包括跑馬燈)，有沒有提到花東地區有遊覽車遭強風吹翻 的訊息?
(1)有 (2)沒有 (3)沒注意
18.這段新聞影片內容(包括跑馬燈)，有沒有提到強風吹落招牌打傷人的訊息?
(1)有 (2)沒有 (3)沒注意
19.這段新聞影片內容(包括跑馬燈)，有沒有提供災區有泥流阻斷交通的資訊?
(1)有 (2)沒有 (3)沒注意
20.這段新聞影片內容(包括跑馬燈)，有沒有提供颱風最強到達幾級陣風的資訊?
(1)有 (2)沒有 (3)沒注意
21.這段新聞影片內容(包括跑馬燈)，有沒有提到民眾敘述風災發生當時的情況?
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(1)有 (2)沒有 (3)沒注意
22.這段新聞影片中，主播和記者有沒有認為颱風對當地居民造成的災情很嚴重?
(1)有 (2)沒有 (3)沒注意
23.若 1 代表完全不了解，5 代表非常了解，看完這段新聞影片後，您對此颱風 動態和影響的了解程度有多少?
(1)1 (2)2 (3)3 (4)4 (5)5
24. 若 1 代表完全不會，5 代表一定會，看完這段新聞影片後，您想再去搜尋有 關影片內容資訊的程度有多少?
(1)1 (2)2 (3)3 (4)4 (5)5
25. 若 1 代表完全不會，5 代表一定會，看完這段新聞影片後，您想和別人討論 有關影片內容資訊的程度有多少?
(1)1 (2)2 (3)3 (4)4 (5)5
四、問卷最後，請您告知一些個人基本資訊，作為統計分析之用。
性別: □ 男 □女
居住地區(若住宿舍或租屋請填寫原居住地區):□北部 □中部 □南部 □東部 出生年份(請填西元):
學號:
系/級:
您看的新聞影片編號是?
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Appendix B English Questionnaire
I. The following question wish to understand your daily usage of the media
1. For each of the time periods shown below, please select the average number of hours during a typical day you spend on watching television news
(1) 0 hour (5) Over 3 hours to 4 hours (2) Less than 1 hour (6) Over 4 hours to 5 hours (3) Over 1 hour to 2 hours (7) Over 5 hours to 6 hours (4) Over 2 hours to 3 hours (8) Over 6 hours
II. Please indicate your response to the following questions according to the news clip you just watched
2. How many news crawls were there in the news clip you just saw?
(1) 0 (2) 1 (3) 2 (4) 3 (5) 4
3. Were the colors of the news crawls different in the news clip you just saw?
(1) No (2) Yes (3) There was only 1 news crawl in the news clip
4. Please rank your level of attention to the news crawl content of the news clip from did not pay attention at all (1) to paid full attention (5)
(1) 1 (2) 2 (3) 3 (4) 4 (5) 5
5. Please rank your level of attention to the main news content of the news clip from
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did not pay attention at all (1) to paid full attention (5) (1) 1 (2) 2 (3) 3 (4) 4 (5) 5
6. While you were watching the news clip, did you miss out information from the main news content because you were paying attention to the news crawl content?
(1) Yes (2) No
7. While you were watching the news clip, did you miss out information from the news crawl content because you were paying attention to the main news content?
(1) Yes (2) No
8. Please rank your level of how much the news crawls in the news clip helped you to understand better of the main news story from did not help at all (1) to was of great help (5)
(1) 1 (2) 2 (3) 3 (4) 4 (5) 5
9. In the news clip you saw, was news crawl content and main news content relevant or non-relevant?
(1) Relevant (2) Non-relevant (3) Did not notice
10. Which part of Taiwan did the news clip depict about the impact of this typhoon?
(1) North (2) South (3) Did not notice
III. Please indicate yes, no, or did not notice, to the following statements about this news clip (including news crawl content)
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11. In this news clip (including news crawl content), did it provide information about vegetable price changes?
(1) Yes (2) No (3) Did not notice
12. In this news clip (including news crawl content), did it provide information about a day off due to typhoon?
(1) Yes (2) No (3) Did not notice
13. In this news clip (including news crawl content), did it provide information about the army saving a drowned dog?
(1) Yes (2) No (3) Did not notice
14. In this news clip (including news crawl content), did it provide information about surfers who drowned at sea on the typhoon day?
(1) Yes (2) No (3) Did not notice
15. In this news clip (including news crawl content), did it provide information about power cut caused by the typhoon?
(1) Yes (2) No (3) Did not notice
16. In this news clip (including news crawl content), did it provide information about how to seek compensation for tourists whose trip got cancelled due to typhoon?
(1) Yes (2) No (3) Did not notice
17. In this news clip (including news crawl content), did it provide information about
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tourist buses been blown over by strong wind in Hualien and Taitung area?
(1) Yes (2) No (3) Did not notice
18. In this news clip (including news crawl content), did it provide information about signs been blown off by strong wind and hurting civilians?
(1) Yes (2) No (3) Did not notice
19. In this news clip (including news crawl content), did it provide information about mudslides blocking traffic due to typhoon?
(1) Yes (2) No (3) Did not notice
20. In this news clip (including news crawl content), did it provide information regarding the highest miles per hour the typhoon had reached?
(1) Yes (2) No (3) Did not notice
21. In this news clip (including news crawl content), did it provide civilians’
descriptions of what the situation was like during struck of typhoon?
(1) Yes (2) No (3) Did not notice
22. In this news clip (including news crawl content), did the anchor and reporter reveal that the typhoon caused great damage to local civilians?
(1) Yes (2) No (3) Did not notice
23. Please rank your level of acknowledgement regarding the movement and impact of the typhoon after watching this news clip from did not acknowledge at all (1) to
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fully acknowledged (5)
(1) 1 (2) 2 (3) 3 (4) 4 (5) 5
24. Please rank the level of how willing you are to seek more information related to this news clip you watched from absolutely will not (1) to absolutely will (5) (1) 1 (2) 2 (3) 3 (4) 4 (5) 5
25. Please rank the level of how willing you are to discuss with other people about the information in the news clip you watched from absolutely will not (1) to absolutely will (5)
(1) 1 (2) 2 (3) 3 (4) 4 (5) 5
IV. In the last part of this questionnaire, the following questions relate to your basic information which will be used only for data analysis of this thesis.
Gender: □ Male □ Female
Residence Location: □ Northern Taiwan □ Central Taiwan □ Southern Taiwan
□ Eastern Taiwan Year of Birth:
Student ID number:
Major / Year of Grade:
Your news clip number: