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3. SMART RUNNERS
“SMART Runners” is an innovative portal that can serve all the runners needs related to Marathon. It will act as a single stop solution for all the requirements associated with running.
As shown in the figure 3. Smart Runners ePlatform, the webpage can be accessed both from the desktop as well as the mobile browsers like Safari, Chrome, Internet etc. User interface will be designed in such a way that is compatible with commonly used browsers.
Source: (Smart Runners HomePage)
Figure 3: Smart Runners ePlatform
This portal will be linked with search engine optimization tools to attract the traffic who are associated with marathon events. At the initial stage, there is no strong need or value for creating a mobile application, however later it may be considered once the desired audiences are on boarded to this platform. Refer to the Prototype:
http://prakashrec.wix.com/smartrunners to get a better feel and idea about this solution, though it’s not an exact user interface it can give you a better feel of the concept and the ideas that will be discussed here.
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happening across the India. It covers runs that are categorized as 5 km, 10 km, half marathon, full marathon, ultra, decathlon, hill running or any other form of running events. It also provides the required detail information about the events and associated contact numbers. It will have a provision to apply online through easy registration process using the member profile data. If event organizers are not partnered with smart runners, then their website will be linked and routed from this home page.Crowd content creation strategy will be used to list out all the events happening across the corners. People who reports running event with respective flyer will earn points that can be used to redeem through eStore and hence it is possible to list all the events immediately.
3.2. Make New Buddy
Basic demography details will be used to make the search easy and provide recommendations of the running events close to their geography. It also helps to show the profile of the person whom you already know is participating in that event and simulates you for enrollment. System recommends travel package to simulate the runners and have fun experience by running in other states. Package includes the registration kit, hotel accommodation, transportation to the event spot and a tour planner that covers key nearby attractions after the event. It also display who else is availing similar package from nearby area.
System let the runners to post their running plan for the weekend and notify all the circle members to check who else is interested to accompany them. This place is not only for race events, it can help runners to have virtual networks, effective practice session and get new buddy. It even helps them to form a virtual running club with different interest group for effective gathering.
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3.3. Exclusive Membership
Runners who register as a member with smart runners has exclusive benefits under this membership program. They can create their own profile and set their preferences, later it will be used to network with another similar profiles. Data intelligence will be used to map the people from similar runners club, locality or event participated.
Forming a virtual runners club is possible through the membership zone. It helps to from a group with similar desire, communicate effectively and share ideas that helps among them. It encourages member to be part of various groups and get more exposure and experience rather than just being only member to the nearby physical running club.
Using the membership profile data, applying for any new event will be easy click process and they can earn miles for the events that is registered through the portal. Miles accumulated can be redeem to get exciting marathon soveniours using digital printing technology. Registration for any event in this platform doesn’t cost any extra fee but it gives two key benefits, first one is earn extra miles that can be helped to redeem as favorite gifts and secondly get a free photograph of the individuals in action captured by professional photographers during the event.
More benefits of being a member is that to get the latest, reliable and accurate information about the technology gadgets that are coming up in the market.
Monthly newsletter will be emailed to the members that has all the highlights going around in the running world. Exciting tips and techniques, along with the achiever interview or emerging runner will be at individual’s inbox. For the events registered through the system, there will be an exclusive alerts and remainder facility, which helps to know the progress and any last minute changes. Recurring remainders will help the runners to prepare well for the race.
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3.4. Diet Doctor
Diet calculator based on Indian food style available with this portal to know more about the calories and diet associated with each portion of Indian food. Members can subscribe for diet letter that provides expert advice for the right intake considering the season and BMI (Body Mass Index) to be reached. Each runner physic differs and their need to know about the diet program basically differs, and here they can find more specific information based on BMI.
Members can post all their questions regarding diets under this blog. It will be accumulated and answered by professional nutrional expert during the interview on a periodic basis. Most of the questions can be immediately responded by expert runners who had similar queries when they start running.
3.5. Running Techniques
In the internet world, runners can find 1000+ article related to various training tips and techniques. But this platform is full of expert runners, information posted here will be purely reliable and no placeholders for spam or false commercial promotions. Pros and cons of all the training techniques and gadgets will be openly discussed and it helps to get the 360 degree view for the new comer to have better understanding rather trying to collect the similar information from various portal sources.
3.6. Personal Dashboard
Most of the runners don’t keep the accurate information about their running history. They can mostly give an approximate number and the recent event timings or their personal best. Few people has the habit of storing their detail information in excel and spends extensive effort manually to manage it. This portal can help them to solve this problem through the personal
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dashboard features. Once they become a member in this portal, their entire running history will be accumulated and stored as a cloud service which includes the event participated, BIP number, timing details, completed rank and all relevant statistics about the race.
Refer to the Appendix A.3 Personal Dashboard to know about the proposed layout. It primarily composes of all the races accomplished history, upcoming race details that are planned or preferred, target miles to achieve, target weight to gain or lose (BMI). It also have the details about the running clubs that the member was associated and the virtual clubs they were actively participating.
Key highlights in the personal dashboard is the recommendations section, where the recommendations for friends, running clubs and travel package will be displayed. Coming up with the recommendations purely uses the internal intelligence algorithm based on our master database of all the events and member’s profile. Data sensitivity will be key factor and up on member’s agreement, the data will be protected and used in the right way. It will not be misused or sold for commercial purposes like market research, marketing needs etc.
Photos sections display the pictures captured by professional photographers during the race events registered through us. From there, members have provision to check out this digital image by visiting the digital store to print the pictures as a frame, calendar, t-shirt and many more. Refer to the Appendix A.4 for the variety of digital product ranges available in the eStore.
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