• 沒有找到結果。

BUILD YOUR OWN TAIWANESE-FLAVORED BURGER AT W TAIPEI’S THE KITCHEN TABLE RESTAURANT

全新推出 你的漢堡、你的風格 自選漢堡飽

BUILD YOUR OWN TAIWANESE-FLAVORED BURGER AT W TAIPEI’S THE KITCHEN TABLE RESTAURANT

Taipei, Taiwan – (December 22nd, 2015) W Taipei launches “DIY Burger” at the kitchen table restaurant from Dec. 21st, 2015. The unique burger menu offers a wide range of choices from home-made patties, fresh toppings, selections of cheeses, handmade buns, secret recipes sauces, to interesting side dishes and so on. “Made in Taiwan” burgers are definitely the most exotic and extraordinary ones, e.g. “3-cup Chicken Burger” and “Stinky Tofu Burger.” Guests are encouraged to build their own burger and explore the adventure of the world of burger. “DIY Burger” is available at the kitchen table restaurant and WOOBAR at TWD 385+10%. For reservations or more information, please call W Taipei at +886 2 7703 8887 or visit wtaipei.com/diyburger.

“Burger is one of the most popular and iconic food from U.S.” said W Taipei Executive Chef, Bradley Froehlich. “Besides the signature “Ground American Choice Chunk Burger,” I would like to play with local flavors and to create a “Palate Shock” to both our international and local Taiwanese guests. “3-cup Chicken” is the first Taiwanese entrée come up to my mind for this experimentation. You can taste each authentic flavor of this traditional dish from the tailor-made burger patty; a mix savor of ground chicken with Chinese basil, ginger, soy sauce, sesame oil and Shaoshing wine.”

“DIY Burger” comprises 8 steps and offers more than 6 million of combinations of burger style, from 8 meat, 20 toppings (choose 3 for each), 8 cheeses, 7 buns, 14 sauces, 9 side dishes, 6 enhancement and 7 drinks (with additional charges). Chef Bradley’s favorite burger with his recommended items are “BBQ Pulled Taiwan Black Pork Burger” with sliced beefsteak tomatoes, beer battered onion rings, Grandma’s slaw, American cheddar, charcoal bun, Josh’s homemade BBQ sauce, and curly fries.

Bradley Froehlich, the Executive Chef of W Taipei, possess over 20 years of working experience in the hotel industry from North America, Down Under, to Asia Pacific. Chef Bradley demonstrated his culinary skills in several prestigious fine dining restaurants, hotels and resorts around the world. In addition, he has received numerous accolades, including 2012 Australian Good Food & Travel Guide – Origins Restaurant, Pan Pacific Perth Hotel. At W Taipei, he is in charge for the overall management of the kitchen table all-day-dining restaurant, In Room Dining, and the banquet kitchen. Chef Bradley has introduced his unique point of view with the freshest local-inspired ingredients to Taiwan’s market.

For reservations and more information, please contact the Woobar at W Taipei +886 2 7703 8887, email to [email protected], or visit wtaipei.com/diyburger.

References

1 新浪休閒, “台北寒舍艾美酒店 12/03 正式閃耀開幕”, 2010. http://easy.sina.com.tw/news/article_newsid-67342.html

2 Wikipedia, Facebook, “2006–2012: public access, Microsoft alliance and rapid growth”, https://en.wikipedia.org/wiki/Facebook

3 Marko Saric, “Facebook Pages Suffer A 39% Decrease In Post Reach”, 2016.

https://locowise.com/blog/facebook-pages-suffer-a-39-percent-decrease-in-post-reach

4 Kara Burney, “Introducing the Content Marketing Paradox Revisited”, 2016.

http://trackmaven.com/blog/2016/02/content-marketing-strategy-report/

5 Trackmaven.com, “Why is engagement rate important for marketers”, 2016. http://trackmaven.com/marketing-dictionary/engagement-rate/

6 Leanr.org, “What is Hospitality Marketing”, 2015,

http://learn.org/articles/What_is_Hospitality_Marketing.html

7 UKessays.com, Definition of Marketing In Hospitality Marketing, 2015.

https://www.ukessays.com/essays/marketing/definition-of-marketing-in-hospitality-marketing-essay.php

8 Ibid.

9 Elise Truly Sautter and Birgit Leisen, “Managing Stakeholders: A Tourism Planning Model, Annals of Tourism Research”, 1999.

10 Satoko Furuya, “How to Invite Foreign Tourists to Japan: Case Study of Shizuoka Prefecture”, 2015.

11 UKessays.com, “Definition of Marketing In Hospitality Marketing”, 2015.

https://www.ukessays.com/essays/marketing/definition-of-marketing-in-hospitality-marketing-essay.php

12 CA Customer Alliance GmbH, “Tips for creating a successful hotel marketing plan”, 2014.

http://www.customer-alliance.com/en/articles/hotel-marketing-plan-2/

13 Merriam Webster, retrieved 2016-08-10. www.merriam-webster.com

14 Obar, Jonathan A.; Wildman, Steve, “Social media definition and the governance challenge: An introduction to the special issue”, 2015.

15 Ibid

16 H. Kietzmann, Jan; Kristopher Hermkens, “Social media? Get serious! Understanding the functional building blocks of social media”, 2015. Business Horizons.

17 Kaplan Andreas M., Haenlein Michael, “Users of the world, unite! The challenges and opportunities of social media”, 2010, Business Horizons.

18 Ibid

19 Ellison, N.B, “Social Network Sites: Definition, History, and Scholarship”, 2007. Journal of computer-mediated communication

20 Ibid

21 Schejter, A.M.; Tirosh, N, “Seek the meek, seek the just": Social media and social justice”, 2015. Telecommunications policy.

22 Josiah Mackenzie, “Hotel Marketing Strategies”, 2016. http://www.hotelmarketingstrategies.com/

23 Milestone Internet Marketing Inc, “Social Media Marketing for Hotels”, 2016.

http://www.milestoneinternet.com/what-we-do/social-media-marketing

24 UP Hotel Agency, “Hotel Social Media Marketing”, 2016. https://www.hotel-internet-marketing.com/hotel-social-media-marketing/

25 Matthew Marley, “Why Hotels Should Be Embracing Social Media”, 2013.

http://www.socialmediatoday.com/content/why-hotels-should-be-embracing-social-media

26 Hootsuite blog, “3 Ways Hotels (and Other Businesses) Should be Using Social Media”, 2013.

https://blog.hootsuite.com/brandwatch-hotels-social-media/

27 Rikard Larsson, “Case Survey Methodology: Quantitative Analysis of Patterns across Studies”, The Academy of Management Journal, Vol. 36, No. 36, 1993.

28 Yin, Robert K, “Case Study Research: Design and methods”, Fifth Edition, 2014

29 Satoko Furuya, “How to Invite Foreign Tourists to Japan: Case Study of Shizuoka Prefecture”, 2015.

30 Hospitalitynet, “The Global Hotel Industry Trend for 2016”, 2016.

http://www.hospitalitynet.org/news/4073336.html

31 Global Hospitality Insights, “Top Thoughts for 2015”, 2016.

32 UPenn, “Mainland Travelers Set to Revive Taiwan’s Sagging Tourism Industry”, 2008.

http://knowledge.wharton.upenn.edu/article/mainland-travelers-set-to-revive-taiwans-sagging-tourism-industry/

33 Ibid.

34 Ibid.

35 Ibid.

36 Formosanet, “Chinese Tourists Flocked to Taiwan”, 2016. http://www.formosatravel.net/news/3-news/121-chinese-tourists-flock-to-taiwan.html

37 China Daily, “Mainland tourists a big boon for Taiwan”, 2008. http://www.chinadaily.com.cn/business/2008-06/26/content_6798557.htm

38 Taiwan National Statistics, http://eng.stat.gov.tw/ct.asp?xItem=37408&CtNode=5347&mp=5

39 Taiwan Tourism Bureau, 2014 Annual Survey Report on Visitors Expenditure and Trends in Taiwan.

http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16

45 Starwood Hotels. http://www.starwoodhotels.com/whotels/about/history.html

46 Jeff Bullas, “10 Powerful Tips to Increase Fan Engagement on Facebook”, 2012.

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

47 Amy Porterfield, “How to Increase Fan Engagement on Your Facebook Page”, 2014.

http://www.amyporterfield.com/2014/04/how-to-increase-fan-engagement-on-your-facebook-page/

53 Kantar TNS, “Connected Life Report”, 2016. http://connectedlife.tnsglobal.com/

54 Marko Saric, “Instagram Growth and Engagement: 2015 Year in Review”, 2016.

http://locowise.com/blog/instagram-growth-and-engagement-2015-year-in-review

55 Jansen, B. J. and Mullen, T, “Sponsored search: An overview of the concept, history, and technology”, 2015.

相關文件