SCHOOL OF BUSINESS AND MANAGEMENT
CONCENTRATION IN ORGANISATION AND MANAGEMENT
Second Year Fall Semester
COMP 101 E Computing Fundamentals [2-0-2:3]
FlNA 211 C Corporate Finance [4-0-0:4]
HISS E Humanities and Social Science [3-0-0:3]
(1) MGMT 221 C Organisational Behaviour [4-0-0:4]
SB&M E Organisation and Management Elective [4-0-0:4]
18 credits (1) Current second-year students (admitted in 1991-92) will take BlNF 222
.
(1) Current second-year students (admitted in 1991 -92) will take MGMT 221
Third Year Fall Semester
ECON 351 Comparative Economic and Political Systems [4-0-0141
ENGG Engineering Elective [3-0-0131
MGMT 321 Business Policy [4-0-0141
SB&M Business and Management Elective [3-0-0:3]
SB&M Organisation and Management Elective [2-0-0121 16 credits
Spring Semester
H&SS Humanities and Social Science [3-0-0131 SB&M Business and Management Elective [3-0-0131 SB&M Organisation and Management Elective [2-0-0:2]
SB&M Organisation and Management Elective [4-0-0:4]
SClE Science Elective [3-0-0131
15 credits
A minimum of 102 credits is required for the BBA programme in Management with concentration in Organisation and Management. A student's choice of electives may result in this minimum being exceeded.
CONCENTRATION IN MANAGEMENT OPERATIONS Spring Semester
Second Year Fall Semester
COMP 101 E Computing Fundamentals [2-0-2:3]
FlNA 21 1 C Corporate Finance [4-0-0:4]
H&SS E Humanities and Social Science [3-0-0:3]
(1) MGMT 221 C Organisational Behaviour [4-0-0:4]
MGMT 251 C Management Science [3-1-0:4]
18 credits (1) Current second-year students (admitted in 1991 -92) will take BlNF 222 .
Spring Semester
(1) BlNF 222 C Business Information Systems [4-0-0:4]
H&SS E Humanities and Social Science [3-0-0131
MARK 21 2 C Marketing Management [4-0-0141
MGMT 261 C Operations Management [4-0-0141
SClE E Science Elective [3-0-0 :3]
I I 18 credits
ENGG SB&M SB&M SB&M
Engineering Elective [3-0-0:3]
Management Operations Elective [4-0-0141 Management Operations Elective [4-0-0:4]
Business and Management Elective [3-0-0131 14 credits
A minimum of 103 credits is required for the BBA programme in Management with concentration in Management Operations. A student's choice of electives may result in this minimum being exceeded.
Department of Marketing
Marketing is an activity that facilitates exchange. As such, the success of an organisation (whether for profit or not-for-profit) often depends on the effectiveness of its marketing efforts. Therefore, marketing includes strategy decisions about the product or service to offer, advertising and promotional methods for communication, prices to charge, and the distribution system to utilise for delivery. Central to marketing is consumer behaviour (since consumers are why organisations exist) and marketing research (since it provides an informational link between consumers and the decision makers within an organisation). Courses cover all aspects of marketing and provide students with knowledge of the analytical tools to understand marketing problems and the skills to solve practical problems they will encounter in the profession.
(1) Current second-year students (admitted in 1991-92) will take MGMT 221
Second Year Fall Semester
Third Year Fall Semester
ECON 351 Comparative Economic and Political Systems [4-0-0:4]
MGMT 321 Business Policy [4-0-0:4]
SB&M Management Operations Elective [4-0-0141 SB&M Business and Management Elective [3-0-0:3]
SClE Science Elective [3-0-0:3]
18 credits
COMP 101 E Computing Fundamentals [2-0-2131
FlNA 21 1 C Corporate Finance [4-0-0:4]
H&SS E Humanities and Social Science [3-0-0131
(1) MARK 212 C Marketing Management [4-0-0:4]
(2) MGMT 221 C Organisational Behaviour [4-0-0141 18 credits (1) Current second-year students (admitted in 1991 -92) will replace MARK 21 2
with a Humanities and Social Science elective.
(2) Current second-year students (admitted in 1991-92) will take BlNF 222.
Spring Semester Full-time MBA Programme (1) BlNF 222 C Business Information Systems
(2) H&SS E Humanities and Social Science MARK 222 C Marketing Research
MARK 242 C Consumer Behaviour SClE E Science Elective
18 credits (1) Current second-year students (admitted in 1991-92) will take MGMT 221.
(2) Current second-year students (admitted in 1991 -92) will take MARK 21 2.
Third Year Fall Semester
ECON 351 Comparative Economic and Political Systems [4-0-0:4]
ENGG Engineering Elective [3-0-0:3]
SB&M Business and Management Elective [3-0-0:3]
SB&M Marketing Elective [4-0-0:4]
SB&M Marketing Elective [4-0-0:4]
18 credits
Spring Semester
MARK 321 Strategic Marketing SClE Science Elective
SB&M Business and Management Elective SB&M Marketing Elective
14 credits A minimum of 103 credits is required for the BBA programme in Marketing. A student's choice of electives may result in this minimum being exceeded.
At HKUST, management education is designed to provide students with the management skills and tools necessary to direct and manage organisations, whether large or small, public or private, domestic or international, for-profit or not-for-profit, and with a means for envisioning the future and realising objectives.
The HKUST MBA Pro~ramme cultivates the student's ability to deal success- fully with the challenges and-opportunities presented by continued technological development and globalisation. While providing students with skills and knowledge to operate successfully in today's environment, the Programme also prepares them to cope with the challenges of the future. The approach utilised is designed to meet Hong Kong's needs in the transition from a labour-intensive to a technology-based economy. As a professional school, Business and Management is building and maintaining a close relationship with the professional management community to prepare strongly motivated individuals for highly skilled managerial roles.
Designed to provide a balance between theory and practice and between individual and team approaches to management questions, the HKUST MBA Pro- gramme is structured to provide a broad base of general management skills on which specialised skills may be developed. Thus, both generalists and specialists can meet their individual career preparation goals. Students not only develop analytical and conceptual tools for innovative problem solving, but also build confidence and interpersonal skills to interact effectively in difficult and complex situations. Various teaching techniques and methods, such as lectures, computer simulations, case discussions, and individual and group projects, are employed to provide students with an intellectual as well as an experiential background.
Admission
Applicants for admission to the MBA Programme are expected to have completed a bachelor's degree from a university or approved institution or have obtained qualificationsconsidered by the School to be equivalentto afirst degree. For applicants who are employed, their employment history will play a critical role in the admissions process. Demonstrated proficiency in the English language will be important for successful completion of the Programme.
Applicants to the MBA Programme must submit the following POSTGRADUATE PROGRAMMES
The School of Business and Management offers postgraduate programmes leading tothedegreeof Master of Business Administration (MBA), in both full-timeand part-time formats. In 1992, a PhD programme in Business Administration oriented towards those planning to undertake research or university teaching careers is first offered. The programme has a global perspective with a focus on the Asia-Pacific region.
(a) a completed application form, including a one-page essay covering the student's study plan and career goals;
(b) two letters of recommendation mailed directly to the Director of Admissions;
(c) an original or officially certified academic transcript of undergraduate studies (and postgraduate studies, if any);
(d) acopy of a bank pay-in slipconfirming thatthe non-refundable application fee of $1 00 has been paid into the bank account of the Hong Kong University of Science and Technology;
(e) the score obtained on the Graduate Management Admission Test (GMAT) (applicants should instruct the Educational Testing Service to send the score to the School of Business and Management, Hong Kong University of Science and Technology, Code Number 0369); and
(f) the score obtained in the Test of English as a Foreign Language (TOEFL) or the International English Language Testing Service (IELTS) (only for appli- cants who attended educational institutions where the language of instruction was not English and whose first language is not English).
For overseas applicants, if official transcripts are in a language other than English or Chinese, acertified translation into English must be provided. In lieu of the bank pay-in slip confirming payment of applic&on fee, overseas applicants may submit with the completed application form a bank draft or certified bank cheque for an amount equivalent to $1 00.
Fees
The tuition fee for full-time students admitted for the academic year 1992-93 is $1 1,600 per annum. It is expected that full-time MBA students will be charged approximately $2,000 per year to cover the costs of residential seminar lodging and meals, photocopying materials and other sundry expenses. The fee may be paid at the beginning of the academic year at registration or in equal instalments at the beginning of each semester. In addition, each new student is required to pay adeposit of $300 as caution money on first registration. Charges will be made against this deposit if there are any unpaid claims against the student, such as outstanding library dues. Except for caution money, all fees are non-refundable.
Curriculum
As a programme of professional management education, the MBAcurriculum requires rigorous study, creativity and imagination, analytical thinking, problem diagnosisand solution, and teamwork. The HKUST MBA Programme aims to provide an environment in which students develop competence in functional management disciplines such as finance, marketing, operations and technology management, accounting, human resource management; general management perspectives and an ability to approach situations from the perspedive of the entire organisation; a comprehensive understanding of organisations and the skills essential to managing and working effectively with people; sophisticated awareness of the complex global, technological, industrial, and governmental environments in which organisations operate; and sensitivity to the economic and social responsibilities of management.
Full-time students are expected to complete the Programme in two years.
The carefully designed curriculum is so structured that students proceed through the required courses in a sequence, to building upon skills and concepts presented in earlier courses. The MBA curriculum has three main components : a management core, advanced electives, and management field study. Below is a typical outline of a full-time programme.