The most typical assumption of research in consumers' behavior is that they are voluntary (Brown and Venkate品， 2005). Prior 1S researches have been conducted primarily in environments of voluntary adoption, the applicability of previous findings to the mandatory usage context is unc1ear (Chan et al., 2010).
For 1S usage in government, a context-value-behavior approach is proposed.
Perceived value plays a mediating role between context and users' behavior. The ability to form representations of perceived value that can be flexibly activated, depending upon context, is a fundamental aspect of human intention and behavior.
It's important to note that context can be established and maintained by government officers and information staff. By combining the 1S success model and consumption value approaches, we hope to shed light on the mechanisms under1ying a form of positive reinforcement in which contexts dictate how perceived value predicts behavior. Our work might also lead to more general principles that can advance understanding of perceived value for which context is important. 1n particular, our 企amework explains how context, when combined with users' perceived value, can affect users' behavior in a variety of government agencles.
96 Exploring Perceived Value and Usage of Information Systems in Govemment Context
The intention to use IS is affected by functional value and social value rather than conditional value. The functional value has the strongest influence on users' satisfaction and intention. Since users in mandatory setting have to fulfill the regulation first, they expect that IS can attain their task requirements.
Therefore, the deployment of IS has to focus on the functionality than social and conditional value. More contextual factors, e.g. relationship network, influencing users' social value and functional value could be added into fu個re research such that influence path 企om operating context through perceived value to behavior wi11 be well understood. In terms of path coefficients, this study encourages the strong support of IS staff to users for better service quality to IS success in government owing to their lack of IS proficiency.
Subjective norm is recommended to be added as an important dimension of IS success in the e-government environment where regulations is crucia1. In contrast with the business environment, it is interesting to find that users' intention to use IS does not count on their satisfaction in government settings.
From e-government policy, all agencies must provide catalogs oftheir records and archives with a pre-specified data format through on-line. delivery to NAA periodically. Subjective norm is higher in government settings than that in business context. Regulatory compliance is often the reason for intensive IS use in government. Comparing the initial model with the rival model of this study, the intention to use IS is not significantly affected by user satisfaction in government context under the existence of subjective norm or regulation. Therefore, subjective norm is a stronger factor in the government context than in business envlronment.
In the aggregate, this 企amework depicts detailed relationship and projects better estimates of IS success in government. Conceming specific contributions, findings of this study could help managers tailor their computerization context to enhance users' satisfaction and intention to use IS in government agencies. Future studies could incorporate a longitudinal measurement to address the dynamics of perceived value and behavior in IS acceptance.
Chiao Da Management Review Vol. 33 No.2, 2013 97
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