Date/Place 2010/1/26 8:40-10:00ʳ Room1 (Peach Blossom I, 7F)
Title Exploration of e-Marketing Strategies for Cosmetic Products Based on Word-of-Mouth Information
Authors: Ushio Sumita (University of Tsukuba), A Hyoung Kim (University of Tsukuba)
Title Tourism Marketing Effects of Blog Articles with Product Placement
Authors: Yu-Shan Lin (National Taitung University), Huei-Wun Huang (National Taitung University)
Title Spreading the e-Word: Investigating Antecedents of Consumers' Electronic Word-of-Mouth Intentions
Authors: Christy M.K. Cheung (Hong Kong Baptist University), Ying Ying Ng (Hong Kong Baptist University), Matthew K.O. Lee (City University of Hong Kong),
Title A Study on the Electronization of Physical Stores and Consumers' Purchase Behavior
Authors: Tain-Fung Wu (Asia University), Mei-Hsiang Yang (Asia University), Wei-Sung Yen (Dalin Elementary School), An-Shin Shia (Feng Chia University)
Title The Case Study on the Market Segmentation of Health Caring Product Company in Taiwan
Authors: Wan-Tran Huang (Chung Chou Institute of Technology), Tain-Fung Wu (Asia University), Chun-Yu Chien (Asia University)
Title Assemble collocation and colligation in Chinese writing web
Authors: Meg Lu (National University of Tainan), Chien Hui Lin (Institute for Information Industry), Tsung Yen Chuang (National University of Tainan), Tsun Ku (Institute for Information Industry), Chia Min Tsai (National University of Tainan)
Date/Place 2010/1/26 10:20-11:40ʳ Room1 (Peach Blossom I, 7F)
Title The Study of Ontology Matching Performance for Mobile Message Recommendation
Authors: Li-Hua Li (Chaoyang University of Technology), Fu-Ming Lee (Chaoyang University of Technology), Yu-Chien Chou (Chaoyang University of Technology), Tsung-Jen Pu (Chaoyang University of Technology)
Title Impact of Swapping Credit Risks for Facilitating Capital Investment into e-Commerce
Authors: Hideyuki Takada (Mizuho-DL Financial Technology Co.), Ushio Sumita (University of Tsukuba)
Title Information Potential of Valuation Bases for Owners and Corporate Management
Authors: Jiri Strouhal (University of Economics Prague), Dana Dvorakova (University of Economics Prague), Bohuslava Knapova (University of Economics Prague)
Title Personalization and Thai Consumers' Acceptance of Mobile Advertising
Authors: Pimmanee Rattanawicha (Chulalongkorn University)
Title Are Marketing Strategies the Royal Road to Survive for Sunhow Company in Taiwan?
Authors: An-Shin Shia (Feng Chia University), Jason C. Hung (Overseas Chinese University)
Title Design and Implementation of U-Life Home Environment with RFID/EPC Framework and OSGi Gateway
Authors: Yao-Chung Chang (National Taitung University), Yu-Sheng Chen (National Taitung University), Yu-Ting Huang (National Taitung University)
Date/Place 2010/1/26 13:40-15:00ʳ Room1 (Peach Blossom I, 7F)
Title Peer-to-peer networks and complementary goods: The impact of openness and innovation on profitable piracy
Authors: Thomas Le Texier (GREDEG - CNRS, University of Nice - Sophia
Sophia Antipolis)
Title Assessing how affect and cognition influence Internet-based search efficiency
Authors: Hung-Pin Shih (Hsuan Chuang University)
Title Measuring Internet Consumers' Decision-Making Styles in E-Commerce
Authors: Kin Meng Sam (University of Macau), Chris Chatwin (University of Sussex)
Title A Study on the Effects of Internet Browsing Behavior with Different Context of Peripheral Cues around Web Pages
Authors: I-Chang Tsai (National Yunlin University of Science and Technology), Han-Sheng Lei (National Yunlin University of Science and Technology)
Title Online Banking Security
Authors: Elmuez Shayeb (University of East London)
Title A Study on Some Concrete Proposals to Raise the Ratio of Korea's SMEs Participation in the Foreign Trade Exhibition Authors: Ki-Kwan Yoon (Chungnam National University), Mi-Na Park
(Chungnam National University)
Date/Place 2010/1/26 15:10-16:30ʳ Room1 (Peach Blossom I, 7F)
Title The Relationship among e-service Quality, Relationship Quality and Repurchase Intention
Authors: Yan Qing Zhang (Gyeongsang National University), Ki Han Chung (Gyeongsang National University), Min Yeong Park (Gyeongsang National University)
Title The Effect of Customer Review on Purchase Intention in Open Market
Authors: Ji Hee Jung (Gyeongsang National University), Jae Ik Shin (Gyeongsang National University), Eun Ok Park (Gyeongsang National University)
Title Online purchase intention: from a transaction cost, quality and customer perceived value perspective
Authors: Chih-Chin Yang (Kainan University), Ming Fang Lin (Kainan University)
Title Scripting a Successful E-Insurance Story
Technologies), Nazia Sharieff (Wipro Technologies)
Title Understanding buyers' motives for using B2B electronic marketplaces
Authors: Shih-Wei Chou (National Kaohsiung First University of Science and Technology), I-Hua Hung (National Kaohsiung First University of Science and Technology)
Title Electronic word-of-mouth to establish the effect of evaluation indicators
Authors: Chia Hsin Hsu (National Chiao Tung University)
Date/Place 2010/1/27 8:40-10:00ʳ Room2 (Peach Blossom II, 7F)
Title HOTELS.COM Case Study for E-commerce Trademark Litigation
Authors: Mei-Hsin Wang (National Yunlin University of Science &
Technology), Fu-Tsung Wang (Southern Taiwan University)
Title Entropy-based VIKOR as an assistant for WiMAX license authorization
Authors: Tsung Han Chang (Kao-Yuan University), Chun Lin Ho (Kao-Yuan University)
Title Factors Affecting the Likelihood of the Adoption of Innovative Marketing of Entrepreneurs in Tourism and Service Industry Authors: KAEDSIRI - JAROENWISAN (Prince of Songkla University) Title The Rise of Immersive Commerce: “CityOne”, a Paradigm Shift
in Online Commercial Engagement
Authors: Philip McClenaghan (University of Teesside), Brian Wilson (University of Teesside)
Title Interpersonal Recommendation on Virtual Community: the Characteristics, Category and Factors
Authors: Hsin-Mei Lin (National Chi Nan University), Peng-Jung Lin (National Chi Nan University), Joseph L.Y. Che (National Chi Nan University)
Date/Place 2010/1/27 13:40-15:00ʳ Room2 (Peach Blossom II, 7F)
Title Modelling critical success factors and their effect on Performance: A case of Enterprise Resource Planning (ERP) system
Authors: Jiwat Ram (University of South Australia), Malcolm Pattinson (University of South Australia), Ming-Lu Wu (Beijing Normal
Title A STUDY ON THE OPPORTUNITIES AND THE LEVEL OF AWARENESS ABOUT INTERNET RETAIL MARKETING AMONG RETAILERS
Authors: Major Dr.R.Rajesekaran (PSG College of Arts and Science), Er.G.Jayanthimala (ITI Ltd)
Title The Rough Set Based Approach to Reverse Logistic Routing Problems
Authors: Chun-Che Huang (National Chi Nan University), Wen-Yau Liang (National Changhua University of Education), Horng-Fu Chuang (Da-Yeh University),
Ping-Houa Chen (National Chi Nan University), Shan-Yuan Chen (National Chi Nan University)
Title Click-and-mortar behavior processes: a conceptual model of cyber-enhanced bookstore
Authors: Chien-Wen Chen (Feng Chia University), Chiang-Yu Cheng (National Central University), Yu-Te Li (National Central University)
Title A Study to Explore Web 2.0 Integrated into e-Market Place Performance Analysis
Authors: Le-Pong Chin (Shih Chien University), Chien-Hao Lai (Shih Chien University)
Date/Place 2010/1/27 16:40-18:00ʳ Room1 (Peach Blossom I, 7F)
Title The innovation attributes of mobile reading and the consumer's continuance intention
Authors: BO-Han Yang (Yuan Ze University), Eunice Hsiao-Hui Wang (Yuan Ze University)
Title Viral Marketing in Competitive and Dynamic Social Networks Authors: Wan-Shiou Yang (National Changhua University of Education),
He-Ming Chu (National Changhua University of Education)
Title Exploring the Future Devolvement From the Mobile Advertising servise platform to Taiwan's Mobile Advertising
Authors: Pei Wen Kao (Yuan Ze University), Eunice Wang (Yuan Ze University)
Title A Case Study of Applying Kano's Model and ANOVA Technique in Market Segmentation
Authors: Hsin-Hung Wu (National Changhua University of Education),
Title Temperament and Character of Online Gamers
Authors: Ching-I Teng (Chang Gung University), Huai-Lei Tseng (Chang Gung University)
Title The Relationships among Marketing Channel and Search Costs - Evidence from Taiwan Auto Insurance Market
Authors: Chun-Ting Liu (Feng Chia University)
Date/Place 2010/1/27 16:40-18:00ʳ Room2 (Peach Blossom II, 7F) Title On China's Alibaba's Development
Authors: Xiaomei Qi (Hainan University), Guo-An Wang (Zhejiang Gongshang University)
Title Internet-using Behaviors Analysis of Unmarried Office Lady during Off-hour
Authors: Ming Chun Lai (WuFeng Institute of Technology), Ting-Yuan Chang (National Cheng Kung University), Hsiang-Yung Feng (National Pingtung Institute of Commerce)
Title Examination of Bidder's Loyalty Intention in Online Auction:
Using the Structure-conduct-outcome Framework
Authors: Chiahui Yen (Ming Chuan University), Chih-Chin Yang (Kainan University), Li-Sheng Lin (Kainan University)
Title An Semantic Architecture for Consumer Support Systems
Authors: Jyhjong Lin (Ming Chuan University), Tsairyuan Chang (Ming Chuan University), Jenperng Yu (Ming Chuan University), Changling Hsu (Ming Chuan University)
Title Comparing The Efficiency of Advertisement Link Allocation Among Different Yahoo Keyword Auctions
Authors: Jia Yuan (University of Macau)