F UTURE D IRECTIONS IN G ENERAL

在文檔中 Transmedia Storytelling for Television in Taiwan: Do Audiences Want to Engage? (頁 55-68)

CHAPTER 3- RESEARCH DESIGN

5.6 F UTURE D IRECTIONS IN G ENERAL

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Second, future research might want to look at how audiences access their favorite shows, obviously if they are accessing them from online sources that aren’t related to the original producers or accessing them in a different order than the producers this might affect their ability to engage and enjoy the extra transmedia content. Simons mentioned this in his study of audiences in Belgium watching US television shows after they had been aired in the USA (Simons, 2014). This could pose a problem for producers seeking engagement or needing it to keep advertising partners happy.

Third a future study might want to employ the use of in-depth interviews with the target population. These interviews could ask questions about what the top programs are in Taiwan, why they are popular and if there are common themes within the content. This information would be great in testing the quantitative information gathered in this study.

By combining the information gathered in this thesis with the above suggestions a very detailed view of audience consumption patterns would be seen which would be very valuable to any content producers.

5.6 Future Directions in General

The very nature of transmedia storytelling is a technology dependent concept.

One where access to technology production on multiple mediums becoming cheaper over time, makes for storytellers to attempt never before seen productions. However, the need to make something spread across multiple platforms cannot take precedent over the need for a good story or world in the first place. Ciancia puts this into words quite eloquently when stating “Each platform can be thought of as an instrument, and it is up to the producer to make sure they play together as a symphony (Ciancia, 2013). Because of the ever evolving ecosystem of technology, various mobile apps, or social media platforms can and will change and so too will the types of stories and types of audiences that want to engage on those platforms. As the traditional broadcast platform for television evolves in different markets (such as the HBBTV-Next standard) so, too will viewing and

consumption patterns in general. With a push for “content everywhere” as mentioned earlier, viewing behaviors and platforms for viewing might change along with it. But the logic of a story told in a transmedia way will persist. So too will the types of cues that

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Finally, in a related manner, online video consumption is changing the way series are released and consumed. Engaging with television shows in between episodes is based on a traditional weekly broadcast model. Companies like Netflix in the USA are currently producing and releasing content in an “all you can watch” format that might prove

difficult for producers to create transmedia content for (“Come Binge with Me”, 2013).

The way that mobile apps or internet based platforms can sync with exactly what a consumer is watching and when they are watching it would only lend to more ways for a story to unfold for the audience member. As Simons admitted in his writing on the reception in Belgium of U.S. produced transmedia texts: “Differences in reception between Flemish and U.S. transmedia TV drama, such as the lack of knowledge about and consumption of cross media and transmedia extensions for U.S. TV drama, might be the result of the delay in broadcast transmission and the much smaller-scale marketing campaigns of U.S. TV drama” (Simons, 2014). A future study might want to look at how a change in the way television shows are scheduled for release by region and if extra content is available and tailored to each region would affect the interest in engagement among the intended audiences.

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Appendix

Survey Questions in Chinese and English Dear Respondent,

I am conducting a survey to learn about television audiences in Taiwan. I sincerely invite you to complete the following questionnaire. It should take 10-15 minutes to fill out. The data collected will be used for my thesis. No personal information will be made public.

Your answers will be kept in strict confidence. Please take the time to fill it out as accurately as possible. Your help is crucial to this research and I greatly appreciate your time and effort.

Thank you, Mark Portwood

您好,

我正在做一份對於台灣電視的觀眾調查。我很誠摯的邀請您協助完成這份調查。

所有的調查資料及數據收集將被使用於我的論文報告, 您的個人資料不會被公開

且提供的調查資料將會是被保密的。請耐心地填寫並協助提供最適合的答案。您的

幫助將會對我的研究報告有非常重要!非常感激您的耐心地填寫與協助。

感謝您

Mark Portwood

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Part 1: Basic Information: Circle one

第一部分:基本資料(請圈選)

1. Sex: Male- Female 性別 :男 / 女

2. Age: 年齡:

a. 18-24 years old 歲 b. 25-34 years old c. 35-44 years old d. 45-54 years old e. 55-64 years old f. 65-74 years old

g. 75 years or older 歲或以上

3. Education Completed: 教育程度 a. High school 高中

b. University 大學 c. Graduate School 碩士

4. Industry of current employment (optional) 目前公司( a. ______________________________

Research Question 1: Chinese Source:

C h ar act er B ased C ue s

5. To better understand the characters in my favorite show, I will search out more the motivations of the characters in my favorite show, I will search for more my favorite show, I will seek more information.

對於我喜歡的戲劇,為了知道關於

戲中角色他們互相的關係,我會去

搜尋更多的資訊。

8. When the characters in my favorite show act in a way, I don’t understand I will seek more information.

對於我喜歡的戲劇,當戲中角色演

的方式我不了解,我會去搜尋更多 的資訊。

9. To better understand the world of my favorite TV show, I will search for more information. favorite show and am curious about it, I would seek further information.

對於我喜歡的戲劇,若有一些

事情是在戲中的世界引起我的

好奇,我會去搜尋更多相關的

資訊。

11. If characters in my favorite show talked about events that happened off screen, I would seek further

12. If there were places mentioned in my favorite show, but I didn’t see them on-screen, I would look for more

information.

對於我喜歡的戲劇,若戲中提

到一些地方但我沒有看到,我 會去搜尋更多的資訊。

events of my favorite show, I would seek out further information.

對於我喜歡的戲劇,若可

以參加一瀉相關活動,我

會去找出更多的資訊。

Se lf - D es ig n ed

14. If I could influence the outcome of my favorite show I would seek out further information.

對於我喜歡的戲劇,若有 一些方式我可以去影響此

戲劇的接下情節,我會去

找出更多的資訊。

15. If I could interact with the characters in my favorite show, I would seek further information.

對於我喜歡的戲劇,若我

可以跟戲中角色有互動機

會,我會去搜尋更多的資

訊。

16. If I could alter the character relationships in my favorite show, I would seek further information.

對於我喜歡的戲劇,若我

有機會可以改變戲中角色

們的關係,我會去搜尋更

多的資訊。

17. To learn more about the clothes the characters on my favorite show wear, I will search out

18. To learn more about the products or services that the characters in my favorite show use, I will search out more information.

對於我喜歡的戲劇,我想

知道更多戲中角色所使用 的產品或設施,我會去搜

尋更多的資訊。

19. If the characters on my favorite show use a product that I am not familiar with, I will seek out further is mentioned on my favorite show and I am not familiar with it, I will search for more information.

Research Question 2a/2b: English

21. If there were an official website that added to the understanding of my favorite show, I would visit it.

對於我喜歡的戲劇,若官方網

站可讓我更了解此戲劇 ,我會

上此網站閱覽。

Je nki n s, 200 6

22. If there were an official website for my favorite show, I would visit it.

對於我喜歡的戲劇,若有官方 網站, 我會上此網站 。

F ac ebook

23. If there were an official Facebook page for my favorite show I would join it.

對於我喜歡的戲劇,若有官方

Facebook網頁, 我會加入此網

頁。

Je nki n s, 200 6

24. If there were an official Facebook page that added to the understanding of my favorite show, I would join it.

對於我喜歡的戲劇, 若有官方

Facebook網頁可讓我更了解此

戲劇 , 我會加入此網站。

related to my favorite show I would download it.

對於我喜歡的戲劇, 若有相關

應用軟體,我會下載。

Je nki n s, 200 6

26. If there were a mobile app that added to the

understanding of my favorite show I would download it. book, or magazine that added understanding of my favorite show, I would consider buying it. book, or magazine related to my favorite show I would consider buying it.

對於我喜歡的戲劇,若有相關 favorite show I would consider playing it. related to my favorite show, I would consider playing it.

對於我喜歡的戲劇,若有相關

電玩,我會考慮購買。

在文檔中 Transmedia Storytelling for Television in Taiwan: Do Audiences Want to Engage? (頁 55-68)