4 Case Study Firm’s Background
7.4 Forming Measures
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Table 5. Urgency of objectives’ implementation (Internal Perspective)
7.4 Forming Measures
Here we come down to the measures. The process of picking up measures is a difficult and long one. The BSC implementation is based on finding the lead measures, that gauge the activities, that are the drivers of the desired outcomes (gauged by lag measures). So, to see the drivers and control their efficiency, we need a set of lead and lag indicators together. Below is given an example of such a set of measures for the Internal perspective of the case-firm’s BSC both for the New Channel Strategy BSC in Table 6, and for the Niche Innovator Strategy BSC in Table 7:
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Case Firm Assumed New BSC. New Channel StrategyPerspective Strategic Theme Strategic Objective Strategic Measure
# Theme # Objective Measures' purpose Measure Formula
Financial F1 Revenue Increase Customer C1 Increase
Existing
Choice Variety Designers Recruited (Number)
Increase (%)of designers recruited from best
designer schools
designers recruited from best designer schools/ all schools Table 6. Measures for New Channel Strategy BSC
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countries this year/ countries last year
Increase (%) of designers with different cultural movements backgrounds
number of backgrounds/ number of designers
Increase (%) of advertisements on professional designers’ web-sites
this year number/last year number
Increase (%) of advertisements in art schools this year number/last year number
this year number/last year number
Increase (%) of competitions, where the
customers vote for the best designer in different categories
this year number/last year number
I22 Build Retailers'
Relations
Unique Supplier Increase (%) in supply of unique production to retailers
Increase (%) in consulting support to each of its customers
this year number/last year number (for each client)
Informative messages to retailers about products and activities (Number)
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this year number/last year number
I23 Build Hospitals'
Partner to Hospitals
& Governments
Increase (%)of consulting support to each of the hospitals, local & central governments
this year number/last year number
Increase (%) of implemented consulting
solutions for hospitals
implemented solutions/all solutions
Increase (%) in implemented consulting
solutions for local governments
implemented solutions/all solutions
Increase(%) in implemented consulting
solutions for central governments
implemented solutions/all solutions
Awareness among
Hospitals &
Governments
Informative messages to hospitals about its products and activities (Number)
Informative messages to local governments
about its products and activities (Number)
Informative messages to central governments
about its products and activities (Number)
All Natural Fabric Increase (%) in using natural fabric in clothes natural fabric/all fabric
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complaints this year/complaints last year
old clothes received/all clothes sold
Increase (%) in usage of fabric for social events this year number/last year number
Increase (%) of professional workshops, when
the designers (who sell the clothes through the firm’s web-site) design for social purposes
this year number/last year number
CSR Effect on
Media & People
Increase (%) of interesting unusual projects concerning the environmental issues
this year number/last year number
Increase (%) of interesting unusual projects
concerning the communities’ issues this year number/last year number Learning L1 Motivated
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and Prepared Factory Workforce
L21 Skills to
Manufacture New Product
L22 Strategic
Information Availability
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Table 7. Measures for Niche Innovator Strategy BSCCase Firm Assumed New BSC. Niche Innovator Strategy.
Perspective Strategic Theme Strategic Objective Strategic Measure
# Theme # Objective Measures' purpose Measure Formula
Financial F1 Revenue Increase
C31 Attract Sight-Impaired People
Increase (%) of advertisements on professional designers’ web-sites
this year number/last year number
Increase (%) of advertisements in art schools this year number/last year number
this year number/last year number
Increase (%) of competitions, where the
customers vote for the best designer in different categories
this year number/last year number
I22 Build Retailers'
Relations
Unique Supplier Increase (%) in supply of unique production to retailers
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Increase (%) in consulting support to each of its customers
Informative messages to retailers about products and activities (Number)
Increase (%) in exhibitions and shows for
retailers
this year number/last year number
I23 Build Hospitals'
Partner to Hospitals
& Governments
Increase (%)of consulting support to each of the hospitals, local & central governments
this year number/last year number
Increase (%) of implemented consulting
solutions for hospitals
implemented solutions/all solutions
Increase (%) in implemented consulting
solutions for local governments
implemented solutions/all solutions
Increase(%) in implemented consulting
solutions for central governments
implemented solutions/all solutions
Awareness among
Hospitals &
Governments
Informative messages to hospitals about its products and activities (Number)
Informative messages to local governments
about its products and activities (Number)
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about its products and activities (Number)
such clothes/all clothes produced
Increase (%) in selling clothes (with the colors,
the color-blind are sensitive to), which colors have special indications for the color-blind to understand clearly, what color it is
this year number/last year number
Increase (%) in popularity of special blogs on
this year number/last year number
Increase (%) of meetings and gatherings,
devoted to discussing the problems of the color-blind
this year number/last year number
Blind People
Relations
Increase (%) in dubbed descriptions of clothing items
dubbed clothing items/all items
Increase (%) in dubbed stories of clothes’
creation by different designers
clothing items with stories/all items
devoted to discussing the problems of the blind
this year number/last year number
I42 Build
unique items/all items supplied there
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solutions for these organizations
implemented solutions/all solutions
this year number/last year number Learning L3 Motivated
and Prepared
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