Chapter 5 Findings and Suggestions
5.4 Future Research
Although this article can prove that “Free” can be practical application and can bring more benefits by system dynamics simulation. It still has two issues which are not effectively resolved yet. First, it still doesn’t know how to explain the continuous decline in the average purchase amount of music albums. Second, piracy can’t link together with music industry’s system dynamics model. Although we prove “free” can make a possible and obvious reduce population of piracy, we can not make sure whether the environment will be changed. The two issues can be searched for relevant information. We wish those can be included in the system dynamic model in the future research.
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APPENDIX A
Questionnaire
PartⅠ: Music Purchase (used) Behavior
1. Have you ever bought original music album? □ Yes □ No 2. The reason caused to buy original album (Multiple choice):
□ Favorite singer □ Like the music album □ Packaged □ Law□ Moral constraints
□ Quality □ Collections □ No piracy source □ For listen to music □ Others______
3. The average number of annual albums purchase: □ 1-5 □ 6-10 □ 10-15 □ over 15 4. Buying place(Multiple choice)：
□ Record stores □ Second-hand record store □ Convenience stores (7-11, FamilyMart, etc.) □ Purchase on website □ Online auction □ Others_______
5. Have you ever downloaded (exchange) illegal music files? □ Yes □ No 6. The reason caused to use illegal music (Multiple choice):
□ Cheap (Free) □ Easy to use (that can use in mp3 player, computer, etc.)
□ For friendship (exchange file) □ The poor quality of original album
□ Audition music □ Collected music □ Others ______
7. The average number of annual downloaded (exchanged) of illegal music files:
□ 1-100 files □ 101-200 files □ 201-300 files □ 301-400 files □ 401-500 files
□ Over 500 files
8. Getting place (Multiple choice)：
□ Download software □ Internet forum □ Friends and family □ Free website (e.g., youtube)
□ Others_______
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PartⅡ: The Survey of Music Promotion Channel Impact on Purchase Intention Concert/Autograph session
The following questions, please express your views and position in the appropriate check.
1 1. Have you ever participated the
concert/autograph session?
□
Yes□
No2. After concert/autograph session, I will
have the intention to purchase the album.
□ □ □ □ □ □
3. After concert/autograph session, I willactually purchase the album.
□ □ □ □ □ □
TV Program
The following questions, please express your views and position in the appropriate check.
1 1. Have you ever watched variety show of
singing-related on weekend night?
□
Yes □
No 2. After watching TV program, I will havethe intention to purchase the album.
□ □ □ □ □ □
3. After watching TV program, I will actuallypurchase the album.
□ □ □ □ □ □
Internet
The following questions, please express your views and position in the appropriate check.
1 1. Have you ever joined any online music
platform for member (e.g., KKbox).
□
Yes□
No 2. Have you ever listen to music on Internet?□
Yes□
No 3. After listening to music online, I will havethe intention to purchase the album.
□ □ □ □ □ □
4. After listening to music online, I willactually purchase the album.
□ □ □ □ □ □
5. Have you ever par for online music
platform (KKbox, ezPeer+, Kuro, etc.)?
□
Yes□
No 6. Do you pay for online music platform now((KKbox, ezPeer+, Kuro, etc.)?
□
Yes□
NoPartⅢ: The Knowledge of Music Files Downloaded Download Knowledge
The following questions, please express your views and position in the appropriate check.
1 1. I know several different music file-sharing
networks for free.
□ □ □ □ □ □
2. I know how to find and download software
for file-sharing.
□ □ □ □ □ □
3. I know how to deal with errors and
successfully downloaded.
□ □ □ □ □ □
4. I can judge from the music file format
(e.g., flv, rm, wav, wma, etc.).
□ □ □ □ □ □
Ethics and Risk Knowledge
The following questions, please express your views and position in the appropriate check.
1 3. Computer viruses often along with the
music files were downloaded.
□ □ □ □ □ □
4. Sharing music files with others in the network is not fair to producers, and would certainly hurt some people.
□ □ □ □ □ □
PartⅣ: Basic Information Gender: □ Male □ Female
Age: □ Below 11years old □ 12-16 years old □ 17-24 years old □ Over 25 years old Education: □ Junior □ Senior □ College □ University □ Master □ Doctor
Residence: □ North □ Central □ South □ East
Career: □ Manufacturing □ IT industry □ Services □ Free worker □ Student
□ Military and Government personnel □ Housewife □ Others______
Monthly disposable income: □ Below 5000 NT dollars □ 5001~10000 NT dollars
□ 10001~15000 NT dollars □ 15001~20000 NT dollars □ Over 20001 NT dollars
90
APPENDIX B
Statistics Questionnaire PartⅠ: Music Purchase (used) Behavior
Q1 Have you ever bought original music album? Yes (157), No (12) Q2 The reason caused to buy original album (Multiple choice):
Q3 The average number of annual albums purchase:
Q4 Buying place(Multiple choice)
Q5 Have you ever downloaded (exchange) illegal music files? Yes (153), No (16) Q6 The reason caused to use illegal music (Multiple choice):
Q7 The average number of annual downloaded (exchanged) of illegal music files:
Q8 Getting place (Multiple choice):
PartⅡ: The Survey of Music Promotion Channel Impact on Purchase Intention Concert/Autograph session
Q1 Have you ever participated the concert/autograph session? Yes (69), No (100)
92
Q2 After concert/autograph session, I will have the intention to purchase the album.
Q3 After concert/autograph session, I will actually purchase the album.
TV Program
Q1 Have you ever watched variety show of singing-related on weekend night?
Yes (148), No (21)
Q2 After watching TV program, I will have the intention to purchase the album.
Q3 After watching TV program, I will actually purchase the album.
Internet
Q1 Have you ever joined any online music platform for member (e.g., KKbox).
Yes(82) No(87)
Q2 Have you ever listen to music on Internet? Yes(162) No(7)
Q3 After listening to music online, I will have the intention to purchase the album.
Q4 After listening to music online, I will actually purchase the album.
94
Q5 Have you ever par for online music platform (KKbox, ezPeer+, Kuro, etc.)?
Yes (43), No (126)
Q6 Do you pay for online music platform now ((KKbox, ezPeer+, Kuro, etc.)?
Yes (12), No (157)
PartⅢ: The Knowledge of Music Files Downloaded Download Knowledge
Q1 I know several different music file-sharing networks for free.
Q2 I know how to find and download software for file-sharing.
Q3 I know how to deal with errors and successfully downloaded.
Q4 I can judge from the music file format (e.g., flv, rm, wav, wma, etc.).
Ethics and Risk Knowledge
Q1 Sharing music files is immoral.
Q2 Sharing music files is a legally risky thing.
96
Q3 Computer viruses often along with the music files were downloaded.
Q4 Sharing music files with others in the network is not fair to producers, and would certainly hurt some people.
PartⅣ: Basic Information Gender:
Male (68), Female (101)
Age:
Below 11years old 1
12-16 years old 1
17-24 years old 120 Over 25 years old 47
Education:
Junior 1 Senior 6 College 2 University 88 Master 71 Doctor 1
Residence:
North 47 Central 39
South 78 East 5
Career:
Manufacturing 8
IT industry 4
Services 13
Free worker 5
Student 133 Military and
Government personnel 4 Housewife 0 Others 2
Monthly disposable income:
Below 5000 NT dollars 57 5001~10000 NT dollars 68 10001~15000 NT dollars 17 15001~20000 NT dollars 1 Over 20001 NT dollars 26
APPENDIX C
Data Source
Item Source
Average concert/autograph session hold of an album Chiang(2002)
Average concert/autograph session participators Chiang(2002), Taiwan Institute of Economic Research(2008) Average published albums Government Information Office(2003, 2009), Chiang(2002)
Audience rating Nielsen Audience Measurement
Over 4 age of population of Taiwan National Statistics, R.O.C.(Taiwan) Average album propagandize expense Chiang(2002)
The rate of purchasing intention via TV channel Questionnaire Survey The rate of purchasing intention via
concert/autograph session Questionnaire Survey
Rate of ADSL user base grow Taiwan Network Information Center
Percentage of payment Government Information Office(2010), Taiwan Institute of Economic Research (2008) The rate of purchasing intention via music platform
user base Questionnaire Survey
The rate of purchasing intention via platform
payment Questionnaire Survey
Item Source