Heritage site development in Vietnam

Recognizing the role of promoting cultural values and the role of communities in tourism development, the State of Vietnam always identified tourism development must be linked with the aim to create and promote conservation cultural values contribute to sustainable development. This idea has been concretized in the content of the Tourism Ordinance, 1999, which says: "The State of Vietnam tourism identified as a general economic industry, brought profound cultural content, while ensure tourism development towards cultural tourism, ecotourism, preservation and promotion of cultural identity, habits and customs of the people of Vietnam" as well as in the Law on Tourism, 2005 whereby one of the basic principles for

tourism development is "development focus, focus towards cultural tourism - history, bao exist, restore and promote the value of assets tourism resources ".

Based on the perspective of sustainable development and legacy of ideas and results achieved from the development strategy of Vietnam's tourism in the period 2001-2010, the strategy of tourism development Vietnam to 2020 and vision to 2030 gives some development perspective which views on "tourism development must be linked to the conservation and promotion of cultural traditions is emphasized.

To make the point of view, the strategy of tourism territorial organization in the coming period will focus on several key areas, including the priority areas where there is potential for tourism, especially on traditional cultural life of the community but also more difficult as the northwestern mountain areas with cultural values of ethnic Thai, Muong, Dao, etc; Highland geographical space of Tay Nguyen gongs and Ba Na ethnic cultures, Ede, etc .; Central coastal province with the Ministry of Cultural Heritage and cultural world Cham Mekong Delta and the cultural value of water.

With priority directions cultural tourism development and community tourism in the tourism development strategy of Vietnam and with the support of the Government through the Minister for the National Action Plan on tourism and infrastructure upgrades tourism, tourism development activities in general, cultural tourism and community tourism in particular will continue to have opportunities for development. Operating results of the model of development of community tourism in Sapa (Lao Cai), cultural tourism in Hoi An (Quang Nam), etc. are examples of the specific evidence for heritage conservation efforts and cultural traditions and poverty alleviation through tourism development activities in Vietnam in recent years. In some cultural attractions, tourism activities have been actively supporting material contribution to conservation. A typical example in this regard is tourism Hoi An, in which apart from the state budget, revenues from the sale of tickets to visit the old town each year may deduct 55% for the repair and restoration of monuments, old house. There are old houses are supported to 300 million.

In the next stage of development plan, tourism in Vietnam will step up research to exploit the cultural values of the village to develop cultural tourism products of national identity , attractive and competitiveness competition to attract more tourists, especially international tourists, contributing to the implementation of the strategic objectives set out. But more important is the development of tourism through the village, will contribute to the protection and promotion of traditional cultural values and creating community opportunities for people

in rural areas now account for the majority of the population in Vietnam Men, more active participation in tourism activities, have more income to improve their lives.

Some basic orientations for the development of tourism tied to preservation and promotion of cultural values and community development including:

- Exploit effectively the value of cultural heritage for the development of specific tourist products with high competitiveness and attract tourists.

Currently, one of the fundamental limitations of Vietnam tourism is the lack of specific tourist products with high competitiveness in the region and internationally. Strategy for Vietnam tourism development in the coming period will give priority to overcome this limitation. In this case, itself the cultural heritage, especially the world heritage tourism resources are worth. The point is to have planning and sensible investment to transform the cultural heritage values into tourist products competitive and attract tourists. The growth in tourists to heritage sites will mean that the heritage value will increasingly be promoted.

- Developing tourism cultural heritage associated with the development community.

Community is an integral part of cultural heritage, in many cases the community is the soul, the heart of the estate. Therefore, heritage tourism development are inseparable community development in the heritage sector and benefits from tourism heritage to be shared with the community. In this case, the community would be a positive factor contributing to the conservation and promotion of heritage values of their homeland.

Besides the above sense, cultural tourism development linked to the community will also exploit the indigenous cultural values contribute to a richer, more diverse tourism product destinations, increase the attractiveness and business travel efficiency.

- Development of cultural tourism, particularly heritage tourism development must be linked to tourism and regional countries.

To promote effectively the value of cultural heritage, especially the world heritage, promotion of cultural tourism through cooperation with other countries in the region will have important implications. This partnership will create the first tourist route is an inter-regional cultural and tourist area such as routing Central Heritage, heritage tours Mekong Subregion (GMS), tourist routes heritage East-West Corridor (WEC), etc. To mount the idea of cultural heritage tourism, need to develop tourism links between the tourism regions; travel between Vietnam and other countries in the region clearance some specific programs. The promotion and development of this program is the method to effectively promote the value of cultural heritage in Vietnam.