1.1 Research Background
In fewer years ago, more and more people care about their leisure time after the work. So people start to plan the trip, some people prefer to stay near home; others love to have some different experiences. For instances, having the adventure activities (such as, climbing mountain or riding bicycle), and increase knowledge (such as, culture or wine tourism). But when the movie comes up, people were attracted by movie star, for instances, Tom Cruise, Vin Diesel, or Will Smith. People follow the movie, then visit the film place to find the same scenarios to having picture or to follow the favorite movie star. So this study starts from the film tourism to understanding how the films attract people to visit the country.
According to Mitchell and Stewart (2012) perspective that governments believe that tourism industry will increase if locations within their nations are featured in films in the world. Urry (1990) suggested that destination are chosen to be gazed upon is important, such as film and television. Above of data show us how film will successful in film tourism. The Figure 1 would show a framework for understand what is the film tourism, also gives us more detail information to know what kinds of factors will effects tourist to choose film tourism.
Hence, this work must to make readers understand what film tourism is. Film tourism describe that people see the movie or film to find that something interesting shows on the movie, for instances, the culture, landscape, or land makers. According to the Eisenstein (in Andrew, 2002) film is not a product but a creative process to appearance and attract tourist.
According to Betton (1987) describe that tourists draw their expectation and feelings, and then follow their want from their cinematic experience. So this research believes that film tourism allow people release their love, emotion, extravagance, even adventure during the trip.
As destination marketing means that is a place to attracts and remain visitors for a short
stay, including cities, villages or business areas ( Pike, 2004 ). Then the World Tourism Organization (WTO, 2004) defines destination marketing as activities for customers, the destination wants to selling products, their brands, and so on. As tourism attractions, film sites, shooting places and television dramas have drawn many tourists. Film’s play an important role in tourism industry that might influences tourist motivations and affecting destination image (Kim, 2012).
According to Connell (2012) describe that there are many different activities and tourist forms in film tourism. For instance, visit to destination where filming is taking place.
Hence, people started to remember the act, actors, music or something different in the movie, which encourage they wanted to explore and join the secret of the movies. According to Croy (2010) indicated that films could create relationship with the famous stars, stories and destination. These relationships can increase the awareness of the destination and avoid unnecessary barriers to visit places (Croy, 2010). When this study talk to destination image, this study must to know that there have two major roles in behaviors, first is decision-making process and second is after-decision-making behaviors, including participation (on-site experience that’s the value in whole trip, including compare expectation and actual feeling), evaluation (satisfaction and feeling), and future behavioral intentions (intention to revisit and willingness to recommend) (Chen, C. F., & Tsai, D. C., 2007).
Above of data shows that destination image would attract people having film tourism, which follow their expectations and imaginations, so destination marketing also was an important role in tourism industry.
Film and tourism have been widely studied in tourism industry. The major research in film tourism which including destination impacts, such as how to affect the local community and residents (Mordue, 2009) and local economic (Croy, 2011): tourist demand and motivation, such as destination marketing (Riley & Van Doren, 1992) and motivation for film tourism (Kim & Richardson, 2003); the cultural development of film tourism (Durmaz et al.,
2010), interaction between imaginary and truthful locations in film (Butler, 2011); the tourists experience, such as DIY, activities will create greater visitor satisfaction (Carl et al., 2007), tourism performance and iterate through experiencing film destination (Frost, 2010); and destination image, such as the role of image in decision-making through film, and it will affect the imagination (Kim & Richardson, 2003).
This study take some famous movies made in Taiwan as an example, including Cape No.
7, Dadaocheng, KANO, Café·Waiting·Love, and Night Market Hero. For instance, the “Cape No. 7”which movie show up on the theater in 2008, then the data show that the tourists
increase extremely fast in the years follow 2008. The data shows that tourist statistics in 2008 was 3,465,223 and increase to 4,945,364 in 2009, about 1,500,000 people affected by this movie. In addition, this research has another prospect to see the western movie. For instance, the name of movie was called “Lucy”, this movie belongs with types of science and action, was released on July 25, 2014. The film was shot in Taipei, Paris and New York City. The box office opened at 3,172 theaters in the United States on July 25. In Taipei, the film's responses have been recorded to about half of the movie having been shot there, and it having
"promote Taiwan's reputation amid the country's efforts to bring itself to the stage of the world." It opened at 22 theaters in Taipei, grossing NT$14.3 million from 57,900 admissions about US$478,000, and after two days there, made NT$25.6 million in the capital (Taipei) about US$854,000, later earning over NT$38 million from 75 locations nationwide about US$1.27 million, making it to be the fourth best opening day in Taiwan. So above of data tell us this study can use tourist statistic to find whether the movie can affect the attraction in the shooting scene and how to use destination attraction to attract audience to pay money in the home box office.
1.2 Problem Statement and Research Objectives
According to the research background data show that this study need to know and analyze how destination marketing affect the film tourism in recent year, and to show the result affected by promote destination. It is a pity to say that, fewer researcher doing these kinds of research, if so, they only do the case study to display their result. But today, this research tries to use the scientific perspective to see the overall in collecting data to make previous study more reliable and useful in the future.
1.3 Research Question
In accordance with the research objectives, this study primarily explored the following questions:
1. Do film roles affect the tourists to visit the movie shooting place?
2. Do movie lengths affect the box office records?
3. Does any roles in film affect the worldwide or U.S box office?
Figure 1 A framework for understanding film tourism