Media Ecologies

A Review of Media and Intercultural Communication Studies: Seven Perspectives on Cultures of "Orality," "Typography," and "Media"

Dr. Jon Bouknight, Department of Fine Arts and Communication, Central Oregon Community College, Bend, USA

Overview: This literature review examines the use of media ecology concepts in intercultural research over the last seventeen years and analyzes seven perspectives that the research represents.

Theme: Media Cultures

The Role of Associative Series in Advertising Messages

Viktoriia Kanafeva, Faculty of Management and Mediacommunication, St. Petersburg State Institute of Film and Television, Saint Peterburg, Russian Federation

Natalia Kornienko, Postgraduate Department, St. Petersburg Juridical Academy, Saint Peterburg, Russian Federation

Overview: The authors research the influence of associative series on the perception of advertising messages.

Theme: Media Cultures 13:25-13:40COFFEE BREAK

T ^HURSDAY , 16 N ^OVEMBER

13:40-15:20PARALLEL SESSIONS Room 1 Gender and Media

News Media Representation of Abduction of 276 Chibok School Girls in Borno, North East Nigeria: Analysis of "Daily Trust," "Leadership," and "Daily Sun"

Newspapers

Nancy Brian Mbaya, Department of Media Studies, University of Chester, Chester, UK

Overview: This study examines news media representation of the mass abduction of female students in a Nigerian school by the Boko Haram sect in April 2014.

Theme: Media Cultures

Taiwan High School Girls’ Everyday Life Aesthetic Practices on Instagram: The Affordance Approach

Prof. Hsiaomei Wu, College of Communication, National Chengchi University, Taipei, Taiwan Jou-Chun Su, College of Communication, National Chengchi University, Taipei, Taiwan

Overview: This study explores Taiwan high school girls' everyday life aesthetic practices on Instagram and discusses how these practices impact their views on real lives.

Theme: Media Technologies and Processes Room 2 Media, the Government, and the Public

Utilization of Social Media as a Relationship Cultivation Tool by Municipalities in Turkey

Dr. Tugce Ertem-Eray, University of Oregon, Eugene, USA Pinar Aslan, Istanbul University, Istanbul, Turkey

Overview: Social media tools can build positive relationships between governments and their public. This is valuable for public relations. Therefore, this study investigates government communication in the relationship cultivation process.

Theme: Media Technologies and Processes

His Master's Voice: Cultural Appropriation and "Modi"-fication of Indian Media Dr. Percy Fernandez, School of Media and Communication, Manipal University, Dubai, United Arab Emirates

Elsa Thomas, School of Media and Communication, Manipal University, Dubai, United Arab Emirates Overview: This study explores the continuing use of state and mass media machinery that led to the victory of Narendra Modi and systematic fragmentation of media and its messaging.

Theme: Media Cultures

Grab Them by the Public: Trump, Sophistry, and Our Affective Politics Dr. Murray Skees, Department of Humanities, University of South Carolina Beaufort, Beaufort, USA Overview: I explain how the notion of a “brand public” can help us to see how Donald Trump's sophistry effectively drove his message in the "age of social media."

Theme: Media Cultures

The Evolution of Media in Africa Chude Jideonwo, RED, Lagos, Nigeria

Overview: This study discusses the evolution of media in Africa and how they are being used as a tool for nation building and kick-starting socio-political movements in Africa.

Theme: Media Cultures

T ^HURSDAY , 16 N ^OVEMBER

13:40-15:20PARALLEL SESSIONS Room 3 Post-truth Media

The Media, Balance, and Unintended Skepticism

Pierre Le Morvan, Department of Philosophy, Religion, and Classical Studies, College of New Jersey, Ewing, USA

Overview: I explore the influence of the media on public reasoning, in particular some surprising parallels and instructive differences between what we may call “journalistic balance” and “skeptical balance.”

Theme: Media Theory

Propaganda in Newscasts: Framing the Story Dina Abdel-Maksoud, Roger Williams University, Bristol, USA

Dr. Amiee Shelton, Communication and Graphic Design Department, Roger Williams University, Bristol, USA

Overview: This longitudinal study investigates propaganda methods in local newscasts. Two different markets are sampled (2014 and 2017), to determine propaganda in news coverage since the advent of

"Fake News."

Theme: Media Cultures Room 4 Media Business

Factors That Determine Efficiency in the Design of the Mexican Government’s Communication Policy

Osiris Soledad González Galván, Institute of Economic and Business Research, Michoacan University of Saint Nicholas of Hidalgo, Morelia, Mexico

Dr. Odette Virginia Delfín Ortega, Institute of Economic and Business Research, Michoacan University of Saint Nicholas of Hidalgo, Morelia, Mexico

Overview: This investigation shows an analysis of the global technical efficiency in the design of the Mexican government’s communication policy in 2017, through Data Envelopment Analysis (DEA).

Theme: Media Business

The Influence of Candidate-generated Videos in Interior Design Hiring Decisions Amy M. Huber, Interior Architecture and Design Department, Florida State University, Tallahassee, USA

Dr. Jill B. Pable, Department of Interior Design, Florida State University, Tallahassee, USA

Overview: This study explores how videos might be successfully leveraged in design candidate screening, and how they might shape reviewers’ perception of job candidates.

Theme: Media Business

Media, Advertiser, and Population Network: A Social Media Platform for Local Media Development

Luis Henrique Bei, Faculty of Education, Federal University of Uberlândia, Patos de Minas, Brazil Rafael Duarte Oliveira Venâncio, Faculty of Education, Federal University of Uberlândia, Uberlândia, Brazil

Overview: The proposed platform consists of a social media website that provides room for interaction of different audiences, such as advertisers, communication vehicles, communication professionals, and population.

Theme: Media Business

Developing Research Approaches for a Media Migration Strategy

Prof. Stuart N. Brotman, College of Communication and Information, School of Journalism and Electronic Media, University of Tennessee, Knoxville, USA

Overview: Technology planning for new versions is done systematically, yet little is known about the current cycle for new digital versions launched by media companies. Scholarly research would be especially useful.

Theme: Media Business 15:20-15:35BREAK

T ^HURSDAY , 16 N ^OVEMBER

15:35-16:50PARALLEL SESSIONS