4.6 Respondents’ Preference on Billing Mode
4.6.2 Preference of Every Service’s Billing Mode
1. Result based on all respondents
This study tried to explore specific billing mode for every services. Beside the 14 services, charging for package solution was also included as one question to get the fittest billing mode. The result showed the preferred billing mode for each service as the followings: Most of the respondents thought MLBS community/friend-finder (50.9%), gaming (51.4%), nearby location checking (39.3%), traffic information (41.4%), navigation (39.3%), map (47.6%), nearby stores’ coupons/sales information (37.6%), tracking elders/children/pets/car/property (39.0%), and charging for package solution (51.0%) should apply fixed charging mode. For the rest of the services, most of the respondents thought entertainment information (37.9%), local weather report (45.2%), finding taxi (65.2%), mobile transaction/billing (44.1%), emergency rescue (56.2%), and road side assistance (60.3%) should apply charging based on using frequency.
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Table 65 General respondent’s opinions about best billing mode for every service and their percentages Nearby location checking 39.3
% Local weather report 31.0
% Road side assistance 25.2
% Charging for package 51.0
% A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
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C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
2. Result based on gender
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for community/friend-finder service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for community/friend-finder service.
Table 66 Best billing mode for community/friend-finder service based on gender
Levene t-test
Best billing mode for community/friend-finder service
F p t df p (two-tail)
If male group and female group are equal
0.887 0.347 -0.615 288 0.539
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for gaming service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for gaming service.
Table 67 Best billing mode for gaming service based on gender
Levene t-test
Best billing mode for F p t df p (two-tail)
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gaming service
If male group and female group are equal
0.541 0.462 -0.641 288 0.522
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for nearby location checking service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for nearby location checking service.
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Table 68 Best billing mode for nearby location checking service based on gender
Levene t-test
Best billing mode for nearby location checking
F p t df p (two-tail)
If male group and female group are equal
0.044 0.835 1.610 288 0.108
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed significant difference between male’s and female’s preferences on choosing billing mode for entertainment information service. Even though there was difference between males (8.9%) and females (15.2%) who chose to charge based on using time for entertainment information service, both males and females preferred on charging based on using frequency for entertainment information service more than the other options.
Table 69 Percentages of male’s and female’s preference on billing modes for entertainment information service
Service Gender A B C D E Best mode
Entertainment information service
Male 35.7% 8.9% 36.6% 11.6% 7.1% C Female 35.4% 15.2% 38.8% 8.4% 2.2% C A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
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Table 70 Best billing mode for entertainment information service based on gender
Levene t-test
Best billing mode for entertainment
information service
F p t df p (two-tail)
If male group and female group are equal
4.586 0.033 (< 0.05) 1.312 288 0.191
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for local weather report service. In other words, among the five billing modes, both males and females chose charging based on using frequency as best billing mode for local weather report service.
Table 71 Best billing mode for local weather report service based on gender
Levene t-test
Best billing mode for local weather report service
F p t df p (two-tail)
If male group and female group are equal
0.019 0.891 -0.309 288 0.758
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed significant difference between male’s and female’s preferences on choosing billing mode for finding taxi service. Even though there was difference between males (2.7%) and females (4.5%) who chose combination of charging fixed fee and charging based on time for finding taxi service, both males and females
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preferred on charging based on using frequency for finding taxi service more than the other options.
Table 72 Percentages of male’s and female’s preference on billing modes for finding taxi service
Service Sex A B C D E Best mode
Finding taxi Male 20.5% 9.8% 59.8% 7.1% 2.7% C Female 14.6% 7.9% 68.5% 4.5% 4.5% C A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
Table 73 Best billing mode for finding taxi service based on gender
Levene t-test
Best billing mode for finding taxi service
F p t df p (two-tail)
If male group and female group are equal
3.877 0.050 (< 0.05) -1.305 288 0.193
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for traffic information service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for traffic information service.
Table 74 Best billing mode for finding taxi service based on gender
Levene t-test
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Best billing mode for traffic information service
F p t df p (two-tail)
If male group and female group are equal
0.039 0.843 -0.701 288 0.484
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for navigation service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for navigation service.
Table 75 Best billing mode for navigation service based on gender
Levene t-test
Best billing mode for navigation service
F p t df p (two-tail)
If male group and female group are equal
2.838 0.093 -1.877 288 0.062
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for map service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for map service.
Table 76 Best billing mode for map service based on gender
Levene t-test
Best billing mode for map service
F p t df p (two-tail)
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If male group and female group are equal
0.980 0.323 -1.744 288 0.082
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for nearby stores’ coupons/sales information service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for nearby stores’ coupons/sales information service.
Table 77 Best billing mode for nearby stores’ coupons/sales information service based on gender
Levene t-test
Best billing mode for nearby stores’ coupons/sales
information service
F p t df p (two-tail)
If male group and female group are equal
3.538 0.061 0.574 288 0.567
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for mobile transaction/billing service. In other words, among the five billing modes, both males and females chose charging based on using frequency as best billing mode for mobile transaction/billing service.
Table 78 Best billing mode for mobile transaction/billing service based on gender
Levene t-test
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Best billing mode for mobile transaction/billing service
F p t df p (two-tail)
If male group and female group are equal
0.497 0.481 1.514 288 0.131
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed significant difference between male’s and female’s preferences on choosing billing mode for emergency rescue service. Even though there was
difference between males (35.7%) and females (23.0%) who chose fixed charging for emergency rescue service, both males and females preferred on charging based on using frequency for emergency rescue service more than the other options.
Table 79 Percentages of male’s and female’s preference on billing modes for emergency rescue service A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
Table 80 Best billing mode for emergency rescue service based on gender
Levene t-test
Best billing mode for emergency rescue service
F p t df p (two-tail)
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If male group and female group are equal
7.473 0.007 (< 0.05) -2.093 288 0.037
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed significant difference between male’s and female’s preferences on choosing billing mode for road side assistance service. Even though there was
difference between males (31.3%) and females (21.3%) who chose fixed charging for road side assistance service, both males and females preferred on charging based on using frequency for road side assistance service more than the other options.
Table 81 Percentages of male’s and female’s preference on billing modes for road side assistance service A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
Table 82 Best billing mode for emergency rescue service based on gender
Levene t-test
Best billing mode for road side assistance service
F p t df p (two-tail)
If male group and female group are equal
5.365 0.021 (< 0.05) -1.563 288 0.119
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test
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to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for tracking elders/children/pets/car/property service. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for tracking elders/children/pets/car/property service.
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Table 83 Best billing mode for tracking elders/children/pets/car/property service based on gender
Levene t-test
Best billing mode for tracking elders/children/pets/car/property service
F p t df p (two-tail)
If male group and female group are equal
2.291 0.131 -1.293 288 0.197
Among the 290 questionnaires (i.e. 112 males and 178 females), we applied t-test to discover whether there was difference between male group and female group. The result showed no significant difference between male’s and female’s preferences on choosing billing mode for charging for package. In other words, among the five billing modes, both males and females chose fixed charging as best billing mode for charging for package.
Table 84 Best billing mode for charging for package based on gender
Levene t-test
Best billing mode for charging for package
F p t df p (two-tail)
If male group and female group are equal
0.146 0.703 0.001 288 0.999
3. Description of significant difference
According to the comparison in the previous paragraphs, there were significant differences between male’s and female’s preferred billing modes on entertainment information, finding taxi, emergency rescue, and road side assistance. Therefore, this study further made statistics for the four services and found out the most preferred
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billing mode for both males and females were charging based on using frequency.
Table 85 Genders’ opinions about best billing mode for every service and their percentages
Male
Service A. B. C. D. E. Best
mode Entertainment information 35.7% 8.9% 36.6% 11.6% 7.1% C
Finding taxi 20.5% 9.8% 59.8% 7.1% 2.7% C
Emergency rescue 35.7% 7.1% 49.1% 4.5% 3.6% C Road side assistance 31.3% 6.3% 55.4% 4.5% 2.7% C A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
Female
Service A. B. C. D. E. Best
mode Entertainment information 35.4% 15.2% 38.8% 8.4% 2.2% C
Finding taxi 14.6% 7.9% 68.5% 4.5% 4.5% C
Emergency rescue 23.0% 6.7% 60.7% 6.7% 2.8% C Road side assistance 21.3% 7.9% 63.5% 3.9% 3.4% C A. Fixed charging D. Combination of charging fixed fee and
charging based on frequency B. Charging based on using time
C. Charging based on using frequency
E. Combination of charging fixed fee and charging based on time
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