1. Put students into groups of 3. Inform students that they will be preparing and presenting a short review of three advertisements. Go over the evaluation form with students. Point out that the content as well as their presentation skills will be assessed.
2. Using pages 34-37 of Unit 2 in the NETworking: Workplace Communication in the English Classroom book, go over key points that may be useful for your students’
presentations. Focus on the areas of purpose, planning, oral presentation techniques that could be useful, and tips for practice.
3. Give each group Worksheet 2D.7: Presentation Preparation Template. Group members use the template to make notes about each advertisement and plan their presentation.
4. Students decide who will present each advertisement. They use their notes to write their presentation. Stronger students may be able to present their ideas using only their notes.
5. Students practise their presentations.
6. Students present their advertisement reviews. They should display their advertisements under a visualiser or from the Internet.
7. Other groups use Assessment 2D.1: Advertisment Presentation to peer mark the presentation.
86 Part 2: Unit D
Advertisements and Commercials
Static Image Template
RNCT, NET Section, CDI, EDB, HKSAR Worksheet 2D.8: Static Image Template Group: __________________________ Class: ________ ( ) The product we are advertising is _______________________________________
The advertising strategies we are using are:
Image(s):
__________________________________________________________________
__________________________________________________________________
Text:
__________________________________________________________________
__________________________________________________________________
Slogan: ____________________________________________________________
Colours: ___________________________________________________________
Logo: _____________________________________________________________
DESIGN
Worksheet 2D.8:
Static Image Template
Animation Template
RNCT, NET Section, CDI, EDB, HKSAR Worksheet 2D.9: Animation Template
Group: __________________________ Class: ________ ( ) The product we are advertising is _______________________________________
The advertising strategies we are using are:
Image(s):
__________________________________________________________________
__________________________________________________________________
Text:
__________________________________________________________________
__________________________________________________________________
Slogan: ___________________________________________________________
Colours: ____________________________________________________________
Logo: _____________________________________________________________
Music: ____________________________________________________________
Background: ____________
_______________________
Image: _________________
Text: ___________________
_______________________
Movement: _____________
_______________________
_______________________
Background: ____________
_______________________
Image: _________________
Text: ___________________
_______________________
Movement: _____________
_______________________
_______________________
Worksheet 2D.9:
Animation Template
Storyboard Template
RNCT, NET Section, CDI, EDB, HKSAR Worksheet 2D.10: Storyboard Template
Group: __________________________ Class: ________ ( ) The product we are advertising is _______________________________________
The advertising strategies we are using are
__________________________________________________________________
Type of shot: ____________
Angle: _________________
Movement:
_______________________
_______________________
What we need:
_______________________
_______________________
Type of shot: ____________
Angle: _________________
Movement:
_______________________
_______________________
What we need:
_______________________
_______________________
Type of shot: ____________
Angle: _________________
Movement:
_______________________
_______________________
What we need:
_______________________
_______________________
Worksheet 2D.10:
Storyboard Template
Advertising Product
RNCT, NET Section, CDI, EDB, HKSAR Assessment Form 2D.2: Advertising Product Date:
Task: Producing an Advertisement
Group: _________________
Please tick: Needs
Work Fair Good Very
Good A. Content
1. The product being advertised is clear.
2. The advertisement clearly relates to current elements
of popular culture.
3. The advertisement includes effective use of
text/voiceover.
4. The advertisement includes effective image(s).
5. The advertisement uses a variety of camera shots and
angles appropriately and effectively.
6. The advertisement uses colour effectively.
7. The advertisement includes a logo.
8. The target audience is clear.
B. Language and Style
1. The text/voiceover uses particular advertising
technique(s).
2. The text/voiceover includes a slogan.
3. The text/voiceover uses an appropriate tone for the
intended audience.
4. The text/voiceover adds interest to the image(s). 5. TThe composition of the advertisement is effective. C. Structure
1. The advertisement is organised in a way that can be
clearly understood as a whole.
2. The text/voiceover relates to the image(s) they are
attached to.
D. Comments
The most effective part of the advertisement is _____________________ because _______
_________________________________________________________________________
_________________________________________________________________________
An area that could be improved is _____________________because _________________
_________________________________________________________________________
_________________________________________________________________________
Assessment Form 2D.2:
Advertising Product
88 Part 2: Unit D
Advertisements and Commercials Suggested Procedures
1. Inform students that they will prepare and present a popular culture advertisement targeted at a teenage audience. Go over the assessment form with students.
2. Organise students into groups. Go over the preparation worksheet that is designed for the task.
3. Remind students that their advertisement is targeted at teenagers and must have elements of popular culture and use advertising strategies that they have learned in the unit. Refer students to previous units such as photo captions and types of shots that will help them with their particular advertisement type.
4. Give students time to plan and produce their advertisement.
5. Students hand in their finished product. From Assessment Form 2D.2: Advertising Product create an appropriate assessment form for the type of advertisement the students have produced.
6. Once the task has been assessed, students can use the Assessment Form as a guide to improve their product. Give students time to work with their group to improve their product for the time capsule.
Reviews
Part 2: Unit E
Sections: Introducing Reviews Analysing Reviews
Making Judgments and Justifying Points of View Writing Reviews
Publishing Reviews
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92 95 101 105 106
90 Part 2: Unit E Reviews
Reviews
1. Introduction
In this unit, students will familiarise themselves with the content, features, language and structures typically found in popular culture reviews.
Students will then read, write and edit reviews as well as give feedback to their peers.
2. Objectives
• Identify the content, features, language and structures typically found in popular culture reviews
• Make judgments about popular culture products
• Justify points of view in writing
• Select, create, develop and organise content for a popular culture review
• Write a popular culture review
3. Prior Knowledge/Learning
• Informal review writing
• Knowledge about the structure of reviews
• Knowledge about some common language features of reviews
4. Overview of Activities
1. Introducing Reviews Understand what reviews are, where they are found, what information they contain and what purpose they serve in popular culture.
2. Analysing Reviews Analyse the elements in a review and some language structures used in review writing.
3. Making Judgments and Justifying Points of View
Understand the process for determining which media should be reviewed.
Explore a variety of media and determine what should be reviewed and what judgments should be made.
Identify supporting information to justify points of view.
4. Writing Reviews Write a review of a popular culture product.
5. Publishing Reviews Publish reviews in hard copy or on a class webpage.
Complete a peer assessment rubric.