• 沒有找到結果。

Part I: General information Question 1: What is your age?

A. Under 18 years old B. 18-30 years old C. 30-40 years old D. 40-50 years old E. Over 50 years old

Question 2: What is your sexual?

A. Female B. Male

Question 3: Have you ever taken a Halong Bay tour?

A. Yes B. No

Part II: Survey questions Tour’s quality

Question 4: Is Halong Bay tour‟s content is awesome?

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 5: The transportation quality of Halong Bay tour is sound.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 6: The accommodation, food and drink in Halong Bay tour is sound A. Strongly agree

B. Agree C. Neutral

D. Disagree

E. Strongly disagree Tour’s price

Question 7: The Halong Bay tour service‟s price is acceptable.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 8: The Halong Bay tour service‟s price is equal to its quality of tour, transportation, accommodation and food

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 9: Vietnamese travel agencies offer tourists a sound payment/transaction process.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree Tour’s responsiveness

Question 10: Customers taking Halong Bay tour receive such a convincing and helpful consultancy.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 11: Vietnamese travel agencies‟ staffs treat customers very well during their time for Halong Bay tour

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 12: Staffs of Vietnamese travel agencies appear supportive and professional while dealing with customers.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Tour’s reliability

Question 13: The Halong Bay tour‟s price range is stable and reasonable.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 14: The Halong Bay tour‟s agenda is flexibly adjusted to the customer‟s requirements.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree Tour’s security

Question 15: The security of Halong Bay tour in Vietnam is very good.

A. Strongly agree

C. Neutral D. Disagree

E. Strongly disagree Tour’s access

Question 16: The Halong Bay tour‟s contacts are easy to found.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Question 17: The operation time of providers of Halong Bay tour service is very supportive to customers.

Question 18: The Halong Bay tour service is adjusted flexibly to the specific customer‟s needs.

Question 19: Some providers of Halong Bay tour can satisfy even the most unique demands of customers about meals or vehicle.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Tour’s communication

Question 20: The communication of staffs from agencies providing Halong Bay tour service is execellent.

A. Strongly agree B. Agree

C. Neutral D. Disagree

E. Strongly disagree

Reference:

1. Anderson, E.W., C. Fornell & S.K. Mazvancheryl (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 58(1), 172-185.

2. Barbara R. Lewis (1993). Marketing intelligence & planning. MCB University Press, 11(4), 4-12.

3. Beaujean, M., J. Davidson, & Madge, S. (2006). The „moment of truth‟ in customer service.

4. Berry, Leonard L.; A. Parasuraman (1991). Marketing Services: Competing Through Quality. New York: Free Press.

5. Bhat, M. A. (2013). Tourism Service Quality: A Dimension- specific Assessment of SERVQUAL. Global Business Review, 13(2), 332-337

6. Blanke, J. & Chiesa, T. (2009). The Travel and tourism competitiveness report:

Managing in a time of turbulence. World Economic Forum, p. 525.

7. Cohen, E. H. (2011). Educational dark tourism at an in populo site: The Holocaust museum in Jerusalem. Annals of Toursim Research, 38(1), 193-209.

8. Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality, a re-examination and extension. The journal of marketing, 56(3), 55-68.

9. Cushner and Brisling (1997). Tourism review, 64(4), 11.

10. Dall, Michael, Bailine, Adam (2004). Service this: Winning the war against customer disservice.

11. Dahaner, P. J., & Arweiler, N. (2015). Customer satisfaction in the tourist industry: A case study of visitors to New Zealand. Journal of Travel research.

12. Erdly, M. & Kesterson- Townes, L. (2002). Experience rules, IBM Business consulting services‟ vision for the hospitality and leisure industry. IBM Business consulting services.

13. Eroglu, Sergin A. and Karen A. Machleit (1990). An Empirical study of retail crowding: Antecedents and Consequences. Journal of Retailing, 66, 201-21

14. Eshghi, A., Roy, S. K., & Ganguli, S. (2008). Service quality and customer satisfaction: An empirical investigation in Indian mobile Telecommunications services. Marketing management journal, 18(2), 119-144.

15. Few, E. (2008). Climate change and doom tourism: Advertising destinations

“before they disappear”. New Zealand Tourism and Hospitality Research Conference.

16. Fornell, C., S. Mithas, F.V Morgeson III, and M.S Krishnan (2006). Customer satisfaction and stock prices: High returns, low risk. Journal of Marketing, 70(1), 3-14.

17. Freeman, R. (2011). Vancouver Island and the sunshine coast tourism and hospitality sector customer service training and needs assessment report. Nanaimo, BC: Vancouver Island University.

18. Gitman, Lawrence J, Carl D. McDaniel (2005). The future of business: The essentials. Mason, Ohio: South Western.

19. Haywood- Farmer, J. (1988). A conceptual model of service quality. International journal of operations and production management, 8(6), 9-29.

20. Jean Harvey (1998). Service quality: a tutorial. Journal of operations management, 16(1), 583-597

21. Johnson, Michael D., Andreas Herrmann, and Frank Huber (2006). The evolution of loyalty intentions. Journal of marketing, 70(2), 122-132

22. Jukka Ojasalo (2010). E-service quality: a conceptual model. International journal of arts and sciences, 3(7), 127-143.

23. Korstanje M. (2015). The Anthropology of dark tourism. CERS center for Ethnicity and Racism Studies. University of Leeds.

24. Kumar, M., Kee, F. T. & Manshor, A. T. (2009). Determining the relative importance of critical factors in delivering service quality of banks. Managing service quality, 19(2), 211-228.

25. Lee, H., Lee, Y. & Yoo, D. (2000). The determinants of perceived service quality and its relationship with satisfaction. Journal of service marketing, 14(3), 217-231.

26. Masberg, B., Chase, D., & Madlem, M. (2003). A delphi study of tourism training and education needs in Washington State. Journal of human resource in hospitality and tourism, 2(2), 1.

27. Morgeson, F. V., & Petrescu, C. (2011). Do They All Perform Alike? An Examination of Perceived Performance, Citizen Satisfaction and Trust with US Federal Agencies. International Review of Administrative Sciences, 77(3), 451-479.

28. Morrison, A. M. (2010). Hospitality and travel marketing. Clifton Park, NY:

Delmar Cengage Learning.

29. Nightingale (1985). International journal of contemporary hospitality management, 18(4), 22.

30. Oliver, R.L, Balakrishnan, P.V. S. and Barry, B. (1994). Outcome satisfaction in negotiation: a test of expectancy disconfirmation. Organisational behaviour and human decision processes, 60(2), 252-275.

31. Olsen, D. H., Koster, R. L., & Youroukos, N. (2013). 8 Last chance tourism?. Last Chance Tourism: Adapting Tourism Opportunities in a Changing World, 105.

32. Parasuraman, A., Valarie A. Zeithaml, and Arvind Malhotra (2005). E-S-QUAL:

A multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-33

33. Ritchie, J. R. Brent; Amaya Molinar, Carlos Mario; Frechtling, Douglas C. (2011).

Impacts of the World Recession and Economic Crisis on Tourism: North America.

Journal of Travel Research, 49 (1), 5–15.

34. Schiffman, L.G. and Lazar Kanuk, L. (2004). Consumer behaviour (8th ed.). New Jersey Pearson Education Inc.

35. Shanka, Mesay Sata (2012). Measuring service quality in Ethiopian Airlines.

Journal of educational and social research, 2(9), 173-180.

36. Slant, Priscilla, and Don A. Dillman (1995). How to conduct your own survey.

37. Solomon, Micah (2010). Seven keys to building customer loyalty and company profit. Fast Company.

38. Spreng, R.A., Mackenzie, S.B. and Olshavsky, R.W. (1996). A re-examination of the determinant of customer satisfaction. Journal of marketing, 60(3), 15-32.

39. Stone, P. R. (2012). Dark tourism and significant other death: Towards a model of mortality mediation. Annals of Tourism Research, 39(3), 1565-1587.

40. Wirtz, Jochen and John E. G. Bateson (1995). An Experimental Investigation of Halo Effects in satisfaction measures of service attributes. International journal of service industry management, 6(3), 84-102.

41. Wolfinbarger, Mary, and Mary C. Gilly (2003). ETailQ: Dimensionalizing measuring and predicting etail quality. Journal of retailing, 79(3), 183-98

相關文件