Chapter 5 CONCLUSION AND SUGGESTION
5.3 Research limitations
Although the theoretical contribution and implication, some limitations of research to be considered. The first limitation is that the sample is just conducted in Hanoi city, almost survey collected around two shopping malls, the furure research should perhaps be conducted with bigger number in variety area. Secondly, the model should be more developed by adding other variables such as advertising seperately out of motivation and do research of the relationship between demographic factors and other independent variables such as motivation and perception. The model should be tested by other methods to validate the result.
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Appendix A: Questionnaire
Dear participant,
I am and MBA student, as a part of my studies, I am conducting an academic research project concerning the perception on perfume purchasing behavior of consumer.
Participants in this study are all randomly selected for the invitation to participate.
This is to invite youto voluntarily participate in this study by anonymously completing the attached questionnaires. The process is expected to rake 30 minutes, or less. This survey is supposed to determine clearer about your perfume purchasing behaviour as well as factors that affect your final decission. Name and private information of the paticipants will not be revealed. Thank you for your contribution.
Sincerely,
A. General information:
1. Gender:
a.Male b. Female 2. Age:
a. Below 18 b. 18-25 c. 25-35 d. 35-45 e. Above 45 3. Married status:
a. Single b .Married c. Other______________
4. Income:
a. Below 3 millions b. 3-6 millions c. 6-9 millions d. Above 9 millions
5. Current occupation:
a. Student b. Official c. Manager
d. Freelance e. Worker g. Other______________
B. How much do you agree or disagree with each of the sections below:
Statement
Strongly Disagree
Disagree Neutral Agree Strongly agree
1 2 3 4 5
6. Your budget tendency to purchase perfume is high
7. Your frequency to purchase perfume is high
This factor is important when you are purchasing perfume
8. Price of Perfume
9. Brand of the perfume
10. Packaging (logo, box color, box design, size, text)
11. Bottle Design(shape of the bottle/color/size)
12. Technique of Sales person
13. Special offers/Promotion/Stall activity
14. Television Advertising
15. Online Advertising
16. Fragrance of the perfume
17. Your emotion
18. Your ealier/prior experience
19. Your Total Personal Care Budget
20. New released perfumes
21. Recommendations of friends/family members/colleguages
22. Quality of perfume (longevily&durability)