Chapter 5. CONCLUSION AND SUGGESTION
5.4 Suggestions for Future Research
For the future research for this kind of study, recommending to work out the future research by being conducted in a different country, or even in many different countries so as to get macro-results for this kind of study. And also, the research should be increased the number of the respondents to get the bigger data for comparing to the collected data from this study for proving if there is any change in the results. The future researcher should find out more literature review and new model related to the tourists' behavior on tourism products for further outcomes and highly reliable variables for tourism segmentation.
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Appendix 1
Questionnaire
Survey of Tourists‟ Behaviour When Making any Purchasing Decision on Tourism Products.
(The Case of The Foreign Tourists in Vietnam) Dear Participants,
I am Trish Phan. I am currently a Master Student in International Business Studies, enrolled at I-Shou University in Kaohsiung city, Taiwan.
Welcome to my master thesis survey!
This survey will refer to the tourists’ behaviour when making any purchasing decision on tourism products. Completion of this survey will take no more than 10 minutes.
Your participation in this survey is completely voluntary. Your personal information will be kept confidential and used just for the development of the thesis. It is very important and helpful for me to learn your opinions in order to fulfil the requirements to acquire the degree of Master in International Business studies.
If you wish to have further information, please feel free to contact me at Trishphan102@gmail.com
Thank you very much for your precious help. Wish you all the best!
Part I: Participants’ usage of the Internet.
1. Do you use the Internet for your travel purposes?
a. Yes b. No
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2. How often do you use the Internet for making plan on your trip?
a. Never b. Seldom c. Usually d. Always
3. Which virtual community do you usually use for your travel purpose?
a. TripAdvisor.com b. Trivago.com c. Agoda.com d. Booking.com
e. Others, please specify: ______________
4. Did the virtual community change your original travel plan?
a. Not sure / cannot remember if there were any changes b. Did not make any changes
c. Did make few changes d. Did make significant changes
5. To what extent do you trust the information for your travel purposes provided by friends and/or relatives from the internet?
a. None b. A little c. Some of it d. Most of it e. Completely trust
6. Do you think that the information from virtual community are helpful for your trip?
a. Yes b. No
52 c. Not sure
Part II: tourists’ behaviour on purchasing decision of tourism products.
There are seven-point Likert-type scale asking about tourists‟ behaviour for specific travel item (1 = Strongly Disagree, 2 = Mostly Disagree, 3 = Somewhat disagree, 4 =Neither agree nor disagree (Neutral), 5 = Somewhat Agree; 6 = Mostly Agree; 7 = Strongly Agree). There are three stage of travel behaviour (Pre-travel; during travel; plan on post-travel) included in the table below:
Note:
o Tourism Products: Destinations, Tourist attractions; Accommodation; Food & Beverage;
Services.
53
54
55
56
57 when they make
plan on their trip.
23. I will tell the others not to buy the tourism products which I did not enjoy.
Part III: Participants’ Profile.
1. What is your age?
a. Below 20 b. From 20 to 29 c. From 30 to 39 d. From 40 to 49 e. From 50 to 59 f. Above 60
2. What is your gender?
a. Male b. Female c. Other
3. How would you best describe your occupation?
a. Student b. Self employed c. Employed d. Unemployed e. Retired
f. Others, please specify: __________
58 4. What is your average income per month?
a. Less than $500 US b. $500 - $1000 US c. $1000- $2000 US d. more than $2000 US 5. What is your nationality?
a. Australia b. China c. France d. German e. Japan f. Russia g. South Korea h. Taiwan
i. The United Kingdom j. The United State
k. Others, please specify: ___________
6. How many times have you visited Vietnam?
a. The first time b. The second time c. The third time d. More than 3 times
7. Which of these best describes your immediate travel party?
a. Alone
b. Couple (partner/spouse) c. Friends
59 d. Family/ relatives
e. Tour group
8. What is the purpose of your trip?
a. Business b. Leisure
c. Student exchange d. Exploratory
e. Other, please specify: _________
THE END
THANK YOU FOR YOUR PRECIOUS SUPPORTING!