t ( ) - TAM DTPB - 自我服務科技使用意圖之研究

2.7 TAM DTPB

4.4.1 t ( )

t (One-Way ANOVA)

(One-Way ANOVA)

Scheffe LSD

4.4.1 t ( )

“ ” t

4-12 t

6 1

3 3

4 1

2 1

4-12

4-12 t

4. ( )

P <0.05 P <0.01

4-12

“ ”

4-13 t

1 2

1 4-13

4-13 t

t P

N=130 N=128

2. 5.15 4.75 2.003 0.046*

8. 4.93 4.36 2.804 0.005**

3. 7-11 ibon

6.24 5.99 1.983 0.048*

1. 7-11 ibon 5.92 5.55 2.438 0.015*

2. 7-11 ibon

7-11 ibon

6.04 5.70 2.473 0.014*

2. 7-11 ibon 6.04 5.77 2.184 0.03*

P <0.05 P <0.01

4-13

ibon ibon

4.4.2 ( )

Scheffe LSD Scheffe

Scheffe LSD

7-11 ibon 6.09 5.99 5.97 5.81 5.43 2.433*

{1>5}

{2>5}

{3>5}

1 P <0.05 P <0.01

2 (1)20 (2)21~30 (3)31~40 (4)41~50 (5)51

4-14

20 20

31~40

ibon ibon ibon ibon

“ ”

4. 7-11 ibon

“ ”

4-16

ibon

ibon 15

“ ”

3. 7-11 (4)45,001~60,000 (5)60,001~75,000 & 75,000

4-17

30,000 30,001

15,001~60,000

ibon

60,001

ibon

45,000 60.001

ibon 60,000

60.001

60,001 60,000

ibon

ibon ibon ibon

60.001 60,000

60.001 ibon

4.5 (Correlation Analysis)

Pearson 4-18

4-18

5.174 0.812 0.733

5.753 0.990 0.390^** 0.793

5.896 0.937 0.287^** 0.457^** 0.909

6.054 0.840 0.222^** 0.465^** 0.736^** 0.907

6.097 0.832 0.347^** 0.400^** 0.678^** 0.759^** 0.908

5.673 1.082 0.337^** 0.323^** 0.609^** 0.501^** 0.594^** 0.871

6.020 0.893 0.397^** 0.496^** 0.654^** 0.706^** 0.756^** 0.615^** 0.822

5.938 0.887 0.360^** 0.411^** 0.581^** 0.595^** 0.650^** 0.600^** 0.695^** 0.897

5.866 0.950 0.361^** 0.374^** 0.488^** 0.478^** 0.623^** 0.502^** 0.602^** 0.666^** 0.899

1 * P <0.05 ** P <0.01

2 N=258

3 Cronbach’s Alpha

4.6 (Factor Analysis)

KMO(Kaiser-Meyer-Olkin) (Bartlett test of

sphericity) Kaiser(1974)

KMO KMO>0.9 KMO>0.8

KMO>0.7 KMO>0.6 KMO<0.5

(2007) Bartlett’s

4.6.1

KMO Bartlett’s KMO

0.709~0.839 P 0.000

KMO Bartlett’s 4-19

4-19

KMO Bartlett’s

4.6.2

Varimax

1 7

<0.5 Parasuraman(2000)

3.260 1.723 36.222 19.146%

55.367 4-20

( )

4-1

4.6.3

( ) 4-21

4-21

1 * P <0.05 ** P <0.01

2 N=258

5.412 1.001 1

4.895 1.392 0.066 1

5.753 0.990 0.452^** 0.064 1

5.896 0.937 0.402^** -0.009 0.457^** 1

6.054 0.840 0.261^** 0.046 0.465^** 0.736^** 1

6.097 0.832 0.352^** 0.152^* 0.400^** 0.678^** 0.759^** 1

5.673 1.082 0.408^** 0.046 0.323^** 0.609^** 0.501^** 0.594^** 1

6.020 0.893 0.429^** 0.096 0.496^** 0.654^** 0.706^** 0.756^** 0.615^** 1

5.938 0.887 0.463^** 0.062 0.411^** 0.581^** 0.595^** 0.650^** 0.600^** 0.695^** 1

4-21 ( )

ibon

4.7 (Regression Analysis )

4.5

(Simple Linear Regression Analysis) (Multiple Regression Analysis)

4.7.1 (Regression Analysis)

4.6

Cronbach’s

Alpha 0.7

(Stepwise Regression Analysis)

Durbin-Watson Durbin-Watson

1.5~2.5 (tolerance) =

(1-) ( 0~1 )

= (VIF, variance inflation faction) VIF

4-22 4-23

4-22

R R² R² F Durbin-Watson

0.736 0.542 0.540 303.144** 0.000 1.951

P <0.05 P <0.01

4-23

β β t VIF

2.161 9.547** 0.000

0.660 0.736 17.411** 0.000 1 1

P <0.05 P <0.01

4-22 4-23

(R²=0.542 R²=0.54)

t 17.411 ( ) (

) 7-11 ibon

ibon ibon

4-24 4-25

4-24

R R² R² F Durbin-Watson

0.779 0.607 0.604 196.656** 0.000 1.873

P <0.05 P <0.01

4-25

β β t VIF

1.333 5.497** 0.000

0.562 0.567 9.768** 0.000 0.458 2.184 0.231 0.260 4.487** 0.000 0.458 2.184

P <0.05 P <0.01

4-24 4-25

(R²=0.607 R²=0.604)

t 9.768 t 4.487

( ) ( )

7-11 ibon ibon

7-11 ibon H4 H5

4-26 4-27

4-26

R R² R² F Durbin-Watson

0.728 0.530 0.527 143.978** 0.000 1.626

P <0.05 P <0.01

4-27

β β t VIF

1.513 5.712** 0.000

0.521 0.524 9.63** 0.000 0.622 1.608 0.227 0.277 5.095** 0.000 0.622 1.608

P <0.05 P <0.01

4-26 4-27

(R²=0.53 R²=0.527)

t 9.63 t 5.095

( ) ( )

7-11 ibon ibon

ibon

7-11 ibon H7 H8

4-28 4-29 4-28

R R² R² F Durbin-Watson

0.711 0.506 0.502 130.52** 0.000 1.597

P <0.05 P <0.01

4-29

β β t VIF

0.702 2.45* 0.015

0.485 0.453 7.81** 0.000 0.577 1.733

0.375 0.328 5.663** 0.000 0.577 1.733

P <0.05 P <0.01

4-28 4-29

(R²=0.506 R²=0.502)

t 7.81 t 5.663

( ) ( )

7-11 ibon 7-11 ibon

H9 H10

4-30 4-31 4-30

R R² R² F Durbin-Watson

0.478 0.228 0.225 75.645** 0.000 1.451

P <0.05 P <0.01

4-31

β β t VIF

2.595 2.45* 0.015

0.540 0.478 8.697** 0.000 1 1

P <0.05 P <0.01

4-30 4-31

(R²=0.228 R²=0.225)

t 8.697 ( ) (

) 7-11 ibon

7-11 ibon H6

4.7.2 (Hierarchical Regression Analysis)

4.6

(1999)

(Full Mediation)

(Partial Mediation)

Baron Kenny(1986)

(Full Mediation)

B. (M) (X) (Y)

(Partial Mediation)

(M) (X) (Y)

4-32 F

217.639 (R²) 0.46

F 119.604

(R²) 0.484

β 0.678 0.619

(Partial Mediation) H1a

4-32

(Y) (M)

(X→Y) (M→Y) (X+M→Y) (X→M)

(X) 0.678** 0.619** 0.350**

(M) 0.384** 0.167**

F 217.639** 44.226** 119.604** 35.689**

R² 0.46 0.147 0.484 0.122

P <0.05 P <0.01

(M) (X) (Y)

4-33 F

347.237 (R²) 0.576

F 201.607

(R²) 0.613

β 0.759 0.707

(Partial

Mediation) H1b

4-33

(Y) (M)

(X→Y) (M→Y) (X+M→Y) (X→M)

(X) 0.759** 0.707** 0.261**

(M) 0.384** 0.199**

F 347.237** 44.226** 201.607** 18.755**

R² 0.576 0.147 0.613 0.068

P <0.05 P <0.01

(M) (X) (Y)

4-34 F

75.645 (R²) 0.228

F 53.651

(R²) 0.296

β 0.478 0.407

(Partial

Mediation) H1c

4-34

P <0.05 P <0.01

(Y) (M)

(X→Y) (M→Y) (X+M→Y) (X→M)

(X) 0.478** 0.407** 0.261**

(M) 0.361** 0.270**

F 75.645** 38.367** 53.651** 18.755**

R² 0.228 0.13 0.296 0.68

(M) (X) (Y)

4-35 F

217.639 (R²) 0.46

F 113.015

(R²) 0.472

β 0.678 0.626

(Partial Mediation) H2a

4-35

P <0.05 P <0.01

(Y) (M)

(X→Y) (M→Y) (X+M→Y) (X→M)

(X) 0.678** 0.626** 0.457**

(M) 0.400** 0.115*

F 217.639** 48.877** 113.015** 67.561**

R² 0.46 0.16 0.47 0.209

(M) (X) (Y)

4-36 F

347.237 (R²) 0.576

F 175.025

(R²) 0.579

β 0.759 0.730

(Partial Mediation) H2b

4-36

(Y) (M)

(X→Y) (M→Y) (X+M→Y) (X→M)

(X) 0.759** 0.730** 0.465**

(M) 0.400** 0.061

F 347.237** 48.877** 175.025** 70.481**

R² 0.576 0.16 0.579 0.216

P <0.05 P <0.01

(M) (X) (Y)

4-37 F

75.465 (R²) 0.228

F 44.200

(R²) 0.257

β 0.478 0.388

(Partial Mediation) H2c

4-37

P <0.05 P <0.01

(Y) (M)

(X→Y) (M→Y) (X+M→Y) (X→M)

(X) 0.478** 0.388** 0.465**

(M) 0.374** 0.193**

F 75.465** 41.519** 44.200** 70.481**

R² 0.228 0.14 0.257 0.216

4.8

4-38

H1a H1b H1c H2a H2b H2c H3 H4 H5 H6 H7 H8 H9 H10

TAM DTPB

5.1 (Research Conclusion)

II.

III.

IV.

VI.

TAM

5.2 (Limitations of the Study)

( )7-11 ibon

( )

TAM

7-11 ibon

/ ( ) 53.9%

52.3% 7-11 ibon

APP

5.3 (Research Suggest)

5.3.1

(1)

(2)

TAM

(1)

(2)

(3)

DTPB

(1)

(2)

(3)

(4)

5.3.2

TAM DTPB

TAM

(

AI VR … )

( )

TAM

DTPB

(Unified Theory of Acceptance and Use of Technology; UTAUT)

TAM TAM

(R²=0.147 F=44.226** t=6.650**

** P<0.01) (R²=0.160

F=48.877** t=6.991** ** P<0.01)

TAM

(R²=0.238 F=79.923** t=8.94** ** P<0.01)

TAM DTPB

TAM DTPB

(Unified Theory of Acceptance and Use of Technology; UTAUT)

1. (2008)

7-ELEVEN ibon

11. (2015)

12. (2007) -SPSS

13. (2002)

14. (1991)

15. (2002) —

16. (2007) —

17. (2007)

18. (1995)

19. (1976)

20. (2005)

21. (2000)

22. (2000)

23. (2007) (SSTs) —

24. (2002)

25. (2002) ATM

26. (1978) :

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1. 7-ELEVEn https://www.7-11.com.tw/blog/bloglist.aspx 2. 7-ELEVEn ibon https://www.ibon.com.tw/#gsc.tab=0 3. WIKIPEDIA https://zh.wikipedia.org/

4. FIND http://www.find.org.tw/find/home.aspx

5. https://www.moea.gov.tw/MNS/dos/home/Home.aspx 6. Garter https://www.gartner.com/en

7. Frost and Sullivan Research https://ww2.frost.com/

7-11 ibon

1~7

1 2 3 4 5 6 7

☐ ☐ ☐ ☐ ☐ ☐ ☐

1 2 3 4 5 6 7

1 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

2 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

3 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

4 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

1 2 3 4 5 6 7

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2 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

3 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

4 7-11 ibon

☐ ☐ ☐ ☐ ☐ ☐ ☐

☐

☐ ☐

☐

21~30

☐

31~40

☐

41~50

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/ ( )

☐

( )

☐ ☐ ☐ ☐ ☐ ☐ ☐

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15,000 ( )

☐

15,001 30,000

☐

30,001~45,000

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45,001~60,000

☐

60,001~75,000

☐

75,001

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在文檔中自我服務科技使用意圖之研究 (頁 67-122)