服務隨創：以在地資源的價值轉換回應制約 - 政大學術集成
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(2) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. DOI:10.6814/NCCU202001643.
(3) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. i DOI:10.6814/NCCU202001643.
(4) Lina. 立. 政 治 大 妉. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. ii DOI:10.6814/NCCU202001643.
(5) OMO. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. iii DOI:10.6814/NCCU202001643.
(6) Abstract:How may we respond to constraints in the process of developing new services, is a challenge that confronts every designers. Although current literature indicates the use of bricolage to activate resources, we know relatively little about how resources may be converted. In exercingin bricolage, the material thesis proposes to make-do with resource, whereas the cultural thesis applies social construction to transform the impression of resources.Both models suggest ways to mobilize resources. Nonetheless, contemporary. 政 治 大 may face obstacles to resolve constraints through local resources and convert their value 立. practicesstill are not entirely familiar with the use of local resources. Particularly, designers. ‧ 國. 學. before forming solutions. This study examines the case of Hoshino’s OMO metropolitan hotels and analyzes how it reacts to unfavourable conditions by leveraging and converting. ‧. local resources.A theoretical insight points out that the transformation of resources’ value. sit. y. Nat. depends largely on the conversion of resources’ quality. Practically, this research speaks to. n. al. er. io. service innovation and urban rejuvenation, highlights those myths underlying current. i Un. v. practices. This case study inspires us to reflect that the essence of bricolage lies not solely in. Ch. engchi. the making-do and construction of resources. Rather, it is more of an enlightmentof how we perceive our staus quo. When we could positively reframe seemingly unpleasant resoruces, innovation would come in handy ubiquitiously. Keywords: Service innovation, bricolage, resource making-do, resource construction, resource conversion.. iv DOI:10.6814/NCCU202001643.
(7) 論文目錄 .....................................................................................................................................I ....................................................................................................................................II ...............................................................................................................................III .............................................................................................................................. IV ................................................................................................................................ VIII .................................................................................................................................. IX. 壹、緒論 ...............................................................................................................1. 政 治 大 .................................................................................................................. 4 立 .................................................................................................................. 1. ‧ 國. 學. .................................................................................................................. 5. 貳、文獻回顧 .......................................................................................................7. ‧. .................................................................................................................. 7. sit. y. Nat. ........................................................................................ 12 ........................................................................................ 15. er. io. n. 18 a............................................................................................ v i l C n U hengchi 參、研究方法 ..................................................................................................... 21 ................................................................................................................ 21 .................................................................................................... 22 .................................................................................................... 25. 肆、研究發現 .....................................................................................................28 .................................................................................... 28 ............................................................................................. 28 OMO. ...................................................................................... 31 ................................................................................................ 35. DANRAN. .................................................................................... 35 v DOI:10.6814/NCCU202001643.
(8) YAGURA. .................................................................................... 39. ............................................................................................................. 43 ............................................................................................ 49 ................................................................................................. 51 ............................................................................................. 54 OMO. ......................................................................... 56. OMO RANGER. ............................................................................ 59 ................................................................................................. 60 ................................................................................................. 64 ................................................................................................. 67 ................................................................................................. 70. 政 治 大. ................................................................................................. 74. 立. ................................................................................................................ 77. ‧ 國. 學. ..................................................................................... 78 ..................................................................................... 78. ‧. ............................................................................. 80. sit. y. Nat. 五、討論 .............................................................................................................83. er. io. ................................................................................................................ 83. al. n. iv n C ............................................................................................. 87 hengchi U. ................................................................................................. 83. ..................................................................................................... 88 ................................................................................................................ 91 ..................................................................................... 91 ..................................................................................... 93 ..................................................................................... 94 ............................................................................................ 95 ......................................................................................... 95 ..................................................................................... 98 ......................................................................................... 98. vi DOI:10.6814/NCCU202001643.
(9) 陸、結論 ...........................................................................................................100 參考文獻 ...........................................................................................................102 ............................................................................................................................ 102 ............................................................................................................................ 103. 附件：答覆稿 ...................................................................................................106. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. vii DOI:10.6814/NCCU202001643.
(10) 1 2. OMO7DANRAN OMO7. 18. ...................................................... 36. DANRAN. 3 4 5 6. ....................................................... 37 ............................................................................. 39. OMO5. YAGURA. OMO5. ..................................................................... 40. 19. YAGURA. YAGURA. ............................................... 41. ........................................................................................... 42. 7. OMO5. ................................................................... 44. 8. OMO7. ................................................................... 45. 9. OMO7. ............................................................................ 47. 治 政.......................................................................... 48 大. 10. OMO5. 11. OMO. 12. OMO. 13. OMO Ranger. 14. OMO7 Ranger. .......................................................................... 62. 15. OMO7 Ranger. .......................................................................... 65. 16. OMO7 Ranger. 17. OMO7 Ranger. 18. OMO7 Ranger. ..................................................................................... 50. ‧ 國. 學. ................................................................ 54. 21. OMO5. ‧. OMO7. y. sit. .......................................................................... 68. al. er. .......................................................................... 71. iv n 82 e n g c .............................................................. hi U .......................................................................... 75. n. 20. io. OMO7. ............................................ 60. Nat. 19. 立. Go-KINJO. Ch. ............................. 84 ............................. 85. viii DOI:10.6814/NCCU202001643.
(11) 1. .................................................................................... 11. 2. .................................................................................................... 23. 3. .................................................................................................... 29. 4. ........................................................................ 30. 5. OMO. ......................................................................... 59. 6：星. OMO. 轉換作法之一 ............................................................ 89. 7：星. OMO. 轉換作法之二 ............................................................ 90. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. ix DOI:10.6814/NCCU202001643.
(12) 壹、緒論. 立. 政 治 大. ‧. ‧ 國. 學. io. 3.8%. y. 10. n. al. Ch. 10.4%. sit. GDP. er. 2018. Nat. WTTC). (World Travel & Tourism Council,. engchi. i Un. 3 12.45. v. OTA. (Lemon & Verhoef, 2016; Maklan, Antonetti, & Whitty, 2017). 1 DOI:10.6814/NCCU202001643.
(13) IBM. 立. 政 治 大. ‧ 國. 學 (Baker, 2007; Baker & Nelson,. ‧. Bricolage 2005; Senyard, Baker, Steffens, & Davidsson, 2014). Claude Levi-Strauss. n. al. er. io. sit. y. Nat. 1968. (Levi-Strauss, 1968). Ch. engchi. i Un. v. Resource at hand Making do. Recombination of resources. (Baker, 2007; Baker, Miner, & Eesley, 2003; Baker & Nelson, 2005). (Lounsbury & Glynn, 2001; Zott & Huy, 2007). 2 DOI:10.6814/NCCU202001643.
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(23) 立. Loop. 政 治 大. Loyalty. ‧ 國. 學 ‧. (Edelman & Singer, 2015). n. al. y er. io. sit. Nat. 1. Ch. engchi. i Un. v. 12 DOI:10.6814/NCCU202001643.
(24) Baker and Nelson (2005). 政 治 大. 立. y. sit. n. al. er. io. (. ‧. ‧ 國. 學 (Baker, 2007; Desa & Basu,. Nat. 2013). (Senyard et al., 2014). Ch. engchi. i Un. v. , 2019; Baker & Nelson, 2005). 13 DOI:10.6814/NCCU202001643.
(25) (Garud & Karnøe, 2003b). (Bechky & Okhuysen, 2011). 立. 政 治 大. ‧. ‧ 國. 學. , 2014). n. al. er. io. sit. y. Nat. (. Ch. engchi (. i Un. v. , 2014). (Bechky & Okhuysen, 2011). 14 DOI:10.6814/NCCU202001643.
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(36) OMO5. OMO7. OMO OMO OMO7 OMO7. Color Ranger. 立. 政 治 大 KINJO Map. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO7 OMO. 25 DOI:10.6814/NCCU202001643.
(37) 1. 尋找 在地資源. 制約. 轉換與拼湊 資源. 服務設計. 物質性資源. 政 治 大. 學. ‧ 國. 立. 文化性資源. 1. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO. 26 DOI:10.6814/NCCU202001643.
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(41) 2020. /7. OMO5. 500. Pen. 100. 4. 2018. 立. 學. 4. ‧. n. al. 37. 89.06. 120. 52.89. 110. e n g c h i 43.37. Ch. 5603 7443. 90. 2636. er. io. 6000. y. Nat. 4297. sit. ‧ 國. 2020. 政 治 大. i Un. 1. v. 1,469,742. 2. 500. 80. 1566 1284 614 13.83. 200 Kerry Hill Kerry. Hill. 1000. 3. 30 DOI:10.6814/NCCU202001643.
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(45) JR. OMO. ‧ 國. 學. 237. ‧ y. Nat. 18. n. al. sit. io. DANRAN Room. OMO. er. 116. 立. 政 治 大. Ch. engchi. i Un. v. DANRAN Room OMO5. 34 DOI:10.6814/NCCU202001643.
(46) OMO OMO. 政 治 大. 立. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat DANRAN OMO7. Ch. engchi. 237. i Un. v. 116. DANRAN Room. OMO7 DANRAN Room. OMO7. 35 DOI:10.6814/NCCU202001643.
(47) 1. 政 治 大. 立. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. DANRAN. 1. OMO7. Ch. DANRAN. engchi. i Un. v. DANRAN. DANRAN Room L L 36 DOI:10.6814/NCCU202001643.
(48) L. 2. 立. 政 治 大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat L (. 2. ). OMO7. DANRAN Room. Ch. engchi 18. i Un (. v). (. ). DANRAN. 18. OMO. DANRAN Room. 37 DOI:10.6814/NCCU202001643.
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(50) 3. 立. 政 治 大. ‧. ‧ 國. 學 DANRAN Room. n. al. er. io. sit. y. Nat. OMO7. Ch. engchi. i Un. v. YAGURA OMO5. 39 DOI:10.6814/NCCU202001643.
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(69) OMO. OMO. OMO5. OMO5. JR. BGM OMO5. YAMANOTE CRAFTBEER FEST. 政 治 大. 立. 學. ‧ 國. 17. OMO5. ‧. OMO5. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO. OMO7. 58 DOI:10.6814/NCCU202001643.
(70) OMO Ranger Go-KINJO Map. Go-KINJO Map. Ranger. 政 治 大. ‧ 國. 立. (. 學. Ranger. OMO. ). ‧ er. io. sit. y. Nat 5. OMO. n 5. al. Ch. 13. engchi. OMO5. 1000. OMO. i Un. v. OMO7. /2 Smoke beer factory. 1000. /2. 59 DOI:10.6814/NCCU202001643.
(71) 1000. /2. 1000. /2. Fruits Sugi. 政 治 大. 立. ‧. ‧ 國. 學 sit. y. Nat. n. al. er. OMO Ranger. io. 13. Ch. engchi. i Un. v. OMO. OMO. 60 DOI:10.6814/NCCU202001643.
(72) OMO Ranger. OMO5. (. ). JR. 駅」. 14. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 1321. i Un. v. 600. 61 DOI:10.6814/NCCU202001643.
(73) 政 治 大. 立. ‧. ‧ 國. 學. al. Daiichi. n (. 14. ). Ch. engchi. er. io. sit. y. Nat. ). i Un. 5.7 (. v. OMO7 Ranger. 62 DOI:10.6814/NCCU202001643.
(74) 立. 政 治 大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. OMO. Ch. engchi. i Un. v. 63 DOI:10.6814/NCCU202001643.
(75) 立. 政 治 大. ‧. ‧ 國. 學. Nat. n. al. er. io. sit. y. OMO. Ch. engchi. i Un. v. 15. 70 64 DOI:10.6814/NCCU202001643.
(76) 立. 政 治 大. ‧. ‧ 國. 學 y. n. al. 15. Ch. e. ngch OMO7 Ranger. i. sit. Tsuzumi (. ). er. io. ). Nat. (. i Un. v. 65 DOI:10.6814/NCCU202001643.
(77) 25 1950. 70. 30. 立. 政 治 大. ‧ 國. 學. Smoke Beer Factory. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 16. 66 DOI:10.6814/NCCU202001643.
(78) Smoke Beer Factory. 立. 政 治 大 OMO. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 16. Ch. engchi. i Un. v. 1949 70 67 DOI:10.6814/NCCU202001643.
(79) 立. ‧ 國. sit. io. OMO7 Ranger. n. al. er. Nat 16. ). y. (. ‧. ). 學. (. 政 治 大. Ch. engchi. i Un. v. 16. 16. 68 DOI:10.6814/NCCU202001643.
(80) 學. ‧ 國. 立. 政 治 大 43. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 69 DOI:10.6814/NCCU202001643.
(81) katsu. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 70 DOI:10.6814/NCCU202001643.
(82) OMO. 17. 立. 政 治 大. ‧. ‧ 國. 學 (. sit. n. a. l Ranger OMO7. Ch. engchi. er. io 17. ). y. Nat. (. KOMICHI ). i Un. v. 71 DOI:10.6814/NCCU202001643.
(83) 12. OMO7. 10. 政8治 大. 1996. 立. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 1947 73. 72 DOI:10.6814/NCCU202001643.
(84) 立. 政 治 大. ‧ 國. 學 ‧. Bee Wilson. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 73 DOI:10.6814/NCCU202001643.
(85) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO 18. 1925 74 DOI:10.6814/NCCU202001643.
(86) 2016. 1945. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. ( (. Ch. engchi. i Un. v. ) ). 18. OMO7 Ranger. 1948 75 DOI:10.6814/NCCU202001643.
(87) 政 治 大. 立. ‧ 國. 學. Michihito. Michihito. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 76 DOI:10.6814/NCCU202001643.
(88) Michihito. ‧. n. al. er. io. sit. y. Nat. OMO. 學. ‧ 國. 立. 政 治 大. Ch. engchi. i Un. v. OMO 77 DOI:10.6814/NCCU202001643.
(89) OMO. 立. 政 治 大. ‧. ‧ 國. 學. Nat. n. al. er. io. sit. y. Ranger. Ch. engchi. i Un. v. OMO. 78 DOI:10.6814/NCCU202001643.
(90) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 79 DOI:10.6814/NCCU202001643.
(91) 25 OMO. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 80 DOI:10.6814/NCCU202001643.
(92) 政 治 大. 立. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. OMO. engchi. i Un. v. OMO OMO7 80%. 63.3%. 93.7%. 19. 81 DOI:10.6814/NCCU202001643.
(93) OMO7. 80%. 19. 63.3%. 93.7%. OMO7. OMO. 立. 政 治 大. ‧ 國. 學. ・. ‧. n. al. er. io. sit. y. Nat OMO. Ch. engchi. i Un. v. 82 DOI:10.6814/NCCU202001643.
(94) 五、討論. 立. ‧. ‧ 國. 學. io. sit. y. Nat. n. al. er. OMO. 政 治 大. Ch. i Un. v. OMO7. engchi. OMO. 83 DOI:10.6814/NCCU202001643.
(95) OMO 20. OMO 190. 350. 500. 700. OMO. 立. Michihito. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 20. Ch. engchi. i Un. v. OMO7. OMO. 84 DOI:10.6814/NCCU202001643.
(96) 21 21. OMO. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 21. Ch. engchi. i Un. v. OMO5. OMO. 85 DOI:10.6814/NCCU202001643.
(97) OMO. OMO. 立. 政 治 大. ‧ 國. 學 ‧. OMO. n. er. io. sit. y. Nat. al. OMO. Ch. engchi. i Un. v. Ranger /. Ranger. 86 DOI:10.6814/NCCU202001643.
(98) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 87 DOI:10.6814/NCCU202001643.
(99) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. 6. engchi. i Un. v. 7. 88 DOI:10.6814/NCCU202001643.
(100) 6：星. 轉換作法之一. OMO. L. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO. OMO. OMO. 89 DOI:10.6814/NCCU202001643.
(101) 7：星. 轉換作法之二. OMO. 政 治 大. 立. ‧ 國. 學 ‧. 70. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 90 DOI:10.6814/NCCU202001643.
(102) Ranger. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO OMO. 91 DOI:10.6814/NCCU202001643.
(103) OMO Ranger. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO. 92 DOI:10.6814/NCCU202001643.
(104) OMO. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 93 DOI:10.6814/NCCU202001643.
(105) OMO. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 94 DOI:10.6814/NCCU202001643.
(106) OMO. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. OMO OMO. OMO. 95 DOI:10.6814/NCCU202001643.
(107) {. , 2020. #90} BEB. 立. 2019. 政 治 大 BEB BEB. ‧ 國. y 2. 5. BEB5. er. n. aBEB5 l C h 24. 19. 30. sit. 2019. io. 3. 20. ‧. Nat. 2020. RISONARE. 學. OMO. OMO3. i Un. v. TAMARIBA eng chi. TAMARIBA BEB5. OMO3 2020. 6. OMO 11. 16. JR OMO3. OMO3. OMO7. OMO5 OMO. OMO 96 DOI:10.6814/NCCU202001643.
(108) OMO7 BAR. SPA. OMO3. OMO5 OMO. OMO3 BEB. OMO. OMO OMO. 立. ‧ 國. ‧. 30. io. sit. y. Nat. n. al. er. 6. 學. 2019. BEB. 政 治 大. Ch. engchi. i Un. v. 97 DOI:10.6814/NCCU202001643.
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(110) 2500 132. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 99 DOI:10.6814/NCCU202001643.
(111) 陸、結論. (Alec Foege). 立. 政 治 大. 學 ‧. ‧ 國 io. sit. y. Nat. n. al. er. ・. Ch. engchi. i Un. v. OMO. 100 DOI:10.6814/NCCU202001643.
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