The Study on the Market Demand and Key Success Factors of Industrial Technological Information Service NSC 87-2416-H-009-007 86 8 ! 1 "# 87 7 ! 31 " $%&'()*+, -./012benjamin@cc.nctu.edu.tw 3456789 :;<=>?@ABCD34E FGHIJKLMNO PQRSTUVW<OX YZX[\I]^O_`UV<a OXYZXPbcdefgQ _RFh<aOiRj kPlRFmn<o_pqOrk a]se@tuvR@tuswjk <a X F$ xyz{v|@tu}w~<9Q <O F$x yz_~< FC DEUPqsrk ~< CD PQ O _e ¡Ph<a OX R ¢£OjkP¤¥d<oA¦§O P ¨h<aU©ªO («_
Continuous development of technology brings changes in economic environment and market structure. Enterprises should be equipped with speedy and accurate analytical capabilities on business information so that they can foresee the future. For countries such as Taiwan where the majority of the enterprises are small or medium businesses, these enterprises lack the economies of scale and skilled professionals in collecting and analyzing business
information in their business environment. External professionals, on the other hand, fit better into their needs. In this project, through questionnaire survey, we try to understand the demand motives, awareness, interest, evaluation items and purchase intention of enterprises for business information. In addition, we will identify some success factors after review the development history of the consultant industry of U.S. At the end of this project, we also try to make a few recommendations for information service providers. W<¬)®Ph ¯°ªP± ²³C´ µ¶·¸¹º»&¼Pp ½ ¾&¼²³¿ÀÁÂà ÄPUÅÆÇÈP ÉHW<® ÊË5_ÌÍ UpOÎ@:;H¬»tÏ E¬ÐÑÒ&E=O (ITIS)[1]PpoPÓÔÕTRÖ ×1UØ ÙÚ_pFGHIJKLMNO PQRSTUVW< OXYZX[\I]^O_ pPq34ÛwUVW<Ü$O XYFrkÝOPrka]s e@tuvR@tuswjk<aÞ
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