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(1)

A User Attention Based

Visible Watermarking

Scheme

2003/12/15

Chen-Hsiu Huang and Ja-Ling Wu

Communication and Multimedia Laboratory, National Taiwan University,

(2)

Vis

ible

Wa

term

ark

Introduction

Digital watermarking:

the process of

embedding data into a multimedia objects so

that the embedded watermark can be

detected or extracted later.

According to human perceptivity, it can be

divided into two different types, visible and

invisible.

Visible watermark is a second transparent

pattern or image overlaid with the primary

(host) image.

(3)

Criterions about Visible Watermark

It should be

obvious to be seen

.

It should be

spread in a large or important are

a

of the image.

It should be

visible but not significantly obscur

e the details

.

It must be

difficult to remove

; it’s

more costly

and labor intensive

to remove it.

Embedding process should be

automatic, wit

(4)

Challenges for Visible Watermarks

How can we spread the embedding wat

ermark in a large or important area with

out significantly obscure the details?

If we can achieve these, how can this e

mbedding process being labor saving, t

hat is, without too much user interventio

n?

(5)

Most of the proposed schemes still treat video

data as series of pictures and apply image

watermarking schemes to each frame.

This may not suitable for video because the

most significant properties,

temporal

correlation and motion information

are not

taken into account.

With the computational attention models, we

have more objective references for choosing

the locations to insert watermarks.

(6)

The User Attention Model

Attention refers to the ability of a human to focus and

concentrate upon some visual or auditory object, by careful observing or listening.

For features in different lev

els, various saliency maps a re generated to capture user s' focus.

Once the final saliency ma

p is generated, the focus poi nt can be detected and mod els observer’s attention succ essfully.

(7)

While users pay more attention to the focus regions, t

hey usually pay less attention to other regions,

These non-focus regions are good candidates to emb

(8)

Selection of Watermark Location

For those regions far away from the focus point are

good candidates to embed watermarks.

In order to decrease the perceptual distortion, the

regions of lower intensity and higher texture are the most suitable ones.

A weighting function is

defined to measure eac h macroblock’s unsuita bility:

The one with highest u

nsuitability is selected f or embedding.

(9)

Watermark Embedding

In order not to obscure the original, we select a lumin

ance scaling coefficient φ based on background’s inte nsity and texture to scale watermark’s strength.

(10)
(11)

Shot Based Watermarking

Since the embedding process is performed on frame

level, the embedded watermark may look like another unstable moving object in the video, which is quite

annoying.

For resolving this shortage, we change our policy to

calculate the watermarking location only once in a video location only once in a video shot.

The watermark appears in the same location during

each shot and only moves when video shot-change occurs.

(12)
(13)

Results

In our scheme, owners’ rights claim is preserved with

out spoiling the video’s presentation.

The embedding process is performed once in each s

hot and will not annoy the original video due to freque ntly movements.

The watermark differs in each shot both in its location

and strength. Thus cannot be predicted in advance d ue to its content-dependent nature.

The watermarking can be done fully automatic, i.e. la

(14)

Borrowing techniques developed in the conte

nt analysis field, such as modeling of user’s at

tention, is beneficial to digital watermarking.

We believe that by exploiting more content fe

atures with higher semantic meanings, appro

aching a better digital watermarking scenario

could be possible.

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