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(1)A Business Model政 of the治 Hemophilia Care & 大. 立立. Research Center - Collaborative Development of. •‧ 國. ㈻㊫學. Industrial with Government Hospital. •‧. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v.

(2) ㈻㊫學. •‧ 國. 立立. 政 治 大 –. •‧. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. “. “. “. ” i.

(3) “. ”. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. ii. i n U. v.

(4) Hemophilia Treatment Center, HTC HTC. 政 治 大 HTC. 立立. 2005 15. •‧. •‧ 國. ㈻㊫學 y. io. n. al. sit. SWOT. er. Nat. Porter. Ch. engchi. i n U. v.

(5) Abstract Hemophilia is an inherited bleeding disorder that causes the blood may not clot properly, most affected boys. Managing with bleeding issue within short time that could be a risk to patients. Those patients, choose a professional comprehensive treatment center (Hemophilia Treatment Center, HTC) usually refer the patient group advises or review the proposal submitted by the HTC’s professional medical service either. Most of them to be concerned bleeding issue, viral infection, arthroplasty and rehabilitation programs, besides eliminate. 治 政 the psychological barriers, convenience for medical 大service provided and 立立 conduct the education programs sharing to families. Bureau of National •‧ 國. ㈻㊫學. Insurance allocated the independent budget for rare disease, AIDS and. •‧. Hemophilia since 2005, about 15% increase annually. To these incentives, some hospitals start to run HTC business recently providing medical service to patient. y. Nat. io. sit. with Hemophilia. The study is aiming HCRC, that is a collaborative. n. al. er. development project by both industry and medical center, which locates in north. Ch. i n U. v. of Taiwan. With Porter’s five force analysis and value chain instrument and. engchi. SWOT analysis, to validate the key success factors for business model and environment conquer strategy, respectively. That result may offer the new strategy to HCRC for further business development.. iv.

(6) ................................................................................................................................. I ABSTRACT ................................................................................................................. IV ......................................................................................................................... VII ....................................................................................................................... VIII .................................................................................................................. 1 ............................................................................................ 1. 政 治 大 .................................................................. 5. ............................................................................................ 3. 立立 •‧ 國. ㈻㊫學. ............................................................................................ 5 .................................................................................... 7. •‧. (WORLD FEDERATION OF HEMOPHILIA) ............................ 9. .......................................................................................... 11. n. al. er. io. sit. y. Nat. .............................................................................. 10. Ch. i n U. v. ......................................................................... 15. e n.......................................................................... 15 gchi .......................................................................... 18 .................................................................................. 21. ....................................................................................................... 25 ...................................................................................................... 25 ...................................................................... 26 .................................................................................. 29 .................................................................................. 32 v.

(7) .............................................................................................. 33 ...................................................................................... 37 .............................................................................. 37 HCRC. 2003 – 2009. ............................................................ 41. ...................................................................................... 45 ...................................................................................... 46 ................................................................................................... 50 .............................................................................................................. 50. 政 治 大. .............................................................................................................. 53. 立立. ....................................................................................................................... 55. •‧ 國. ㈻㊫學. ............................................................................................................................... •‧. n. er. io. sit. y. Nat. al. Ch. engchi. vi. i n U. v.

(8) 2.1. ................................................ 6. 3.1 2003 .................................... 18 5.1. ,. ,. ........................................................................................................ 41. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. vii. i n U. v.

(9) 1.1. ........................................................................................................................ 4. 2.1. .................................................... 7. 2.2. ........................................................................................................ 8. 3.1. 2005. 4.1 HCRC. .................................................................................... 16. ........................................................................................................... 27. 4.2. .......................................... 28. 4.3. .................................................................................. 29. 4.4. •‧ 國. HCRC. ............................................. 35. y. sit. .................................................................................. 37 ....................................................................... 38. n. al. –. er. io. 5.2. .................................................................................................................. 33. Nat. 5.1. .............................................................................................................. 33. •‧. 4.8. ............................................................................................... 31. ㈻㊫學. 4.7. .......................................................... 31. 立立. 4.5 HCRC 4.6. 政 治 大. 5.3 5.4 5.5 SNQ. Ch. i n U. v. ...................................................................................................... 39. engchi. ...................................................................................................... 40 ................................................................................................. 42. viii.

(10) 政 治 大. 立立. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. C. v. B. 1980 (HIV) HIV 90%, 40%. 50%. 53 1.

(11) 立立. 政 治 大. •‧ 國. ㈻㊫學. 1975. •‧. n. er. io. sit. y. Nat. al. C1983 hengchi. i n U. v. (Integrated Care). 2012. 127.7. 2.

(12) 立立. 政 治 大 2003. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. SWOT. 1. 2. 3.. 3.

(13) 1.1 1. 2. 3. SWOT. 1.1. 1.1. 立立. 政 治 大. ㈻㊫學 •‧. •‧ 國 io. sit. y. Nat. n. al. er. 4.. Ch. engchi. 4. i n U. v.

(14) X A. 立立. B. 政 治 大. Ch. engchi U. 40 2/3. y 10 1. n. al. sit. 102. er. io. 1,300. A. Nat. B. •‧. •‧ 國. A. B. ㈻㊫學. A. 10. v ni 2. 1/3. 2.1. 1. http://www.nhi.gov.tw/resource/Webdata/15049_1_10210. 2. http://hemophiliacs.pixnet.net/blog/post/88154745. .xls.

(15) 2.1. 3. 50-150%. 立立 •‧ 國. 1%. •‧. n. al. er. io. sit. y. Nat. 2.. 3.. 3. 2.1. ㈻㊫學. 1.. 政 治 大. Ch. e1-5n%g c h i 5-40%. http://www.wfh.org/en/page.aspx?pid=643 6. i n U. v.

(16) 2.1. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. •. Ch. engchi U. •. v ni. von Willebrand. •. •. 7. (. 2.2).

(17) 2.2. 立立. on demand. •‧ 國. ㈻㊫學. prophylaxis therapy. •‧ y. Nat. n. al. C. er. io. B. Kogenate FS Advate. sit. therapy. 政 治 大. Ch. e n gA c h i. ReFacto. i n U. v. Xyntha. 95% 4. 5% (vWD)5. DDAVP Desmopressin. 4. 8. 6. B.

(18) 7 8. BeneFIX. NovoSeven. 立立. Feiba. 政 治 大. C. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. (World Federation of Hemophilia). Ch. engchi. 7. 9. i n U. v.

(19) 1963. 50 122 Mr. Frank. Schnabel. 1989. 4. 17. “. ”. 政 治 大 (National Hemophilia Foundation, NHF) 立立. 1948. •‧. •‧ 國. ㈻㊫學. .. ,. y. .. al. n. and Scientific Advisory Council , MASAC). Ch. engchi. (Medical. er. io. sit. Nat. (CDC). i n U. v. 9. 1973. Hemophilia. Treatment Center, HTC. 9. http://www.hemophilia.org/NHFWeb/MainPgs/MainNHF.aspx?menuid=1&contentid=476&r ptname= 10.

(20) 10. 1975. of the Public Health Service Art. section 1131. 22 HTC 141. NHF Consortium, EHC). HTC. (European Haemophilia 2008. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. C90h. engchi. i n U. v. 1995 2.3. 10. http://www.hemophilia.org/NHFWeb/MainPgs/MainNHF.aspx?menuid=249&contentid=385 11.

(21) 2.3. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學 2004. y. Nat. n. al. er. io. WHO. sit. 12. Ch. engchi. 12. i n U. v.

(22) 1983. 立立. 政 治 大. 80. y. Nat. n. al. sit. ,. er. io 13. •‧. •‧ 國. ㈻㊫學. 11. Ch. ,. engchi. v i n U1995. 1998. 12. ,. , ,. / (. , ,. 11. http://zh.wikipedia.org/wiki/. 12. http://www.hemophilia.org.tw. 13. http://hemophiliaformosa.blogspot.tw 13. ) /.

(23) , NHF. ,. , 2003 HTC Hemophilia Care & Research Center, HCRC. HCRC. ,. ,. 立立. , 政 治 大 2006. ,. 15. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. 14. i n U. v.

(24) (WHO 1943) 1950 1961. 立立. 1988. 政 治 大. •‧ 國. ㈻㊫學. 1995 -. •‧. n. 210. er. io. sit. y. Nat. al. 1999. Ch. i n U. engchi. 2002. (. , , 15. v. 3.1). 1998.

(25) 2004. 45:55 “. ” 2004. 立立. 政 治 大. y. •‧. •‧ 國. ㈻㊫學 sit. io. n. al. 2005. er. Nat. 3.1. Ch. engchi. 16. i n U. v.

(26) , ;. ; ,. 2002 ;. 2005. GDP. 3.1) 政 治 大. (. 立立. •‧. •‧ 國. ㈻㊫學. n. al. er. io. sit. y. Nat. DRG. Ch. engchi. 17. i n U. v.

(27) 3.1 2003. 政 治 大. 立立. sit. (OECD) (2005/11/17). er. io. :. ,. y. •‧. •‧ 國. ㈻㊫學. Nat. : 2003. n. al. Ch. engchi. i n U. v. 2000 , 2004. ,. 90 ,. ( secondary prophylaxis treatment). ,. ,. 12 18.

(28) ( primary prophylaxis treatment) ‧ , (. 1997 2007. ,. 3.2). 3.2. 政 治 大. 立立. •‧. •‧ 國. ㈻㊫學 er. io. sit. y. Nat. al. n. 2004. Ch. , (. engchi. , i n U. v. 15%. 0.3%). ,. , 32. ‧. (. 2004. ,. 2.6 (. 127.7 24.0. 2012. ,. ). 2012. ). ,. , 29.2. 5.5. ;. 19. ,.

(29) 20,930. ,. ,. 14. 149. , ,. ,. , 1997 per capita 1997. 2007. 2.28 IU per capita,. 0.23 IU per capita. 3.2). 2007. 0.46 IU per capita (. 15. (2005. ). 32. 立立. ). •‧. •‧ 國. ㈻㊫學 y. Nat. Yonsei Med J. 2013 Jan;54(1):71-80.. n. al. er. io. sit. iu per capita;. Ch. i n U. engchi. v. ,. :. , ,. 15. (2012. 政 治 大. 3.2. ,. 0.96 IU. , 2011. , ,. 14. : http://www.24drs.com/Daily/article.asp?x_no=8610&page=1. 15. : http://www.coa.gov.tw/view.php?catid=9917 20.

(30) 16. , 2,500 3. (FDA). 30. (. 3. 0.5-2),. 治 drug) 政 orphan 大 ,. (. 立立. ,. •‧ 國. ,. ㈻㊫學. ,. ,. •‧ y. Nat. 2005. ,. er. io. 15%. ,. 17. ,. ,. ,. sit. 2. 25%. n. al. C h,. engchi. i n U. v. ,. , , Porter (1980). ,. ,. ,. 16. http://www.moneydj.com/kmdj/wiki/WikiViewer.aspx?KeyID=c0605645-88eb-4ad4-a2f0-9a1e8cb96d b6&Versi on=20#ixzz2oEIy6GQH 17. http://www.ibmi.org.tw/client/NewsDetail.php?DSCDOCID=0m96o9cx7xynbf1c 21.

(31) ,. (. ). ,. , ,. ,. ,. Porter. (. 3.3):. 3.3. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學 er. io. sit. y. Nat. n. al. Ch. engchi. i n U. v. 1 HCRC. :. , ,. , ,. ,. ,. ,. HCRC. , 22.

(32) :. 2 (Gene therapy) , , ,. , ,. 3. ,. ,. ㈻㊫學. •‧ 國. 立立. 政 治 大. , ,. •‧. /. (. n. al. er. io. sit. y. Nat. 4. ). ,. Ch. engchi. i n U. v. ,. ,. , (. ,. ),. ,. ,. ,. ,. 5 , 23.

(33) ,. ,. , , ,. : ,. ;. ,. 立立. ,. 政 治 大 , ,. •‧ 國. ㈻㊫學. ,. y er. io. iv. n. al. ,. sit. ,. n, Ch , U engchi ,. ,. ,. •‧. , HTC. :. ,. Nat. ,. ;. ,. 24. ,. , HTC.

(34) HCRC. !. 2000. , ,. ,. 政 治 大 ,. ,. ;. ,. HCRC. y. sit. io. ,. ,. n. al. er. Nat. ,. ,. ,. SARS. ,. •‧. ,. ,. ㈻㊫學. ,. •‧ 國. 立立. Ch. ,. engchi. i n U. v. HCRC. ,. : ,. ,. :. Tri-Service General Hospital 1946. 2000 1,850. 25.

(35) (Baxter International Inc.). Dr. Don Baxter. 1931. (Deerfield). (Renal) (Medication Delivery). 立立. (BioScience). 政 治 大. •‧. •‧ 國. ㈻㊫學 y. Nat. n. al. er. io. sit. 2003. Ch. Care & Research Center, HCRC). n U engchi. iv. (Hemophilia. HCRC. 18. 2003. 18. Baxter 2005 annual report 26. 9.

(36) 17. HCRC – TSGH 4.1 4.1 HCRC. 立立. 政 治 大. ㈻㊫學 •‧. •‧ 國. y. Nat. io. (. n. al. sit. ,. Ch. engchi. 27. er. / BAXTER. 4.2). i n U. v.

(37) 4.2. 政 治 大. 立立 •‧ 國. ㈻㊫學 , ,. y. Nat. io. sit. ,. n. al. er. •. •. ,. •‧. •. Ch. •. (Advoy),. engchi. i n U. v. ,. , •. , ,. • •. , ,. 28.

(38) 政 治 大. 立立. •‧. •‧ 國. ㈻㊫學 y. n. al. er. io 4.3. sit. Nat. 4.3. Ch. engchi. 29. i n U. v.

(39) 政 治 大. 立立. •‧. •‧ 國. ㈻㊫學. 1991. sit. v ni. (. n. al. er. io 1.. (the Bayh-Dole Act). y. ─. Nat. 1980. Ch. e n g c)h 3.i U /. ) 2. (. )19. 4.4. 19. http://www.iaci.nkfust.edu.tw/2006Industry-EducationHandbook/index.html). 30. (.

(40) 4.4. 政 治 大 HCRC. •‧. 4.5. n. al. er. io. sit. y. ;. Nat. ,. ㈻㊫學. •‧ 國. 立立. Ch. engchi. 4.5 HCRC. 31. i n U. v.

(41) HCRC. Start. ups. 政 治 大 HCRC. ㈻㊫學. •‧ 國. 立立 Drucker ( 1954). •‧. Ansoff. Nat. sit. y. (1965). n. al. er. io. Brunner (2001). Ch. engchi. 4.6. 32. i n U. v. – HCRC.

(42) 4.6. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. al. er. io. sit. y. Nat. 4.7. Ch. engchi. 33. i n U. v.

(43) HCRC. Kolter (1967) Keller (2001). ,. 15. HCRC. (product differentiation). , (branding). ,. (market segmentation) ,. ,. ,. n. al. sit. ,. er. io. 09. ,. y. Nat. KPI,. ,. (market. •‧. research). ,. ㈻㊫學. •‧ 國. 立立. 政 治 大 , (target customers). Ch. 17. n U engchi. iv. , HCRC. 2003. ,. : :. (. :2003 – 2004) 5.1. , ,. , ,. , , 34. ,.

(44) ,. ,. , ( ). ,. ,. ,. ,. ,. 立立. 4.8. ,. 政 治 大. HCRC. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. 4.8. :. (. :2004 - ) 35.

(45) RT-PCR LA Children Hospital. :. (2006- ). 立立. 政 治 大 HCRC. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. ,. i n U. v. ,. ,. 36.

(46) Porter (1985). (value Chain). , HCRC. , ( 立立. ,. ,. 政 治 大 5.1). •‧ 國. ,. •‧. HCRC. sit. y. Nat. io. 5.1. n. al. er. ;. ;. ㈻㊫學. ,. Ch. engchi. , 37. i n U. v.

(47) (. 5.2),. , ,. ,. ,. , , ,. HCRC. 5.2. –. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al (. Ch. engchi. i n U. v. 5.3),. /. ,. ,. ,. ,. ,. ,. , ,. ,. ,. , ,. , 38. ,.

(48) ,. ,. ,. ,. ,. 5.3. 立立. 政 治 大. •‧. •‧ 國. ㈻㊫學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. (. 39. 5.4).

(49) 5.4. 政 治 大. 立立. •‧. •‧ 國. ㈻㊫學 HCRC. y. Nat. ,. n. ,. Ch. HCRC. , ;. engchi. er. io. al. ;. sit. ,. i ,U n. v. ,. ;. ,. LA Children Hospital. ,. HTC. , ;. ,. , ,. HCRC. ,. , ;. 40. ,.

(50) HCRC. 2003 – 2009. HCRC. 0. 0. 145. 9. 9.4. n. al. SNQ. er. io. /. 5.1 ,. y. HCRC. sit. HCRC. Nat. ,2010. 5.1. •‧. 42.7. 政 治 大 LA Children Hospital. ㈻㊫學. •‧ 國. 立立. 20. Ch. e n, g c h i. i n U. v. 20. http://wwwu.tsgh.ndmctsgh.edu.tw/hem/hema_oncology/hemophilia_center/hemo_result.htm 41.

(51) 5.5 SNQ. HCRC. ,. ,. •‧. ,. ,. sit. n. al. er. io HCRC. y. Nat. :. ,. ㈻㊫學. •‧ 國. 立立. 政 治 大. Ch. i n U. engchi. v. ,. , ,. ,. ,. , ,. ,. ,. , ,. ,. , 42.

(52) ,. , ,. ,. ,. ‧ , 0. 145. ,. (. 1/3),. ,. ( ,. 政 治 大 ,. HCRC. 立立. ,. HCRC. ), HCRC. ㈻㊫學. •‧ 國. ,. ,. ,. •‧. , HCRC ,. ?. n. al. er. io. sit. y. Nat ?. ,. Ch. engchi. i n U. v. HCRC HCRC. ,. ,. : 1. , 43. ,.

(53) ,. , ,. 2. , ,. ,. ,. ,. 3. ,. 立立. ,. , 政 治 大. ,. ,. ,. n. al. er. io. sit. y. Nat. ,. ,. •‧. •‧ 國. ㈻㊫學. 4.. Ch. ,. i n U. ,. engchi. 15. v. ,. , ,. :. 1.. ,. ,. ,. , 2.. 3.. ,. ,. ,. , 44. ,.

(54) , 4.. (Switching Cost). 5. 6.. ,. ,. DRG. ,. , , , ‧. 立立. 政 治 大. , , ?. ㈻㊫學. •‧ 國. ,. ,. ,. ‧. •‧. HCRC. n. al. er. io. sit. y. Nat Rockart (1980). ,. Ch. engchi. ,. i n U. v. ,. , HCRC. 1. IMS. ,. ,. , ; 2.. ,. , (. ) 3.. ,. , ,. ; 4.. , 45. ; 5..

(55) , ,. Porter (1980). :. ,. HCRC. ,. SWOT. 立立. 政, 治 大 HCRC SWOT. ㈻㊫學. •‧ 國. HCRC. HCRC. 5.6 HCRC SWOT. •‧. n. er. io. sit. y. Nat. al. Ch. engchi. 46. i n U. v. (. 5.6).

(56) 5.7 HCRC SWOT. 政 治 大. 立立. io. , :. y ,. al. ,. n. ,. ,. Nat. HCRC. :. sit. :. ,. Ch. ;. engchi. i n U. v. ,. ;. ,. ,. ,. ;. ST. 5.7),. •‧. OS. (. er. HCRC. ,. •‧ 國. SWOT. ㈻㊫學. HCRC. ,. : HCRC. ,. 47.

(57) WO. : HCRC. ,. ,. ,. ,. , ,. ,. ; ,. ;. :. ,. ,. , ;. : 政 治 大 ,. ,. ,. 立立. :. SOP. ㈻㊫學. ,. ;. ,. HCRC. :. •‧. •‧ 國. ,. ;. ,. sit er. al. n. :. io. WT. y. Nat. , HCRC. C h HCRC engchi. i n U. v. ,. :. ,. ,. HCRC. ;. ,. ,. ,. ,. , , HCRC ,. , 48. ,.

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