Accession number:20094712465138
Title: Exploring factors affecting the adoption intention toward the integration of traditional Chinese and western medicine as a
disruptive innovation in the health-care service industry
Authors: Tsai, Shuo-Chang (1); Chen, Yung-Hsin (1); Hsu, Chang- Hsien (1); Ko, Yi-Shan (1); Huang, Kuo-Chin (2)
Author affiliation:(1) Department of Business Administration, Asia University, Taichung, Taiwan; (2) Department of Integration of
Traditional Chinese and Western Medicine, China Medical University Hospital, Taichung, Taiwan
Corresponding author:Chen, Y.-H.
(thomaschen.iem90g@nctu.edu.tw)
Source title: Proceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09
Abbreviated source title:Proc. Int. Conf. Serv. Syst. Serv. Manage., ICSSSM
Monograph title:Proceedings of the 2009 6th International
Conference on Service Systems and Service Management, ICSSSM '09
Issue date:2009
Publication year:2009 Pages:398-403
Article number:5174915 Language:English
ISBN-13:9781424436620
Document type:Conference article (CA)
Conference name:2009 6th International Conference on Service Systems and Service Management, ICSSSM '09
Conference date:June 8, 2009 - June 10, 2009 Conference location:Xiamen, China
Conference code:78375
Sponsor:Key Res. Inst. Humanit. Soc. Sci. Univ.; Research Centre for Contemporary Management; IEEE Systems, Man and Cybernetics Society
Publisher:IEEE Computer Society, 445 Hoes Lane - P.O.Box 1331, Piscataway, NJ 08855-1331, United States
Abstract:The health care industry in a society plays a significant role
for the welfare of people and the advance of medical
engineering/bio-technology alike. However, increasing investment in acquiring the sophisticated instruments and world-patented drug prescription quells people's hope to afford the health care service, unless insurance policy allows the access. Concurred with
Christensen's framework of disruptive innovation in health care delivery, we observe that the integration of traditional Chinese and Western medicine entitles itself to disrupt the incumbent health care system. Based on Roger's innovation diffusion model and Davies' technology adoption model we propose a framework to explore the influential factors and their interrelationship with customer's
adoption intention towards the integration of traditional Chinese and Western Medicine. Hypotheses are made to conceptualize this
theoretical framework and allow the methodology of structure equation modeling (SEM) to test the theory. The objective is to identify the causal links of customer perception and motivation towards the integration with construct such as customer's adoption attitude and intention. The outcome of this study makes a
contribution in providing insights for the development of appropriate business model for health care service industry. © 2009 IEEE.
Number of references:11 Main heading:Innovation
Controlled terms: Customer satisfaction - Government data
processing - Health - Health care - Health insurance - Integration - Medicine - Sales
Uncontrolled terms: Adoption intention - Business models - Customer perceptions - Disruptive innovation - Disruptive
innovations - Health-care system - Healthcare industry - Healthcare services - Influential factors - Innovation adoption intention -
Innovation diffusion models - Insurance policies - SEM - Service industries - Structure equations - Technology adoption models - Theoretical framework
Classification code:914.3 Industrial Hygiene - 912.4 Personnel - 912 Industrial Engineering and Management - 911.4 Marketing - 921.2 Calculus - 911.1 Cost Accounting - 723.2 Data Processing and Image Processing - 461.7 Health Care - 461.6 Medicine and Pharmacology - 902.3 Legal Aspects
DOI:10.1109/ICSSSM.2009.5174915
Database:Compendex
Compilation and indexing terms, Copyright 2009 Elsevier Inc.
