Phoenix, 2007 Summer

Building an

Alutnni-giving

Culture

Contents

03

From the Editor

04

Cover Story

- Building an Alumni-giving Culture

10 EMBA in the Spotlight

- The First Glorious Decade

14 Campus Link

- Passing on the Baton

- SBM888: Advancing Your MBA - Why Business Contests Are Important

- Tapping Alumni Resources for Career Success

20

Alumni Corner

- Stepping into the Mainland Market - Especially for Parents

- Tokyo Networking

2

- Beijing Wine Tasting

- From Marketing to IT Management

27

MBAAA News

- From the President - Events Round-up

From the Editor

T

ime brings changes and, together, we can make history. This is well demonstrated in our latest

issue of Phoenix.

Hong Kong has recently celebrated the 10th anniversary of its reunification with China and HKUST has cheered Immediate Past Dean KC Chan's appointment to the Hong Kong government. In addition, the Business School has hosted a high-profile public conference and an alumni reunion to commemorate the first successful decade of the Kellogg-HKUST EMBA program.

Looking ahead, we examine the importance of alumni-giving in building the School's future. As top business schools around the world already demonstrate, even small contributions regularly made can bring great results. With fundraising activities at the Business School now moving forward, our Cover Story announces the launch of a HK$1 0 million alumni gift drive to celebrate the new Business School campus opening in 2011. The 20th anniversary gift initiative provides alumni with a great opportunity to give back, participate, and to shape the future of the School.

New initiatives for alumni development are also underway. As more alumni move on to become parents, the demand for family-oriented events is growing. An alumni parent series of talks has been introduced and this year's Mini-Olympics, our annual homecoming event, will include activities for kids. Meanwhile, greater emphasis is being placed on alumni career enhancement. Senior alumnus Jordan Cheung and recent graduate Peter Ungvari share their respective stories and survival tips on switching careers. The well-received MBA Alumni Luncheon Series has also brought insightful industry-sharing to alumni who are not able to join evening events.

Your newsletter is developing too with the first appearance of advertisements from alumni companies in this issue. This marks the start of a new era for Phoenix, allowing alumni to build their corporate brands among the elite group that forms HKUST's MBA community.

All these moves require your participation to make them successful. A supportive alumni culture takes time to build. Yet every single contribution counts and helps to make a difference. Great times lie ahead. Be one of the architects of that future!

~~

Kitty Chong (PT03) Editor-in-Chief

\'w

Phoenix

Ed itor-in-Chief Contributing Editor Artwork & Design

Kitty Chong (PT03) Sally Course Bigzip Design

Please submit letters, stories or photos to [email protected].

Cover Story

63

It takes resources to be GREAT, which means

investing more in human capital- students, faculty

and alumni - as well as facilities. With the help

of our alumni, we will get there

9.)

- Prof. Steve DeKrey, MBA Program Director

Building an

Alumni -giving

CuI

ture

Establishing and

retaining

a place as a front-running business school requires not only vision and

great

leadership but also

substantial

resources.

Phoenix

looks at the crucial role of fundraising and

how alumni can make a difference

H

KUST Business School has been remarkably successful in its short, 16-year history, climbing to No.1 in Asia and Australasia in the Economist Intelligence Unit MBA rankings in 2006 and establishing a global reputation for its management education programs. Benchmarking with other top MBA programs, the Business School has been doing well in most areas but one - fundraising. This is still at an early stage compared with the aggressive multi-million dollar campaigns run at other, usually long-established, top schools. However, to further the School's development, fundraising is now moving into a higher gear.

Why Fundraise?

As part of HKUST, a University Grants Committee (UGC)-supported tertiary institution, the Business School receives some government funding. However, such public funding has been reduced in recent years due to government cutbacks, with the result that more graduate programs, including MBA and EMBA degrees, have become self-financed. For the Business School, hiring world-class teaching faculty and capable staff to run the MBA and EMBA programs represents the largest part of operating costs. The School also needs to pay rent to the University for office space, classrooms and facilities. Thus, to be able to operate at the global cutting -edge and draw the brightest and the best to the program requires additional resources besides tuition fees and government funding.

Scholarships for Top MBA

Candidates

Attracting the best candidates is a top priority as the MBA program's reputation is largely built on graduates who go on to excel in their profession and enhance the HKUST brand by the positive contributions they make to the community. While the University recently set aside HK$10 million annually to cover scholarship schemes for top undergraduates, the MBA is self-financed and the Business School must find other sources of financing in order to provide scholarships. Although the MBA program already offers some needs-based and merit-based scholarships, expansion of such schemes is becoming critical as candidates have been lost to competing schools in recent years. The School has received corporate support from companies including Fed Ex, Jebsen and Emerson Electric, but additional financial resources are now essential to set up further scholarships and maintain competitiveness.

Faculty Recruitment and

Retention

Great universities attract great faculty members. These academics are leaders in their fields, conducting pioneering research, writing landmark works and inspiring students. They also contribute to ran kings success. The School is proud to have recruited some of the world's most renowned professors and new academic talent, and is keen to provide the resources and support to nurture their talent and keep them at HKUST. However, the threat of other schools seizing HKUST's intellectual assets is growing as indicated by the recent departure of several senior faculty members. "We are working closely with the University Academics Affairs on faculty retention," Acting Dean Leonard Cheng said. "We need to ensure HKUST is not becoming too much of a training ground for other institutions. While we may not be able to retain individual faculty members forever, we must retain the core of top senior faculty in order to maintain our ability to attract new talents and to help them become successful academics."

The School is now seeking to create more endowed chair professorships. Being made a Chair Professor is the highest

Cover Story

honor a university can bestow on a faculty member. The recognition and prestige it represents helps to attract the best new teachers and scholars and to retain outstanding faculty. However, the "price tag" to set up an endowed chair is HK$1 0 million each, with the annual income from this money earmarked for a salary top-up and/or research support for the appointee. The Business School currently has just one endowed chair professorship, provided through a generous donation by Dr. Geoffrey Yeh and Synergis Holdings Ltd in 2003. Many other top business schools can offer a large number of such professorships.

Cover Story

Alumni Enrichment and

Development

Students' university experience spans a relatively short period of time. As alumni, their relationship with HKUST lasts forever.

The School is committed to building a strong alumni community by adding value to alumni's lives, along with their family and friends. Indeed, in 2004 HKUST became the first university in Hong Kong to establish a dedicated MBA alumni team.

Alumni development is a major investment for the School requiring the organization of professional development events, social activities, and networking opportunities in order to foster a strong alumni community. These initiatives together with sophisticated communication tools and, crucially, an up-to

-date MBA alumni database to ensure a close relationship with past graduates have all been successfully introduced since 2004.

An active alumni community has great advantages for graduates, assisting in personal and career development and building a supportive network of friends. But it also requires continuous support - participatory and financial - to keep moving forward. Areas currently being developed include alumni career support and enrichment, overseas alumni network, and local community services. One major fund raising objective is to provide additional resources in order to speed up implementation of these exciting projects.

o~

, , ,

Facility Upgrades

Government funds cover the infrastructure but do not go far enough for the School to compete globally at the highest levels. One example is the new Business School building which is due to open in 2011. While government funding will cover the basic facilities, the School needs to contribute HK$1 00 million to bring it to world-class standards. This entails incorporating the latest technology, creating student lounges that take advantage of the campus' superb seaview, providing well-equipped break-out rooms, offering wireless internet access to facilitate study, and faculty office enhancements. All these are important in creating a conducive learning and teaching environment. The plan also includes the construction of a new residential building which will enable students to fully experience campus life.

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Building the Brand

Alumni reflect the value and status of the HKUST brand in the marketplace by the work they do, the positions they gain, and the contributions they make to the community in which they live. In addition, brand awareness and global visibility help to attract new high flyers who in turn enrich the HKUST alumni profile after they graduate. While word of mouth will always be an effective marketing method, a significant investment in brand-building locally and overseas is essential to anchor the HKUST brand on the global map.

:1'I It:

The $10 Million Target

I

n 2011, the Business School will celebrate its 20th birthday

with the opening of its state-of-the-art building on campus. Alumni are the building blocks for this major milestone and the pillars providing support for the next generation of graduates.

The School is now

As of June 2007, the MBA Alumni Fund had reached HK$356,000 with an average donation of HK$3,400. Currently, just over 100 donors « 5%) from an MBA alumni base of 2,400 have contributed.

However, the results of a recent survey of 68 new full-time MBA graduates have indicated that, with greater nurturing, this could be changed. inviting alumni to participate in an exciting new chapter in its history: the first

How to raise HK$10 million

by

2011

major MBA alumni fund raiSing initiative. This aims to grow the current MBA Alumni Fund to HK$1 0 million by 2011 as a 20th anniversary gift from alumni.

The drive seeks to generate significant funding in order to Average donation per alumnus (HKD) 20,000 _16,700 15,000 10,000 5,000 5% 8,300 3,300 10% 25% Participation rate 50% While 67% of the 30 respondents said they had never previously given money to any of the educational institutions they had attended, a total of 66% mayor would definitely consider making a gift to the Business School after graduation. The top reason for doing so was to give back make a substantial impact. Currently under consideration is

the setting up of an endowment fund providing annual interest that can continually be put toward School development in a

to the School in recognition of the value it had added to their career (63%). The second most popular reason was the donation would be an investment - if the School did well, they would also benefit as alumni (33%). With the new fundraising initiative, alumni will also be more aware of the Fund. All of which goes to show the vast fundraising potential ready to be tapped among alumni! similar way to other top global schools.

A target alumni participation rate of 25% has been set. This is important as small amounts multiplied by large numbers of donors add up. The chart above illustrates the annual fund raising target that needs to be met to reach HK$10 million over the next four years. The more alumni involved, the less money required from each individual donor to achieve the target.

Global Views

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_{00 (HK$8.79 ml Ion} C O · '11' ) to develop lifelong learning, _{e 56% of}

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1

Cover Story

G:5

As an alumnus, I feel

a

personal responsibility to

contribute to the goal of making

the HKUST MBA the No.1

program worldwide

9)

Benno Jaeggi (FT06)

AVP Business Management

ABN Amro

Invest in the Future!

Your investment in ideas, people and state-of-the-art facilities for HKUST Business School can bring you a high return. To make your pledge, please download the form from [email protected]. Individual donors who contribute an accumulated amount of HK$5,OOO or above can have their names listed on the glass door of the MBA Alumni Conference Room at Business School Central. \Yl

Donors to the MBA Alumni Fund, Apr 1-Aug 31, 2007

NG Pui Ying Jenny

KO Mun Yiu Monica LEUNG Lok Chuen David

PTOO NG Yi Kum Estella

PT94 KOPETZKY Markus PT94 Anonymous

Donation of HK$2,000 - HK$4,999

CHAN Wai Keung Daniel FT94 CHAN Chi On Derek CHENG Bik Hoi Geoffrey PT95 CHEUNG Siu Wai Feliciana KWAN Fai Man Simon PT94 LAU Mei Vee Mabel LEE Shek Wing Paul FT94 LEUNG Bik Han Lilian MA Hon Kan Terence PT98 NGAN Chor Man Walter WONG Chun Man Aldous PT96 WONG Kim Hung Benjamin

Donation of HK$1 ,000 - HK$1 ,999

CHAN Ching Chu Rebecca PT97 CHAN Chi Man Ernest CHAN Mei Bo Mabel PTOO CHOW Bong Leong Arthur LAI Chun Vee Petty FT95 LEE Kai Lun Gallen MOK Kin Foon Lavin FT96 NG Chi Fan Caroline PO Yiu Lun Allen PT99 WANG Ying Grace YOU Zhen Yu Jerry SZ04 YUEN Hei Wai Andy YUEN Kwok Hong Arthur PT08 ZHANG Lan Lan Amy Anonymous PT95 FTYr2 PT94 PT97 PT95 FT95 FT93 PT95 FT99 PT03 PT95 PT07 FT99 FT94 FT99

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EMBA in the Spotlight

The First Glorious Decade

It

is 10 years since

the

emollment

of the first Kellogg-HKUST

EMBA class. Initially agreed upon with just a handshake,

the pioneering joint program made

an

impact from

the

start,

rising rapidly to be ranked among the world's top

three EMBA

degrees.

In

celebration of its 10th anniversary,

Phoenix

recalls 10 key moments in the renowned program

'

s

bold

and successful

development

1997: Kellogg-HKUST collaboration agreed.

Initial Encounters

A meeting takes place in Chicago in Spring 1995 exploring the then innovative possibility of international university alliances. It is chaired by Prof. Donald Jacobs, Dean of Kellogg School of Management at Northwestern University. Among those attending are Prof. Yuk-Shee Chan, Dean of HKUST Business School, and Prof. Steve DeKrey, representing the University of Florida. Dean Chan and Dean Jacobs discuss alliance

options between HKUST and Kellogg.

Forging a Partnership

Prof. DeKrey, who initiated several EMBA programs as Director of MBA Programs at the

University of Florida and previously worked with Dean Jacobs at Kellogg as assistant

dean, joins HKUST as MBA Director in early 1996. He supports the idea of an EMBA at

HKUST in partnership with Kellogg. HKUST is a rising star. Kellogg is seeking to globalize.

In 1997, both deans verbally agree. The arrangement is initially sealed with a handshake

and only later a Memorandum of Understanding. Trust is the key and the fact HKUST Founding President Chia-Wei Woo is a past Northwestern department chair a plus.

The

'

Live-In

'

Factor

In a pioneering move, the Kellogg-HKUST EMBA is made a live-in program

and plans for HKUST's University Center, then under construction, are adapted with the support of Vice-President Paul Bolton to provide accommodation suitable for senior executives. This decision proves critical to its future success, widening the market to those living outside Hong Kong and bringing international diversity to the program. It also helps to tighten bonds among participants.

Program Design

The program is taught primarily at HKUST but includes a live-in segment at Kellogg. Participants stay on campus for two nights for two weekends in a row rather than the more usual arrangement of alternate weekends. This timetable helps Kellogg faculty during the Hong Kong sessions as they can make the long flight over to Hong Kong, teach and return home within a 10-day period. Teaching can then be shared 50:50 between Kellogg and HKUST faculty.

1999: KH01 Graduation.

First Intake

In 1997, marketing begins for the program. Graduates will receive a degree issued jointly by Northwestern University and HKUST. The fee is set at HK$375,000 as an indication of its quality, innovative approach and the caliber of participants the program is seeking. The cost sounds astronomical in Asia where management education is just starting to take off. However, the program attracts top executives from a diverse range of fields. The recruitment target for KH01 is around 25 participants. Over 30 eventually join, many from major companies including Morgan Stanley and Fed Ex. Around 20% fly in from outside Hong Kong for classes.

The Winning Team

Prof. DeKrey, Founding Director of the Kellogg-HKUST EMBA, recruits Judy Au to be the program's Assistant Director in 1999. Judy's administrative flair sees her become an essential bridge between the senior executives who join the EMBA and the two universities. The EMBA team helps the marketing of the program which successfully evolves in line with world-class standards and participants' expectations. The latter range from top teaching and efficient module management to good food during live-in periods!

2005: World No.2, celebration with Chief Executive Donald Tsang.

Leadership Style Changes

An alumni survey on EMBA business prospects is carried out in April 2007 among the program's 460 alumni and current students. Some 272 (approx 60%) respond. Among the survey's most significant findings is the change in leadership style pre-and post-EMBA with a decrease in authoritative style (down 33%) and an increase in persuasive (up 20%) and flexible (up 18%) styles.

Celebrating 10 Years

A conference entitled "Moving Forward in the Next Decade", co-chaired by Prof. Steve Burnett, Associate Dean of Executive Education at Kellogg, and Prof. Steve DeKrey, leads celebrations marking the program's 10th anniversary in May 2007. More than 200 senior professionals, business leaders, academics and students listen to a range of international speakers from government, industry and academia. Some 400 EMBA alumni and guests attend a special reunion dinner (see also P12-13).

Ranking Success

In 2003, the program first enters the Financial Times' (FT) global survey of EMBAs and is ranked No.9 in the world. The following year it jumps to No.6. In 2005 and 2006, it is placed among the world's top three programs. From its initial appearance in the FT rankings, the program is ranked No.1 globally for student diversity.

International Appeal

In 2005, participants flying in from outside Hong Kong reach 56% of the intake for the first time. The program's growing global reputation, great word of mouth and third party endorsement from the FT rankings (along with good food arrangements!) all help in achieving this milestone.

2007: Management Conference with distinguished guests.

From left: Mr. Anthony Nightingale, MD, Jardine Matheson; Dr. Lawrence Wong,

former CEO, Hong Kong Jockey Club; Prof. Stephen Burnett (Kellogg);

Prof. KC Chan (HKUST); Prof. Donald Jacobs (Kellogg); Mr. Henry Tang, Financial Secretary of HKSAR; Prof. Paul Chu, HKUST President; Mr. James Thompson,

Chairman of Crown Worldwide Group; Mr. Daniel Pink, US author and columnist; Prof. Steve DeKrey (HKUST) and Prof. Lakshman Krishnamurthi (Kellogg).

And the Future?

Along with HKUST, the Kellogg EMBA global family now includes joint programs with WHU, Otto Beisheim Graduate School of Management in Germany, the Recanati School, Tel Aviv University in Israel and Schulich School of Business, York University in Canada. Worldwide live-ins are now being facilitated for participants to take certain modules anywhere within this network of institutions and may later become an integral part of the Kellogg-HKUST program.

EMBA in the Spotlight

A

Reunion to Remember

R

enewing friendships and forging fresh ties proved the happy focus of the 10th Anniversary Reunion Dinner held at the JW Marriott Hotel in Hong Kong on May 26 to celebrate the Kellogg-HKUST (KH) EMBA program's first decade.

The event attracted a total of 360 people, including 246 alumni and current students along with faculty members and other guests. Graduates flew in from the US, Canada, France and Turkey as well as a host of different Asian locations in order to attend. All 10 KH intakes were well represented, with more than half of the participants from KH01, demonstrating the deep and lasting bonds among EMBA graduates.

"I was amazed at the distance people traveled to get here,"

said Judy Au, Assistant Director of the EMBA program and the event organizer. "However, at the dinner it was obvious how overjoyed people were to meet up again. In fact, it was very hard to get anyone to sit down as they were so busy talking to each other! It was a very warm and touching event and probably one of the biggest reunion gatherings yet for each KH class."

Ballroom dancing by HP Suen (KH03) and his wife.

Among the evening's entertainment was a mesmerizing performance by Hong Kong star singer Elisa Chan Kit-ling, a ballroom dancing display by alumnus HP Suen (KH03) and his wife Pamela, Broadway songs from Katherine and

Elisa Chan and KHOB at the dinner.

Elizabeth Biddle, the daughters of Prof. Gary Biddle, belly dancing and a large-scale lucky draw with prizes donated by alumni. Class gift presentations were also held.

Other events scheduled during the memorable reunion weekend included individual class reunions and the graduation ceremony for KH09 while on the leisure front, there was a golf outing, cocktail reception at Business School Central and evening harbor cruise aboard a junk. The major public conference

"Moving Forward in the Next Decade", enabling the EMBA program's 10th anniversary celebrations to be shared by the wider community, also took place on May 26. \Yf

Kellogg Emeritus Dean Donald Jacobs (fourth from left) and HKUST Emeritus President Prof. Chia-Wei Woo (second from right) celebrate with the EMBA team.

KH NGO Tuition Fund

The reunion dinner program included an introduction to the KH NGO Tuition Fund. This has been set up to add further diversity to the class by helping a member of a non-governmental organization to join the program. Current donations now total almost HK$200,000, with US$1 0,000 the top individual donation so far. Proceeds from a new KH book, Leadership Experiences in Asia, will also be donated to the fund. The book is available through the publisher's website www.wiley.com. If you would like to contribute, please contact Eva Wong at [email protected] or 852-2358-4180.

KHOI

•

Class Size Present at Reunion Dinner (%) 60 50 40 30 20 10 O-L--~~ __ ~~ __ -L~L-~U-~ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ __ _ _ _ _ __ _ _ __ _ _ _ _ KH01 KH02 KH03 KH04 KH05 KH06 KH07 KHOB KH09 KH10 (current)

The 400+ alumni remain in close touch with the HKUST EMBA program team after graduation. Most provide updates on job moves and contact detail changes enabling the team to keep up with around 98% of EMBA alumni.

Kellogg.-H

KU

S T

EXECUTIVE MBA PROGRAM

Campus Link

Passing on the Baton

C

ongratulations to Immediate Past Dean Prof. KC Chan on his government appointment as Secretary for Financial Services and the Treasury! Prof. Chan first joined HKUST in 1993 and was appointed Dean in 2001. Under his leadership, the School has gone on to further academic achievement, international renown and highly ranked recognition. At his farewell party, the HKUST community thanked him for his contribution to the University and wished him success in his new mission. He took up his government post on July 1.

63

Hong Kong's gain far outweighs HKUST's loss

9;)

HKUST President Prof. Paul Chu

63

The School should be proud of him

-

a first

for our university community

.

Fantastic!

9;)

David Leung (PT94) ,rK

,

fir

e be

st!

'''''lJ~1

",

Departing Words

I

first stepped onto the HKUST campus 14 years ago. During my time at the University, I had the good fortune of working in several posts: as a faculty member, department head, Associate Dean, and, latterly, Dean of the Business School. Through these wonderful opportunities, I worked with many different people. Together, we witnessed the building of a great university and a great business school.

Due to the importance of HKUST, I also started to participate in public service, hoping to contribute my ideas and energy to the community. I found public service so rewarding, I finally decided to turn it into a full-time occupation. In accepting my new government job, I hope to utilize my knowledge of financial markets and my past experience in institution-building to contribute to Hong Kong.

I have to thank Founding Dean Prof. Yuk-Shee Chan for the solid foundation he laid before I took over as Dean, my talented and tireless faculty members and staff, and the School's enthusiastic students. The School is now a well-recognized brand and its MBA and EMBA programs enjoy global visibility. Under the leadership of Acting Dean Prof. Leonard Cheng and with your on-going support, I am confident these programs will continue to go from strength to strength.

See you at reunion events! Prof. KC Chan

Immediate Past Dean

Secretary for Financial Services and the Treasury HKSAR Government

From the Acting Dean

I

would first like to extend my personal greetings to you all. I wish you good health, a successful career, a happy family,

and above all a wonderful life!

I am grateful that the MBA Alumni Association invited me to join its special July 1 event and to watch the spectacular firework display in celebration of the 10th anniversary of Hong Kong's return to the motherland. My wife and I were delighted to have the opportunity to meet alumni, guests, and family members at HKUST Business School Central, an excellent venue with a spectacular view of Victoria Harbor where the firework show took place. I also enjoyed the exciting salsa performance given by alumni and friends.

My main responsibility as Acting Dean is to work closely with faculty members and staff to move the School forward until a permanent dean is appointed. In the meantime,

you can rest assured that we shall build on the achievements made under Prof. KC Chan's leadership and do our best to excel.

Please stay in touch with the School. I look forward to meeting you in the future.

Prof. Leonard K Cheng Acting Dean

MBA Alumni Advisory Board Expands

Acting Dean, Business School

2006-2007 Chair Professor of Economics

1995-2005 Head, Department of Economics Associate Dean and MBA Director

1993-1996

Founding PhD Director

Before joining HKUST, Acting Dean Cheng was Associate Professor of Economics at the University of Florida. He received his PhD and MA from the University of California, Berkeley, and his BSoSc from The Chinese University of Hong Kong. His research interests include international trade and investment, applied game theory, and technological innovation and diffusion.

Thirteen new members have joined the MBA Alumni Advisory Board for 2007-08, making a team of 57 in eight cities:

Beijing, Hong Kong, New York, Shanghai, Shenzhen, Singapore, Taipei and Tokyo.

HONG KONG Ernest CHAN (FT99) Director

APCO

Ida LEE (PT01)

Principal Assistant Secretary (Transport) Special Duties

HKSAR Government

Susana LEUNG (PT04) Director, Business Manager Deutsche Bank A.G., Hong Kong David LEUNG (PT94)

Director, Investor Sales, Global Markets The Hong Kong and Shanghai Banking Corporation Ltd

Edwin MOK (PT05) Executive Director

GNEC Investment Management Ltd

Estella NG (PT95) Executive Director Hang Lung Properties Ltd Carsten PAASCH (FT94)

Head of Strategy, Group Information Security Group Technology

Standard Chartered Bank Felix SEE (PTOO) Managing Director

Hewlett-Packard HKSAR Ltd Alan WONG (PT99)

Director of Marketing

DHL Express (Hong Kong) Ltd

NEW YORK

Pascale BRUNET (FT98) Vice-President

Strategic Technology Services Group Morgan Stanley

SHANGHAI

Gallen LEE (PT95) General Manager

Channel Development Business Division Ping An Insurance

Allen PO (PT99)

Vice-President & General Manager Asia Pacific

Sherwin-Williams Company Christopher YEONG (PT03) Assistant General Manager

Shanghai Pudong Development Bank

TAIWAN

Cindy NG (PT04) Marketing Director adidas Taiwan Ltd

Risks and Compliance May The 3600 Branding Strategy of DHL

Campus Link

Arthur Yuen (PT98)

Executive Director (Banking Supervision) Hong Kong Monetary Authority

[] U

65 This is a very good idea to bring alumni closer and a lunch --,-.- session does not take up too much of their time. Once it '

• • a ll . gathers momentum, I think it will be a series that alumni will look forward to attending <;P

Alan Wong (PT99)

d3

Arthur gave a very good talk which was highly beneficial to my job. The group was really interactive but numbers of 30-plus would be better in order to get to know more alumni g;)

Edith Yeung (PT Yr 1)

Credit Risk Management Hang Seng Bank Ltd

Director of Marketing, DHL Express (Hong Kong) Ltd

r--=~-, 65 I not only enjoyed doing the presentation, but also the pre- and post- chats with other alumni. There are many hidden tigers in our alumni network and we should leverage them more in terms of sharing experiences <;P

Jun Share Your Investment Paul Lee (FT94)

I

d3

Paul provided great insights, among them the view that investment gains and losses are not always related to knowledge but how we manage our

Experience on Asia Equities Director, Senior Investment Advisor,

Deutsche Bank AG, Hong Kong

-greed and fear g;)

Catherine Cheng (PT04)

Senior Investment Strategist,

Wealth Management, Citibank (HK) Ltd

Campus Link

r - - _ __ ~ . + ~---.: -.-::...:::::-..".. _ _ ~.

Why

Business Contests Are Important

HKUST MBA student teams have taken part in

10

international business competitions

overseas this year as well as the annual contest hosted by HKUST. Advisor Prof.

Stephen Nason explains how such events contribute to student development while

one team reflects on their am

.

azing experience

T

here are two main types of contests

and only top global business schools

usually take part. In business plan

competitions, each team comes up with

an entrepreneurial idea and submits their business proposal. These competitions are

popular. Organizers may receive 100-200 business plans with just a handful eventually

selected to compete. It was very pleasing that all HKUST teams entered for such contests this year were chosen. Case

competitions involve a company which wants to solve a real business problem. The company sponsors the contest and

participating teams present their recommendations to its senior executives and other business consultants.

Both types of events are highly valuable to students' personal development. You see the change as soon as they come

Beyond Our Boundaries

As the only part-time MBA team among HKUST's business contest entrants, we were proud and delighted to participate in the 2nd HKUST International Business Plan Competition

held in May. But we were also a little daunted by the immense preparation required as we all have full-time jobs and travel a great deal. Here technology came to our rescue. We agreed that wherever we were in the world, we would meet via Skype at 9pm Shenzhen time almost every night to discuss the latest developments.

The team's business idea was to set up a company in Mainland China providing pre-clinical animal trials for US and Chinese pharmaceutical companies. As we continuously refined our plan, we found teamwork and mutual support the keys to getting all the work done. When we finally traveled from Shenzhen to the HKUST campus for the contest, we were tired but excited. We had only had three hours' sleep the previous night due to last-minute preparations but now we were about to get the incredible chance to present our idea to senior business world figures. Among the judges were representatives from the American Chamber of Commerce and Hong Kong Monetary Authority, CEOs, and marketing consultants.

back from the competitions. They have competed

with some of the best students from the world's top universities. They are more confident and dynamic in class. And they have the courage to develop creative ideas.

Career development also receives a boost.

Business contests can help students make

contacts with senior executives, VCs and other top students.

Top firms want MBA graduates with the ability to think critically, solve new problems enthusiastically and communicate these

solutions effectively. All these skills are developed and

reinforced in preparing for and competing in business

competitions.

Though we didn't make it to the final, we gained an "Honorable

Mention" and came away with much more confidence in our presentation skills and ability to start a real business. We also made new friends among our fellow competitors, including teams from the University of Michigan and University of Chicago. Taking part in the contest had been challenging, mentally and physically exhausting, and an emotional rollercoaster. But, overall, it proved an inspiring, unforgettable journey. \w

Campus Link

Tapping Alumni Resources for Career Success

6:3

It would be great if there

was a

platform

for alumni to share their insights on industry trends, especially when we are considering

a

career switch. ~

Crystal Chan (PT04)

6:3

I never thought of MBA

alumni and students

as a

source for staff recruitment

but,

yes ...

why not? ~

Michelle Lui (FT98)

6:3

I'm here to

see

if I can help other alumni

and students to move on to

a

better career ~

Ding Hiu Kwong (PT95)

6:3

The mock interviews with alumni

allowed

me

to develop confidence for

the real ones later on, provided

a

platform to absorb many relevant

suggestions about interviewing skills, and broadened my understanding of

myself and my career preferences ~

Rachel Wang (FT Yr2)

T

he above comments come from students and alumni who participated in career support focus groups held in June and show some of the many ways in which alumni can contribute to and benefit from the HKUST MBA community with regard to career development.

Alumni are in a unique position to be relationship-builders between their companies and the School:

• When recruiting, alumni have access to a talented pool of MBAs and can provide early job alerts to internal job opportunities in their respective companies.

• Alumni who have successfully switched careers can share their insights with those seeking to change careers or companies.

• Alumni with professional skills and experience can offer frank and constructive advice and feedback to current students and alumni with less experience.

To cultivate a peer-to-peer support culture among MBA alumni and students, the career team, alumni development team and MBAAA have jointly prepared an event calendar for 2007 -08 on career-related activities. The recent alumni survey will add further understanding of how best to develop such activities in the future. Your participation is important so please contact Loretta Tam, Assistant Director, MBA Career Services, at

[email protected] to join one or more of these activities for the academic year 2007-08. \~

Alumni Career Support Volunteers Wanted!

1~

Campus Recruitment Alumni Experience Sharing Mock Interviews Alumni Buddy Program

Encourage your company to recruit HKUST MBAs by conducting recruitment talks, holding receptions, or posting job openings Participate in an industry panel and share

knowledge, trends, the "inside view",

skills needed and lessons learned One-on-one interview skills training for current students

Provide personalized career support through

regular meetings with a small group of students

Current students and alumni Current students and alumni FUll-time students Current students

Act as the company representative (or one of them) at recruitment talks

Alumni with 5+ years' work experience; successful career switchers

Alumni with interviewing experience

Alumni of all levels, especially

What if I can

't make any of the events?

Keep your ideas and suggestions coming and tell

us what is out there that can help your fellow

alumni and current students. For those living overseas, let us know where you are and what

you are doing so we can link you up with someone relocating to your city!

Join the alumni career support team by contacting

MBA Career Services at [email protected] or send

your success stories and career tips to

[email protected] to share in Phoenix!

Executive Education

Program Calendar (Sept 2007 - Feb 2008)

Date Sept 20-21 Oct 26-27 Nov 1 Nov 2007-Feb 2008 Program

Managerial Decision Making and Leadership (2 days)

Negotiation Strategies and Skills (2 days) Innovation to Cash (1 day)

Leading for Success (11 days)

Consortium program for high performers and future leaders

Special rates available for corporate participants, early bird enrolments and HKUST alumni

Enquiries:

Vian Li, Program Manager Tel: (852) 2358-8927 Email: [email protected] Website: http://www.bm.ust.hklExecEd/

executive

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U

C A T

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O

N

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Alumni Corner

Stepping into the

Mainland Market

M

anager-turned-entrepreneur Jordan Cheung clearly

remembers the day he and his wife arrived with their two suitcases in Beijing at the start of his first job in Mainland China. It was a cold, snowy December day in 1997. He had previously worked for 11 years in Hong Kong, first at Carlsberg and then at Nike. Ahead lay a new job with a US multinational in an unfamiliar business sector, a new market, a new city, and a new language. Daunting? Not to Jordan.

"I'm the kind of person who likes a challenge," he said, "although

I did spend six months thinking about whether to move to the Mainland or not. I was happy in Hong Kong so it was a difficult decision. But in the end I decided if I didn't go at that point in my career, I might never go."

Ten years later, he is comfortably settled in the capital after a

series of different career moves. In Beijing, Jordan initially

spent five years as general manager of Hewlett-Packard's

consumer business unit. He then ventured into movie

distribution. Now he has his own successful wholesale shoe distribution and retail business in the Mainland and Korea.

Shoe business

While Jordan's career has been extremely varied in terms of industry, there is a constant theme of marketing and distribution of goods for the consumer market running through all his work.

In his most recent move, he is creating concept stores in the Mainland for popular overseas shoe brands, such as Dr Martens and Birkenstock, and has developed his own mix'n'match,

multi-brand store called C.P.U. (Cool Planet Unity), targeted at the youth market. Larger C.P.U. shops sell jeans, apparel and accessories as well as shoes, while smaller stores focus on footwear and accessories. The first shop opened in Beijing in 2006. He now runs a total of six in the capital, launched his first in Guangzhou in July, with further expansion underway.

In Korea, his current focus is on wholesale.

"I had enjoyed my work at Nike very much so I thought it would be good to go back to this fun type of industry where I still had a lot of networks. My partner was also strong in this area.

However, sporting goods is a competitive field in the Mainland, with many local retailers and overseas brands already established allover the country. So we needed to think very carefully about our business model.

"Eventually, we decided there would be a higher chance of success in developing a young casual, multi-brand chain store concept. We felt jeans and mix'n'match would always remain popular among young people."

2

~

Jordan Cheung (PT94)

Director

MANPEX (Asia) Ltd

Turning point

Jordan majored in marketing at the Chinese University of Hong Kong and after graduation gained a job in the field at Carlsberg.

After working for a few years, his boss recommended he switched to the distribution and sales arena instead of progressing up the usual marketing career ladder. This proved to be a key turning point, despite the fact it initially meant reporting at one level lower.

"I am where I am today becaus~ of that advice. I understood marketing but my boss pointed out that it would be hard to become a sales and marketing department head or move up to become a general manager without distribution experience.

It changed my career and, today, I would tell others to do the same," Jordan said. "Never focus on just one area. Always be prepared to explore new avenues."

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Alumni Corner

Learning to live and work in the Mainland was not always straightforward. The scale of the market compared to Hong Kong was one adjustment. The amount of time spent traveling given the size of the country was another. Combined with the results-oriented nature of Hewlett-Packard, it meant pressure, long hours, and a great deal of hard work.

"I soon realized that working in the Mainland was even tougher than working in Hong Kong, especially for those in the IT business," Jordan said. However, if you are involved in the Mainland market, he thinks it is essential to be stationed there in order to gain a good feel for what is happening.

Entrepreneurial life

Having spent most of his corporate career in pioneering and growing new areas of business, he did not find it a difficult step to branch out on his own, although running his own company has not made life any easier. "You have no set working hours when you are your own boss. You could work every hour if you want." What it has meant, though, is he has the freedom to control what he does and to decide what he spends his time on, which he highly appreciates.

Outside work, one of the interests he has chosen to make time for is HKUST. Jordan, an alumnus of the first part-time HKUST MBA program, is a member of the HKUST MBA Alumni Advisory Board and, in April, joined the interview panel for MBA candidates from Beijing. "Yes, I'm busy but I wanted to squeeze the time to help. I cannot contribute a lot of money, but I can use my experience of Beijing and the Mainland to help to identify the right candidates. I have volunteered to do this as I feel it is a good thing to do - for the School which can gain talented students, for the development of the Mainland market which will benefit from their training and, as an employer, for me too." \w

I

I

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MANPEX Shoe Distribution and Retailing, Beijing Starway Video Distribution

Beijing Hewlett -Packard Beijing

o

®. ..

"

-I

Nike

,

Hong Kong Carlsberg Hong Kong

~

Alumni Corner

Especially for Parents

W

ith more and more babies arriving, the demand for alumni

family activities is increasing. Such events can keep up the HKUST connection for alumni parents who now find it hard to attend other alumni gatherings and help parents in their quest to give their children the best possible start in life. Join us in sharing tips, information and experiences on child development, education, language and more!

To kick off our Alumni Parents Circle, Warren Lee (FT08), Founder and Artistic Director of The Academy, discussed "How and Where to Begin Your Child's Musical Journey" in June with a group of 50 alumni parents. It was a fun, insightful and thought-provoking session with highlights on the right.

Coming up in September: "Montessori Teaching" with Daisy Lau, Director,

American Montessori Society. Sign up at [email protected]. \0'

Have yoU got your

t?

baby's certificate

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lease send your baby's - - ed one year or less. P class inlormation to • For alumni

childre~~2r

with your name and

and age toge name hI<.

mbaalum@ust. .

I

Music Education FAa

Which instrument to learn first and when? Voice! Start singing to your baby before it arrives! What is the Kodaly approach?

This is a combination of story-telling, movement and singing. It allows children to experience music before taking lessons. What timeframe do you recommend to learn music?

Age

0+ 2.5-3

4

4.5-5

Start singing and playing classical music to your baby.

Enroll your child in Kodaly-based singing workshops. Parents' participation a must. Also, sing to your child at home.

Learn basic note-reading and rhythm through singing.

Learn a musical instrument, for example, piano, violin or cello. Wind instruments are generally not suitable for children under the age of eight. How much time is needed?

To make reasonable progress, a child must devote at least five hours per week to the instrument. It will take around eight to 12 years to be able to really enjoy playing music.

How can parents help?

Provide ample performing opportunities, formal and informal. Examinations and competitions can be good motivational goals but they must be approached with the right attitude. Look for the highest quality tuition you can.

About Warren d started studying the . Hong Kong an

Warren was born In d. he made his debut

four A child pro Igy,

piano at the age o f . Philharmonic Orchestra

two years later with the Hong Kong t around the world. ed in concer s

and has since perform . rsity and the Royal t of Yale Unlve

Warren is a gradua e . director of Yew Chung . d was musIc

Academy of MUSIC an -2006. He founded The

Education Foundation from 2000 Academy in 2004.

Alumni Corner

.

Tokyo Networking

S

hared memories of HKUST as well as life and Work in Japan were on the menu at the first alumni dinner held

in Tokyo on July 5. The highly sUccessful night out saw MBA and EMBA alumni based in Japan get together with other HKUST graduates and current students on Japanese internships to swap experiences, gain new business insights and learn

more about Japanese sOciety. English, Japanese, Cantonese,

and Mandarin Were all heard around the dinner table, reflecting

the diversity at HKUST. Regular gatherings to build up the Tokyo-HKUST netWork are now being planned so if you come to town, short-term or long-term, please get in tOuch with Kengo

YOShida (BBA 2004) at [email protected].

·

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From

Marketing to

IT Management

Peter Ungvari (FT06) Senior Planning Analyst

BP

" I

joined the MBA program in order to switch careers. I wanted to step away from my previous consultancy work in marketing and communications. In addition, I had been working in China for eight years and living in Asia-Pacific prior to that so I wished to gain work experience in Europe or the US. I felt I needed exposure to other regions, although eventually I want to come back to Asia.

"After graduating, I was therefore very happy to find out that I had been selected to join BP's global IT management program in London. Being recruited for the BP program meant all my major criteria had come through. IT management was a new field for me. The job would clearly be challenging and have plenty of room for growth. It would involve working for a company that has a visible impact on society. Furthermore,

the position was overseas yet offered high potential for returning to Asia.

"I applied for the opening via the MBA Career Services Office. On Day 1 of the selection process I went through two interviews. In the first, I spoke to human resources from BP's Hong Kong office then had a 'behavior' interview with a member of the UK office. There were questions such as: Tell me a time when you have had a problem with a team member and how you dealt with it.' The meeting seemed more like a chat about business issues than an interview and was quite fun. I was selected to go forward to Day 2 where I was given 15 minutes to read a one-page business case followed by a O&A on the scenario.

"I think BP was looking for personality traits and capabilities they could refine. They seemed to be interested in flexibility, teamwork, the ability to think strategically and to see the big picture. That's why I feel it is important to try to relax and be yourself in an interview. They didn't seem too worried about an IT background as they knew they could teach you that. My

MBA training was also important, providing me not only with business knowledge and skills but the confidence in my ability to handle different types of projects as BP's IT management program comprises three different one-year projects.

"I have now spent almost a year working with BP. My first rotation was with the Planning team, where I have been working on functional strategy, the 2008 annual plan as well as a number of other smaller projects. I am now in the process of transitioning to my next role, which will be in the Exploration & Production area of the business. Overall, this last year has been a great developmental experience providing real insight into the way that BP works, the energy industry, and the positive impact that technology can have on business performance." \Y1

·th his MBA classmates.

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plus family

October

0

21, 2007

0

0

Sunday 2pm-8pm

Join Us

4th Annual Homecoming Event open to

family members this year

Especially for Kids

on LG7 Lawn

Group Games, Balloon-twisting,

Tattoo-making, Face Painting

and more ...

FREE Family Photo Sessions

Have your picture taken at your

favorite scenic spot on campus

Details & Registration

www.mbaaa.com/mini-o.htm

Sign up by Sep 30

Greetings! This year's MBAAA program will be built on two major themes within the RICH framework: tradition and innovation.

Tradition:

"If

you like it, we will build on it"

Over the years, activities such as dragon boat racing, the Mini-Olympics, alumni forums and golf trips have proved major successes. We will therefore keep developing these events.

Innovation: "Let's expand our horizons"

The MBA community is growing larger. Not only do new alumni join our community every year but many of our alumni have been expanding their own families. To cater for this, we are now welcoming members' families to join some of our activities.

Stay tuned for news and see you all at our forthcoming events!

Kelvin Lam President, MBAAA 2007

Executive Committee

(2007-08)

~---

-1.

Tristan Koo

General Executive Committee Member

2.

Albert Au

General Executive Committee Member

3.

Chris Chow

Vice-President, External Affairs

4.

Benno Jaeggi

Vice-President & Treasurer

5.

Gary Law

Vice-President, Technology

6.

Sean Lin

Vice-President, Internal Affairs

7.

Victor Law

General Executive Committee Member

8.

Jackson Chan

General Executive Committee Member

9.

Fritz Chen

Vice-President & General Secretary

10.

Prof. KC Chan

Immediate Past Dean

11.

Kelvin Lam

President

12.

Prof. Steve DeKrey

Associate Dean, MBA Program Director

13.

Nandia So

Vice-President, Membership

14.

Maria Sit

Firework Pnrhj

Dazzling Display

On July 1, a total of 180 alumni and guests celebrated the 10th anniversary of Hong Kong's reunification with China at Business School Central, where they watched the spectacular fireworks display. In addition, they enjoyed a fine salsa performance given by alumni Patrick Poon (FT04), KK Luk (PT04) and friends. Some of those attending, including Acting Dean Leonard Cheng, also took the chance to pick up a few basic steps from the performers.

Kelvin

[email protected]

1tll11111i romlll

A Career in Politics

On July 13, the 30SGroup & HKUST MBAAA Joint Forum on "Young Professionals in Politics - A Second Career?" was held at Business School Central. The keynote speaker was the Financial Secretary, Mr. John Tsang, who gave an interesting talk entitled "From Professionals in Politics to Professional Politicians". This was followed by a lively O&A. Representatives from four political parties were also on the guest list: Tanya Chan, Civic Party, Starry Li, Democratic Alliance for the Betterment and Progress of Hong Kong, Stanley Ng, Democratic Party, and Mark Lin, Liberal Party.

The panel speakers discussed a range of topics including time management for young professionals participating in politics and the value of political involvement.

The event drew an audience of more than 100 and proved an absorbing evening, raising members' awareness of our city's governance and more specifically the roles that they can play in shaping Hong Kong's future. The forum was also widely reported and discussed in the media, helping to raise the profile of the HKUST MBkcommunity. The media sponsor was the Hong Kong

Economic Journal.

Fritz

[email protected]

Bi

frat

7')0

Social Hot Spot

Biztral 730 is a new monthly happy hour event hosted at Business School Central from 7.30pm. Every month, we pick an evening (usually Friday) to fill the lounge (and sometimes more) with an unlimited supply of wine, beer, soft drinks and snacks to enable you to mingle with your fellow alumni and MBA contacts. Some Biztrals target a specific interest, such as wine tasting, or specific groups, for example, the welcoming party for graduating FT and PT MBA 2007 classes in August and the gathering for incoming MBA students in September. With its superb waterfront location, the venue offers a tremendous night view of Hong Kong and a cozy environment with a lounge atmosphere that simply cannot be found in Lan Kwai Fong.

2~

Chris

•

•

•

•

Otfam TI aihualkel

Striding Forward

Participation in Trailwalker is a regular MBAAA community event and a way to test your inner strength, perseverance and

dedication - all of which are equally important in the business

world. This year, the 100km charity walk takes place from

November 9-11. If you are interested in participating, donating

money, or being part of the support team, contact me.

Tristan

[email protected]

Drag'Jll 130(,(

Racing Ahead

Practising and competing in dragon boat races is not just

a physical challenge. It requires team spirit and means

fun and new friendships for every team member. This year was the third time the MBAAA assembled a dragon boat team and despite mixed weather ranging from heavy rain to fierce sun, the team completed three races at Lamma Island, Mui

Wo and Stanley. Whether a first-timer or

an experienced paddler, we hope to see

you joining us next year.

Nandia

[email protected]

MIlli

Olljlllpicq

Fun for All the Family

This year the Mini-Olympics will be held on October 21 and you are welcome to bring your family along! Basketball, volleyball, table tennis, badminton and tug-of-war will again be among the contests on offer. There will also be games specially designed

for children and family members. If you haven't registered yet,

sign up at www.mbaaa.com/mini-o.htm now!

Gary

BlIild a

SclIool

@

Chil/a

Going into Action

The "Build a School @ China" project has set out to put into action the

belief that small acts can make a big difference. The aim is to rebuild two

schools in Guizhou, Mainland China and give alumni the opportunity to

share their knowledge with others through spending time at the school. Fund-raising started in March and has already brought in more than HK$170,000 enabling renovation to begin on Tinpai Town Banliao Primary

School in Sandu County, Guizhou (jt}N=WlltH!X~irHI~)f3H\~). Work is

expected to be completed by October with a re-opening ceremony to be

held before the end of 2007. More details on this will follow later.

The new school will be named Banliao Primary School

- Sponsored by HKUST MBAAA (.:t&;jBH\~

-

~)if..j.#

*~IfI'WgI!~.:t~~~~!I}]). Donors who have given

HK$1,000 or more will have their name displayed on

a plaque at the school. The first six to have given

HK$10,000 or more will have one of the classrooms

named after them together with an engraving giving their words of encouragement. The first two donors

to have contributed more than HK$20,000 will have

one of the school's two playgrounds named after them

and an engraving.

To rebuild Mami Town Laciao Primary School in Qiannan Territory, Guizhou (jt}I~~j¥J}NiIi~irtmt5~.:t~), we still

need to raise another HK$80,000. A similar donor recognition scheme will

operate at this school. To make your contribution, please download the

donation form at www.mbaaa.com.

Once the reconstruction of both schools is finished, alumni will be invited

to start supporting the students and stop cross-generation poverty through

"teaching them how to fish". Along with sharing your own experience with

these school children, it will also be a great opportunity to put your own

children in touch with a different way of life, help them to establish new friendships and teach them to treasure what they are fortunate enough

to have. \w

Sean

[email protected]

The Giving Spirit

Sincere thanks to those listed on the right

for their contributions to the Build @ School

in China project.

CHAN Ka Ka Brenda CHAN Kwok Sui Richard CHAN Mei Bo Mabel

CHEN Tsun Ni Fritz .

CHEN Yeh Ming Steve CHO Man Fai Kenneth CHONG Kit Vee Kitty DIN Chiu Gloria HO Edmund

HO Ka Chung Kenneth JAEGGI Benno Peter KANE Andrew KOH Vue Yiu Karen KWAN Ching Wah

FT06 KWONG Wei Ching Mei

PT06 LAI Lok Chi Howard PT95

PTOO LAU Kam Sun Gabriel PT97

FT07 LAW Yau Kan Francis PTOO

LI Di Dallas FT06

PT05 MOK Hon Hei Eric PT04

PT03 MOK Koon Yip Edwin PT05

NG Chi Fan Caroline PT07

PT94 NG Chik Sum Jackson PT95

PT95 TSE Hoi Shan Irene PT04

FT06 TSE Tsui Van Kit PT04

FT06 WONG Wing Hon Denis PT06

PT04 XU Li Judy FT06