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後常態科學爭議與媒體偏差 : 以非核家園新聞為例 - 政大學術集成

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(1)立. 政 治 大. ‧ 國. 學. Post Normal Science and Media Bias – A Case Study of Taiwan Nuclear-Free Homeland News. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(2) 立. 310. 政 2016治 5 大20. 2018. 9. 30. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. I. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(3) Abstract When the uncertainty of scientific issues is raised and the level of coverage is wide, it becomes a "Post-Normal Science" issue. The survey shows that news media provides the main source of scientific information for the public; while the media have media bias, there will be different ways of presenting the same event. This study takes Taiwan's "Nuclear-Free Homeland" dispute as an example to explore the media bias in the news related to Liberty Times, Taiwan Apple Daily, United Daily News and. 政 治 大. China Times. The intention is to reflect the multiple presentations of Taiwan's four. 立. major newspapers on post-normal scientific issues and to judge whether there are. ‧ 國. 學. political deviations in the "Nuclear-Free Homeland" issues of different newspapers.. ‧. This study collected a total of 310 "Nuclear-Free Homeland" related news from. sit. y. Nat. May 20, 2016, to September 30, 2018, by sampling. The content analysis method is. n. al. er. io. used to examine the similarities and differences between the media focus, frame, source, and media attitude.. Ch. engchi. i Un. v. Results of the analysis indicate that the newspapers with the most obvious media bias caused by political deviations are Liberty Times and China Times. The Liberty Times mostly describes the "Nuclear-Free Homeland" policy in a positive and progressive way, supporting the government to abolish nuclear power; China Times, on the contrary, the "Nuclear-Free Homeland" is often presented as a policy of lack of electricity and negative impact on the economy, and support the use of nuclear power.. Key Words: Post-Normal Science, Media Bias, Political Bias, Content Analysis. II. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(4) ...................................................................... 1 ................................................................................. 6 .......................................................... 6. ...................................................................... 8 ........................................................................ 18 ................................................................ 27 ................................................................ 36 ........................................................................... 40. 政 治 大 ............................................................................... 44 立. ‧ 國. 學. ................................................................ 44 ........................................................................... 45. ‧. ........................................................................... 50. sit. y. Nat. ............................................................................... 52. er. io. .................................................................... 52. n. al ........................................................................... 57 iv. n U engchi ........................................................................... 66. Ch. ........................................................................... 74 ........................................................................... 81 ............................................................................ 90 .................................................................... 90 ........................................................................ 99 ............................................................................................. 104 ...................................................................... 123. III. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

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(6) 10-6. 80. 11-1. ........................... 81. 11-2. ................... 84. 11-3. ........................... 85. 11-4. ........................... 85. 11-5. ............................... 86. 11-6. ........................... 86. 11-7. ............... 87. 11-8. ................... 88. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. V. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(7) 1. ....................................................................... 17. 2. ....................................................................... 20. 3. .............................................................................. 37. 4-1. ..... 52. 4-2. ..... 53. 4-3. . 54. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. VI. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(8) 2015 」《. 2016. 」 2025. 50%. 30%. 20%. 2017. 》』. 」 2007. 」. 立 23. io. 」. al. n 《. y. 《. 2016. er. 《. Nat. 」. 3. ‧. ‧ 國. 2018. 學. 」. 20%. 政 治 大 《 ——. sit. 」. Ch. 」. engchi. i Un. 」. v. 」 」. 」 」《. 」. 」. 」. Funtowicz & Ravetz, 1993 《. 」 stakeholders. Funtowicz & Ravetz, 1993. 」 」. 」 1. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(9) León, 2008. 」 2006. Corbett & Durfee, 2004. 72%. general news outlets. Pew Research Center, 2017. 」 」. 」 」. 」. 」. 《. Gentzkow, Shapiro & Stone, 2015. 政 治 大」. Tan &. Weaver, 2010 Groseclose & Milyo, 2005. 立. 」. ‧ 國. 學. 1998 」. ‧. 1994. n. al. er. io. sit. y. Nat. 」. Ch. engchi. i Un. v. 」 slant. 」. 」. Gunther & Christen, 1999. 」. 」 Bateson, 1972. 」. Lippmann,. 1922 2. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

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(13) 」. 」 media reality constructivism 」 」. 」. 政 治 大 1994. 」. 立. 」. 」. 學. ‧ 國. 」. 」. 」. 」. ‧. 」. sit. n. al. er. io. 1998. y. Nat. 」. 」. Ch. engchi. i Un. v. 24. 」. 」. Ravetz, 1999 1994. 」. 」. 」. 」 」. 」. 6. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(14) 」 」. 《 Tan & Weaver, 2010. 《. & Milyo, 2005. Groseclose. distortion. 」. filtering. 治 政 」 大. 立. 學. ‧ 國. Gentzkow, Shapiro & Stone, 2015 slant. Gunther & Christen, 1999. ‧. 」. sit. y. Nat. n. al. er. 1999. io. ≧. 」. 」. Ch. engchi. Mullainathan & Shleifer, 2005. i」v n U Xiang. biased. 」 Sarvary. 2007. conscientious 」 《. 」 」. 」. 7. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

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(16) 2015 2015. 」. 21. 《. 」. 」. 」. 16 - 18% 」. 」 2015. 5. 」 」 」. 」. 立. 」. 政 治 大 2016. ‧ 國. 學. 6.25%. 《. 《. 《. a12% l C h. 2017. 45.4%. 《. 32.4%. er. 《. n. 4.1%. io. 《. 《. Nat. 97.95%. 」. y. 2.05%. 2016. ‧. 1.8%. sit. 91.95%. 《. 《. engchi. 」. i Un. 1.3%. v. 《. 4.8%. 」. 」 2016. 2012. 2013. COPD 2018. 3. 23. 9. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(17) 2015. 2015. 21. COP 21 2. C 2030. 20%」. 2.87. 政 治 大. 立. 2.3. 」. ‧ 國. 5,300 2016. ‧. 」. y. n. al. 2014. er. io. 《. Ch. 」《. engchi. i Un. v. 《. 《 ≧. 2030. 2014. Nat. 《. 2005. 學. 2.83. 2016. sit. 2005. 《 《. 《 」. 2017 2016. 9. 2013. 17. 2025 1.0% 10. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(18) 2018. 」. 2016. 2017. 2%. 97. 」. 《 」. 」 《. 《. 立」. 政 治 大. 」. 學. ‧ 國. 《 「. 」. ‧. 2014. y. 」. n. al. er. io. sit. Nat. 2017. 《. Ch. e n g」c h i. i Un. v. 」 」. 《 《. 」. 2011. 《. 」. Shrader-Frechette. 」. 」 」. 」 Chakravorty 」. Magne. Moreaux 2012 《. 11. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(19) 《 carbon free energy 」 」 2025 50%. 30%. 20%. 」. 《. 《. 」 《 》』. 」《. 」. 2017. 2017. 治 政 2025 大. 立 2015. 《. al. n. 96. 《 95-. er. io. sit. y. Nat. 2018. ‧. ‧ 國. 學. 2025. Ch. engchi. 2009. i Un. v. 2011. 」 Arul Aram, Prem Nivas & Ramya,. 《 2014. 2015. 」. 」. 」. 」. 《. 」. 」. 12. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

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(23) 31. 2014. 4. 28. 2015. 2013. 3. 13. 34.3%. 」「. 29.6%. 55%. 2015. 《. 42.4%. 2016. 6 50%. 42.9% 2016. 」. 15 2014. 40.2% 2013. 」. 2014. 4 30%. 」. 2015. 2017. ‧ 國. 28. 2017. 8. 28. 2018. 3. 33.9% 74.1% 4. n. al. sit. 2018. 54.7%. 36.8%. er. io. 31. 8. ‧. Nat. 3. 40%. 60.9%. 52.6%. 2018. 2016. 學. 8. 25. 政45.5% 治 大. 立. 21.3%. 23. y. 37.3%. 2017. 45.5%. Ch. i Un. v. 57.9%. engchi 79.7%. 29.1% 45.3% 2025 2018. 4. 24. 16. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(24) 1 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2011. 2012. 2013. 立. 政 治 大 2014. 2015. 2016. 2017. 2018*. *2018. al. sit. n. 」. 《. er. io 2030. 《. y. ‧. ‧ 國. 學. 《. Nat. 」. Ch. i Un. 2005. e n g《c h i. v 20% 」. 」 《 」 ≧. 」. 2015 」 」. 《. 17. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

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(41) 《. 」. 」 」. 」 strength. 」. 」. 政 治 大sponsors. 立. Carragee & Roefs, 2004. 」. ‧ 國. 學. 」. ‧ Van Gorp, 2007 Brewer, 2002. y. al. Weber. sit. 」. n. 」. Geiß. er. 2016. io. Quiring. 《. Nat. 」. 」. Ch. engchi. i Un. v. Nisbet, Hart,. Myers & Ellithorpe, 2013 Chong & Druckman, 2007 loudest. 」. 」. 」. 」. 」 」. 」. 」 」. 」. 34. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(42) 」 」. Ross. 」. Bantimaroudin 2006 」. 《. 《 」. 」. 」. 」 《. Carragee & Roefs, 2004. 政 治 大. 立. frame. dominant 」. ‧ 國. 學. 」. al. n. Entman, 2003. sit. 」. Van Gorp,. er. io. 2007. 」. y. Nat. 」. ‧. Matthes, 2009 Entman, 1993. Ch. engchi. i Un. v. 」. 35. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(43) Gans, 1979. 」. Brown. Bybee Wearden. Straughan. 1987 」 Hänggli, 2012. 」. Hänggli & Kriesi, 2010. 」 Creed, Langstraat & Scully, 2002. 立. 」. 政 治 大 」. 」. Dickson. 1994. 」. sit. n. al. Entman. 2007. 」. er. io. 」. y. Nat. 」. 」. ‧. ‧ 國. Callaghan & Schnell, 2001. 學. 」. iv Wolfsfeldn Sheafer, 2006 C h」 engchi U. 」. 」. Cross 2010. 」. 」 」. 」 」. 」. 36. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(44) 」. 」 」 」 Hänggli, 2012. 」 2004. Carragee Roefs,. 」. 」 」. 」 」. Scheufele 1999, 2000. Sheafer, 2006. 政 治 frame 大 building. 學. ‧ 國. 立. Wolfsfeld. 3. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. “Framing as a theory of media effects” by Scheufele, D. A. 1999, Journal of communication, 49(1), p. 115.. Scheufele 」. 」. 」. 37. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(45) Scheufele 」. 」. 」 Brossard. 《. Shanahan. 2003. 」. 」 」. Arul Aram. Prem Nivas. Ramya 2014. 」. 治 2010 Culley, Ogley-oliver, 政 Cross, 大. 立. Nisbet & Lewenstein, 2002. Schnell, 2001 Brown, Bybee, Wearden & Straughan, 1987. ‧ y. n. al. er. io. sit. Nat. 4. Ch. engchi. 《 Crawley. Callaghan &. 學. ‧ 國. Carton & Street, 2010 Crawley, 2007. i Un. v. 」. 2007. 《. Crawley. 」 。. 」 38. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(46) Nisbet. 《. Lewenstein 2002. 《. Culley oliver. Carton. Street. 2010. Ogley-. 《. 」. 《. 立. 政 治 大 《. 」. ‧ 國. 學 ‧. 」. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 39. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(47) Carragee &. 」 Roefs, 2004. Sniderman & Stiglitz, 2012. 」. 」 Callaghan & Schnell, 2001 」. Entman. 2007 Entman. 政 治 大 立166. 」. ‧ 國. 學. distortion bias content bias. 」. ‧. 」. y. Nat. decision-making bias. sit. n. al. 」. er. io. 」 Hofstetter. Buss 1978. 」. Ch. engchi. i Un. v. 」. 」. 」 Hofstetter. 」. Buss. 」 」. 40. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(48) 」」 Donsbagh. 1996. Patterson. 」. 」. 」. 」 partisan bias. 」. 」. 」 liberal bias bias. conservative. 」. 」 」. 政」 治 大. 」. 立. 《 2014. 」. ‧ 國. 學. Elsasser &. 」. y. al. sit. 2005. NBC. Fox News. n. 」. Aday,. er. 2010. io. Aday. Nat. 2010. ‧. Dunlap, 2013 Feldman, Maibach, Roser-Renouf & Leiserowitz, 2012. Ch. engchi. i Un 《. v. Fox News. 」 」 」. 」 Maibach. Roser-Renouf. Feldman. Leiserowitz 2012 41. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(49) 」. 《. 」. 」 」 Fox News. op-ed 2013. 」. 2010. 立. 。 」. 」. io. 2008. n. 」 」. y. Doyle 2011. al. 2008. ‧. 2025. Nat. 」. 」. 學. ‧ 國. 《. 政」治 大. 」. sit. 2007. Elsasser. 」. er. Dunlap. 」. Ch. engchi. i Un. v. 《 」. Mail 」 」 」 」. 」 」. Wang, Nan Li & Jingping Li, 2014 」 42. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(50) 」 2010. 2007. 2000. 2004. 『. 」. 」. 」 」. 立. 政」治 大 」. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 43. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(51) 」. 」. 1927. Harold Lasswell. propaganda. 」. 立. 」 」 治 政 」 大 Macnamara, 2005. ‧. ‧ 國. 學. 1989. 」. n. er. io. sit. y. Nat. al. 2017. Ch. engchi U. v ni. 2017. 」 」 」. 44. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(52) WiseNews 」. 2025 2016. 5. 20. 2018. 9. 30. or. or. 立. 政 治 大 28. ‧. 96. 88. 90. 310. n. al. er. io. sit. Nat. 36. 1. 7. 學. ‧ 國. constructed week …. WiseNews. y. or. Ch. engchi. 1.. i Un. v. 」. 2. 3. 4. 5. 45. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(53) A1, A2, B1……. 」. 《. sit. 7.. y. 4. 8.. n. al. 9.. er. 6.. 3.. ‧. 1.. io. 5.. 《. Nat. 2.. 學. ‧ 國. 立. 政 治 大. Ch. engchi. 」. i Un. v. 」. 」. 1.. (1). (2) (3). 《 46. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(54) 2.. (1) (3). (2). (4). 3.. (1) (3). 」. (2) 《. 4.. (1). (2) (3). 《. (4). (5). (6). 《. 政 治 大. 立. ‧ 國. 學. Nat. y. ‧. 5. n. al. er. io. sit. 」. Ch. 」. 」 en gchi. i Un. v. 」 」 」 《. 」 《. 47. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(55) 」. 」 」. ◼. ╱. 2025 … ○. 立. 政 治 大. 2017-03-12 |. ‧. 2025. n. al. er. io 《. 」. y. 」. sit. Nat. 」. 《. 」. | A11. 學. ‧ 國. Ch. e n」g c h i. i Un. v. 《 」. 」 《. 《. 《 《. 」. 48. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(56) 」. 1. 2. 3. 4.. ‧ 《. y. sit. n. al. 3.. 」. er. io. 2.. 」. Nat. 1.. 」. 學. ‧ 國. 立. 政 治 大. Ch. engchi. 4.. i Un. v. 」. 49. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(57) 31. 」 Dartmouth College 」. 『. Krippendorff’s Alpha stability accuracy 『. reproducibility. Hayes & Krippendorff, 2007. Krippendorff’s Alpha. ReCal2: Reliability for 2 Coders. 立. 0.8. 『 治 政 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 50. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(58) 6 Krippendorff's Alpha. 《. 」. 90.3%. .84. 96.8%. .82. 95.7%. .89. 93.5%. .87. 100.0%. 1. 100.0%. 1. 100.0%. 1. 96.8%. .87. 100.0% 政 治 100.0%大. 1 1. 96.8%. .84. 100.0%. 1. 96.8%. 《. ‧. 93.5%. y. io. 100.0% 96.8%. n. Ch. er. Nat. al. 93.5%. sit. 96.8%. 《. 《. 1. 學. ‧ 國. 立. 100.0%. i Un. 93.5%. v. .90 .87 .87 .82 1 .91 .82. e n g c 97.4% hi. .92. 93.5%. .92. (. ). 96.8%. .94. (. ). 100.0%. 1. 93.5%. .87. 96.8%. .92. 96.8%. .93. 90.3%. .86. 96.6%. .92. ( (. ) ). 51. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(59) 」 2016. 20. 6. 20. 2016. 5. 29. 2016. 政 治 大. 6. 立. 88. 4-1. ‧. 2025. 8. 2018. 7. y. Nat. 《. n. al. er. io 4-1. 學. 2017. 36. ‧ 國. 90. 96. sit. 5. 5. Ch. engchi. i Un. v. 52. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(60) 4-2 2018. 9 2018. 8. 9. 4-2. 政 治 大. 立. ‧. ‧ 國. 學. n. 2017. 《. C 27 h. engchi. er. io. sit. y. Nat. al. 815. i Un. v. 4-3 2018. 2018. 53. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(61) 4-3. 政 治 大. 立. ‧ 國. 學. 7-1. ‧. SPSS. y 」. n. al. er. io. sit. Nat. χ² ₌ 62.680, p < .001. 4.6. 2.1. Ch. e n2.7g c h i. i Un. v. -. 3.7. 『. -2.7 4.1. 2.9. -2.9. -2.4. 54. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(62) 『. 」 」. 7-1. % 1. 39.6. (2.1). (-2.7). (-1.7). (-1.4). 71.6. 12.5. 4.5. 11.4. (2.9). (-.9). (-1.0). (-.4). 61.1. 17.8. 5.6. 5.6. (-.5). (-.7). (-.5). (-2.4). 22.2 0.0. 100.0. (-2.9) 10.0. 100.0. (1.6). sit. al. er. 1.96. n. io. 2. 100.0. (4.1). χ² ₌ 62.680, p < .001 1. 100.0. (-1.6). ‧. ‧ 國. (1.8). Nat. 2. 3.1. 學. 2. 22.9. 政 (2.7)治 (3.7) 大 0.0 5.6 立0.0. (-4.6) 72.2. 2. 12.5. y. 2. 21.9. Ch. engchi 7-2. i Un. v. SPSS. χ² ₌ 15.491, p < .05. 」. A05 10.2%. 7.8%. 4.2%. 0.0%. 55. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(63) A02-A05 A05. -2.4. 3.0. A02-A05. A05. 7-2. % A01 4.2. (-1.7). (-.1). (1.0). 10.2. 59.1. (1.7). (1.2). (-2.0). 7.8. 60.0. 32.2. (.6). (1.4). (-1.7). 100.0 100.0 100.0. y. ‧ 國. 30.7. ‧. io 1.96. 47.2. 100.0. sit. 立. χ² ₌ 15.491, p < .05 1. 0.0. Nat. 1. (3.0). 學. 1. 51.0. 治 政 (-2.4) 大 52.8. (-1.1). 1. 44.8. n. al. er. 1. A05. A02-A05. Ch. engchi. i Un. v. 56. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(64) 16 《. 《. 8-1. 38.4%. 80. 25.8% 1. ‧. 97. 《. 31.3% 10.0%. y. Nat. 31 9. io. n. al. Ch. 43. e n g39c h i. 2.9%. sit. 」. 《. 119. er. 《. 41.3%. 1. 學. ‧ 國. 立. 政 治 大 128. i Un. v. 1. 13.9% 12.6%. 21. 6.8%. 15. 4.8% 1. 《. 49. 15.8%. 28. 9.0%. 23. 7.4% 1. 《 《 1. 310. 49. 15.8%. 20. 6.5%. 9. 2.9%. 」 57. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(65) 」. 」 」 」 」. 《. 《. 《. 」 《. 立. 政 治 大. 學. 」 」. 《. y. 」. n. al. er. io. sit. Nat. 」. ‧. ‧ 國. 」. 《. Ch. engchi. i Un. v. 8-2. 58. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(66) 1. 8-2. %. 《. 《. 25.0. 45.8. 28.1. 24.0. 14.6. 66.7. 27.8. 22.2. 5.6. 25.0. 53.4. 46.6. 18.2. 21.6. 19.3. 60.0. 33.3. 13.3. 25.6. 22.2. 1. 96, 36, 88, 90. 」. 《 45.8%. 政 治」 大. 」. 立. ‧ 國. 學. 53.4%. 60.0%. ‧. 66.7%. 46.6%. sit. y. Nat. al. n. 13.3%. Ch. 21.6%. 」. er. io. 24.0%. 25%. 28.1%. 22.2%. 18.2%. 『. engchi. i Un. v. 」. 25.6%. 5.6%. 《 25.0%. 『 22.2%. 19.3%. 14.6% 8-3. 8-6. 59. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(67) 8-3 1. 19. 19.8%. 17. 17.7%. 12. 12.5% 1. 《 」. 《. 《. 37. 38.5%. 7. 7.3%. 4. 4.2% 1. 20. 10.4%. 7. 7.3%. ‧. 8.3%. n. Ch 96. 0. e n g6c h i. sit er. io. al. 4.2%. y. 4 9. 1. 15.6%. 8. Nat. 1. 10. 15. 《. 《. 16.7%. 學. ‧ 國. 立. 《. 20.8%. 政 16治 大. i Un. v. 1. 9.4% 0.0% 6.3%. 」. 60. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(68) 8-4 1. 24. 66.7%. 22. 61.1%. 13. 36.1% 1. 《 」. 《. 《. 7. 19.4%. 2. 5.6%. 2. 5.6% 1. 6. 8.3%. 3. 8.3%. ‧. 0.0%. n. Ch 36. 1. e n g1c h i. sit er. io. al. 2.8%. y. 1 9. 1. 5.6%. 0. Nat. 1. 3. 2. 《. 《. 19.4%. 學. ‧ 國. 立. 《. 16.7%. 政 7治 大. i Un. v. 1. 25.0% 2.8% 2.8%. 」. 61. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(69) 8-5 1. 39. 44.3%. 34. 38.6%. 26. 29.5% 1. 《 」. 《. 《. 34. 38.6%. 9. 10.2%. 2. 2.3% 1. 8. 3.4%. 4. 4.5%. ‧. 9.1%. n. Ch 88. 7. e n g1c h i. sit er. io. al. 11.4%. y. 10 14. 1. 14.8%. 8. Nat. 1. 3. 13. 《. 《. 10.2%. 學. ‧ 國. 立. 《. 9.1%. 政 9治 大. i Un. v. 1. 15.9% 8.0% 1.1%. 」. 62. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(70) 8-6 1. 46. 51.1%. 46. 51.1%. 29. 32.2% 1. 《 」. 《. 《. 19. 21.1%. 13. 14.4%. 1. 1.1% 1. 9 5. 5.6%. 1. 1.1%. 19. 《. ‧ y. 8.9%. n. Ch 90. 1. sit. 17. er. io. 1. 13.3%. 8. al. 1. 21.1%. 12. Nat 《. 7.8%. 學. ‧ 國. 立. 《. 10.0%. 政 7治 大. 12. e n g1c h i. i Un. v. 18.9% 13.3% 1.1%. 」. SPSS χ² ₌ 31.379, p < .001 < .005. 《 」. 《. χ² ₌ 14.817, p. χ² ₌ 11.244, p < .05. χ² ₌ 31.780, p < .001 χ² ₌ 13.452, p < .005. 63. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(71) 」 -5. 《 -3.1. 《 -5.1. -3.6 」. 」 2.5. -. 《. 」. 2.9. 2.2. 」. ‧ sit. n. al. er. io. 8-7. 3. y. 3.3. Nat. 」. 3.2. 學. ‧ 國. 立. 政 治 大 《. Ch. engchi. i Un. v. %. 1. 13.1. 24.1. 28.3. 34.6. 100.0. 22.3. 15.5. 12.6. 49.5. 100.0. 22.2. 9.0. 18.6. 50.2. 100.0. 28.6. 7.3. 10.2. 53.9. 100.0. 1. 8-7. 」. 」. 」 64. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(72) 」. 」. 」 」. 」. 」. 」 」. 《 」. 」 」. 」. 」. ‧ 國. 」. 學. 5.6%. ‧. 」. y. 38.5%. io. sit. Nat. 38.6%. 《. n. al. er. 」. 立. 政 治 大. Ch. engchi. i Un. v. 65. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(73) 9-1. 19%. 14.8% 12.3%. 10%. 9.4%. 9.4%. 8.7%. 6.1%. 立. 學. 9-1. 「. ‧. io. 46. 14.8%. 43. 13.9%. a38l. 12.3%. y. 19.0%. sit. Nat. 59. n. er. ‧ 國. 6.5% 」 治 政 大. 」. 《. 13.9%. 《. 29 29. Ch. engchi. iv 9.4% n U 9.4%. 27. 8.7%. 20. 6.5%. 19. 6.1%. 310. 100.0%. 66. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(74) 9-2. 《. 『. 」. 9-2. (-1.1). (.9). 4. 6. 4. (2.5). (.4). (-1.0). (-1.9). 11. 8. 23. 17. (-2.3). (.5). (2). (.0). 8. 6. 11. (1.9). (-1.8). (.0). 7. 9. 1. 1. 1. 《 1. a l2. n. 1 (-2.5). Ch. (-.2). iv. n(1.8) U e n g12c h i 5 (.8). 38. sit. io. (.5). 59. er. 1. Nat. 13. 29. ‧. 1. 15. 46. 學. 1. (.3). ‧ 國. 1. 5. 立(-.2). y. 15. 政 10治 大16. 19. 12. 0. 29. (1.3). (-2.1). (1.6). (-1.5). 7. 5. 3. 12. (-.6). (1.2). (-2.1). (1.8). 16. 3. 18. 6. (1.0). (-1.0). (2.1). (-2.3). 6. 1. 3. 10. 20. 96. 36. 88. 90. 310. 27 43. χ² ₌ 52.101, p < .001 1. 1.96. 67. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(75) χ² ₌ 52.101,. SPSS p < .001 2.5 -2.3. -2.5. 2.1 《 2. 2.1. 立. 2.1. 政 治 大. -. 《. ‧. ‧ 國. 學. io. sit. y. Nat. n. al. er. -2.3. 《. Ch. engchi. i Un. v. 68. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(76) 」 χ² ₌ 203.248, p < .001. SPSS 9-3. 1.96. 2017 3. 《. 2025. 立. 2017. ‧. io. 《. Nat. 」. 3.9. y. 6.3. 政 治 大. 學. ‧ 國. 2017. 《. sit. 2.9. 2017. n. al. er. 2016. 《 2018. Ch. engchi. i Un. v. -2.7 2.7. 2.5. -2.0. 2018 9.9 」 2016. 」 12.4%. 2018. 」 2.3%. 2018. 4.2%. 69. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(77) 9-3. % 2016. 2. 2. 12.4. 17.2. 7.9. 27.3. 14.6. (-.6). (.7). (-2.4). (2.7). (.1). 16.5. 12.1. 4.8. 2.3. 4.2. (2.9). (.8). (-1.4). (-1.7). (-1.3). 17.5. 17.2. 41.3. 9.1. 4.2. (-.9). (-.7). (6.3). (-2.0). (-3.1). 12.4. 8.6. 4.8. 22.7. 16.7. (.3). (-.8). (-2.8). (2.5). (1.2). 0.0. 0.0. 1.6. 0.0. 37.5. (-1.8). (9.9). (-3.0). 13.6. 4.2. (-3.4). (.3). (3.9). (1.1). (-1.3). 10.3. 5.2. 6.3. 11.4. 10.4. (.7). (-1.1). (-.7). (.7). (.5). 18.6. 25.9. 4.8. 9.1. 6.3. (1.7). (3). (-2.7). (-.9). (-1.6). 11.3. 3.4. 6.3. 4.5. 2.1. 100.0. 100.0. 100.0. 100.0. Nat. 2. 22.2. ‧ 國. 《. 10.3. io. 100.0 1 2. 2018. al. n. χ² ₌ 203.248, p < .001 9. Ch. engchi. 學. 2. 政 治(-1.7) 大 (-2.2). ‧. 立. 1.0 2. 2018. y. 2. 2018. sit. 2. 2017. er. 2. 2017. i Un. v. 1. 1.96. 70. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(78) 9-4 2016. 2017. 2017. 2018. 2018 9. 《. 《 《 《. 治 政 《 大. 立. ‧ 國. 學. 2016. ‧ sit. n. al. er. io. 2017. y. Nat. 《. 《. 2017 」. Ch. 2018. n U engchi 2017. iv. 『. 『. 2017 2018 2018. 」. 71. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(79) 9-5. 9-8. 9-5 2016. 2017. 2017. 2018. 2018. 10.0. 22.2. 5.9. 30.8. 25.0. 22.5. 16.7. 11.8. 7.7. 0.0. 10.0. 5.6. 29.4. 7.7. 0.0. 17.5. 5.6. 5.9. 23.1. 12.5. 0.0. 0.0. 0.0. 0.0. 12.5. 2.5. 11.1. 29.4. 15.4. 25.0. 12.5. 0.0. 5.9. 0.0. 12.5. 15.0. 33.3. 12.5. 10.0. 立100.0. 7.7 治 政 11.8 大 7.7 0.0. 5.6. 100.0. 27.3 0.0. 《. *. 2018. 100.0. y. %. 2017. 2017. 2018. 33.3. 11.1. 12.5. 0.0. 0.0. 0.0. a0.0 l C 33.3 h. n. 36.4. io. 18.2. Nat. 2016. ‧. 9-6. 0.0. 44.4 e n g11.1 chi U. sit. 9. ‧ 國. 2018. 100.0. 學. *. 100.0. *. 0.0. er. 《. %. 0.0. iv n 0.0. 2018. *. 0.0. 50.0. 60.0. 0.0. 0.0. 0.0. 0.0. 40.0. 0.0. 0.0. 0.0. 0.0. 0.0. 9.1. 0.0. 22.2. 25.0. 0.0. 0.0. 33.3. 11.1. 12.5. 0.0. 9.1. 0.0. 0.0. 0.0. 0.0. 100.0. 100.0. 100.0. 100.0. 100.0. 9. 72. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(80) 9-7 2017. 2018. 2018. 3.6. 19.0. 13.3. 22.2. 6.7. 7.1. 14.3. 26.7. 0.0. 6.7. 35.7. 28.6. 0.0. 22.2. 6.7. 3.6. 9.5. 0.0. 0.0. 20.0. 0.0. 9.5. 0.0. 0.0. 46.7. 0.0. 0.0. 53.3. 22.2. 0.0. 7.1. 0.0. 0.0. 11.1. 0.0. 35.7. 19.0. 0.0. 22.2. 13.3. 7.1. 0.0. 6.7. 0.0. 0.0. 100.0. 100.0. 立. 9. 6.3. 4.5. 38.5. 6.3. 4.5. 0.0. 4.8. 12.5. 59.1. 7.7. 4.8. io. n. a12.5 l C 0.0 h. 4.5. e n g4.5c h i. y. 27.8. 0.0. 2018. ‧. 2018. Nat. 2017. 22.2. *. % 2017. 0.0. 《. 100.0. 2016. 5.6. *. 學. 9-8. 治 政 100.0 大 100.0. sit. 2018. 2017. ‧ 國. *. 2016. er. 《. %. 15.4 iv n U. 2018. *. 19.0. 9.5. 0.0. 38.1. 4.5. 15.4. 0.0. 0.0. 12.5. 11.1. 18.8. 4.5. 15.4. 19.0. 11.1. 25.0. 0.0. 0.0. 0.0. 22.2. 6.3. 13.6. 7.7. 4.8. 100.0. 100.0. 100.0. 100.0. 100.0. 9. 73. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(81) 《. 」. 10-1. 10% 67.1% 95.2%. 立. 2.3. 67.1. 14.5. 5.8. y. n. 15.2. 1.3. 21.6. 9.7. 2.9. sit. io. 49.7. 13.9. 6.1. 5.5. C7.1h 0.6. 1.3. er. Nat. al. %. ‧. ‧ 國. 學. 10-1. 政 治 大. n U e n g c 2.6 hi 3.2. iv. 2.3. 13.9. 0.3. 10.6. 1.9. 5.2. 2.6. 1.3. 0.0. 3.9. 2.9. 0.3. 0.3. 3.5. 2.3. 0.3. 0.0. 2.6. 0.3. 1.0. 0.0. 1.3. 0.6. 0.6. 0.0. 1.3. 74. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(82) 10-2 」 」 」. 」 14.6%. 」. 政10.4%治 大. 立 33.3%. 」. 學 ‧. ‧ 國. 《. y. *. n. al. Ch 71.9. e n g c69.4 hi. er. io. sit. Nat 10-2. 1%. 」. i Un. v. %. 70.5. 57.8. 0.0. 0.0. 3.4. 1.1. 14.6. 11.1. 8.0. 10.0. 8.3. 25.0. 12.5. 16.7. 2.1. 8.3. 3.4. 3.3. 25.0. 30.6. 18.2. 17.8. 5.2. 8.3. 3.4. 5.6. 15.6. 25.0. 11.4. 10.0. 0.0. 0.0. 2.3. 2.2. 1.0. 2.8. 4.5. 6.7. 0.0. 2.8. 3.4. 4.4. * 75. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(83) 10-3. 」. 10-6. 《 」. 50%. 『. 」 56.3%. 37.5%. 」. 」 33.3%. 」. 」. n. al. 」. er. io. sit. y. 」. 33.3% 」. ‧. 41.7%. 」. Nat. 40%. 政 治 大. 學. ‧ 國. 立. 33.3%. Ch. e n g c33.3% hi. i Un. v. 76. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(84) 10-3. % 100.0. 75.0. 85.7. 75.0. 0.0. 0.0. 0.0. 0.0. 20.0. 立 9.1. 15.4. 0.0. 41.7. 28.6. 6.3. 13.3. 6.7. 9.1. 15.4. 0.0. 8.3. 0.0. 6.3. 0.0. 9.1. 0.0. 0.0. 0.0. 0.0. 6.3. 46.7. 36.4. 23.1. 0.0. 8.3. 0.0. 0.0. 13.3. 0.0. 0.0. 0.0. 0.0. 0.0. 18.8. 20.0. 26.7. 9.1. 0.0. 0.0. 0.0. 0.0. 37.5. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 14.3. 0.0. 0.0 33.3 0.0. Nat. io. n. al. Ch. engchi. y. 0.0. sit. 0.0. 69.2. er. 0.0. 63.6. ‧ 國. 73.3. ‧. 治 0.0政 0.0 大. 學. 73.3. i n U. v. 77. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(85) 10-4. % 100.0. 100.0. 100.0. 0.0. 0.0. 0.0. 25.0. 0.0. 0.0. 0.0. 0.0. 80.0. 0.0. 25.0. 25.0. 50.0. 0.0. 0.0. 0.0. 0.0. 25.0. 0.0. 0.0. 0.0. 75.0. 12.5. 50.0. 50.0. 0.0. 0.0. 25.0. 0.0. 0.0. 0.0. 20.0. 33.3. 40.0. 75.0. 0.0. 25.0. 50.0. 0.0. 33.3. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 12.5. 0.0. 0.0. 0.0. 0.0. 20.0 20.0 0.0. 立 0.0. Nat. io. n. al. Ch. engchi. y. 40.0. sit. 0.0. 50.0. er. 0.0. 62.5. ‧ 國. 50.0. ‧. 治 0.0政 0.0 大. 學. 60.0. i n U. v. 78. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(86) 10-5. % 85.7. 50.0. 66.7. 72.2. 0.0. 8.3. 0.0. 11.1. 16.7. 0.0. 0.0. 8.3. 33.3. 11.1. 20.0. 0.0. 13.0. 50.0. 0.0. 16.7. 0.0. 5.6. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 11.1. 33.3. 17.4. 16.7. 14.3. 25.0. 0.0. 16.7. 16.7. 4.3. 0.0. 0.0. 0.0. 0.0. 5.6. 10.0. 33.3. 8.7. 0.0. 0.0. 8.3. 33.3. 16.7. 0.0. 0.0. 0.0. 0.0. 0.0. 16.7. 0.0. 0.0. 0.0. 0.0. 4.3. 0.0. 42.9. 0.0. 0.0. 0.0. 10.0 20.0 0.0. 立 4.3. Nat. io. n. al. Ch. engchi. y. 10.0. sit. 0.0. 66.7. er. 0.0. 69.6. ‧ 國. 100.0. ‧. 治 0.0政 0.0 大. 學. 70.0. i n U. v. 79. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(87) 10-6. % 66.7. 60.0. 58.3. 100.0. 0.0. 0.0. 0.0. 0.0. 25.0. 9.1. 33.3. 20.0. 0.0. 16.7. 56.3. 0.0. 17.6. 9.1. 0.0. 20.0. 0.0. 16.7. 0.0. 5.9. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 17.6. 36.4. 11.1. 0.0. 25.0. 0.0. 0.0. 0.0. 0.0. 11.1. 20.0. 0.0. 0.0. 0.0. 50.0. 0.0. 0.0. 11.1. 20.0. 25.0. 16.7. 6.3. 0.0. 5.9. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 0.0. 66.7. 0.0. 0.0. 0.0. 6.3 6.3 12.5. 立 5.9. Nat. io. n. al. Ch. engchi. y. 6.3. sit. 0.0. 63.6. er. 0.0. 35.3. ‧ 國. 75.0. ‧. 治 5.9政 0.0 大. 學. 37.5. i n U. v. 80. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(88) 11-1. % N=96 8.3. 18.8. 19.4. 25.0. 22.2. (-.8). (-.3). (.9). (.2). 62.5. 16.7. 35.2. 18.9. (6.3). (-2.7). (-.4). 10.4. 33.3. 18.2. (-1.7). (3.1). (.8). (-1.4). 100.0. 100.0. 100.0. 100.0. io. n. al. χ² ₌ 69.312, p < .001 1. 1.96. SPSS. Ch. (-4.2). y. 11.1. sit. Nat. 1. (5.5). ‧. 1. (-1.1). 學. 1. 47.8. (.6). ‧ 國. 1. N=90. er. (-4.8)立. 治 N=88 政N=36 大21.6 30.6. n U engchi. iv. 11-1 χ² ₌ 69.312, p < .001 47.8%. 18.9%. 5.5. -4.2 8.3%. 62.5%. 81. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(89) -4.8. 6.3 33.3%. 3.1 4. 2016. 2017. 2017. 2018. 立. 75%. 2018. 治 政 0% 大 2018. ‧ 國. 學 ‧. 2018. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 82. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(90) 4. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. 83. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(91) 11-2. 11-2. %. 45.7. 17.4. 立27.6. 6.9. 100.0. 18.6. 18.6. 100.0. 34.2. 18.4. 42.1. 5.3. 100.0. 42.1. 31.6. 5.3. 21.1. 100.0. 31.0. 31.0. 20.7. 17.2. 11.1. 11.1. 18.5. 59.3. 7.0. 90.7. 2.3. 55.0. 45.0. 0.0. n 11-6. Ch. engchi. y. sit. io. al. er. Nat. 0.0. ‧. ‧ 國. 20.3. 0.0. 11-3. 100.0. 學. 42.4. 治 政 28.3 8.7 大 48.3 17.2. i Un. 100.0 100.0 100.0 100.0. v. 84. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(92) 11-3. %. 13.3. 6.7. 66.7. 13.3. 100.0. 0.0. 26.7. 60.0. 13.3. 100.0. 9.1. 18.2. 72.7. 0.0. 100.0. 7.7. 23.1. 69.2. 0.0. 100.0. 0.0. 0.0. 0.0. 100.0. 100.0. 25.0. 25.0. 14.3. 14.3. 立6.3. 0.0. ‧ 國. 50.0. 0.0. 100.0. 50.0. 0.0. 100.0. 20.0. 0.0. 75.0. 25.0. 100.0. 0.0. 25.0. iv n12.5. 100.0. 0.0. 100.0. a37.5 l C 12.5 h 100.0. 12.5 e n g0.0c h i U. sit. 0.0. er. y. ‧. 0.0. %. 20.0. n. 62.5. io. 37.5. Nat. 0.0. 100.0. 93.8. 11-4. 60.0. 100.0. 學. 0.0. 25.0 治 政 25.0 大28.6 42.9. 100.0. 100.0. 0.0. 0.0. 0.0. 0.0. 0.0. 20.0. 0.0. 80.0. 100.0. 0.0. 0.0. 66.7. 33.3. 100.0. 0.0. 100.0. 0.0. 0.0. 100.0. 85. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(93) 11-5. %. 40.0. 30.0. 20.0. 10.0. 100.0. 16.7. 50.0. 16.7. 16.7. 100.0. 21.7. 26.1. 13.0. 39.1. 100.0. 50.0. 16.7. 33.3. 0.0. 100.0. 42.9. 28.6. 14.3. 14.3. 100.0. 25.0. 41.7. 25.0. 8.3. 100.0. 0.0. 0.0. 0.0. 100.0. 100.0. 0.0. 5.6. 94.4. 0.0. 100.0. 0.0. 33.3. 66.7. 0.0. 100.0. 11-6. 立. 政 治 大. %. 6.3. 0.0. 100.0. 25.0. 25.0. 25.0. 25.0. 100.0. 93.8. 6.3. 0.0. 0.0. 100.0. 36.4. 18.2. 36.4. 9.1. 55.6. 44.4. 0.0. 0.0. 20.0. 0.0. 20.0. 100.0. 8.3. 16.7. 58.3. 100.0. 0.0. 83.3. e n g40.0 chi. y. sit. er. a16.7 l C 60.0 h. n. 0.0. io. 16.7. Nat. 60.0. ‧. ‧ 國. 18.8. 學. 75.0. 0.0 iv n U. 100.0 100.0. 100.0. 0.0. 100.0. 11-7 2017 2016. 2017 2017. 2017. 86. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(94) 11-7. %. 2016 |. |. 2017 |. 0 | 22.2 | 77.8 | 0. |. |. |. 0 | 0 | 100 | 0. |. 2018 |. |. 20 | 0 | 80 | 0. 立. 0 | 0 | 0 | 100. |. 9 |. |. 0 | 0 | 100 | 0 0 | 0 | 50 | 50. 50 | 25 | 0 | 25. 75 | 0 | 0 | 25. 50 | 25 | 25 | 0. 50 | 0 | 50 | 0. 42.9 | 28.6 | 14.3 | 14.3. 學 ‧. 0 | 0 | 100 | 0. io. n. al. 25 | 50 | 12.5 | 12.5. er. 16.7 | 16.7 | 16.7 | 50. sit. y. Nat. 0 | 10 | 90 | 0. |. 40 | 20 | 0 | 40 政 治 大. 0 | 0 | 0 | 100. 10 | 40 | 10 | 40. |. 2018. 25 | 0 | 50 | 25. ‧ 國. 0 | 0 | 75 | 25. |. 2017. Ch. engchi. i n U. v. 0 | 0 | 50 | 50 0 | 50 | 50 | 0 0 | 0 | 100 | 0. 40 | 60 | 0 | 0. 0 | 25 | 75 | 0. 100 | 0 | 0 | 0. 100 | 0 | 0 | 0. 50 | 50 | 0 | 0. 87. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(95) 9-2. 9-4. 2016. 2017. 】. 2018 11-7. 2017. 】 80% 20% 100%. 立. 0%. 治 政 2017 大 學. 】. ‧. n. al. er. io. sit. y. Nat 11-8. 50%. 】. ‧ 國. 0%. 】. C】h. i Un. v. e n g c h i 66.4. 56.9. %. —. 50.4. 63.8. —. 9.2. 7.8. 1.9. 7.6. —. 31.1. 27.5. 23.4. 18.1. 9.2. 7.8. 8.4. 10.5. 11-8 2025. 》 —. — —. 88. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(96) 2025. 》. —. —. —. 立. 】. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 89. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(97) 2025. 》 2016. 5. 20. 2018. 9. 30. 310. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. v ni C h41.3% 38.4% U25.8% engchi. 2016 2017. 》. 2018. 》. 90. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(98) 31.3% ─. 10.0%. 2.9%. 立. 政 治 大 13.9%. ‧. ‧ 國. 學. 12.6%. n. al. er. io. sit. y. Nat. 15.8%. ◼ … 〔. Ch. engchi. i Un. !. 。. v. 。. …. 、 …. 2017-11-11 |. | A14G. 91. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(99) 7.4%. ◼. 〔 … 2050. 2050. 〔. 、〔. 〔. 〔. 〔 2017-01-12 |. 立. 政 治 大. ‧ 國. ‧ y. sit. n. al. er. io 】. | B2Y. 學. Nat. 15.8%. 】. Ch. engchi. i Un. v. ─. 92. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(100) 2025. —. ─. 立. 政 治 大. 】 】. ‧ 國. 學. 」. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 》. 93. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(101) 90. 】. 立. 政 治 大. 36 2018. ‧ 國. 學 ‧. 】. n. al. er. io. sit. y. Nat. A05. 】. 51%. Ch. engchi. i Un. v. 】 47.2%. A05. 】. A05. 69.3%. 67.8%. 94. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(102) 政 治 大. 立. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 93.8% 62.5%. Ch. engchi. i Un. v. 】. 】 37.5%. 0%. 21.7. 95. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(103) 13%. 93.8%. 8.3%. 47.8%. 】. 18.9%. 立. 政 治 大. 8. 〕. 〕. n. al. er. io. ◼. sit. y. Nat. 8. ‧. ‧ 國. 學. 2017. 62.5%. 〕. …. Ch. e n g c。h i. ╱i n U. v「. …. 2017-08-08 |. | A04. 96. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(104) ◼. ╱. …. ,. 」. 1. 2 4.6. 。. …. 立. 。. 政 治 大. 2017-08-08 |. | A1. ‧. ‧ 國. 學. 」. !. …. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 2010 2007. 2004. 〈. 2000. 】. — — 97. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(105) 2018. —. 】 1.9%. —. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 98. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(106) Funtowicz. Ravetz 1993. ─ Nisbet, 2009 Groseclose & Milyo, 2005 政 治 大. Tan & Weaver, 2010. 】. ‧ y. Nat. n. al. er. sit. Culley, Ogley-oliver, Carton & Street,. io. 2010. 學. ‧ 國. 立. Ch. engchi. i Un. v. ─. — Culley, Ogley-oliver, Carton & Street, 2010. 99. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(107) Crawley, 2007. Nisbet & Lewenstein, 2002 Callaghan & Schnell, 2001. 5.2% 67.1%. 立. 政 治 大 】. ‧ 國. 學 ‧. Arul Aram, Prem Nivas & Ramya, 2014. n. al. er. io. sit. y. Nat Hofstetter. Buss 1978. Ch. engchi. 2010. i Un 2007. v. 2004. 2000. 〈 】. 100. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(108) 2017 2018 2016. 2017 2017. 】. Feldman, Maibach, Roser-Renouf & Leiserowitz, 2012 Doyle, 2011. 學. ‧ 國. 立. 政 治 大 】. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 101. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(109) 】 】. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 102. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(110) 2018 11. —. 立. —. 政 治 大. 310. 學 ‧. ‧ 國 io. sit. y. Nat. n. al. er. 2018. 9. Ch. engchi. i Un. v. 103. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

(111) 1982. 2. 28. 2. https://www.aec.gov.t w/%E6%A0%B8%E8%83%BD%E7%AE%A1%E5%88%B6--3.html. 政 治 大. https://www.aec.gov.tw/%E6%A0%B8%E7%89%A9%E6%96%99%E7%. 立. AE%A1%E5%88%B6/%E7%AE%A1%E5%88%B6%E5%8B%95%E6%8. ‧ 國. 學. 5%8B/%E6%94%BE%E5%BB%A2%E8%A8%AD%E6%96%BD%E7%. ‧. AE%A1%E5%88%B6/%E6%A0%B8%E9%9B%BB%E5%BB%A0%E6% 94%BE%E5%B0%84%E6%80%A7%E5%BB%A2%E6%A3%84%E7%89. y. Nat. er. io. 20% a2025 v2017 2 14 i l C hengchi Un https://tw.appledaily.com/new/realtime/20170214/10. n. 》. sit. %A9--6_48_3837_169.html. 】 56051/ 2016. 3. 12. 2025. 》. http://www.chinatimes.com/realtimenews/2016031200 2771-260407 2017. 、. 2017. ——. 、 …. 2017. 7. 17. 3. 1200. 104. DOI:10.6814/THE.NCCU.COMM.003.2019.F05.

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