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⼹ 㡛䎮㡛㡛䎮㡛䎮 BBBBBCCCC⓷⓷⓷⓷ 妋䘬
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妋䘬䘬⓷屔⓷屔⓷屔忶䦳忶忶䦳忶䦳ˤ 㕤
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㕤20202 07070707⸜䳬⸜䳬⸜䳬⸜䳬䷼廱䷼廱䷼廱䷼廱 ḳ㚫冯℔℔℔㮹㮹ᷳ攻
ಃ
ಃΟക BBC วୢೢڋࡋޑᐕўે๎
㟡㒂䫔Ḵ䪈䘬㔯䌣⚆栏⎗䞍炻⨺橼⓷屔㨇⇞⤪ỽ䓙㤪⾝句⮎䁢℟橼⇞⹎炻⽭
枰⽆䔞⛘䘬㬟⎚傰䴉↢䘤ˤ⚈㬌炻䁢Ḯ⚆䫼䞼䨞⓷柴 1烉ˬBBC 䘤⯽⨺橼⓷屔⇞⹎
䘬㬟⎚傰䴉䁢ỽ烎˭㛔䪈⮯㡛䎮 BBC 䘤⯽㬟⎚炻᷎ᶼ⇾㜸ᶵ⎴昶㭝䘬䈡⿏炻啱㬌 奨⮇℔ℙ⺋暣㨇㥳怩⤪ỽ徸㬍句⮎℔攳德㖶ˣ冯℔䛦⮵娙ˣ⎹℔㮹⓷屔䘬䱦䤆ˤ
ẍᶳ⚃ᾳ⮷䭨⮯忳䓐⇞⹎婾䁢䞼䨞夾奺炻㍷徘 BBC ⽆∝䩳⇘ 2007 ⸜廱✳䘬
⓷屔㤪⾝䘤⯽炻᷎ᶼ↮ㆸ屔ảシ嬀厴剥ˣ䳬䷼朊冐⌙㨇⁔䓇⓷屔㤪⾝ˣ⼴临ᶵ㕟 㓡朑⓷屔㨇⇞ˣẍ⍲⓷屔㨇⇞䘬⇞⹎⊾忶䦳⚃ᾳ昶㭝Ἦ婒㖶ˤ
ಃ ୢೢޑཀကȐ1927~1979ȑ
1927 ⸜炻劙⚳⚳⭞⺋㑕⋼㚫炷British Broadcasting Corporation炻BBC炸㟡㒂˪䘯
⭞ㅚ䪈˫㌰㪲㬋⺷ㆸ䩳ˤ㟡㒂ㅚ䪈夷䭬炻BBC 㓞ℍἮ㸸㗗℔䛦㓗Ẁ䘬➟䄏屣炻
⍿⚳㚫ㆾ䆇⇑䚖䘬ᷳ㍏⇞炻ᾅ晄䌐䩳⛘ỵ烊㬌⢾炻屈屔柀⮶䳬䷼䆇忳䘬吋ḳ 炷governors炸䓙劙䘯ả␥ˤ䧖䧖姕妰炻ἧ⼿ BBC ㆸ䁢ᶨ䧖℔ℙ屯䓊炻ẍˬ䁢ℐ⚳
㮹䛦妿Ẁ˭䘬䱦䤆⺢䩳⬀⛐䘬㬋䔞⿏炷Curran, 1979ɬ楖⺢ᶱ嬗炻1992炸炻侴吋ḳ 㚫炷Board of Governors炸ㆸ䁢ℐ橼⚳㮹妿䭉℔ℙ⇑䙲䘬ẋ䎮侭炷Briggs, 1979炸炻㚱 佑⊁䵕嬟屯㸸↮惵℔⸛⿏ˤ䫔ᶨ⯮䷥䴻䎮 John Reith ḇᷣ⻝⺋㑕㗗ᶨ䧖⎹䣦㚫屈屔ˣ ẍ℔ℙ⇑䙲䁢ὅ㬠䘬㔯⊾ḳ㤕炻⛐ Reith ᷣ⮶䳬䷼䆇忳㛇攻炻Ṿ娵䁢ˬҁڐޑೢ
Һࢂ๏εٗ٤ךॺᇡࣁдॺ܌ሡǴԶߚдॺ܌టޑ٣ނǶѝࢂǴૈΑှ᠋
܌టޑΓόӭǴ׳όҔᇥޕၰдॺ܌ሡޑΓΑǶ˭炷Crisell, 2002, p. 35炸Reith 䘬゛
㱽栗䣢炻㬌㗪 BBC 䘬䚖㧁ᶵ㗗㺧嵛⣏⣂㔠Ṣ䘬ˬῷ⤥˭炷preferences炸炻ḇᶵ㗗㭷 ᶨᾳṢ䘬ῷ⤥炻侴㗗㭷ᶨᾳṢ䘬ˬ暨㯪˭炷needs炸炻䓴⭂暨㯪䘬㧁㸾䓙屈屔㒔⭂䳬 䁢℟橼℟橼℟橼橼⇞⹎⇞⹎⇞⹎⇞⹎炻⽭炻⽭炻⽭
䷼䫾䔍冯墥ἄ䭨䚖 BBC 檀ⰌṢ⢓㰢⭂䘬炻⊭㊔䭨䚖天傥⣈㍸⋯℔䛦䘬㘢嬀ˣ㔯
⊾䳈梲ˣ㉻⯽䛤䓴䫱䫱炷Crisell,2002, p. 35炸ˤ䓙㬌⎗ẍ䚳↢炻ˬ⎹ℐ⚳㮹䛦屈屔˭
㖑⛐∝䩳⇅㛇⯙ㆸ䁢 BBC 䘬慵天➢⚈炻晾䃞 Reith 娵䁢䘬倥䛦暨㯪㖶栗ⷞ㚱卩劙
ᷣ佑刚⼑炻Ữ㗗Ṿ䡢⮎䁢㬌㗪ṵⰔ㕤⢇㕟⿏岒䘬 BBC 㲐ℍˬ奢⮇教倥Ṣ暨㯪˭䘬 シ嬀ˤ
ᶵ忶炻㬌㗪仢᷷ᶨ⣿層役℔䛦暨㯪䘬姽Ộ㧁㸾炻嬻 BBC ⇌㕟⒒ṃ㚵⊁ㇵ㗗㮹
ᷳ㫚ˤReith 䘬⭞䇞攟⺷㔁⊾⿅䵕⛐Ḵ㫉ᶾ䓴⣏㇘㛇攻⍿⇘㊹㇘炻䓙㕤⊆幵暨㯪炻 BBC 徸㻠㎂㡬 Reith 䘬℔ℙ㚵⊁奨溆炻廱侴攳⥳婧㞍倥䛦╄⤥ˤ怬ㆸ䩳倥䛦婧㞍悐 炷Audience Research Department炸㍊䞍倥䛦䘬㚵⊁ἧ䓐䉨㱩炻ẍ庽枛㦪⍾ẋ♜倭䘬 㔁做䭨䚖炻ẩ⚾ẍ㒜⣏倥䛦夷㧉Ἦ䵕㊩ BBC 㓞⍾➟䄏屣䘬㬋䔞⿏炷Curran&Seaton, 1997ɬ櫷䌻ˣ∱㖴⽟嬗炻2001炸ˤ
䯉妨ᷳ炻BBC ⽆∝䩳㗪⯙℟⁁⎹䣦㚫屈屔䘬㤪⾝炻䃉婾㗗 Reith ᷣ㓧㗪㛇ㆾ㗗
㇘⼴䭨䚖䫾䔍䘬婧㔜炻悥㗗ẩ⚾⚆ㅱ䳬䷼゛⁷䘬℔䛦暨㯪ˤ
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ಃΒ ӣᔈಔᙃѦճ্ᜢ߯ΓሡȐ1979~1990ȑ
1979 ⸜炻㞜⣹䇦炷Margaret Thatcher炸䁢椾䘬劙⚳ᾅ⬰源㓧⹄⍾ẋḮ攟㛇➟㓧 䘬ⶍ源㓧⹄ˤ⛐㞜⣹䇦➟㓧䘬 11 ⸜攻炻⮯劙⚳䣦㚫冒 1945 ⸜崟㍉埴䘬ˬ䤷⇑⚳
⭞˭嶗䶂㓡䁢ⷞ⼨⻟婧ˬ䓇䓊≃冯䴻㾇ㆸ攟˭䘬嶗䶂烊㕥㓧㕡⎹⽆ˬ⣏㚱䁢㓧⹄˭
炷big government炸廱嬲䁢ˬ㚨Ỷ旸⹎⚳⭞˭炷minimal state炸ˤ㞜⣹䇦ὅ⽒㕘冒䓙ᷣ
佑䘬佑䎮炻`姕ᾳṢ㗗䎮⿏䘬炻ⓗ㚱ᾳṢ㑩㚱Ḯ⃭↮䘬怠㑯冒䓙炻℔ℙ⇑䙲ㇵ⼿
ẍ䡢ᾅ炻⚈侴ᷣ⻝㷃⮹㓧⹄䘬⸚枸炻㓡㍉ⶪ⟜ὃ暨㧉⺷Ἦ䭉䎮⚳⭞ˤ⛐忁㧋䘬⿅
䵕ᶳ炻㞜⣹䇦⮯ BBC 䘬℔ℙ㚵⊁䎮⾝夾䁢徫性ⶪ⟜䪞䇕䘬啱⎋炻ᶵ㊯㍏ BBC
⋯
⋯
⋯℔䛦℔䛦℔䛦䛦䘬䘬㘢䘬㘢䘬㘢嬀ˣ嬀ˣ嬀ˣ㔯㔯㔯㔯
⎹ℐ
⎹ℐ
⎹ℐ⚳㮹⚳㮹⚳㮹䛦屈䛦屈䛦屈屔屔屔˭˭˭ 暨㯪㯪㯪㖶栗㖶栗㖶栗栗ⷞ㚱ⷞ㚱ⷞ㚱ⷞ㚱卩劙卩劙卩劙卩劙
⮇教倥Ṣ暨暨暨㯪㯪㯪 䘬
⮵㕤䤷嗕佌Ⲟ㇘䇕䘬㍒录⣙䔞6炻ḇ㉐㑲 BBC ㍉姒⊿ッ䇦嗕ℙ幵炷IRA)炻㗗⛐
䁢⿸⾾ᷣ佑側㚠(Curran&Seaton,1997, p. 364)ˤ㞜⣹䇦ᶨ㕡朊啱䓙⡻≃⛀橼ᷳ⎋炻
㈡⇌暣夾⮶农忻⽟㶒╒炻⻟婧ⶪ⟜䪞䇕⎗ẍ㍸⋯⨺橼䘬妨埴㧁㸾烊Ḵ㕡朊䓂军ᷣ
⻝塩㑌 BBC炻ẍ⺋⏲㓞ℍ⍾ẋ➟䄏屣炻ἧ⼿ BBC 朊冐⇵㛒㚱䘬㓧㱣冯⓮㤕⡻≃炻
⛘ỵⰴⰴ⎗⌙ˤ
1985 ⸜炻㞜⣹䇦㓧⹄ㆸ䩳⫼晨⥼⒉㚫炷The Peacock Committee炸炻䓙䴻㾇⬠侭 Allan Peacock 柀扄姽Ộ BBC 㗗⏎怑⎰ẍ⺋⏲㓞ℍ⍾ẋ➟䄏屣炻㓡┬屉㓧⓷柴炻᷎
ᶼ䴎㴰屣侭㚜⣂柣忻怠㑯炻㍸⋯㴰屣㪲䙲ˤ昼⸜ 7 㚰↢䇰䘬⫼晨⟙⏲炷Peacock Report炸ᷣ⻝炻䵕㊩ BBC ℔ℙ㚵⊁䈡⿏㗗ℤ栏ℏ⭡⣂㧋⿏冯䭨䚖⑩岒䘬㚨Ἓ㕡⺷炻
⚈㬌⺢嬘ᾅ䔁 BBC炻᷎ᶼ䵕㊩㓞⍾➟䄏屣䘬㧉⺷炻屣䓐ḇ⎗ẍ晐叿㭷⸜䈑₡㻚ⷭ
婧㔜炻性攳⺋⏲㓞ℍ⮵℔ℙ㚵⊁ℏ⭡忈ㆸᶵ列⼙枧ˤ
晾䃞 BBC ⛐㞜⣹䇦㓧⹄䘬㔝シᶳ⹎忶Ḯ⬀ṉ⌙㨇炻䃞侴炻⌣䃉㱽性忁㲊㕘 冒䓙ᷣ佑シ嬀⼊ンⷞἮ䘬堅㑲ˤ1980 ⸜ẋ㛓㛇炻⓷屔炷accoutability炸㤪⾝ㆸ䁢 劙⚳㓧⹄天㯪℔ℙḳ㤕忚埴㓡朑䘬㟠⽫ᷣ⻝炷Born, 2004, p.214炸ˤ㬌㗪⓷屔シ㵝㊯
䘬㗗德忶䧥㟠炷auditing炸忶䦳℔攳屉⊁䭉䎮䉨㱩炻ẍ⍲䚋䜋䳬䷼䷦㓰ˤ㞜⣹䇦㓧
⹄⮵㕤 BBC 嬘柴ᶲ䘬䚳㱽㗗烉教倥Ṣ㓗Ẁ➟䄏屣䵕专 BBC 忳ἄ炻⚈侴㚱㪲天㯪 BBC ┬≈忳䓐䴻屣烊㬌⢾炻⫼晨⟙⏲ḇᷣ⻝ BBC ㅱ娚⡆≈㚜⣂柣忻冯⸛⎘䘬怠㑯炻 ẍ㺧嵛㴰屣侭㪲䙲炷consumer sovereignty炸ˤẍᶲ⚈䳈⮶农 BBC ⽭枰㌐㡬䓙ᶲ侴ᶳ ˬ㔁做˭℔䛦䘬ン⹎炻廱侴朊⎹㴰屣侭ˣ朊⮵ⶪ⟜炻德忶㺧嵛教倥Ṣ暨㯪Ἦ嫱㖶 冒⬀⛐䘬₡ῤˤ
ẍᶲ婒㖶⎗䞍炻㞜⣹䇦㓧⹄⺢㥳䘬㓧㱣シ嬀⼊ン㓡嬲Ḯ劙⚳⺋暣⇞⹎䘬側㘗炻 ḇ㓡嬲 BBC 冯劙⚳㓧⹄ᷳ攻䘬㪲≃⸛堉炻㚜㓡嬲Ḯ℔ℙ㚵⊁䘬シ佑ˤBBC 䁢Ḯ⚆
ķġ㞜⣹䇦娵䁢炻ŃŃń 㕘倆ᷳ⣄炷NewsnightĪ➭㊩䧙⇵⼨䤷嗕佌Ⲟ䘬幵昲㗗ˬthe British troops˭炻
幵幵幵炷炷炷炷IIRIRIRA)A)炻㗗炻㗗炻㗗㗗⛐⛐⛐⛐ 䓙⡻
䓙⡻
䓙⡻≃≃⛀≃⛀≃⛀橼ᷳ橼ᷳ橼ᷳ橼 ⎋炻⎋炻⎋炻 烊Ḵ
烊ḴḴ㕡朊㕡朊㕡朊㕡朊䓂军䓂军䓂军䓂军ᷣᷣᷣᷣ 㓧㱣冯⓮㤕㤕㤕⡻⡻⡻≃
ㅱ忁偉⢾⛐䑘⠫⡻≃炻⽭枰㚜従↯⛘⮳㯪㚜⣂教倥Ṣ䘬Ḻ≽炻㋵堃冒幓⬀⛐ˤ
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ಃΟ ׯ๓ಔᙃϣୢೢᡏ፦Ȑ1992~2004ȑ
䁢Ḯ⚆ㅱ㞜⣹䇦㓧⹄天㯪㍸⋯ⶪ⟜䪞䇕≃䘬⢾⛐⡻≃炻BBC 冒 1991 ⸜崟剙Ḯ
⮯役ᶨ⸜㗪攻⿅侫䳬䷼㓡忈炻᷎ᶼ㕤 1992 ⸜䘤堐㔯ẞ˪㒜⣏怠㑯˫炷Extending Choice—The BBC’s Role in the New Broadcasting Age炸ˤ吋ḳ攟 Marmaduke
Hussey 㧁冱Ḯᶱ枭㓡朑天溆烉㓰䌯炷efficiency炸ˣ⓷屔 炷accountability炸ẍ⍲⻟⊾
㉝㈿㓧㱣⡻≃冯⓮㤕⇑䙲䘬䌐䩳䱦䤆 炷robust spirit of independence from political pressures and commercial interests炸ˤ7
䔞㗪㑼ả BBC ䷥䴻䎮䘬 John Birt ㍉䓐ˬ㕘℔ℙ䭉䎮˭炷new public management炸 㝞㥳ἄ䁢㖍ⷠ䴻䆇䭉䎮䘬㧁㸾ˤ忁⣿㝞㥳䈡刚⛐㕤⻟婧ㆸ㛔㍏⇞冯屉⊁德㖶炻⽭
枰姕⭂䷦㓰㧁㸾㍸⋯䴻屣忳䓐㓰傥炻德忶䚖㧁姕⭂䷦㓰徥希⮯䳬䷼ℏ悐䘬㪲≃
慵⽫⽆⮰㤕⨺橼ⶍἄ侭䦣廱䴎屯㶙䭉䎮侭炻᷎ᶼ啱䓙䷦㓰姽Ộ⮯ⶪ⟜冯栏⭊⮶⎹
䘬シ嬀㿴廠䴎㚱䳬䷼ㆸ⒉ˤ
忶⍣炻BBC 䳬䷼㔯⊾ᶨ⎹慵夾墥ἄ悐攨䘬∝シ冯冒ᷣ⿏烊䃞侴炻⛐ Birt ⷞ柀 ᶳ炻1990 ⸜ẋ䘬 BBC ⌣㗗埴㓧悐攨军ᶲ炻⮰㲐㕤䫾䔍夷∫ˣⶪ⟜䞼䨞冯↮㜸ˣ䷦
㓰㩊妶䫱䫱炻徥㯪㓰䌯䴻㾇⇑䙲ˤ㚱墥ἄṢ堐䣢烉ˬ㕡㟰夷∫炷program planning炸
⛐ℕ 0 ⸜ẋ㗗⎒㚱ℓˣḅṢ⛐ 䘬ḳ炻Ữ役Ἦ㚱Ṣ悥⛐⾁夷∫㕡㟰ˣ㍏⇞屉⊁
屯㸸ˤ˭炷Born, 2004, p. 212炸墥ἄṢ⽭枰妰䬿剙⛐㭷ᶨỵ奨䛦䘬ㆸ㛔ˣἄ⑩⎗
ẍ妠⍲⣂⮹奨䛦䫱䫱炻᷎ᶼ⬴ㆸ㧁㸾埴㓧㳩䦳炻ㇵ㚱㨇㚫䳬䷼ℏ悐℞Ṿ妰䔓ᶨ 崟䪞䇕䭨䚖䴻屣ˤ⎎ᶨ㕡朊炻屯㶙䭉䎮Ⰼ䳂ḇ⮶ℍ⊭㊔湍偗拓℔⎠炷McKinsey炸
⛐ℏ䘬⣏✳䭉䎮栏⓷℔⎠ἄ䁢䳬䷼冒ㆹ䭉⇞炷self-regulation炸䘬ㇳ㭝ˤ㟡㒂䭉栏℔
⎠䘬橼㩊㓡┬䳬䷼忳ἄ㓰䌯炻㷃⮹ᶵ⽭天䘬ㆸ㛔㴒屣炻᷎ᶼ㊱䄏♜嫡䘬↮㜸䳸㝄
7 忁ấ㔯ẞḇ㗗 BBC 䁢Ḯ⚈ㅱ 1996 ⸜ㅚ䪈㚜㕘⮑㞍⯽攳䘬⟙⏲ˤ
㋵
㋵
㋵堃冒堃冒堃冒堃冒幓幓⬀幓⬀⛐⛐⛐⛐ˤˤˤˤ
⺢䩳䶐廗⬰⇯烊㬌⢾炻Birt 德忶ⶪ⟜婧㞍Ἦ㒔⭂䫾䔍炻ḇἧ⼿教倥Ṣ䞼䨞ㆸ䁢⚢⭂
侴慵天䘬屯㸸↮惵㊯㧁ˤ㬌㗪䘬 BBC ẍⶪ⟜埴扟䘬㤪⾝䴻䆇暣夾㤕⊁炻ℵὅ㒂㓞 夾䌯ˣ⼙枧≃ˣ㺧シ⹎䫱ⶪ⟜婧㞍䳸㝄⬱㌺䭨䚖炻᷎ᶼ忚埴⸜⹎䷦㓰㩊妶炻⸦᷶
㭷ᶨᾳ䴻䆇䑘䭨悥ẍ㓰傥䁢↢䘤溆ˤ1992 ⸜⇘ 2000 ⸜ John Birt 㑼ả➟埴攟㛇攻炻 㭷⸜剙屣 2500 叔劙挲婳䙲䭉栏℔⎠8ˤ
Birt 柀⮶䘬䭉䎮朑␥⮵ BBC ⼙枧㶙怈ˤ⮵⢾炻忁ṃἄ㱽㷃庽Ḯ㓧⹄⮵㕤 BBC 䘬㔝シ炻㕤塓䥩㚱⊾䘬␥忳ˤ⚈䁢⛐㓧⹄㍺ㇳ䚋䜋ᷳ⇵炻BBC ⯙⃰⼘栗Ḯ冒⼳
冯㶭炷Born, 2004, p. 68炸ˤ⮵ℏ炻忁⟜朑␥≽㎾Ḯ䳬䷼ℏ悐䘬㪲≃䳸㥳炻㓡嬲䳬
䷼㔯⊾炻⽆忶⍣慵夾屯㸸↮惵㬋佑炻廱侴嬲䁢㓰傥侫慷ˤ1990 ⸜ẋ㛓㛇炻䳬䷼䘬
⎬䧖Ⰼ䳂悥⛐忚埴䧥㟠炷auditing炸姽Ộ炷Born, 2003, p. 71炸炻⮷军䭨䚖䫾䔍ˣ⣏军 䳬䷼⸜⹎堐䎦炻悥塓天㯪ㅱ娚⏰Ṍ娛䚉䘬姽Ộ屯㕁ˤ忁ṃ屯㕁⊭㊔䶐廗㕡憅ˣ⼙
枧㕷佌ˣ枸䬿冯㓗↢屣䓐ˣṢㇵ䭉䎮ˣ䚠斄㱽夷ˣ℞Ṿ⎰ἄ⣍Ờ䫱䫱炻ὃ㚫妰ⷓˣ
⓮㤕冯䫾䔍↮㜸ⷓ忚埴㩊夾ˤᶨấ㇚∯䭨䚖䘬姽Ộ⟙⏲⎗傥忼㔠䘦枩ᷳ⣂炻⊁㯪 䫎⎰⎬䧖䧥㟠枭䚖䘬暨㯪ˤBirt ⮯䥩Ṣẩ㤕䘬䲨⼳冯䪞䇕⿏㟤⮶ℍ BBC炻⡆≈䳬
䷼ㆸ⒉⮵㕤㴰屣侭炾教倥Ṣ䘬⚆ㅱ⡻≃ˤ⛐⓮㤕怷廗䘬侫慷ᶳ炻➟䄏屣₡ῤ炷value for money炸䚜㍍䫱⎴㕤教倥Ṣ䷦㓰炷audience performance炸㓞夾䌯炷rating炸炻军 㕤℞Ṿ斄㕤ˬ∝忈≃˭ˬ⑩岒˭䫱䃉㱽慷⊾䘬炻⛐ˬ䭉䎮军ᶲ˭䘬䳬䷼㯋㯃ᷕ
㻠㻠塓怲䶋⊾ˤ
㞜⣹䇦➟㓧㛇攻ẍ㴰屣侭㪲䙲䘬ᷣ⻝従ἧ BBC ⚆ㅱ教倥Ṣ暨㯪炻⛐忁㧋䘬㗪 䨢側㘗ᶳ炻BBC ䷥䴻䎮 John Birt 忚埴䳬䷼ℏ悐䘬䭉䎮朑␥炻⊭㊔⽆䓊墥⇘䭉䎮⎬
ᾳⰌ朊悥⮶ℍ慷⊾㊯㧁冯㧁㸾㳩䦳炻嬻㕡㟰ᷳ攻⼤㬌䪞䇕炻ḇḺ䚠姽㭼➟埴㓰䌯炻
⻟婧ㆸ㝄℟⁁ⶪ⟜䪞䇕≃炻晾䃞⺽䘤㈤㭢∝シ䘬䇕嬘炻ᶵ忶 BBC ⼴临䘤⯽䘬⓷屔
⇞⹎悥⎗ẍ䚳↢忁ṃἄ㱽䘬䕽嶉炻晾䃞 Birt ᷎朆㚱シ嬀⛘⮯ BBC ⮶⎹℔㮹⓷屔炻
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Ữ㗗Ṿ䘬 㱽⌣ㆸ䁢⼴临䘤⯽⓷屔⇞⹎䘬㔚攨䢂ˤ
2000 ⸜ Greg Dyke 㑼ả䷥䴻䎮㛇攻㱧多Ḯ John Birt 䘬嶗䶂炻德忶䭉䎮ㇳ㭝㍸
⋯ℏ悐䪞䇕≃炻Ṿ慵㔜䳬䷼䳸㥳炻㷃⮹ᶵ⽭天䘬䭉䎮Ⰼ䳂ㆾ㰢䫾㳩䦳炻3 ⸜攻⮯㖍
ⷠ䆇忳屣䓐⌈➟䄏屣䷥㓞ℍ䘬㭼ἳ䓙 24%旵军 13%ˤ䃞侴炻ℑṢ䘬ⶖ䔘⛐㕤炻Dyke
⮯㓡忈䚖㧁⭂ỵ⛐㒜⣏℔ℙ㚵⊁䘬䭬⚵冯シ佑ˤ忁ṃ䚩ᶳ䘬䴻屣㗗䁢Ḯ䓐Ἦ㈽屯 㕘䭨䚖冯㕘㚵⊁炻㍸⋯䳬䷼䘬∝忈≃ˤ㚱㔠㒂㊯↢炻Ṿảℏ柕ℑ⸜䓐㕤䭨䚖䘬㓗
↢忼 4 € 5 ⋫叔炻∝ᶳ BBC ⎚ᶲ㚨檀䲨抬 (Born, 2005, pp. 468-9)ˤ㬌⢾炻Ṿḇ⮯
BBC 夾䁢忋䳸冯⋗普⎬䧖䣦㚫斄Ὢ䘬ᷕ㧆炻ἳ⤪⡆≈冯㔁做ˣ㔯⊾冯䥹⬠䫱㨇㥳 䘬⎰ἄṌ㳩炻㍸ὃ⸜庽⬠⫸㍍妠 BBC 䥹⬠䭨䚖䘬㨇㚫ˤBBC ⁷㗗⋗普㚱⋨➇暣 儎䘬普䶂☐炷hub炸炻ᶨ㕡朊ἧ⼿ BBC ㍸ὃ䘬㚵⊁℟㚱⻟䁰䘬⮎䓐⿏炻⎎ᶨ㕡朊炻 ḇ㗗⛐⚆ㅱ㕘教倥Ṣˣ㕘ⶪ⟜ˤDyke 㒜⣏℔ℙ㚵⊁䘬シ佑冯⎗傥⿏炻怠㑯ᷣ≽∝
忈冯教倥Ṣᷳ攻䘬Ḻ≽斄Ὢ炻忁ṃἄ㱽ḇㆸ䁢⼴Ἦ姕妰⓷屔⇞⹎䘬慵天䱦䤆ˤ
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ಃѤ ୢೢڋࡋԋȐ2004~2007ȑ
John Birt 冯 Greg Dyke ⃰⼴忚埴䘬䳬䷼㓡朑ㆸ䁢 BBC 䘤⯽⓷屔㨇⇞䘬㡅ẞ炻 侴 2004 ⸜℔ⶫ䘬崓枻⟙⏲炷Hutton Inquiry炸⇯㗗Ὣㆸ⓷屔㤪⾝⇞⹎⊾䘬慵天㬟⎚
側㘗ˤ2003 ⸜ 5 㚰 BBC ⺋㑕䭨䚖ˬṲ㖍˭炷Today炸岒䔹劙⚳㓧⹄䁢⍾⼿↢ℝẲ㉱
䘬㬋䔞⿏炻娯⣏ḮẲ㉱㑩㚱⣏夷㧉㭨㹭⿏㬎☐䘬ね⟙ˤ㬌⟙⮶⺽䘤劙⚳㓧⹄
ᶵ㺧烊侴⚳旚悐㬎☐⮰⭞㚜䔹Ụ⚈䁢塓㆟䔹㗗㶙┱♐炻农ἧ⡻≃忶⣏侴冒㭢ˤ劙
⚳ᶲ嬘昊ⷠảᶲ姜㱽⭀崓枻⊃䇝屈屔ᷣ㊩婧㞍忁ỵ⚳旚悐㬎☐⮰⭞䘬㬣⚈炻崓枻
⛐ 2004 ⸜↢䇰䘬婧㞍⟙⏲㊯↢炻BBC 嗽䎮㔜崟ḳẞ䘬忶䦳ᷕ↢䎦慵⣏䏽䕝烉椾⃰炻 BBC 姀侭 Andrew Gilligan 㞍嫱ᶵ嵛炻侴 BBC ḇ㛒⛐⮵婯㑕↢ᷳ⇵⮵㕤姀侭䘤妨 ℏ⭡忚埴⮑ヶ姽Ộ烊䭨䚖㑕↢ᷳ⼴炻ˬṲ㖍˭䶐廗 Kevin Marsh ⎹⺋㑕㕘倆ᷣ䭉㈽
姜⟙⮶㍒录仢᷷♜嫡⇌㕟炻ᷣ䭉⌣㰺㚱㬋夾忁枭シ夳烊㬌⢾炻BBC ⮵㕤劙⚳椾䚠 德
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德忶忶䭉忶䭉忶䭉䎮ㇳ䎮ㇳ䎮ㇳ㭝㍸㭝㍸㭝㍸㍸ 㳩䦳炻䦳炻䦳炻333⸜攻⸜攻⸜攻⸜攻⮯㖍⮯㖍⮯㖍
⹄䘤妨Ṣ䘬Ἦ↥䓛姜炻ḇ㰺㚱䲵ℍ䭨䚖䓛姜㳩䦳忚埴嗽䎮ˤ崓枻⟙⏲ᷳ⼴炻BBC 㩊妶Ḯℏ悐䓛姜䲣䴙炻⊭㊔ㆸ䩳㕘倆⥼⒉㚫炷Journalism Board炸㔜⎰䚋䜋⎬ᾳⰌ 䳂䘬㕘倆╖ỵ炻ⶴ㛃傥彭忇ˣ德㖶⛘⚆ㅱ䓛姜ḳẞ䫱䫱ˤ
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崓枻⟙⏲℔ⶫ㗪炻BBC 怑忊 10 ⸜ᶨ㫉˪䘯⭞ㅚ䪈˫㚜㕘⮑㞍㛇攻ˤ䁢Ḯ⚆ㅱ 䔞㗪天㯪 BBC 㚜≈德㖶䘬廧婾㯃⚵炻ㅚ䪈㚜㕘䘬䃎溆⚈㬌⚵丆⛐䳬䷼ㅱ娚⤪ỽ䲵 ℍ⢾悐シ夳ˣ⤪ỽ⺢䩳㚜㚱㓰䘬䓛姜䭉忻䫱ˤ
劙⚳㔯⊾ˣ⨺橼冯橼做悐炷Department for Culture, Media and Sport, DCMS炸冒 2003 ⸜ 12 㚰崟⯙┇≽⮑㞍㳩䦳炻᷎ᶼ⛐ 2004 ⸜忚埴℔䛦シ夳婧㞍ˣ冱彎℔䛦㚫 嬘ˣㆸ䩳䌐䩳婧㞍⮷䳬炻⺋䁢吸普⎬䓴⮵㕤ㅚ䪈㚜㕘ℏ⭡䘬シ夳ˤDCMS 㕤 2005
⸜ 3 㚰䘤堐䵈䙖㚠ˬᶨᾳ⻟⢗䘬 BBC炻䌐䩳㕤㓧⹄ᷳ⢾˭炷A strong BBC, independent of government炸炻⋗普Ḯ㛔㫉℔䛦シ夳婧㞍ㆸ㝄烊᷎ᶼ㕤 2006 ⸜ 3 㚰䘤堐㬋⺷⟙⏲
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ỽ姽Ộ BBC 䘬堐䎦烎˭婧㞍䳸㝄栗䣢炻℔㮹ⶴ㛃 BBC 廱✳ᷳ⼴傥⣈㚜≈℔攳德 㖶炻侴ᶵẘ岜䳬䷼冒⼳侴烉
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