創新的局部特徵、品質與技術面的突破、以一致的原則處理產品面、材質結合色彩
的延用、易辨識富涵意的商標。整體而言，強烈的產品識別與產品內涵反射出的表
現息息相關。內涵反應品牌核心價值，決定產品風格的方向、商標的設計，甚至品
質技術的突破也是為了反應出品牌希望給需消費者的形象。而產品外觀與局部特
徵、產品面的處理、色彩的表現能塑造更完整一致的產品風格。換言之，品牌期望
藉由產品識別提升品牌形象的首要條件，是具備清楚明確的品牌核心價值。產品則
必需以達成品牌核心價值為目標，在產品外觀設計上，依循產品間統一，卻具備與
其他品牌產品區隔的原則盡力發揮，使產品在維持統一卻也具備差異的情況下，成
為品牌核心價值的無形推廣者，藉此達到提升品牌形象的目的。
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