研究限制與建議 - 科技接受模型應用於再購意願之研究

5.3.1 知覺風險因素之研究建議

有些學者認為「知覺風險」因素，如隱私風險、績效風險…等，是影響一般個人使用資訊科技的重要因素之一。因此建議未來研究者能夠加入「知覺風險」

因素，探討「知覺風險」對於現有使用者再購意願的影響。

5.3.2 群體行為變數之研究建議

群體行為（如：線上討論）乃影響使用者採用甚至是持續使用數位學習的重要因素之一，而本研究並未探討其影響力，因此建議未來的研究者可以加上「群體行為」變數，研究其對知覺有用性、知覺易用性、再購意願的影響。

5.3.3 變數間因果關係之研究建議

本研究證實了企業形象、信任、知覺有用性、知覺易用性、再購意願之間的相關性。然而，由於結構方程式本身的限制，因此無法判定對於現有使用者而言，

究竟是企業形象、信任影響了其知覺有用性、知覺易用性？亦或是知覺有用性、

知覺易用性影響了其對企業的企業形象、信任？以及，是企業形象影響了信任？

還是信任影響了使用者對企業的企業形象認知？因此建議未來研究者可以進而研究，探討其間的因果關係。

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附錄、問卷題目

第一部份：學員意見調查

請依照您學習巨匠線上學習課程時的感覺，依您同意的程度填答下列各題。

選項：1.非常同意 2.同意 3.有點同意 4.普通 5.有點不同意 6.不同意 7.非常不同意

1.我覺得此線上學習業者會保護我的個人資訊。

2.我覺得此線上學習業者會保護我付費資訊的隱私。

3.我覺得此線上學習業者提供良好的課程品質。

4.我覺得此線上學習課程教師的形象良好。

5.我覺得此線上學習課程有良好的口碑。

6.我覺得此線上學習課程的業者知名度很高。

7.我覺得此線上學習課程所提供的功能容易使用。

8.我覺得此線上學習課程系統的操作不會花費太多時間。

9. 我覺得此得線上學習課程可以提升個人技能。

10.我覺得此得線上學習課程有助考取認證。

11.我覺得此得線上學習課程可以提升個人效率。

12.我願意再次選購此線上學習課程。

13.我會立刻再次選購此線上學習課程。

14.我覺得未來我會考慮再次選購此線上學習課程。

15.我覺得我會推薦其他人選購此線上學習課程。

16.我覺得此線上學習課程的業者知名度不高。

第二部份：受訪者基本資料：

1.性別： ○男 ○女

2.年齡：○20 歲(含)以下 ○21～25 歲 ○26～30 歲 ○31～35 歲 ○36～40 歲 ○ 41 歲（含）以上

3.教育程度：○國中（含）以下○高中 ○大專院校 ○碩士（含）以上 4. 請問您每個月的平均收入是?

○10000 元(含以下) ○10001～20000 元○20001～30000 元○30001～40000 元

5.請問您近三個月來(扣除假日)每天大約加班多少小時? ○無 ○1 小時以內 ○ 1-2 小時 ○2 小時以上

6.請問您近三個月來每月出差大約幾次? ○無 ○每月約 1-2 次 ○每月約 3 次以上

第三部份：學習狀況調查

1.您最近一次上課(巨匠線上課程)距今有多久？

○一個月內○一個月(含)以上，未滿三個月○三個月以上，未滿半年○半年以上，未滿一年 ○一年(含)以上

2.最近一個月以來，您每週平均上課(巨匠線上課程)幾天？

○無 ○1 天 ○2 天 ○3 天 ○4 天 ○5 天 ○6 天 ○7 天

3.最近一個月以來，您每次上課(巨匠線上課程)平均花費多少時間？

○最近一個月沒有學習 ○未滿一小時○一小時以上，未滿 2 小時○2 小時(含) 以上

在文檔中科技接受模型應用於再購意願之研究 (頁 33-39)