• 沒有找到結果。

目前對於遊樂園設施快速通關機制之相關研究較少,而本研究中運用系統模擬方 式來探討設立快速通關策略是否能達到改善及優化顧客滿意度與總等候時間。在進行 模型建構中,所設立的各項參數判斷式會隨著更多外部因素而有所變動,在本文中僅 考慮快速通關的建制是否能改善無設置快速通關之模型。

而針對系統模擬模型值後之數據比對之後發現,在本研究模型中快速通關策略並 無明顯改善顧客滿意度與顧客等候時間,可能因素為設施每日處理人數唯一固定值,

所以不論有無設置快速通關系統,處理人數上線不變。在等候線中無設置不滿意度之 計算,尚須導入滿意度曲線來進行模擬。而針對小群體來觀察可發現,對於有取得快 速通關票券之客戶,能降低其花費在等待的時間上,就整體來說,取得快速通關的人 數為總入園人數的少部份,故整體平均下來之後,無明顯差異。因此,在本研究中可 發現設置快速通關對於整體顧客滿意度以及總等候時間並無明顯的改善。

模型的設定參數中,滿意度為自行設定數值,在未來可以導入顧客滿意度曲線來 進行模擬。可以將顧客在等候線上時的不滿意度顯現出來,同時模型也能從單線與雙 線發展到多線模擬模型,以模擬一個樂園或者會展之實際案例情況。對於顧客感知時 間、預期時間部份可以加入數據作為未來研究之方向,使顧客在排隊等候時分散對於 等候時間的注意力,進而使得顧客注意力集中於其他事物上,可使感知等待時間減少,

避免顧客不滿意度快速提昇。

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