參展廠商簡介
代理商品及授
權能力簡介。
參展廠商簡介代理商品 及授權能力簡介。
參展廠商簡介代理商品 及授權能力簡介。
參展廠商簡介國外參展
成功範例。
參展廠商簡介代理商 品及授權能力簡介。
參展廠商簡介代理商 品及授權能力簡介。
評審與廠商互動密切
以了解相關國際參展
經驗交流。
三、典藏單位參展招募說明會
(一) 活動資訊及議程
L!censing 2007 International 美國紐約授權展
主辦單位：行政院國家科學委員會、國科會數位典藏國家型科技計畫
承辦單位：數位典藏國家型科技計畫推動數位典藏人文社會經濟產業發展分項 協辦單位：藝奇藝術授權文化(股)公司。
議程
時間 議程 主講人 主持人
13:30~14:00 參加人員報到
14:00~14: 10 主辦單位致詞
14:30~16:50 參展廠商簡報
國立故宮博物院 頑石創意有限公司 碩特電腦國際有限公司 老夫子哈媒體股份有限公司 李氏愛馬藝術有限公司 artkey 藝術授權中心 藝拓國際股份有限公司
（二）活動記錄
活動記錄 說 明
數位典藏國家型科 技計畫總計畫共同 主持人李德財向典 藏單位及廠商致辭。
計畫主持人劉
靜怡老師講解
典藏單位參展
相關辦法。
參展廠商簡介 代理商品及授 權能力簡介。
參展廠商簡介 代理商品及授 權能力簡介。
參展廠商簡介
國外參展成功
範例。
四、 授權人才班
5/02 artkey 林育如副總
2. 授權法律重點探討
5/30 artkey 何志焜資深經理
5. TRADE SHOW
1.客戶分析與洽談文件準備 2.洽商實務流程介紹 3.展後追蹤與聯繫 4.商業談判技巧須知
6/6
TAITRA Jason Marlow
（二）活動記錄
活動記錄 說 明
現場講師與學員互 動
。
學員均反應上
課需求。
五、廣告文宣設計及國際/國內宣傳
（ㄧ）廣告文宣設計
1.設計理念說明
蘭花色彩淡雅，終年不凋，幽香清遠，神靜韻高是歷代文人墨客推崇備至 的流傳名花之一。蘭花紫莖綠葉，四季常青，其花開于長葉披離之間，有的亭 亭玉立，芳心可可，令人百看不厭；有的花香淡逸，清秀雅稚，觀賞價值極高；
有的色彩斑斕，絢麗奪目，婷婷裊裊非常可愛，白色花系清香淡雅，素淨端立，
葉姿挺拔剛勁，每次開花皆成並蒂，堪稱伉儷相得。綠色花系綻開的紅唇，欲 最的媚態讓人神往 ，極為悅目。桔紅花系色彩豔麗動人，紫色花系頗具清姿 娉婷雅容。頗有“亂發粗服，不掩國色”之姿。花開二朵並蒂，象一對情意綿 綿的愛侶， 蝴蝶蘭，花形似成，群彩碟翩翩起舞，花瓣溫厚，花期頗長，十 五朵絕色的花姍姍綻放，花團錦簇，整齊協和，妙不可言。
台灣近年來既為蝴蝶王國又為世界重要之蘭花出口國家，因此取其意 向設定為台灣文化之表徵，象徵在東方文化中的重要地位與品牌形象。
2. 設計圖稿
（二）國際與國內宣傳
1. 宣傳計畫
版面 讀者群
大會 Package 大會雜誌
License Show 彩色內頁
月刊讀者群為全球授權業界 187,500 名的買家及決策者 Digital edition 讀者群為全球授權業界 60,000 名的買 家及決策者
新聞中心 Online Press Kit Posting
6
documents
新聞稿由新聞中心經電子郵件寄送給 25,000 全球知名媒 體記者
Press Kits 100 份新聞
稿 觀展媒體記者
台灣立報 商業周刊* 民視公司
Accessories Magazine Fashion Snoops Accessories Magazine Financial Times
Advertising Age FINANCIAL TIMES.COM American Dream Publishing FIRMA
Animation Magazine Focus In Newspaper Animation World Network FREE LANCE
Art Business News FREE LANCE JOURNALIST BBC Worldwide Business Report FREELANCE EDITOR Brand Marketing Furniture Today
BRAND WITHIN FUTBOL MUNDIAL BRANDCHANNEL.COM GATV
Brandweek GAZETA USA, INC
Business Week Gift & Decorative Accessories CBC RADIO 1 Gift Executive
CBS Gifts & Tablewares CBS MARKET WATCH Giftware Business CBS NEWS Giftware News
Children's Business GIRLFORD GRAPHICS CITIGROUP SMITH BARNEY GOOD DAY NEW YORK
CITY NEWS SERVICE GRETTINGS ETC CMO Magazine Home Accents Today CNBC Home World Business
CNNMoney.com INTERNATIONAL DAILY NEWS Confectioner International Market News
Consumer Markets WORLD ASIA Consumer Reports WORLD JOURNAL
Content Developer Magazine Worth Global Style Network Creative
CREEK & RIVER AMERICA DSN Retailing Today
DYNASTY GROUP-ASIA TV NEWS E News
Family Fun and Wondertime Fashion Market Magazine
六、授權手冊內容規劃及指引摘錄
Licensing GuideLine Index 授權手冊目錄
I. Brand Introduction 品牌簡介
(藍字為該品牌名稱,ex: Happy TMOA 快樂國美館) A. About Licensor 著作權人簡介
(藍字為典藏單位,ex:About TMOA 國美館簡介) B. About Agent 代理商簡介
(藍字為代理商或參展廠商名稱，若無，免放置) C. Successful Story 成功案例
(典藏單位或該參展廠商的著作授權案例，若無，免放置)
II. Property Introduction 著作品簡介
(由各典藏單位或參展廠商自行規劃，通常另增一本)
III. Licensing Program 授權模式 A. For Agent
1. Procedure 授權流程 (由各典藏單位或參展廠商自行修改) 2. Price 授權訂價
a. Commission
(由各典藏單位或參展廠商自行訂定第一次報價，不一定揭露) b. Payment
(由各典藏單位或參展廠商自行選擇付款時間方式，不一定揭露) 3. Contract 授權合約
(由各典藏單位或參展廠商依適用處自行修改，並應請貴組織所簽署 之法律顧問確認，此處不保證所有資料正確及完整性)
B. For Licensee
1. Procedure 授權流程 (由各 Licensor 自行修改) 2. Price 授權訂價
a. Royalty Rate
(由各 Licensor 自行訂定第一次報價，不一定揭露)
b. Payment (由各 Licensor 自行選擇配套付款方式，不一定揭 露)
3. Contract 授權合約 (由各典藏單位或參展廠商依適用處自行修 改，並應請貴組織所簽署之法律顧問確認，此處不保證所有資料 正確及完整性)
*Reference List 參考資料 (僅提供參考，典藏單位或參展廠商對外文件 請務必刪除)
<手冊定位>
[使用目的] 供典藏單位提供 Agent 及 Licensee 瀏覽，或由 Agent 提供其
他 Agent 及 Licensee 瀏覽，以促進授權交易。
[使用單位] 典藏單位或 Agent
[使用程度] 為促進商業交易，此手冊不進行入門教學，係直接提供商業 談判用途。
[使用時間] 通常由洽談人自行印製裝冊，於展場講述交易模式時翻閱給 客戶看。
<提醒事項>
[範本參閱] 主辦單位謹提供 III-A. & B.為範本，但各項內容條文仍須由各
單位自行確認或洽各單位所簽署之專業法律顧問確認，主辦
單位不負任何法律責任，I & II 單元請各典藏單位及參展廠商
針對著作內容自行規劃。
III. Licensing Program 授權模式 A. For Agent
1. Procedure 授權流程 (由各典藏單位或參展廠商自行修改)
III. Licensing Program 授權模式 A. For Agent
2. Price 授權訂價
a. Commission (由各典藏單位或參展廠商自行訂定第一次報價，
不一定揭露)
b.
Payment (由各典藏單位或參展廠商自行選擇付款時間方式，不一 定揭露)
‧
Lump Sum Payment (一次付款)
‧
Down Payment (分期付款)
‧
Initial Payment (定額先付)
‧ Advance Payment (預付訂金)
Source Agent’ s
Commission Gross Receipts(Licensee’ s Royalty
Fee)
30~50%
III. Licensing Program 授權模式 A. For Agent
3. Contract 授權合約 (由各典藏單位或參展廠商依適用處自行修 改，並應請貴組織所簽署之法律顧問確認，此處不保證所有資料正 確及完整性)
Representation Agreement
This contract is dated as of and is entered into by and between , her ei naf t er r ef er r ed t o as “ Li censor ” ;
and , hereinafter referred to as
“ Agent ” --- col l ect i vel y , t he “ Par t i es” . Wher eas Li censor appoi nt s Agent as exclusive representative for licensing the copyright of Artworks described in Article one (1) within the Territory and Term specified, both parties have agreed to the terms and conditions set forth herein.
1. Scope of Representation
Artworks: including but not limited to
(1) Selected images by artists: see attached Exhibit A (Artwork(s) Selection Sheet)；
(2) Related copyrights;
(3) Related signatures and trademarks ---her ei naf t er r ef er r ed t o as “ Ar t wor ks” .
Licensor agrees that Agent will have the right to seek out licensees ( her ei naf t er r ef er r ed t o as “ Li censee( s) ) t o use Ar t wor ks i n connect i on with the manufacture, sale, advertising, and promotion of any and all articles of merchandise, as well as to use in any advertising or promotional campaigns. The aforesaid usage excludes the profit-making use on electric displays. If developed, Agent may submit proposals, which will be evaluated by Licensor on a case-by-case basis.
The af or esai d “ Li censee( s) ” means any t hi r d par t y/ par t i es wi t h whom that Agent enters into license agreement(s) (hereinafter referred to as
“ Li cense Agr eement ( s) ” ) under Li censor ’ s prior written consent.
2. Term
The term of this Agreement is for a period of years from the effective date above and will automatically renew for successive year term unless and until one party notifies the other of its wish to terminate this agreement in writing at least ______ days prior to the beginning of the next term.
3. Territory .
When Licensor is contacted directly by prospects who are interested in the Artworks and whose principle place of business is in the Territory, Licensor shall forward the query to Agent for action.
4. Payment
4.1 All payment shall be made by wire transfers and in US dollars.
Bank information for wire transfers Bank name:
Bank SWIFT code:
A/C name:
A/C no.
4.2 Commission
( %) of any gross receipts from Licensing Agreements that Agent secures for Licensor will be granted to Agent as Commission payment. Agent will pay Licensor ( %) of the gross receipts one (1) time each calendar quarter, within days following the end of the .
6. Responsibilities
5.1 Responsibilities of Licensor
Licensor warrants that the rights of Artworks are true and
existing and the contents of Artworks shall be free from
imitation or copyright infringement. Licensor agrees to
indemnify Agent and hold them harmless from any claims,
rulings, judgments or demands made upon them as a result
of their performing their services as herein described,
unless due to any intentional act or gross negligence of the
Agent or of any employee of the Agent.
5.2 Responsibilities of Agent
5.2.1 Agent shall handle all negotiations with prospective licensees, prepare and monitor resulting contracts and royalty statements.
5.2.2 Agent shall be responsible for billings and provide to Licensor copies of all License Agreements, invoices, checks and royalty statements between Agent and Licensee(s) along with calculation of payment due to Licensor. Agent shall provide License Agreement(s) to Licensor within days following its execution of such License Agreement(s) with Licensee(s). Agent shall provide the aforesaid invoices, checks, royalty statements and calculation of payment to Licensor within days following its remittance of payment pursuant to the Article 4 hereof.
5.2.3 In no case shall the Agent have or claim any lien over any property of Licensor.
7. Ownership of Rights
Licensor reserves the copyright, trademark, and other intellectual property rights of Artworks. No assignment or sublicensing by Agent of the rights of Artworks stated in this Agreement shall be allowed.
8. Obligation to Confidentiality
Both parties shall be liable to keep confidential all commercial secrets and undisclosed data obtained from the performance of this Agreement. No provision or disclosure of such data to a third party and no use of such data for other purposes without prior written consent from the respective party shall be allowed during and after the period when this Agreement is in force.
8. Termination and Expiration
8.1 The Agreement will be terminated after days written notice in any of the following cases:
A) By mutual agreement in writing of the parties;
B) By the non-defaulting party, in the event of default by the
other party in the due performance of its obligations under
the Agreement, which default is not remedied within
days after receipt of written notice of default from the non-defaulting party;
C) By the other party, either party making an assignment for the benefit of creditors, or being adjudged bankrupt, or insolvent, or filing any petition seeking for itself any arrangement for dissolution and liquidation of its interests;
or
D) By either party, if a force majeure condition under Article 10 hereof makes it unreasonable to proceed Agreement in the foreseeable future.
8.2 In the event of termination or expiration of this Agreement, Agent shall
8.2.1 return all CD disks, related documents and materials to Licensor within ___ weeks from the date of termination.
9. Force Majeure
Neither party shall be liable to the other party for nonperformance or delay in performance or any of its obligations under the Agreement due to war, revolution, riot, strike or other labor dispute, fire, flood, acts of government or any other causes reasonably beyond a par t y’ s cont r ol . Upon t he occur r ence of such a f or ce majeure condition the affected party shall immediately notify the other party of any further developments. Immediately after such condition is removed, the affected party shall perform such obligation with all due speed, subject to termination under Article 8 hereof.
10. Copyright Protection
Agent agrees that it will cause to appear on or within each product under this Agreement and on or within all packaging, promotional, advertising or display materials bearing the Artworks the copyright notice provided by Licensor as attached hereto as Exhibit C.
11. Notification and Delivery
All notices, statements and payments hereunder shall be given or
made at the respective addresses of the Parties set forth below or
at such other addresses as the Parties may designate from time to time in writing
12. Supplementation
This Agreement shall replace all previous suggestions or agreements, either oral or written, made in conferences between both Parties; except for written data that both Parties shall deem a part of this contract.
All amendments, removal and/or addenda of this Agreement shall be made in writing and agreed upon by both Parties.
13. Special Clauses
The title of article of this Agreement shall not affect the interpretation of the content of each article.
The abandonment or non-performance, either in part or as a whole, of all rights derived from this Agreement shall not affect the exercise of other rights.
14. Governing Law and Jurisdiction
This Agreement shall be governed by and construed in accordance with the laws of the _______________. Both parties agree to submit any dispute arising out of or in connection with this Agreement, which cannot be amicably resolved, to the _______________ Court for the first instance.
15. Number of Copies
Each party shall keep a copy of this bipartite Agreement.
Accepted and Agreed by:
Licensor: . Agent:
Address: Address:
Name: Name:
Title: Title:
Signature: Signature:
III.Licensing Program 授權模式 B.For Licensee
1. Procedure 授權流程 (由各 Licensor 自行修改)
III. Licensing Program 授權模式 B. For Licensee
2. Price 授權訂價 (由各 Licensor 自行訂定第一次報價，不一定揭 露)
a. Royalty Rate
Licensing Model Source Royalty Rate Product Licensing-premium
Ex: gift, premium…
Licensee’ s Net Sales
15~25%
Product
Licensing-merchandise
Ex: housewares, hardware, apparel…
Licensee’ s Net Sales
3~10%
Printing Licensing
Ex: framed print, wall décor, post er s…
Licensee’ s Net Sales
10~25%
Digital Licensing
Ex:electronics, mobile, music, video…
Licensee’ s Net Sales
5~50%
b. Payment (由各 Licensor 自行選擇配套付款方式，不一定揭露)
‧
Lump Sum Payment (一次付款)
‧
Down Payment (分期付款)
‧ Running Royalty (計量權利金)
‧
Initial Payment (定額先付)
‧
Advanced Royalty (預付款)
‧ Minimum Royalty (最低限額權利金)
‧ Maximum Royalty (最高限額權利金)
‧ Minimum Guarantee (最低銷售保證金)
‧
Advance Payment (預付訂金)
III. Licensing Program 授權模式 B. For Licensee
3. Contract 授權合約 (由各 Licensor 依適用處自行修改，並應請 貴組織所簽署之法律顧問確認，此處不保證所有資料正確及完整性)
License Agreement
This Agreement is entered by and between , her ei naf t er r ef er r ed t o t he “ Li censor ” ;
and , hereinafter referred to as the
“ Li censee” .
Whereas the Licensor agrees to license the copyright of the Artworks to the Licensee for the distribution of produced by the Licensee, both parties have agreed to the terms and conditions set forth herein.
1. Scope of License
The Artworks:
her ei naf t er r ef er r ed t o as “ Ar t wor k” and at t ached as Exhi bi t A (Artwork(s) Selection Sheet).
2. Application of License
Licensor agrees to license to Licensee the Artworks to be reproduced on ( t he “ Pr oduct s” ) onl y .
3. Term
From until
4. Territory 5. Exclusivity
Licensor agrees that they will not grant reproduction rights of the Artworks covered by this Agreement to any other licensees engaged in producing same product during the term of this Agreement.
6. Payment
(1) All payment shall be made by wire transfers and in US dollars.
Bank information for wire transfers Bank name:
Bank SWIFT code:
A/C name:
A/C no.
(1)Advance: Licensee will have the right to reproduce and promote its Products based on the Artworks in consideration of a one-time, non-refundable advance payment of Dollars ($ ) for each Artwork, payable within ays after signing this agreement.
(2) Royalty: Licensee will pay to Licensor a fee equal to ( %) Per cent of “ net sal es. ” Net Sal es i s def i ned as t he gr oss amount billed to customers, less discounts and allowances actually allowed customers, as reflected in the invoice; and net of all returns actually made or allowed as supported by credit memos issued to customers.
(3) Royalty Payments: Royalty payments shall be made on or before the ( ) day following the end of each calendar quarter (Royalty Period) with respect to the Products based on the Artworks shipped during the preceding Royalty Period.
7. Warranty of Rights
(1)Licensor shall warrant that the rights licensed to Licensee are true and existing, and the
contents of Artworks shall be free from imitation or copyright infringement.
(2) Both parties agree to consult with the original author (copyright proprietor) to settle all disputes regarding copyright infringement when such disputes shall not be blamable on the Licensor. No mediation or private settlement on disputes over Artworks, including waive, commitment, recognition of damages or any i nj ur i es of Li censor ’ s r eput at i on or t he r i ght s of t he or i gi nal aut hor (copyright proprietor) between Licensee and other parties shall be allowed without communication with or presence of the Licensor.
8. Ownership of Rights
The copyright, trademark, and other intellectual property rights of Artworks shall be owned by Licensor or any other authorized party thereof. Transfer of the right of the Artworks stipulated in this agreement is prohibited.
9. Approvals, Quality, and Samples
(1) Approval Procedure: Before commencing or authorizing third
parties to commence the design or development of the
Products, or of any and all promotional, advertising or
packagi ng mat er i al s r el at ed t her et o ( t he “ Pr omot i onal and
Packagi ng Mat er i al ” ) , Li censee shal l submi t as i t s own cost t o
Licensor for review for approval the following material in the
following sequence: (i) layouts and descriptions of the
proposed Products and Promotional and Packaging Material
showing exactly how and where the Artwork and other wording will the used; (ii) pre-production samples of the proposed Products and Promotional and Packaging Material.
Licensor shall have ( )business days after receipt to inspect each such submission and to provide Licensee with written notice of disapproval, approval and/or of any changes required, and unless such notice is received, the materials submitted shall not be deemed approved. Licensor shall have the right to disapprove of any submission in its sole and reasonable discretion.
(2) Quality Standard: The Products reproduced from the Artworks shall be of a high standard and quality in accordance with established industry standards; that such Products reproduced from the Artworks will be manufactured, packaged, sold, distributed and advertised in accordance with all applicable laws; and that Licensee shall maintain a vigorous quality control and safety assurance program with respect to the reproduction of the Artworks.
(3) Complimentary Units: Upon commencement of manufacture, Licensee shall provide Licensor (number) ( ) Complimentary Units of Product and Promotional and Packaging Materials. Such complimentary Units shall be shi pped t o Li censor ’ s of f i ces and Li censee shal l bear al l cost s and expenses for such shipment (including, without limitation, shipping, handling, customs, duties and all similar costs and expenses).
Licensee will del i ver t o Li censor , at Li censee’ s sol e cost and expense (number) ( ) catalogue sheets showing any of the Products. It is understood that these sheets will be used by Licensor to fulfill its obligation to the copyright proprietor, as well as to generate publicity and consumer interest for these products.
10. Copyright Marking
Licensee agrees that it will cause to appear on or within each product under this Agreement and on or within all packaging, promotional, advertising or display materials bearing the Artworks the copyright notice provided by Licensor as attached hereto as Exhibit C.
11. Delivery
Licensor agrees to deliver to Licensee the Artworks in the form of CDs by a schedule to be agreed upon between the parties.
12. Termination
(1) Licensor may terminate this Agreement with days prior
written notice to Licensee if a petition in bankruptcy is filed by or against Licensee or if Licensee makes an assignment for the benef i t of cr edi t or s, or i f Li censee’ s busi ness i s l i qui dat ed but Licensee shall still be liable for any payments due under Article six (6). All reproduction rights will revert immediately back to Licensor.
(2) Licensee may terminate this Agreement at any time with days prior written notice to Licensor, provided that it remains liable to remit to Licensor any payments due under Article six (6) hereof, but Licensee, upon termination, no longer retains any l i cense t o r epr oduce t he Ar t wor ks on Li censee’ s Pr oduct s and cannot prevent Licensor from licensing the Artworks to any other party.
(3) Either party may terminate this License Agreement if there has been a breach of the terms of the Agreement. A party shall not be deemed in breach of the License Agreement until the complaining party gives notice of the breach to the breaching party and the breaching party fails to cure the breach within days after the giving of the notice in writing.
In the event that this Agreement is terminated by either party hereunder, certain obligations of Licensor shall survive;
including but not limited to those contained in Article six (6).
Upon termination of this Agreement by either party, Licensee shall give to Licensor an accurate accounting of existing stock in inventory. Licensee shall sell-off any existing stock of the Artworks it has within days following the termination or expiration of this Agreement unless otherwise mutually agreed upon in writing. Licensee will be liable to remit to Licensor all such payments and royalties due from the sell-off of existing stock bearing the Artworks. Upon termination or expiration of this Agreement, all rights will revert back to Licensor.
13. Obligation to Confidentiality
Both parties shall be liable to keep confidential all trade secrets and undisclosed data obtained from the performance of this Agreement.
No provision or disclosure of such data to a third party and no use of such data for other purposes without prior written consent from the respective party shall be allowed when this Agreement is in force.
14. Supplementation
(1) This Agreement shall replace all previous suggestions, either oral or written, made in conferences between both parties;
except for written data that both parties shall deem a part of this contract.
(2) All amendments, removal and/or addenda of this Agreement shall be made in writing and agreed upon by both parties.
15. Special Clauses
(1) The title of any article in this Agreement shall not affect the
interpretation of the content of each article.
(2) No interpretation of partnership, employment or agency behavior between both parties shall be valid in this Agreement.
16. Governing Law and Jurisdiction
This Agreement shall be governed by and construed in accordance with the laws of the _______________. Both parties agree to submit any dispute arising out of or in connection with this Agreement, which cannot be amicably resolved, to the _______________ Court for the first instance.
17. Number of Copies
Each party shall keep a copy of this bipartite Agreement.
Accepted and Agreed by:
Licensor: Licensee:
Address: Address:
Name: Name:
Title: Title:
Signature: Signature:
Date: Date:
3.參考資料
*Reference List (典藏單位或參展廠商對外文件請務必刪除)
(1.) Hankinson, Graham (1996). The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. Maidenhead: McGraw-Hill.
(2.) Keller, Kevin (1998). Strategic Brand Management. Upper Saddle River: Prentice-Hall.
(3.) License (1998). . Designer Dance the Licensing Fandango..
License April 1998: 46-47.
(4.) LIMA (1999b). . LIMA Presents Program to Measure the Effectiveness of Licensing Programs.. New York: International Licensing Industry Merchandisers. Association.
(5.) Raugust, Karen (1995). The Licensing Business Handbook. New York: EPM Communications.
(6.) RTV (1999c). Licensing News 3/99. Ravensburg: RTV Family Entertainment AG.
(7.) TLBI (1999). . Peanuts turns 50.. The Licensing Book International vol. 5, no. 7: 23-26.
(8.)外貿協會國際知名品牌策略聯盟網站 [品牌授權流程]
http://iba.taiwantrade.com.tw/chinese/a2-1.asp
4. 發送管道 : 以發送典藏單位及參展廠商。
七、授權產品目錄
（一） 、產品目錄規劃內容
（二） 、 印製份數 : 印製 1000 份。
（三） 、發送管道 : 於紐約授權展現場發送。
八、展場文宣印刷
（二） 、份數 : 計畫書規劃 1000 份。
（三） 、發送管道 : 於紐約授權展現場發送。
九、國內行前記者會
（一）記者會邀請媒體採訪通知
時間：6 月 14 日（四）AM 10:30
地點：行政院國家科學委員會 1 樓簡報室 地址：台北市和平東路二段 106 號
2007 年全球最大授權展即將於紐約開展，台灣將組團參與此次展覽活 動，參與展出活動的機構除主辦單位國科會及數位典藏國家型科技計 畫外，並邀請外貿協會、文建會等單位共同參與，另此次規劃參展目 的主要是藉由 10 家授權代理數位典藏計畫或機構所產出之產品及國內 其他數位創意內容的廠商共襄盛舉，並以 [Creative Taiwan] 主題作為 台灣館名義參展，將數位典藏創意內容帶進全球最大授權交易市場，
並期為國內數位內容產業拓展國際商機與藉以提昇台灣之國際知名 度。本次展前記者會，誠摯邀請並期待您的參與，共同見證台灣數位 創意內容揚名國際的榮耀。
時間 記者會流程 邀請貴賓
10:00 ~ 10:30 入場時間
10:30 ~ 10:35 開場致辭 陳東升 處長
行政院國家科學委員會人文及社會科學發展處 10:35 ~ 10:45 嘉賓致辭 待邀
10:45 ~ 10:55 品牌走秀 參展廠商品牌及產品簡介 10:55 ~ 11:05 授旗合影
11:05 ~ 11:15 參展簡介 劉靜怡教授
國科會數位典藏國家型科技計畫主持人
（二）記者會邀請媒體採訪名單
Taiwan News 台灣英文新聞-蔣佳穎-整合行銷專員 台北市大安區信義路二段 88 號 7 樓
Taiwan News 台灣英文新聞-李欣如-記
者週刊部 台北市大安區信義路二段 88 號 7 樓
[P]台灣日報-周中菱 台北市信義路二段 88 號 8 樓
[天下雜誌] 陳姿羽小姐 104 南京東路 2 段 139 號 11 樓
[藝文家旅遊雜誌] 洪銘弘先生 106 信義路 4 段 6 號 15 樓之 8
電子報 [E]中時網科-胡志銘 台北市民權東路 6 段 25 號 6 樓
[E]民生資訊網 台北市內湖區瑞光路 8 號 6 樓
十、展出現場活動
（一）國外現場記者會
1.相關活動資訊
INVITATION
PRESS CONFERENCE
June 20, 2007
“ Cr eat i ve Tai wan” Pavi l i on of Li censi ng 2007 I nt er nat i onal cor di al l y invites you to attend the press conference to be held on
Wednesday, June 20 at 2:00pm
at “Cr eat i ve Tai wan” Pavi l i on ( Boot h No. 4135) in Jacob K. Javits Convention Center, New York City
“ Cr eat i ve Tai wan” i s sponsor ed by t he Tai wanese gover nment and consisted by 10 private enterprises in the 27-years history of Licensing International. A traditional Taiwanese music concert and brand
presentation will take place in the press conference.
Please find attached agenda for the press conference. For media enquiries, please contact Mr. Simon ho at [email protected].
Profile of Creative Taiwan Pavilion Topic Digital Content and Art Licensing
Size 20 booths
Sponsor National Science Council
Taiwan External Trade Development Council Council for Culture Affairs
Organizer National Digital Archives Program, Taiwan Co-Organizer Institute for Information Industry
Artkey Art Licensing Center
Exhibitor As show
（二）現場活動介紹與場次表
Press Conference Agenda Date：June 20 (Wednesday), 2007
Venue：Booth 4135, 2007 Licensing International (Jacob K. Javits
Convention Center, New York City)
Note* The Creative Taiwan exhibitors will be giving brand presentation individually through out the first two days of the show.
1. Press conference
活動排程 : 台灣傳統音樂開場( 10 mins ) 、長官致詞（5~10 mins）
產品走秀 ( 10 mins )
參與人員 : 數典長官、執行單位工作人員、外文及華文媒體記者 2. On-site interactive game
活動名稱 : 1.FIND UR GOOD LUCK
活動時間 : 每天定期於會場現場及服務台舉辦 活動說明 : 設計活動讓參觀民眾抽取幸運餅，
將人潮引導至攤位。
活動時段 : 每天 10:00~12:00 AM 、14:00~16:00PM 參與人員 : 執行單位工作人員、現場參觀人潮
Date Hour
6/19 6/20 6/21
10:00~10:30
Traditional music concert
Traditional music show
10:30~12:30 On-site interactive game
On-site interactive game
On-site interactive game
14:00~14:30
Press conference
Traditional music concert
Creative Taiwan~
Brand Presentation
-14:30~15:00
-15:00~15:30
-（三）現場活動記錄
活動記錄 說 明
於紐約現場展
示大型懸吊
物，吸引在場參
觀人潮。
活動記錄 說 明 紐約現場活動 以優雅的提琴 表現台灣小調 的特色。
現場活動由
Model 為創意商
品走秀，吸引現
場來賓及觀眾
眾多目光焦點。
活動記錄 說 明 長官與計畫主 持人現場合影。
現場媒體記者
訪問顧問。
十一、返國成果發表會
（一）相關活動資訊
~ 敬邀蒞臨 ~
「創意台灣‧美麗希望」
L!censing 2007 International 美國紐約國際授權展
時間：7 月 30 日（一）AM 10:00
地點：行政院國家科學委員會 1 樓簡報室（台北市和平東路二段 106 號）
紐約國際授權展[Creative Taiwan]台灣館由主辦單位國科會數位典藏國家型科技計 畫領航，邀請文建會等單位參與，一舉締造了五億五仟萬新台幣預估產值的佳績，不 但打破去年三億九仟萬的預估產值，更再一次將台灣推上國際舞台。台灣館今年首次 將展覽型態分成兩大類：一、授權品牌類（國立故宮博物院、頑石創意、老夫子哈媒 體、artkey 藝術授權中心、李氏愛馬）；二、創新品牌類（藝拓國際、甲馬創意、觀心 影像、碩特國際及 PMI 攝影人），共計 10 個品牌單位參展。
今年 [Creative Taiwan]台灣館以典雅紅營造活潑青春的視覺效果，採用蝴蝶蘭象徵 臺灣源源不絕的創意生命力。展出內容以台灣數位典藏及加值應用產品為主，包含趣 味公仔、時尚燈飾、民族皮件、生活用品等品牌，充分展現東方文化藝術之美及創意，
讓台灣深層數位典藏文化有機會呈現在世界舞台上。本次成果記者會，誠摯邀請並期 待您的參與，共同見證台灣數位創意內容揚名國際的榮耀。
行政院國家科學委員會 數位典藏國家型科技計畫
推動數位典藏人文社會經濟產業發展分項計畫 計畫主持人
敬邀
Creative Taiwan 台灣館 成果記者會
成果發表會與記者會流程與活動內容
7 東森新聞 S 莊益華
NO Date Source Headline Edition Pic Size
Ad.
Value (NT$)
PR Value (Ad.
■ 12.01% 68,097 204.291
2 民眾日
05 財經綜合 5.91% 15,366 46.098
4 民眾日
報
文化創意前進紐約拚兆元 商機
05 財經綜合 ■ 22.85% 59,410 178.230
Newspaper
NO Date Source Headline Edition Pic Size
Ad.
Value (NT$)
PR Value (Ad.
■ 12.01% 68,097 204.291
2 民眾日
■ 2.59% 12,950 38.850
６ 爽報 老夫子公件赴美行銷台灣 V13 新聞 news
■ 9.8% 14,700 44.100 ７ 聯合報
12 生活 9.02% 31,570 94.710
subtotal 8 269,667 809,001
標題
HeadLine 紐約授權展--老夫子白菜小子打進國際(黃玉芳) 監測日期
Date 2007/06/14 監測媒體
Media 聯合晚報(United Evening News) 版別(次)
Section 12 生活 全國發行量
Circulation 約 300000 份 主產業
Category 1049 其他類 次產業
Sub-Category 1049544 紐約國際授權展 全版比
Page 佔全版 9.02% 廣告效益
AD Value 31,570
標題
HeadLine （新）賀老夫子進軍國際(陳宛茜) 監測日期
Date 2007/06/15 監測媒體 Media
聯合報北市甲(United Daily News)
版別(次)
Section A08 綜合 全國發行量
Circulation 約 800000 份 主產業
Category 1049 其他類 次產業
Sub-Category 1049544 紐約國際授權展 全版比
Page 佔全版 9.49% 廣告效益
AD Value 51,246
標題
HeadLine 老夫子公仔赴美行銷台灣(本報訊) 監測日期
Date 2007/06/15 監測媒體
Media 爽報(SHARP DAILY) 版別(次)
Section V13 新聞 NEWS 全國發行量
Circulation 約 200000 份 主產業
Category 1049 其他類 次產業 Sub-Category
1049544 紐約國際授權 展
全版比
Page 佔全版 9.8% 廣告效益
AD Value 14,700
標題
HeadLine 我１０廠商進軍紐約授權展(王敏為) 監測日期
Date 2007/06/15 監測媒體 Media
自由時報北市 A(The Liberty Times)
版別(次)
Section A12 生活新聞 全國發行量
Circulation 約 1000000 份
主產業
Category 1049 其他類 次產業
Sub-Category1049544 紐約國際授權展
全版比
Page 佔全版 2.59% 廣告效益
AD Value 12,950
標題
HeadLine （新）紐約授權展台灣館將展兩大類(本報訊) 監測日期
Date 2007/06/18 監測媒體 Media
民眾日報(The Commons Daily)
版別(次)
Section 05 財經綜合 全國發行量
Circulation 約 220000 份
主產業
Category 1049 其他類 次產業
Sub-Category 1049544 紐約國際授權展
全版比
Page 佔全版 5.91% 廣告效益
AD Value 15,366
標題
HeadLine （新）紐約授權展台灣館將展兩大類(本報訊) 監測日期
Date 2007/06/18 監測媒體 Media
民眾日報(The Commons Daily)
版別(次)
Section 05 財經綜合 全國發行量
Circulation 約 220000 份
主產業
Category 1049 其他類 次產業
Sub-Category 1049544 紐約國際授權展
全版比 Page
佔全版 5.91%
廣告效益
AD Value 15,366
標題 HeadLine
翠玉白菜娃娃超 cute 老夫子爆紅--數位典藏具東方優勢驚豔紐約國際授權 展(李宗佑)
監測日期
Date 2007/07/31 監測媒體 Media
中國時報北市 A(China Times)
版別(次)
Section A08 綜合新聞 全國發行量
Circulation 約 900000 份
主產業
Category 1049 其他類 次產業
Sub-Category 1049544 紐約國際授權展
全版比
Page 佔全版 12.01% 廣告效益
AD Value 68,097
TV
NO Date Channel Program Headline time Sec.
Ad. Value (NT$)
PR Value (Ad.
17:36:56
77 63,525 190,5752 /6/14 華視 1600 台語新聞 "台灣精神"產品 參加紐約授權 展
17:14:47
71 71,000 213,000
3 6/14 民視 1900 晚間新聞 故宮公仔"翠玉白菜"前進紐約
19:26:55
131 327,500 982,5004 6/14 東森 1500 台灣新聞 台灣意象 翠玉白菜 乾隆進軍 國際
15:36:20
104 395,200 1,185,6005 7/30 TVBS-N 1900 晚間點新 聞
國寶商機! Q 版故宮寶獲 5.5 億 訂單
19:13:20
86 322,500 967,500subtotal 5 1,179,725 3,539,175
Internet
NO Date Program Channel Headline Ad. Value
(NT$)
PR Value (Ad. Value*3)
1 6/14 Sina 中央社 文化創意業前進紐約授權展 盼成台灣兆元產業
20,000 60,000
2 6/14 Sina 中央社 前進紐約 台灣發光(一) 20,000 60,000 3 6/14 Sina 中央社 前進紐約 台灣發光(二) 20,000 60,000
4 6/17 Sina 中央社 台灣參加紐約國際授權展
展現文化創意
20,000 60,000
5 6/20 Sina 中央社 紐約國際授權展開幕 20,000 60,000
6 6/20 Sina 中央社 台灣文化創意產業
三度參加紐約國際授權展
20,000 60,000
7 7/30 Sina 中央社 紐約國際授權展
台灣館締造 5.5 億元產值
20,000 60,000
8 7/30 Yahoo 奇摩 Ettoday 翠玉白菜、老夫子玩偶..
台灣國寶商品產值驚人
30,000 90,000
9 7/30 Yahoo 奇摩 Tvbs 國寶商機 Q 版故宮寶獲 5.5 億訂單 30,000 90,000 10 7/30 Yahoo 奇摩 中央社 老夫子公仔參加紐約國際授權展 30,000 90,000 11 7/30 Yahoo 奇摩 中央社 媽祖岩飾參加紐約國際授權展 30,000 90,000
Internet
NO Date Program Channel Headline Ad. Value
(NT$)
PR Value (Ad. Value*3)
1 6/14 Sina 中央社 文化創意業前進紐約授權展 盼成台灣兆元產業
20,000 60,000
2 6/14 Sina 中央社 前進紐約 台灣發光(一) 20,000 60,000 3 6/14 Sina 中央社 前進紐約 台灣發光(二) 20,000 60,000
4 6/17 Sina 中央社 台灣參加紐約國際授權展
展現文化創意
20,000 60,000
5 6/20 Sina 中央社 紐約國際授權展開幕 20,000 60,000
6 6/20 Sina 中央社 台灣文化創意產業
三度參加紐約國際授權展
20,000 60,000
7 7/30 Sina 中央社 紐約國際授權展
台灣館締造 5.5 億元產值
20,000 60,000
8 7/30 Yahoo 奇摩 Ettoday 翠玉白菜、老夫子玩偶..
台灣國寶商品產值驚人
30,000 90,000
12 7/30 Yahoo 奇摩 中央社 2007 紐約國際授權展 台灣館創佳績 30,000 90,000 13 7/30 Yahoo 奇摩 中廣新聞網 紐約授權展 台灣文化創意耀國際 30,000 90,000 14 7/31 Yahoo 奇摩 中時電子報 驚艷紐約國際授權展
翠玉白菜娃娃超 cute 老夫子爆紅
30,000 90,000
15 7/31 Yahoo 奇摩 時報資訊 翠玉白菜娃娃超 cute 老夫子爆紅 30,000 90,000
subtotal 15 380,000 1,140,000
（四）新聞剪報：台灣文創業揚威紐約（經濟日報）
標題：台灣文創業揚威紐約
2007-08-11．經濟日報．C1 版．文化創意．文／鄭秋霜
東方文化創意在國際授權市場發光！第 27 屆紐約國際授權展月前落幕，台灣的
台灣館今年以「創意台灣‧美麗希望」（Creative Taiwan）為主題，凸顯東方藝 術之美，由國科會數位典藏國家型科技計畫領航，邀請文建會等單位率團參與盛會，
共有國立故宮博物院、Artkey 藝術授權中心、頑石創意等十家知名品牌單位參展，吸 引大約 1,800 人次到展位參觀洽談，比去年多出約 600 人次。
台灣館今年參展廠商分為授權品牌類（國立故宮博物院、頑石創意、artkey 藝術 授權中心、老夫子哈媒體、李氏愛馬）和創新品牌類（藝拓國際、碩特國際、甲馬創
以開發動畫雛型為基礎，進一步發展性格鮮活的肖像公仔等周邊商品，本系列已受到 國際授權代理商的青睞。
今年頑石創意在紐約授權展中主打最新力作「卡滋幫」（Katz Fun），此動畫故事 敘述一群「卡滋幫」小朋友與外星人「哇哇」的相遇，展現對多元文化的理解包容與 赤子之心。此系列公仔產品曾獲「2006 年國家設計獎產品設計金獎」，動畫系列也獲 得 2006 年經濟部工業局「國際級動畫雛型獎」。
卡滋幫大曝光
李靜雅表示，由於此展聚集各國的原創力，對頑石創意而言是很適合的國際曝光 場域，透過此展已有國外買家實際與頑石創意啟動國際合作，由頑石授權公仔圖案，
開發歐美市場。
國立故宮博物院此次展出與日本三麗鷗合作，共同開發翠玉白菜家族系列商品如
國立故宮博物院此次展出與日本三麗鷗合作，共同開發翠玉白菜家族系列商品如