購買習慣

4. 請問您在過去的一年內是否消費過運動用品?

□是 □否

5. 請問您在購買運動用品已有多長的時間?

□3 年以下 □3 到 5 年 □6 到 8 年 □9 到 11 年 □11 年以上 6. 請問您過去一年內購買運動用品的頻率是?

□3 次以下 □3 到 5 次 □6 到 8 次 □9 到 11 次 □11 次以上 7. 請問您過去一年內每次平均消費運動用品的金額(新台幣)大約為多少?

□1000 元以下 □1001 到 2000 元 □2001 到 3000 元 □3001 到 4000 元 □4001 元以上

C.運動用品偏好

8. 請問您最常消費何種品牌的運動用品?請勾選前兩名：

___Nike ___Adidas ___New Balance ___Puma ___Converse ___Reebok ___Under Armor ___其他________________________(請填寫)

9. 請問您最常消費何種運動用品的配件?請勾選前三名：

請問您對於此份問卷及研究有沒有任何建議或是意見？

Appendix B: Research Questionnaire (English version) Formal Research Questionnaire (In English)

Dear Sir or Madam:

This questionnaire is used for an academic research about the consumption value for the purchase of sports products. The main purpose is to “testify internal, external and functional value to investigate the consumption value for sports products. Also, the relationship for the customer satisfaction and repurchase intention will be discussed. Trying to understand the values that customer perceive, leading to suggestions and strategies for some companies in the industry.” Your knowledge and experiences for sports products will contribute to this research. This questionnaire will be collected anonymously. Please feel safe to fill it as this is for academic purposes only. We appreciate your kindly assistance. Thank you so much!

Best Regards

IMBA, National University of Kaohsiung Advisor: Dr. Chien-Hsing Wu

Student: Yung-Hsien Lin

E-Mail: [email protected]

Part One:

Personal Information

1. Gender: † Male † Female

2. Age: † below 20 † 21~30 † 31~40 † above 41 3. Personal monthly average disposable income:

†under 10,000NT †10,001 – 15,000NT † 15,001 – 20,000NT

†20,001 – 30,000NT † 30,001 – 40,000NT † above 40,000NT

Part Two:

Purchasing Behavior

4. Have you consumed sports products within the past year?

† Yes † No

5. How long have you been consuming sports products?

† less than 3 years † 3 – 5 years † 6 – 8 years † 9– 11 years

† over 11 years

6. How often do you purchase sports products within the last year?

† less than 3 times † 3 – 5 times † 6 – 8 times † 9 – 11 times

† over 11 times

7. How much money did you spent on average purchasing sports products each time? (NT dollars)

† below 1000NT † 1001 to 2000NT † 2001 to 3000NT † 3001 to 4000NT

† more than 4000NT

Preference in Sports Products

8. Which brand of sports products do you purchase most often?

Choose your top two brands.

†Nike †Adidas †New Balance †Puma †Converse †Reebok

†Under Armor †Others ________________________(please specify) Which accessories of sports products do you purchase most often?

Choose your top three.

† Shirts † Pants † Shoes † Socks † Protective clothing † Jackets † Caps

† Sports balls (basketball, soccer, badminton)

† Specialized sports equipment (baseball gloves, tennis racket, swimming suit) † Others________________________(please specify)

Part Three:

These questions are trying to understand your thoughts about the “Internal Value” of sports products. The degree of agreement is divided into 7 stages. Stage 1 refers to totally disagree, stage 4 refers to moderate and stage 7 refers to totally agree. Please choose the proper answer according to your own knowledge or experience.

1 2 3 4 5 6 7 1 I perceive buying sports products makes me

satisfied. † † † † † † †

2 I perceive buying sports products helps me

develop emotion. † † † † † † †

3 I perceive buying sports products expresses sense

of mood. † † † † † † †

4 I perceive buying sports products helps me

become more knowledgeable. † † † † † † †

5 I perceive buying sports products validates my

curiosity. † † † † † † †

6 I perceive buying sports products expresses my

taste in fashion. † † † † † † †

These questions are trying to understand your thoughts about the “External Value” of sports products. The degree of agreement is divided into 7 stages. Stage 1 refers to totally disagree, stage 4 refers to moderate and stage 7 refers to totally agree. Please choose the proper answer according to your own knowledge or experience.

1 2 3 4 5 6 7 1 I perceive buying sports products make me belong

to a higher social class person † † † † † † †

2 I perceive buying sports products helps develop

social friendships.. † † † † † † †

3 I perceive buying sports products helps establish

good image in society. † † † † † † †

4 I will buy sports products during holidays. † † † † † † † 5 I will buy sports products as a gift or treat for

others. † † † † † † †

6 I will buy sports products in the conditions I think

necessary and valuable. † † † † † † †

These questions are trying to understand your thoughts about the “Functional Value” of sports products. The degree of agreement is divided into 7 stages. Stage 1 refers to totally disagree, stage 4 refers to moderate and stage 7 refers to totally agree. Please choose the proper answer according to your own knowledge or experience.

1 2 3 4 5 6 7 1 I perceive the price of sports products I purchase

is reasonable. † † † † † † †

2 I perceive the price of sports products I purchase

is worthwhile. † † † † † † †

3 I am satisfied with the price of products I

purchase. † † † † † † †

4 I perceive the quality of sport products I purchase

is good. † † † † † † †

5 I perceive the texture of sport products I purchase

is comfortable for me. † † † † † † †

6 I am qualified with the sports products I purchase. † † † † † † † 7 I buy the sports products because of needs † † † † † † † 8 Buying sports products can be a collection. † † † † † † † 9 I feel I need them whenever I purchase sports

products. † † † † † † †

10 I use my sports products in specific

circumstances. † † † † † † †

11 I feel content while using sports products. † † † † † † † 12 I am satisfied with the use of sports products I

purchase. † † † † † † †

These questions are trying to understand your thoughts about the “Satisfaction” of sports products. The degree of agreement is divided into 7 stages. Stage 1 refers to totally disagree, stage 4 refers to moderate and stage 7 refers to totally agree. Please choose the proper answer according to your own knowledge or experience.

1 2 3 4 5 6 7

1 I am satisfied with purchasing sport products

online. † † † † † † †

2 I am happy with the sports products I purchase

online. † † † † † † †

3 Overall, I am satisfied with the whole process of

buying sports products online. † † † † † † †

These questions are trying to understand your thoughts about the “Information Visibility” of sports products. The degree of agreement is divided into 7 stages. Stage 1 refers to totally disagree, stage 4 refers to moderate and stage 7 refers to totally agree.

Please choose the proper answer according to your own knowledge or experience.

1 2 3 4 5 6 7

1 The information I see online is useful when

purchasing sports products online. † † † † † † † 2 The information visible online about sports

products is sufficient. † † † † † † †

3 The information online for the sports products † † † † † † †

attracts my attention.

4 Overall, I see the information I expect provided

online for sports products. † † † † † † †

These questions are trying to understand your thoughts about the “Repurchase Intention” of sports products. The degree of agreement is divided into 7 stages. Stage 1 refers to totally disagree, stage 4 refers to moderate and stage 7 refers to totally agree.

Please choose the proper answer according to your own knowledge or experience.

1 2 3 4 5 6 7

1 I will buy sports products again in the near future. † † † † † † † 2 I choose not to buy sports products. † † † † † † † 3 I will buy sports products again when I need

them. † † † † † † †

4 Overall, I am surely buying sports products again. † † † † † † †

Do you have any comments or suggestions regarding this questionnaire?

This is the end of the questionnaire. Thank you for your cooperation!