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附錄
表6- 1 口試委員建議修改內容
口試委員評語或修改意見 修改後 頁數
研究方式的補足，如何彌補 過去研究的不足，為何選用 此研究方法，說明跟其他方 法有何不同。
1.面對資訊不明確與評估之模糊特性，本研究整合灰 色理論、模糊評估與多屬性決策應用於服務品質的評 估。
2.有別於過去相關研究之最大不同處，本研究利用灰 色多屬性決策分析，採用方案選擇，結合旅行成本與 服務品質做分析，利用票價的變動及所提供的服務，
瞭解旅客對各屬性重視的程度，再以模糊德菲層級分 析法計算各屬性間之權重，並解決多層級決策問題之 模糊、不精確特性，依據決策準則選取最佳方案。
P.2
研究分析可考慮由旅遊與 學生特性加以強調；並可與 文獻比較強調管理意涵及 貢獻性。
1.價格知覺是主觀的意識，因受訪者為學生族群，高 鐵票價打折方案為大學生所重視，但實際上，旅遊類 型乘客也追求良好的服務品質，皆願意支付更高的金 額以換取更完善的服務品質。
2.大眾運輸業不能僅以價格作為競爭的手段，必須瞭 解並仔細分析不同乘客真正想要的是什麼，提供有價 值、能滿足乘客知覺感受的服務，以提高乘客的搭乘 意願。高鐵與其他大眾運輸最大的不同，除了硬體設 備、價格與運行時間不同外，最大的差別就在於服務 水準。高鐵在衝刺占有率與營收同時，必須要兼顧其 服務水準，不論是班次的準點率、服務人員的專業與 服務態度，以及員工的向心力等，皆是高鐵公司的價 值核心。
P.50
61