一、中文部分
王鏑、洪敏莉（2000）。《整合行銷傳播策略》，台北：遠流。（原書 Percy L.
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吳怡國、錢大慧、林建宏（1997）。《整合行銷傳播：21 世紀決勝關鍵》，台北：
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吳宜蓁、李素卿（1999）。《整合行銷傳播》，台北：五南。（原書 Thorson E. &
Moore J. [1992]. Integrated Communication Synergy of Persuasive Voices.）
邱皓政（2000）。《量化研究與統計分析─SPSS 中文視窗版資料分析範例解 析》。台北：五南書局。
陳耀竹（1994）。《一個模糊多評準決策方法之建構及其應用》。國立交通大學管 理科學研究所博士論文。
陳耀竹、楊志弘、邱琪瑄（2001）。〈網路廣告媒體選擇之研究〉，《廣告學研 究》，16: 1-30。
陳耀竹、王俊菘（2002）。〈台灣網路服務供應商評選應用軟體服務供應商策略聯 盟夥伴之研究〉，《管理與系統》，9(2)：239-257。
陳順宇（1998）。《多變量分析》。台北：華泰書局。
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鄧振源、曾國雄（1989）。〈層級分析法的內涵特性與應用上〉，《中國統計學 報》，27(6): 6-22。
鄧振源、曾國雄（1989）。〈層級分析法的內涵特性與應用下〉，《中國統計學 報》，27(7): 1-19。
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